Shuffle

Security Orchestration, Automation and Response (SOAR)shuffler.io

Shuffle is an open-source SOAR platform offering no-code workflow automation for security and IT operations teams, with 2,500+ integrations, AI-powered workflow generation, and flexible on-prem, hybrid, or cloud deployment under a freemium and enterprise subscription model.

Company typePrivate
Founded2019
HeadquartersOslo, Norway
Headcount11–50
GTM typeB2B
OfferingSoftware

What Shuffle does

Shuffle operates an open-source SOAR (Security Orchestration, Automation and Response) platform that delivers no-code workflow automation to security operations, IT operations, and DevOps/SRE teams. The product portfolio is organized around Shuffle Core (the orchestration engine), Shuffle Security (the SOC-aligned offering), Shuffle-MCPs (a library of Model Context Protocol integrations for AI-agent workflows), and Singul (a separate cross-platform action-execution engine), supported by an AI Workflow Engine and an AI-powered App Generator. The platform exposes 2,500+ pre-built integrations spanning SIEM, EDR, ticketing, cloud, and productivity tools, and supports deployment across cloud, hybrid, and on-prem environments. Compliance posture includes SOC 2 Type II, ISO 27001, and GDPR.

Shuffle firmographics

Firmographics

Name: Shuffle
Legal name: Shuffle LLC
Website: https://shuffler.io
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 11–50 employees
Short description: Shuffle is an open-source SOAR platform offering no-code workflow automation for security and IT operations teams, with 2,500+ integrations, AI-powered workflow generation, and flexible on-prem, hybrid, or cloud deployment under a freemium and enterprise subscription model.
Ownership category
akta.pro rank

Shuffle industry classification

Industry

Product category: Security Orchestration, Automation and Response (SOAR)
NAICS: Software Publishers (5132), Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)
SIC: Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
akta.pro industry: PRIMARYHDAEALAF
IT Workflow Automation & Orchestration Platforms
Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Service Management (ITSM/ESM) Platforms
SECONDARYHDAEAHAH
Workflow Automation for IT & Ops (Runbooks, Job Scheduling)
Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms
SECONDARYHDAEANAD
LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG)
Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

Keywords

Security orchestration automation
SOAR platform
Incident response automation
Workflow automation engine
Security operations platform

Where Shuffle is headquartered

Location

Headquarters

HQ city: Oslo
HQ country: Norway
HQ region: Europe

Offices2 records

Markets served

Shuffle business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

Freemium Open Source Platform: Free tier for open-source SOAR platform allowing teams to self-serve and get started with automation. Basic features available at no cost.
Enterprise Plan: Paid enterprise tier offering Priority Support and advanced features for large deployments.
Professional Services: Proof of Concept (30-day free trial), Training, Support, and Security Consultation services offered as paid engagements.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free Tier - Open source platform access
Subscription	Annual	Enterprise Plan - Priority Support

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Shuffle product offering

Product offering

Core offering

Shuffle provides an open-source Security Orchestration, Automation and Response (SOAR) platform that enables security and technical teams to build and run automated workflows across more than 2,500 integrated applications without writing code. The platform includes a no-code automation engine, AI-powered workflow generation, deterministic AI agents for incident management, and supports on-premises, hybrid, and cloud deployments. It also offers pre-built security use case templates, multi-tenancy collaboration, custom Python scripting, and an API Explorer for testing integrations.

Product overview

Shuffle is an Open Source SOAR (Security Orchestration, Automation and Response) platform consisting of three core products: Shuffle Core (no-code automation engine for on-premises, hybrid, and cloud deployments), Shuffle Security (Agent-powered incident management platform), and Shuffle-MCPs (integration library). The platform is complemented by Singul for cross-platform action execution and an App Generator for AI-powered application creation. Shuffle provides professional services including Proof of Concept (30-day free trial), Support, and Training programs. The ecosystem includes an Apps Library with 2,500+ pre-built integrations and pre-built use case templates.

Differentiator

Problem solved

Functional benefit

Brands

Shuffle Core: The most versatile no-code automation engine. Works onprem, hybrid and in the cloud.
Shuffle Security
Shuffle-MCPs

Products and services

Shuffle Core
Shuffle Security
Shuffle-MCPs
Proof of Concept
Support
Training
Security Consultation

Companies that use Shuffle

Customer profile

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Shuffle technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature9 records

Shuffle partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

SingulcoreTechnology or IntegrationSingul is a connected technology partner enabling seamless action execution between different platforms within the Shuffle ecosystem.
SchemalesscoreTechnology or IntegrationSchemaless is referenced as a technology partner providing infrastructure capabilities for the Shuffle platform.
Channel PartnerscoreChannel Partner/ Reseller/ DistributorShuffle operates a partner program including resellers, system integrators, and consultants who deploy and resell the SOAR platform to enterprise customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Shuffle competitors and assessment

Company assessment

Direct peers

Swimlane: Swimlane is a SOAR/automation platform focused on security operations, with low-code workflow building and a large integration ecosystem — directly competitive with Shuffle's enterprise SOAR positioning.
Splunk SOAR (Cisco): Splunk SOAR (formerly Phantom) is a category-defining SOAR product now under Cisco. It directly competes with Shuffle on playbook automation, integrations, and SOC use cases — and is even referenced as a featured SIEM integration by Shuffle.
Torq: Torq is a no-code security automation platform targeting enterprise SOC teams with hyperautomation and AI agents — directly comparable to Shuffle's positioning around agentic AI and SOC workflow automation.
Palo Alto Networks Cortex XSOAR: XSOAR (formerly Demisto) is one of the leading commercial SOAR platforms with a marketplace of integrations and playbook-driven automation — a direct competitor to Shuffle's core SOAR offering, though sold primarily to large enterprise security buyers.
Rapid7 InsightConnect: InsightConnect is Rapid7's SOAR/automation product with a peer-built approach and deep integrations across the Rapid7 security ecosystem — comparable to Shuffle on no-code automation for SOC teams.
Tines: Tines is a no-code automation platform purpose-built for security teams, with strong overlap in workflow automation, integrations library, and SOAR-style use cases for SOC analysts — directly competing with Shuffle Core and Shuffle Security.

Emerging players

n8n: n8n is an open-source workflow automation platform with a strong developer community and broad integration coverage — adjacent to Shuffle Core on technical workflow automation but with weaker security-specific positioning.

Broad incumbents

Microsoft Sentinel: Microsoft Sentinel is a cloud-native SIEM/SOAR offering bundled into the Microsoft security ecosystem. It overlaps with Shuffle on automation playbooks and SOC integrations, and competes via deep bundling with Microsoft E5 and Azure.
ServiceNow Security Operations: ServiceNow's Security Operations module bundles incident response and SOAR capabilities into its enterprise platform — a broad incumbent that overlaps with Shuffle on SOC workflow automation at large enterprise accounts.
IBM Security QRadar SOAR: IBM's SOAR (formerly Resilient) is a broad incumbent offering incident response and orchestration, typically sold as part of the wider QRadar security platform — overlapping with Shuffle's SOC use cases but at much larger enterprise scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Shuffle compliance and trust

Trust signal

Compliance3 records

Shuffle financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Shuffle leadership team

Management profile

Number of profiles

Shuffle funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Shuffle M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shuffle

What does Shuffle do?

Is Shuffle a public or private company?

Shuffle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Shuffle founded?

Shuffle was founded in 2019. It employs 11 to 50 people.

Where is Shuffle based?

Shuffle is headquartered in Oslo, Norway, in the Europe region.

How does Shuffle make money?

Three revenue lines are on record. Freemium Open Source Platform is the primary driver. The others are enterprise Plan and professional Services.

Who are Shuffle's main competitors?

Direct peers on record are Swimlane, Splunk SOAR (Cisco), Torq, Palo Alto Networks Cortex XSOAR, Rapid7 InsightConnect and Tines. n8n is listed as an emerging player. Broad incumbents are Microsoft Sentinel, ServiceNow Security Operations and IBM Security QRadar SOAR.

Does Shuffle have an API?

Yes. Shuffle offers an API Explorer that enables developers to explore APIs and actions from over 2,500 platforms. The platform provides tools for building automations, testing APIs, and creating custom applications using the App Generator feature. Developer documentation is at shuffler.io/apis.

What industry is Shuffle in?

Shuffle's product category is Security Orchestration, Automation and Response (SOAR). Its primary akta.pro industry code is HDAEALAF, IT Workflow Automation & Orchestration Platforms, with a secondary code of HDAEAHAH, Workflow Automation for IT & Ops (Runbooks, Job Scheduling). Its NAICS code is 5132 and its SIC code is 7372.