Premier Gymnastics

What Premier Gymnastics does

American Gymnast (operating at premier-gymnastics.com / american-gymnast.com) is a privately held, US-based specialty e-commerce retailer of gymnastics and adjacent athletic equipment, founded in 1999 and owned by former World Gymnastics Team Member Jay Thornton. The company is headquartered in Augusta, Georgia, and operates with a headcount in the 51–100 range. Its core catalog spans artistic gymnastics apparatus (vault tables, uneven bars, balance beams, floor exercise systems, pommel horses, rings, parallel bars, horizontal bars), gymnastics mats and landing systems, grips and wrist supports, Tumbl Trak training products, trampolines and tumbling equipment, full Ninja obstacle course packages, cheerleading equipment, strength and fitness gear, and sports medicine supplies. Product depth ranges from consumer entry-level items (e.g., $12.50 grips, $5 gift cards) to high-ticket competition-grade apparatus priced up to $59,310 for a complete floor exercise system, supporting both home users and professional facilities.

The company's go-to-market is predominantly direct-to-consumer e-commerce through its own storefront, supplemented by phone sales support (1.877.789.2267) for large enterprise orders and consultation. Revenue is generated through four streams: (1) one-time equipment sales across consumer and professional tiers; (2) the Premier Membership subscription at $199/year, which delivers 10%+ discounts and free shipping on grips and accessories; (3) 3D/2D Gym Design services, a professional services line effectively bundled with equipment purchases of $2,500 or more; and (4) discounted demo and used equipment sales. Customer segments are horizontally diversified across professional gymnastics clubs, cheerleading facilities, Ninja Warrior gyms, home users, and preschool/recreation programs. Marketing is driven by content (AG News, Andy's Angle, training videos), organic social (Facebook, X, YouTube, Instagram, Pinterest), email, and event sponsorship (Flip Fest Gymnastics Camp). In September 2024, the company entered a joint venture with Netherlands-based AirTrack Factory to co-develop AirBag products for gymnastics facilities, marking a move from pure distribution toward co-developed proprietary offerings.

Name

Premier Gymnastics

Legal name

American Gymnast

Website

https://premier-gymnastics.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

American Gymnast (premier-gymnastics.com) is a US e-commerce retailer founded in 1999 by former World Gymnastics Team member Jay Thornton, selling gymnastics apparatus, mats, grips, trampolines, ninja obstacle equipment, and cheerleading gear to facilities, gyms, and home users.

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Direct sales of gymnastics equipment including apparatus (vaults, bars, beams, floors, rings, pommel horses), mats, grips, trampolines, ninja equipment, and cheerleading gear. Products range from consumer home use to competition-grade equipment.
2. Premier Membership Subscription: Annual membership program offering 10% or more discount on every order plus free shipping on grips, wrist supports and grip accessories.
3. 3D Gym Design Services: Professional 3D and 2D gym layout design services for gymnastics and cheerleading facilities. Design fee can be credited toward equipment purchase (spend $2500+ and get design free).
4. Demo/Used Equipment Sales: Sale of demonstration and previously used gymnastics equipment from competitions and Flip Fest Gymnastics Camp at discounted prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Premier Gymnastics (operating as American Gymnast) is a direct-to-consumer e-commerce retailer selling gymnastics, ninja, cheerleading, trampoline, and tumbling equipment. The company offers artistic gymnastics apparatus, mats, grips, training aids, strength and fitness gear, and home-use equipment, along with 3D gym design services for facilities and an annual Premier Membership subscription. Products span consumer-grade home equipment to competition-grade apparatus priced up to $59,310 for complete floor exercise systems.

Product overview

Premier Gymnastics (American Gymnast) is a gymnastics and ninja equipment e-commerce retailer offering a comprehensive portfolio of products centered on artistic gymnastics apparatus, training surfaces, and specialty equipment. The core offering spans: (1) Artistic gymnastics apparatus including vault tables, uneven bars, balance beams, floor exercise systems, pommel horses, rings, parallel bars, and horizontal bars; (2) Gymnastics mats including tumbling mats, competition landing mats, skill cushions, and training pit foam; (3) Grip equipment and tiger paws; (4) Tumbl Trak training products in multiple variants; (5) Trampolines and tumbling equipment; (6) Ninja obstacle course equipment and packages; (7) Cheerleading equipment; (8) Strength and fitness gear; (9) Sports medicine products. Additional offerings include 3D gym design services, a Premier annual membership subscription ($199/year), and demo/used equipment. The company is owned by former World Gymnastics Team Member Jay Thornton and is based in Augusta, GA.

Differentiator

Problem solved

Functional benefit

Brands

• American Gymnast Premier Membership: Annual membership program offering 10% or more discount on orders plus free shipping on grips, wrist supports, and accessories.
• AG (American Gymnast)

Products and services

• Artistic Gymnastics Apparatus

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AirTrack FactorycoreStrategic or Co-development Partner · 9 September 2024American Gymnast and AirTrack Factory (based out of the Netherlands) have partnered to create a new Joint Venture to design and produce AirBags specifically for gymnastics facilities. This partnership combines AG's gymnastics industry expertise with AirTrack Factory's air track manufacturing capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Athletic, Inc. (AAI): Major gymnastics apparatus manufacturer and retailer supplying competition-grade vaults, bars, beams, and floor systems. Directly comparable because it is one of the principal brands American Gymnast distributes and competes against for B2B facility sales.
• Tumbl Trak: Manufacturer and direct seller of gymnastics training equipment including the namesake Tumbl Trak, Inground, and Xtreme lines. American Gymnast explicitly carries Tumbl Trak products, making it a partner-competitor with similar customer base and product overlap.
• Norberts Athletic Products: Long-standing gymnastics and cheerleading equipment retailer offering competition apparatus, mats, and training gear. Comparable in that it serves the same club, school, and home gymnastics buyer with a similar product mix and consultative sales approach.
• Eurotramp: German-based trampoline and tumbling equipment manufacturer selling recreational through competition-grade trampolines. Comparable as a premium brand carried by American Gymnast for the trampoline/tumbling segment of its catalog.
• Spieth Gymnastics: International manufacturer of competition gymnastics apparatus and mats. Comparable as a FIG-certified equipment supplier competing for the same B2B facility orders that American Gymnast services.
• Gymnova: European gymnastics equipment manufacturer with global distribution of competition apparatus and mats. Comparable in product category and customer base to American Gymnast's B2B offering.
• Capital Gymnastics Supply: US-based gymnastics equipment retailer supplying clubs, schools, and home users. Closely comparable in business model, product breadth, and target customer to American Gymnast's e-commerce operation.

Broad incumbents

• JD Gym Equipment: Larger fitness and gymnastics equipment retailer with broader product portfolio across commercial gym, fitness, and gymnastics categories. Comparable in overlapping gymnastics equipment lines but operates as a wider sporting goods incumbent.
• Dick's Sporting Goods: National sporting goods retailer carrying gymnastics mats, grips, and accessories alongside a much wider assortment. Comparable as a competing channel for the home/parent consumer segment of American Gymnast's customer base.

Emerging players

• AirTrack Factory: Netherlands-based inflatable air track and AirBag manufacturer partnered with American Gymnast in a JV. Comparable in that it shares the gymnastics facility end market and increasingly co-develops proprietary products distributed via American Gymnast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/americangymnast
• YouTubeyoutube.com/americangymnast
• Facebookfacebook.com/PremierGym
• Instagraminstagram.com/americangymnast_images
• Pinterestpinterest.com/americangymnast
• LinkedInlinkedin.com/company/premier-gymnastics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Gymnastics