Rhym

What Rhym does

Rhym is a Doremusic-backed private venture founded in 2022 and headquartered in Bangalore, India, operating a hybrid consumer-to-consumer (C2C) marketplace for second-hand and refurbished musical instruments. The platform serves individual musicians, enthusiasts, and collectors, combining instant purchase guarantees — which de-risk peer-to-peer transactions for higher-value instruments — with open marketplace flexibility that preserves seller autonomy. Its primary product is the Rhym marketplace (rhym.io), delivered as a self-serve digital platform with product-led acquisition.

The company monetizes via marketplace transaction fees on peer-to-peer sales. In March 2026 Rhym expanded through the acquisition of Turkish second-hand music equipment marketplace Müzigo, which now operates under the Rhym platform; Müzigo's founder Mehmet Erkan Erten joined Rhym as Partner and Chief Product Officer. Rhym's distribution combines self-serve consumer acquisition with top-of-funnel paid brand campaigns, including a national advertising partnership with Turkish artist Kenan Doğulu.

Rhym operates with an 11–50 employee base and no disclosed revenue or audited financials. Two funding rounds have been recorded (Cloud Capital in 2022, Upsparks in 2024), with Doremusic functioning as parent company and primary strategic backer. The company targets participation in the estimated ~$500M global refurbished instruments economy, with active geographic emphasis on Turkey post-Müzigo integration.

Name

Rhym

Website

https://rhym.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Rhym is a Doremusic-backed hybrid C2C marketplace for second-hand and refurbished musical instruments, serving individual musicians and collectors with instant purchase guarantees and open marketplace flexibility across global and Turkish markets.

Ownership category

akta.pro rank

Product category

Music Equipment Marketplace

NAICS

Used Merchandise Retailers (459510)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)

akta.pro secondary industry

Trade-in, Buyback & Instant Cashout Recommerce (CRAFAGAL)

Keywords

• C2C marketplace
• Second-hand music equipment
• Refurbished instruments
• Peer-to-peer trading
• Music gear resale

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Marketplace Transaction Fees: RHYM operates as a C2C marketplace for second-hand music equipment, generating revenue through transaction fees on peer-to-peer sales. The platform combines instant purchase guarantees (likely with a take rate on purchases) with open marketplace flexibility for sellers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Rhym operates a hybrid consumer-to-consumer (C2C) marketplace for second-hand and refurbished musical instruments and equipment. The platform combines instant purchase guarantees that de-risk peer-to-peer transactions with open marketplace flexibility that lets sellers list directly to buyers. The company has acquired Müziggo, a Turkish second-hand music equipment marketplace, extending its inventory and user base.

Product overview

Rhym is a Doremusic-backed venture operating a hybrid C2C marketplace for second-hand and refurbished musical instruments. The platform combines instant purchase guarantees with open marketplace flexibility. The core offering is the RHYM platform, which acquired and integrated the Müzigo second-hand music equipment marketplace brand.

Differentiator

Problem solved

Functional benefit

Products and services

• RHYM Marketplace Hybrid consumer-to-consumer (C2C) online marketplace where individual musicians and music enthusiasts buy and sell second-hand and refurbished musical instruments and equipment, with built-in instant purchase guarantees and open marketplace listing flexibility.
• Müziggo Marketplace Acquired Turkish second-hand music equipment marketplace that continues to operate under the Rhym platform following acquisition, contributing inventory and an established user base for peer-to-peer trading of refurbished musical instruments and gear.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• MüzigocoreStrategic or Co-development Partner · 12 March 2026RHYM acquired Müzigo, a second-hand music equipment marketplace, as part of its growth strategy in the global refurbished instruments economy. Following the acquisition, Müzigo continues operating under the RHYM platform and its founder, Mehmet Erkan Erten, joins RHYM as Partner and Chief Product Officer, bringing product expertise and existing marketplace infrastructure.
• Kenan DoğuluminorGTM or Marketing PartnerTurkish artist Kenan Doğulu partnered with RHYM for an advertising campaign to promote the hybrid C2C marketplace model. The campaign leverages celebrity endorsement to build brand awareness and consumer trust in the Turkish market.
• Mehmet Erkan ErtencoreOthersFounder of Müzigo joins RHYM as Partner and Chief Product Officer following the acquisition. Brings deep expertise in music equipment marketplace operations and product development.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Reverb: The dominant global C2C/B2C marketplace for new and used musical instruments and gear. Reverb is the most direct comparator to RHYM — same product category, similar audience of musicians and collectors, and overlapping trust-and-shipping features.
• Discogs: Global marketplace for music-related collectibles (primarily records) with C2C mechanics and price-discovery features. Comparable as a music-vertical C2C marketplace, though its core inventory is vinyl rather than instruments.
• Vinted: Leading C2C recommerce marketplace combining peer-to-peer listings with buyer-protection guarantees. Highly comparable C2C + trust-layer marketplace model, though focused on fashion rather than musical instruments.
• Mercari: C2C recommerce marketplace in the US and Japan with buyer protection and instant payouts to sellers. Comparable for the same hybrid C2C + seller-cashout mechanic that RHYM's instant-purchase feature mirrors.

Broad incumbents

• Sweetwater: Large US-based musical instruments retailer with broad new-gear inventory and a used/closeout program. Comparable because it operates in the same buyer segment (musicians) and increasingly competes for used-gear demand, though it is not a pure C2C marketplace.
• Guitar Center: Major omnichannel musical instruments retailer offering both new and used gear. Relevant as a broad incumbent competing for the same musician customers and used-gear wallet share that RHYM targets.
• eBay: General C2C marketplace with a substantial used musical instruments category and built-in buyer protection. Competes with RHYM for the same used-gear transactions, but as a horizontal platform rather than a music-vertical specialist.
• Poshmark: Large social C2C resale marketplace (primarily apparel) with buyer protection and instant seller payouts. Relevant as a peer for the hybrid C2C + trust-layer marketplace model, though focused on a different vertical.

Regional players

• Thomann: Europe's largest musical instruments retailer with a strong used-gear department. Comparable in product category and customer base; primarily competes in Europe rather than RHYM's India/Turkey core geographies.

Others

• Facebook Marketplace: Horizontal C2C classifieds platform frequently used for local used musical instrument sales. Adjacent because it is the dominant incumbent in trust-light peer-to-peer transactions that RHYM is trying to displace with guarantees.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhym