Defy Medical

What Defy Medical does

Defy Medical is a Tampa, Florida-based integrative medicine clinic founded in 2011 that delivers hormone replacement therapy, weight management, and related wellness services through a hybrid telemedicine and in-person model. The company operates a direct-to-consumer platform serving most US states, anchored by core offerings of Testosterone Replacement Therapy (TRT) for men and Bioidentical Hormone Replacement Therapy (BHRT) for women, with treatment protocols informed by comprehensive blood testing via a LabCorp partnership and a dedicated TestDefy.com lab ordering portal. The product portfolio has expanded substantially to include GLP-1 weight loss medications (Semaglutide, Tirzepatide), peptide therapy, ketamine infusions for treatment-resistant depression, thyroid treatment, IV therapy, joint pain/PRP procedures, hair loss, cosmetic injectables, and skincare, supplemented by a virtual primary care service at $39 per visit.

The technology stack consists of a proprietary online Patient Portal for prescription management and supplement ordering, an iOS/Android mobile app for appointment scheduling, refill requests, medication reminders, and daily symptom assessments, and integrated lab ordering through TestDefy.com. The company does not accept insurance; pricing is transparent and cash-pay, with TRT averaging under $250/month in year one and under $200/month thereafter. Revenue is generated through a mix of recurring monthly medication + consultation subscriptions and transactional fees for specialty injectables (e.g., Trimix at $1.39–$3.30 per injection) and in-clinic procedures at the Tampa location. Marketing relies on a quiz-based lead generation funnel, a content library of 190+ health articles, Trustpilot social proof (3,878 reviews), and Patient Advocate-guided onboarding, targeting primarily men's health, women's health, and weight loss patient segments.

Name

Defy Medical

Legal name

Defy Medical

Website

https://defymedical.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Defy Medical is a Tampa-based telemedicine and in-person integrative medicine clinic founded in 2011 that delivers hormone replacement therapy, GLP-1 weight management, and related wellness services direct-to-consumer across most US states on a cash-pay basis.

Ownership category

akta.pro rank

Product category

Telemedicine Hormone Therapy & Integrative Medicine

NAICS

Offices of Physicians (6211), Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro industry

PRIMARYHLALAAAD

Prescription-Based Digital Clinics (Condition-Specific Rx Programs)

Healthcare & Life Sciences/Telehealth Platforms/Direct-to-Consumer Virtual Care Platforms

SECONDARYHLALAHAJ

Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support)

Healthcare & Life Sciences/Telehealth Platforms/Women’s & Family Health Telehealth Platforms (fertility, pregnancy, pediatrics)

Keywords

• Hormone replacement therapy
• Telemedicine healthcare
• Weight management services
• Integrative medicine clinic
• Men's health services

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Telemedicine Consultations: Revenue from extended 1-hour medical consultations with providers specializing in hormone restoration and integrative medicine. Patients pay per consultation visit.
2. TRT and Hormone Therapy Medications: Prescription medications for testosterone replacement, bioidentical hormone therapy, and related treatments. Medications are ordered through the Patient Portal and dispensed by pharmacy network partners. Average TRT cost is under $250/month for first year, under $200/month thereafter.
3. Specialty Injectables: Penile injection therapies including Trimix, Bimix, Quadmix and variants. Trimix ranges from $1.39 to $3.30 per injection with vials lasting 2-3 months. Consultation for these injections is $99.
4. Primary Care Services: Virtual primary care consultations for common medical conditions at $39 per appointment plus medications if prescribed.
5. Lab Testing Services: Direct-to-consumer laboratory testing ordered online. Patients purchase test panels and visit LabCorp locations for sample collection. Results typically finalize in 5-7 business days.
6. In-Clinic Procedures: Revenue from in-person treatments at Tampa clinic including IV therapy, ketamine infusions, PRP injections, shockwave therapy, and cosmetic injections.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Defy Medical is a direct-to-consumer telemedicine clinic specializing in hormone replacement therapy (TRT for men, BHRT for women) and integrative medicine. The clinic provides extended 1-hour consultations, comprehensive blood testing, customized treatment protocols, prescription medications, supplements, and in-clinic procedures (IV therapy, ketamine infusions, PRP, shockwave). Services span men's health, women's health, weight loss (GLP-1 medications), peptide therapy, thyroid treatment, primary care, and aesthetics, delivered primarily via telemedicine across most US states with a physical Tampa, FL clinic.

Product overview

Defy Medical is a telemedicine-based integrative medicine clinic offering a comprehensive portfolio of hormone therapy and wellness services. The core offerings center on Testosterone Replacement Therapy (TRT) for men and Bioidentical Hormone Replacement Therapy (BHRT) for women, supported by related treatments including Erectile Dysfunction medication, Female Sexual Dysfunction therapy, Trimix injections, and Anabolic Androgenic Therapies. The company provides weight management through GLP-1 medications (Semaglutide, Tirzepatide), Peptide Therapy, comprehensive Lab Testing, Primary Care, and specialty services such as Ketamine Therapy, Thyroid Disease Treatment, IV Therapy, Joint Pain Treatment, Hair Loss, Cosmetic Injections, and Skincare. All services are accessible via telemedicine nationwide, with in-office procedures available at the Tampa clinic. The company also offers a mobile app for appointment scheduling, prescription tracking, and daily health assessments, along with a Patient Portal for online ordering. The ecosystem connects patients through online questionnaires, provider consultations, and a network of pharmacy partners.

Differentiator

Problem solved

Functional benefit

Brands

• TestDefy: Online lab testing platform operated by Defy Medical for ordering blood panels and diagnostic tests.

Products and services

• Testosterone Replacement Therapy (TRT) An ongoing treatment replenishing testosterone levels to relieve symptoms of Low T including erectile dysfunction, low libido, weight gain, and fatigue. Delivered via telemedicine with multiple delivery options including injections, topical gels, pellets, and nasal gel for men with hormone deficiency.
• Erectile Dysfunction Treatment Access to medications and therapies for erectile dysfunction including Sildenafil (Viagra), Tadalafil (Cialis), Vardenafil (Levitra), Trimix injections, and Bimix/Quadmix formulations, plus Shockwave Therapy and PRP Injections available at the Tampa clinic.
• Trimix Injections Penile injection therapy containing Phentolamine, Alprostadil, and Papaverine for erectile dysfunction. Reported 89% success rate. Priced at $1.39 to $3.30 per injection with variants including Super Trimix, Bimix, Super Bimix, Quadmix, and Super Quadmix.
• Anabolic Androgenic Therapies Hormone therapies including Oxandrolone, Nandrolone, and Stanozolol for body composition, joint pain, wound recovery, and sexual health. Prescribed via telemedicine as appropriate.
• Bioidentical Hormone Replacement Therapy (BHRT) Online hormone replacement therapy for women using bioidentical hormones (Estrogen, Progesterone, Testosterone, DHEA, Pregnenolone) to address menopause, perimenopause, and hormone imbalances. Available as injections, topical gels, capsules, pellets, and suppositories.
• Menopause Treatment Comprehensive menopause and perimenopause treatment including BHRT, sexual health treatments, supplements, and anti-aging skincare to address hot flashes, vaginal dryness, mood issues, and weight changes.
• Female Sexual Dysfunction Treatment

Quantifiable outcome

• TRT patients report stronger sex drive, improved sexual performance, easier muscle building, improved body composition, more energy, better sleep, less anxiety/depression
• +6 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LabCorpcoreTechnology or IntegrationLabCorp partnership provides Defy Medical patients access to laboratory testing nationwide. Patients order tests through the TestDefy.com platform and visit local LabCorp facilities for sample collection. Results are returned through the patient account.
• Pharmacy Network PartnerscoreOthersDefy Medical works with a network of high-quality pharmacy vendors who meet USP and Good Manufacturing Practices standards and use FDA-approved active ingredients. Medications are prescribed and ordered through the Patient Portal for direct-to-door delivery.
• GetlabsminorStrategic or Co-development PartnerMobile phlebotomy partnership allowing patients to have lab work drawn at a location of their choice by adding Getlabs mobile phlebotomy services to lab orders.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hone Health: Hone Health is a direct-to-consumer telemedicine clinic specializing in testosterone replacement therapy and hormone optimization for men, with at-home lab testing and monthly subscriptions. Highly comparable to Defy on core TRT offering, DTC motion, and recurring cash-pay model.
• Marek Health: Marek Health operates a telehealth platform for TRT, hormone optimization, men's health, and performance peptides, with provider consultations and at-home lab work. Directly comparable to Defy on TRT, peptide therapy, and DTC telemedicine delivery.
• TRT Nation: TRT Nation is a telemedicine clinic focused on testosterone replacement therapy and men's hormone health via remote consultations and prescription fulfillment. Directly overlaps with Defy's TRT-centric male patient segment and subscription-style pricing.
• Peter MD: Peter MD is a direct-to-consumer telehealth provider of TRT, ED treatment, hair loss, and men's wellness with a recurring membership model. Comparable to Defy on men's health scope, cash-pay consultation model, and prescription-based revenue mix.
• Fountain TRT: Fountain TRT is a telemedicine clinic for testosterone replacement therapy offering home lab testing, provider visits, and prescription delivery. Closely comparable to Defy's core TRT consultation-plus-medication funnel.
• Maximus (Maximus Tribe): Maximus provides direct-to-consumer men's hormone optimization, TRT, and longevity-focused telemedicine care under a subscription model. Overlaps with Defy's TRT and peptide therapy lines and similar cash-pay positioning.
• BlueChew: BlueChew is a subscription telemedicine service offering chewable ED medications (sildenafil, tadalafil) prescribed via telehealth and delivered monthly. Directly comparable to Defy's erectile dysfunction treatment line and recurring cash-pay delivery model.

Broad incumbents

• Hims & Hers Health: Hims & Hers is a large public telehealth company offering men's and women's health services including TRT, ED, hair loss, weight loss (GLP-1s), and primary care via telemedicine. Broadly competes with Defy across most service lines but at much larger scale and with insurance and brand partnerships.
• Ro (Roman): Ro is a public-facing direct-to-consumer telehealth platform providing men's health (TRT, ED, hair), women's health, weight loss, and primary care. Overlaps with Defy's telehealth hormone, ED, weight loss, and primary care offerings across a much wider footprint.
• LifeMD: LifeMD is a publicly traded telehealth company offering virtual primary care, weight management (GLP-1s), hormone therapy, and specialty consults. Competes with Defy on virtual primary care, GLP-1 weight loss, and hormone therapy service lines through a similar DTC subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DefyMedical

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Defy Medical