What AgSense does

AgSense, founded in 2003 and headquartered in Huron, South Dakota, is a precision irrigation and remote farm management brand operating as a subsidiary of Valmont Industries, Inc. (NASDAQ: VMI). The company provides growers with hardware and a software platform that together enable remote monitoring and control of center-pivot irrigation systems, soil moisture, weather, tank levels, pumps, and grain bin temperatures via mobile and web apps. Core products include the AgSense App (a 12-language mobile/web dashboard), Field Commander (a GPS-equipped remote pivot controller with patented crash-zone and theft monitoring), CommanderVP and ICON Link (exclusively integrated with Valley Irrigation panels), Precision Link (for T-L Irrigation systems), Aqua Trac (solar-powered soil moisture monitoring), Crop Link (multi-application sensor hub), Grain Trac (grain bin temperature monitoring), plus add-on modules for weather stations, tank levels, and theft detection. Underlying technology is digital modem-based IoT with GPS-enabled sensors connected to a cloud platform, with patented Field Commander GPS supporting precision features such as crash zone/overlap alerts and theft monitoring even when equipment is unpowered.

AgSense generates revenue through a two-part model: one-time hardware sales of its remote monitoring devices plus recurring annual license/subscription fees invoiced roughly 30 days post-installation, backed by a 60-day money-back guarantee that starts at first usage rather than at install. The company does not sell direct — distribution is exclusively through authorized Valley Irrigation dealers, certified T-L Irrigation dealers, and a broader dealer locator network, with TSGC handling Grain Trac distribution. The Aqua Trac unit is compatible with multiple probe brands (AquaCheck, Sentek, Decagon, Watermark), and the platform exposes integrations to third-party agronomic software APIs, positioning AgSense as a brand-agnostic aggregation layer for mixed-fleet pivot operators.

AgSense's claimed installed footprint exceeds 44 U.S. states and 25 countries, with the company asserting it has more remotely managed irrigation machines than all other brands combined. Customer evidence is concentrated in individual row-crop and sod growers (Horne Family Farm, Super-Sod, Ewing Farms, Paulman Farms, Petersen Farm, Johnson Family Farm) plus enterprise relationships such as Simplot Grower Solutions. AgSense 365, announced for March 2025 release, represents the next evolution of the platform.

Name

AgSense

Legal name

AgSense LLC

Website

https://agsense.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

AgSense is a Valmont Industries subsidiary that provides remote monitoring and control hardware and software for irrigation, soil moisture, weather, and grain bin management to agricultural growers, distributed exclusively through Valley Irrigation and T-L Irrigation dealers.

Ownership category

akta.pro rank

Product category

Precision Irrigation / Agricultural IoT

NAICS

Crop Production (111)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)

akta.pro secondary industries

Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ)

Keywords

• Remote irrigation management
• Precision agriculture technology
• Center pivot monitoring
• Soil moisture sensors
• Farm IoT solutions

Headquarters

HQ city

Huron

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of remote monitoring and control devices including Field Commander, CommanderVP, ICON Link, Crop Link, Aqua Trac, Precision Link, and Grain Trac. Products sold through authorized dealer network.
2. Annual License/Subscription: Annual license fee for software and platform access. Invoices generated approximately 30 days after installation. The 60-day money-back guarantee covers the cost of hardware and annual license fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

AgSense provides remote monitoring and control hardware (GPS-enabled Field Commander units, CommanderVP, ICON Link, Crop Link, Precision Link, Aqua Trac, Grain Trac) connected to a cloud-based AgSense App platform accessible via web, iOS, and Android in 12 languages. The offering enables growers and agricultural producers to remotely monitor and control center pivot irrigation systems, soil moisture, weather, tank levels, flow/pressure, pumps, and grain temperatures, with patented GPS positioning and theft-detection capabilities.

Product overview

AgSense is a precision irrigation and remote farm management platform offering a comprehensive suite of hardware and software products. The core platform consists of the AgSense App (mobile and web application) that serves as the central interface for monitoring and controlling connected devices. Supporting hardware products include Field Commander, CommanderVP, ICON Link, Crop Link, Precision Link, Aqua Trac, and Grain Trac, each designed for specific irrigation equipment brands or monitoring applications. Field Commander and CommanderVP provide pivot control and monitoring, while ICON Link, Precision Link, and Crop Link extend compatibility to Valley ICON and T-L systems. Aqua Trac handles soil moisture monitoring and Grain Trac monitors grain temperatures. Additional monitoring capabilities include weather stations, theft monitoring, tank levels, soil moisture, flow/pressure, and pump control. The platform also integrates with multiple soil moisture probe brands (AquaCheck, Sentek, Decagon, Watermark) and temperature cable systems (Boone, Tri States Grain, OPI). AgSense 365, launching March 2025, represents the next generation of the platform. All products are backed by in-house design and manufacturing, with a 60-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• AgSense App: Mobile application for remote irrigation management, monitoring, control, alerts, reporting, and evaluation of farm operations
• Aqua Trac
• CommanderVP
• Field Commander
• ICON Link
• Crop Link
• Precision Link
• Grain Trac

Products and services

• AgSense App A cloud-based mobile and web platform that serves as the central interface for connecting, alerting, controlling, reporting, monitoring, and evaluating farm operations. Designed for growers and agricultural producers using center pivot irrigation systems who want a unified dashboard across mixed-fleet hardware from multiple brands.
• Field Commander A remote monitoring and control device for center pivot irrigation systems featuring patented GPS technology installed at the end tower for real-time position tracking, precise control of pivot speed and direction, Crash Zone/Overlap Alerts, and theft detection. Compatible with all pivot brands and control panel models.
• CommanderVP Remote programming and monitoring solution designed exclusively for Valley digital panels, providing comprehensive irrigation monitoring and control for center pivot and linear machines. Distributed exclusively through authorized Valley Irrigation dealers.
• ICON Link Bridge between Valley ICON smart panels and the AgSense network, providing full remote programming of control panel functions and monitoring of center pivot operations via web or mobile app. Included in every Valley ICON panel.
• Crop Link Device monitoring and control system for multiple farm applications including flow meters, pumps, weather sensors, tank monitors, and electric motors. Available in Pro and Lite versions.
• Precision Link Patented remote monitoring and control solution for T-L Irrigation center pivots, compatible with T-L electric and hydraulic systems and T-L Precision Point Control III Panel. Available exclusively through certified T-L Irrigation dealers.
• Aqua Trac Solar-powered standalone soil moisture monitoring unit using probes to read volumetric water content, soil temperature, and salinity. Compatible with multiple soil moisture probe brands (AquaCheck, Sentek, Decagon, Watermark). Available in Pro and Lite versions.
• Grain Trac Remote grain temperature monitoring system for grain handling facilities that reduces trips to bin sites by alerting users to temperature hot spots before damage occurs. Compatible with Boone, Tri States Grain, and OPI temperature cables. Distributed through Tri States Grain Conditioning (TSGC).
• AgSense 365 Next-generation advanced irrigation management platform from Valley Irrigation, building on the existing AgSense technology with enhanced irrigation management capabilities. Announced for March 2025 release.

Quantifiable outcome

• More remote-managed irrigation than all other brands combined
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Tri States Grain Conditioning (TSGC)coreChannel Partner/ Reseller/ DistributorTSGC distributes Grain Trac grain temperature monitoring systems through its nationwide dealer network. TSGC custom designs the Grain Trac system to match each grain handling facility, ensuring it meets unique installation needs.
• Third-party Agronomic Software PartnerscoreTechnology or IntegrationAgSense works with multiple third-party agronomic partners. Customer data can be automatically uploaded and merged with other field information for comprehensive analysis. AgSense has an extensive list of agronomic API partners.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trimble Agriculture: Trimble's broader precision-agriculture portfolio (including irrigation partners and Connected Farm) competes at the farm-management level with AgSense's platform, although Trimble is not pivoted exclusively to irrigation.
• John Deere (Deere & Co): Deere's Operations Center and precision-ag solutions are extending into irrigation partnerships and connected farm equipment, making Deere a broad incumbent whose expansion could compress AgSense's ability to act as the cross-brand irrigation hub.
• Climate FieldView (Bayer): Bayer's Climate FieldView is a leading digital agronomy platform used by many of the same large growers AgServe serves, and increasingly integrates irrigation and variable rate application features that overlap with AgSense's value proposition.

Emerging players

• AquaSpy: AquaSpy manufactures soil moisture probes and monitoring services that overlap with AgSense's Aqua Trac product line. It competes primarily at the sensor layer that AgSense integrates rather than at the full pivot-management layer.
• CropX: CropX offers soil-sensor-driven irrigation analytics that compete with Aqua Trac and AgSense's soil moisture and VRI features. It is an emerging player with a more software/analytics-centric approach to the same precision-irrigation decision support problem.
• Semios: Semios is a precision agriculture platform combining in-field sensors, weather data, and irrigation/canopy management for specialty crops. Its irrigation and soil moisture modules compete for the same grower wallet AgSense targets.

Direct peers

• Lindsay Corporation (FieldNET): Lindsay's FieldNET is the most direct competitor to AgSense: a remote irrigation management platform for center pivots with similar pivot control, monitoring, and VRI functionality. It competes head-to-head in the same dealer channels and grower base.
• Reinke Manufacturing (ReinCloud): Reinke's ReinCloud platform provides remote monitoring and control of center pivots and soil moisture sensors, overlapping directly with AgSense's Field Commander and Aqua Trac products in the same pivot-irrigation segment.

Others

• T-L Irrigation: T-L is a partner via the Precision Link product but also a competing center-pivot OEM with its own precision ag ambitions. Like Valley, it is an ecosystem participant whose dealer economics and OEM strategy directly shape AgSense's route to market.
• Valley Irrigation (Valmont Industries): Valley is both AgSense's parent brand and a major pivot manufacturer that ships ICON panels with AgSense baked in. It is an ecosystem participant rather than a head-to-head rival, but its strategic choices directly determine AgSense's distribution and roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agsensellc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgSense