Madar Farms
Madar Farms is a Dubai, UAE-based vertical farming company founded in 2017 that produces fresh produce using sustainable indoor methods, supported by ADIO funding and led by founder and CEO Abdulaziz AlMulla.
- Company typePrivate
- Founded2017
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Madar Farms does
Madar Farms is a vertical farming company headquartered in Dubai, United Arab Emirates, founded in 2017 to produce fresh produce using sustainable indoor production methods. The company operates in the controlled-environment agriculture sector, with a stated focus on year-round cultivation methods designed to reduce reliance on traditional farming inputs and water consumption in an arid regional environment. According to publicly available firmographics, Madar Farms maintains an employee headcount in the 11–50 range and operates as a private, for-profit entity with no public listing.
In April 2020, Madar Farms received funding support from the Abu Dhabi Investment Office (ADIO), a government-backed investment vehicle that has channeled capital into UAE-based agtech ventures as part of Abu Dhabi's broader food security strategy. The company is led by founder and CEO Abdulaziz AlMulla. Notably, the public-facing web presence at madarfarms.co currently displays Thai-language editorial content covering packaging, warehousing, importing, and consumer lifestyle topics, which does not align with the firmographic profile of a UAE vertical farming operator; this discrepancy suggests the domain may have been transferred or repurposed since the last confirmed first-party data point, and the analysis below relies on the firmographic, funding, and leadership records as the authoritative description of the company.
The business model is not disclosed in the available data: no product pricing, customer mix, distribution channels, or revenue mechanics are publicly available for the vertical farming operations. There are also no disclosed customers, partnerships, certifications, or product launches beyond the initial 2017 founding. Consequently, this profile should be treated as descriptive of company identity and strategic posture rather than commercial performance.
Madar Farms firmographics
Firmographics- Name
- Madar Farms
- Legal name
- Madar Farms
- Website
- https://madarfarms.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Madar Farms is a Dubai, UAE-based vertical farming company founded in 2017 that produces fresh produce using sustainable indoor methods, supported by ADIO funding and led by founder and CEO Abdulaziz AlMulla.
- Ownership category
- akta.pro rank
Where Madar Farms is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Madar Farms business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D
Revenue model
- Advertising and affiliate marketing: The site generates revenue through embedded affiliate product links (e.g., Lazada product recommendations within articles) and likely display advertising. Articles include outbound links to external products and services, with affiliate commission or advertising revenue as the implied monetization mechanism.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Madar Farms product offering
Product offeringCore offering
Madar Farms is a vertical farming company that grows fresh produce using sustainable production methods. The company operates indoor, controlled-environment farm systems to cultivate crops locally in the UAE, enabling year-round harvests with reduced water use and no pesticides. Its output is positioned as a sustainable, locally-grown alternative to imported fresh produce in the UAE market.
Product overview
Madar Farms is a content publishing and editorial website that publishes articles on sustainability-related topics including agriculture, food, business, technology, insurance, and lifestyle. The company does not appear to offer distinct branded products or services; instead, it operates as an informational content platform covering topics such as plant-based protein, organic farming, agricultural technology, and general business advice.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh produce (vertical farm output)
Companies that use Madar Farms
Customer profileSegments1 record
Ideal customer profiles1 record
Madar Farms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Madar Farms partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights2 records
Madar Farms competitors and assessment
Company assessmentDirect peers
- AeroFarms: US-headquartered vertical farming pioneer using aeroponics. Has active expansion in the Middle East, including a joint venture in the UAE with major local partners, making it a direct competitive comparable in CEA leafy-greens production.
- Infarm: Germany-based vertical farming operator with modular in-store and central farming units for herbs and leafy greens. Comparable business model with global ambitions in retail-integrated vertical farming.
- Kalera: Vertical farming company operating large-scale hydroponic indoor farms for leafy greens globally. Comparable in technology (hydroponic vertical farming), crop mix, and retail distribution model.
- Pure Harvest Smart Farms: UAE-based controlled-environment agriculture producer growing tomatoes, leafy greens, and berries. Most direct comparable for Madar Farms given shared UAE base, technology-enabled growing approach, and focus on sustainable local produce.
- Bowery Farming: US vertical farming operator producing pesticide-free leafy greens and herbs for retail. Closely comparable business model — indoor vertical farms selling branded packaged salads and herbs — though geographically US-focused.
- Badia Farms: UAE-based vertical farm producing microgreens and edible flowers for HORECA and retail. Direct regional peer in vertical farming technology and Dubai-based operations.
- Plenty (Plenty Unlimited): US vertical farming operator building large-scale indoor farms for leafy greens and herbs. A direct peer in business model, technology stack (vertical towers, LED, data-driven growing), and target crops.
Emerging players
- Sundrop Farms: Australia-based controlled-environment agriculture operator using sustainable energy inputs to grow tomatoes and other produce. Comparable in CEA business model and sustainability positioning, though focused on different crop mix.
- Greenlight Biosciences / Local Bounti: US-based indoor farming company using CEA technology to grow leafy greens and herbs. Comparable in technology stack and product category though with a US footprint.
Regional players
- Aramme (formerly GrowGroup IFS): UAE-based vertical farming venture focused on sustainable local production. Comparable regional player targeting similar UAE food-security demand drivers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Madar Farms social profiles
Digital presenceMadar Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madar Farms leadership team
Management profileNumber of profiles
Profiles1 record
Madar Farms funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madar Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madar Farms
What does Madar Farms do?
Madar Farms is a vertical farming company that grows fresh produce using sustainable production methods. The company operates indoor, controlled-environment farm systems to cultivate crops locally in the UAE, enabling year-round harvests with reduced water use and no pesticides. Its output is positioned as a sustainable, locally-grown alternative to imported fresh produce in the UAE market.
Is Madar Farms a public or private company?
Madar Farms is a private company. It is classified as venture growth investor backed and is currently operating.
When was Madar Farms founded?
Madar Farms was founded in 2017. It employs 11 to 50 people.
Where is Madar Farms based?
Madar Farms is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Madar Farms make money?
One revenue line is on record: advertising and affiliate marketing.
Who are Madar Farms's main competitors?
Direct peers on record are AeroFarms, Infarm, Kalera, Pure Harvest Smart Farms, Bowery Farming, Badia Farms and Plenty (Plenty Unlimited). Emerging players are Sundrop Farms and Greenlight Biosciences / Local Bounti. Aramme (formerly GrowGroup IFS) is listed as a regional player.
Does Madar Farms have an API?
No public API is recorded for Madar Farms.