What CloudM does

CloudM Software Limited is a UK-based (Manchester) private SaaS provider, founded in 2008 with 101–250 employees, that develops data management, migration, backup, and business continuity solutions for Google Workspace and Microsoft 365 environments. The company sells primarily to enterprise IT teams, regulated industries (financial services, healthcare, government) and organizations undergoing digital transformation or post-acquisition consolidation, with a visible customer base that includes Atlassian, NVIDIA, Spotify, Netflix, Uber, Airbus, Sony, Canon, Boston Dynamics, Booking.com, and Eventbrite.

The product platform comprises six core modules: CloudM Migrate (data migration across 20+ source platforms with real-time monitoring), CloudM Backup (secure restoration), CloudM Archive (license cost optimization for inactive users), CloudM Workflows/Automate (employee offboarding and lifecycle automation), Email Signatures (centralized signature deployment), and CloudM Continuity (a SaaS standby that mirrors Microsoft 365 data into a live Google Workspace environment for outage recovery). The underlying architecture is cloud-based SaaS with deployment flexibility (cloud or customer infrastructure) and is supported by ISO 27001, HIPAA, Cyber Essentials Plus, and DORA/NIS2-aligned compliance certifications.

CloudM monetizes through recurring platform licensing subscriptions for its Automate & Protect suite, supplemented by professional services (Serviced Migrations, Consulting, M&A consolidation) and partner-delivered services. Distribution is channel-first via Google Cloud Premier Partner status, exclusive Google Cloud Partner and MSP distribution for CloudM Continuity, and a global program of 2,000 IT channel partners, complemented by direct enterprise sales to Fortune 100 and Global 2000 buyers. Pricing is quote-based and not publicly disclosed; revenue figures and funding history are not provided in the available sources.

Name

CloudM

Legal name

CloudM Software Limited

Website

https://cloudm.co

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

CloudM is a UK-based SaaS provider of data migration, backup, archive, automation, and business continuity solutions for Google Workspace and Microsoft 365, serving enterprise IT teams and regulated industries through a 2,000-partner channel and direct sales.

Ownership category

akta.pro rank

Product category

Cloud Data Management and Migration Software

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)

akta.pro secondary industries

Cloud Consulting & Migration (BPAHAEAE), Multi-Cloud & Hybrid Cloud Enablement (BPAEACAK), Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK), Cloud Data Platforms & Analytics Migration (BPAEACAI)

Keywords

• Cloud data migration
• SaaS data management
• Workspace automation
• Cloud backup services
• Business continuity software

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Licensing: Recurring subscription revenue from platform licensing for Automate & Protect suite covering backup, archive, workflows, and other SaaS solutions. Create predictable recurring revenue through platform licensing.
2. Professional Services: White glove migration services, consulting for complex migration projects, and expert onboarding and operational support services. Serviced migrations with specialist implementation support.
3. Partner Services: Channel partners deliver services beyond one-time migration projects, creating long-term customer relationships and recurring revenue opportunities for partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

CloudM develops and sells a cloud-based SaaS platform that provides data migration, backup, archiving, workflow automation, and business continuity solutions for Google Workspace and Microsoft 365 environments. Its portfolio includes CloudM Migrate (cross-platform migrations from 20+ source platforms), Backup, Archive, Workflows (Automate), Email Signatures, and CloudM Continuity (which mirrors M365 data into a live Google Workspace for outage recovery). The company also offers white-glove serviced migrations and consulting for complex enterprise projects.

Product overview

CloudM is a cloud data management and migration platform offering a suite of integrated products for Google Workspace and Microsoft 365 environments. The product portfolio centers on user lifecycle management through five core modules: Backup (secure data protection and restoration), Archive (license cost optimization), Workflows/Automate (automated offboarding and repetitive task management), Email Signatures (signature management and deployment), and Migrate (cross-platform data migration supporting 20+ source platforms). CloudM Continuity provides business continuity by mirroring M365 data to Google Workspace. Additional services include Consulting for complex migrations and Serviced Migrations for white-glove project support. The platform serves as the #1 Google Workspace automation platform according to company claims, with customer base including Fortune 100 companies and government entities.

Differentiator

Problem solved

Functional benefit

Brands

• CloudM Migrate: Data migration tool for migrating to Google Workspace or Microsoft 365 with real-time monitoring capabilities.
• CloudM Backup
• CloudM Archive
• CloudM Automate
• CloudM Signatures
• CloudM Continuity

Products and services

• CloudM Backup Secure backup and restoration solution for Google Workspace that enables recovery from data loss without disruption to business operations.
• CloudM Archive Archive solution that reduces and controls archive user (AU) licence costs by managing inactive user data and licences in Google Workspace.
• CloudM Workflows (Automate) Powerful automation of manual and repetitive data management tasks, including automated offboarding of employees to remain compliant.
• Email Signatures Design, deploy and automate email signatures across the organization.
• CloudM Migrate Fast, seamless and secure data migrations between cloud platforms including email, calendar, contacts, chat, Shared Drives, Teams and SharePoint from 20+ source platforms, with migrations to Google Workspace or Microsoft 365 and real-time monitoring. Can run in the cloud or deploy within customer infrastructure.
• CloudM Continuity Ready-to-use standby Google Workspace environment for Microsoft 365 organizations that provides an automated hot standby and instant recovery during M365 service failures.
• CloudM Consulting Expert guidance for complex migration projects and implementation support, delivered as a professional services engagement.
• Serviced Migrations White-glove service ensuring migration projects progress smoothly with expert onboarding and operational support for customers undertaking migrations to Google Workspace or Microsoft 365.

Quantifiable outcome

• Village Hotels streamlined offboarding for 2,500 employees
• +5 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Google CloudflagshipChannel Partner/ Reseller/ DistributorPremier Partner status with Google Cloud. CloudM Continuity distributed exclusively through Google Cloud Partners and MSPs. Products positioned as automation platform for Google Workspace. Partnership enables access to Google Cloud's enterprise customer base and marketplace distribution.
• Channel Partners/MSPs (2,000 IT businesses)coreChannel Partner/ Reseller/ Distributor2,000 IT businesses worldwide partnering with CloudM to deliver Google Workspace solutions. Partners expand product portfolio with Automate & Protect platform, create predictable recurring revenue through platform licensing and services, and build long-term customer relationships beyond one-time migration projects.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AvePoint: AvePoint is the closest direct competitor to CloudM, offering backup, migration, and lifecycle management for Microsoft 365 and Google Workspace with a strong enterprise and channel-led go-to-market. It mirrors CloudM's product surface across backup, archive, and migration while competing head-to-head on regulated workloads.
• Quest Software (On Demand Migration): Quest's On Demand Migration targets the same Microsoft 365 and Google Workspace migration workloads as CloudM Migrate, including tenant-to-tenant and cross-platform M&A scenarios. It is a close direct competitor in the channel and enterprise migration space.
• Veeam: Veeam is a major backup and recovery vendor with Microsoft 365 and increasingly Google Workspace protection, directly overlapping CloudM Backup and Continuity. It is a much larger incumbent but competes on the same workloads in enterprise and via MSPs.
• Druva: Druva is a SaaS-native data protection platform covering Microsoft 365, Google Workspace, Salesforce, and endpoints, directly comparable to CloudM's Backup and Continuity modules. Both companies sell subscription-based, cloud-delivered resilience with enterprise compliance posture.
• OwnBackup: OwnBackup provides SaaS data backup and recovery for Salesforce, Microsoft 365, and other cloud platforms, comparable to CloudM's backup and archive capabilities. Like CloudM, it sells into regulated, enterprise customers with compliance-driven buying motions.
• BitTitan (CoreView migration): BitTitan's MigrationWorx is one of the most widely used Microsoft-to-Microsoft and Microsoft-to-Google migration tools, directly comparable to CloudM Migrate. Both are sold extensively through MSPs as part of tenant-to-tenant project workflows.

Emerging players

• CoreView: CoreView is a Microsoft 365 management, reporting, and automation platform with partial overlap to CloudM Automate/Workflows. It focuses on IT admin scenarios inside M365 and complements, but also competes with, CloudM's lifecycle automation layer.
• Hornetsecurity: Hornetsecurity delivers Microsoft 365 backup, archiving, and security with significant European overlap and MSP distribution, comparable to CloudM's Backup and Archive modules. It is a relevant competitor especially in EMEA where CloudM is headquartered.

Broad incumbents

• Google Workspace Migration (Google native): Google's own migration services, partner ecosystem, and increasingly Workspace-native backup/archive features compete directly with CloudM Migrate and Archive. Hyperscaler-native tooling represents the structural competitive threat to CloudM's productivity-suite data management suite.
• TransVault (NetApp): TransVault, now part of NetApp, provides enterprise email archiving and migration tooling that overlaps with CloudM Archive and certain migration use cases. As part of NetApp's broader data management portfolio, it is a larger, broader incumbent rather than a pure-play direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cloudm_co
• Facebookfacebook.com/cloudm.co
• LinkedInlinkedin.com/company/cloud-m

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CloudM