What OwnBackup.com, Inc. does

OwnBackup.com, Inc., founded in 2015 and headquartered in Englewood Cliffs, New Jersey, builds a SaaS data protection platform marketed since 2024 under the "Own from Salesforce" brand following its acquisition by Salesforce, Inc. The platform is purpose-built for mission-critical cloud data, offering five core modules: Backup & Recover (automated backup and recovery for SaaS workloads), Data Security / Shield (threat detection and centralized security controls), Data Mask & Seed (sandbox seeding and data masking for non-production environments), Archive (inactive data offload for storage and performance), and Security Center (unified management dashboard).

The product is offered for four primary ecosystems — Salesforce, Microsoft, ServiceNow, and Workday — with a FedRAMP-compliant variant for U.S. public-sector customers. Technically, the platform is differentiated by deep, native integration with each ecosystem's metadata and object schema, enabling backup, recovery, and seeding workflows that respect platform-specific configurations and compliance rules. The company generates revenue via annual enterprise subscriptions sold through a quote-based, demo-driven field sales motion; pricing is not publicly disclosed and contracts are negotiated per-deployment.

Distribution has shifted from a direct enterprise sales motion (501-1,000 employees, per firmographic data) to a co-sell model run through Salesforce's global sales organization, the AppExchange, and salesforce.com navigation. The company no longer operates as an independent entity — its products, brand, and pricing are now embedded within the Salesforce Platform. No public revenue, ARR, or headcount trend data is disclosed in the supplied sources.

Name

OwnBackup.com, Inc.

Website

https://ownbackup.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

501–1,000 employees

Short description

OwnBackup.com, Inc., now operating as "Own from Salesforce" following Salesforce's 2024 acquisition, provides SaaS data protection — backup, recovery, masking, seeding, archiving, and security — for enterprise customers on Salesforce, Microsoft, ServiceNow, and Workday platforms.

Ownership category

akta.pro rank

Product category

SaaS Data Protection

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK)

akta.pro secondary industries

Backup & Restore Platforms (Cloud Backup) (HDABAIAB), Endpoint, SaaS & M365/Google Workspace Backup Services (BPAEALAJ), Backup, Disaster Recovery & Data Protection for Private Cloud (HDABABAJ)

Keywords

• SaaS data protection
• Cloud backup recovery
• Data security compliance
• Sandbox data seeding
• Data archiving solutions

Headquarters

HQ city

Englewood Cliffs

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Services: Subscription-based pricing model for data protection and management services across supported SaaS platforms including Salesforce, Microsoft, ServiceNow, and Workday. Enterprise customers typically purchase through annual contracts with tiered feature access.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

OwnBackup.com, Inc. (now operating as Own from Salesforce) provides a SaaS data protection platform delivering automated backup and recovery, threat monitoring and security controls, secure test data masking and sandbox seeding, and data archiving for cloud applications. The platform supports Salesforce, Microsoft, ServiceNow, and Workday ecosystems, with FedRAMP-compliant offerings for public sector customers.

Product overview

Own from Salesforce (formerly OwnBackup) offers a unified SaaS data protection platform with multiple integrated modules. The core platform provides Backup & Recover and Data Security (Shield) as primary offerings, supplemented by Data Mask & Seed for development acceleration, Archive for performance optimization, and Security Center for centralized security management. The platform operates as part of the Salesforce Platform, serving Salesforce, Microsoft, ServiceNow, and Workday ecosystems with FedRAMP-compliant solutions for public sector customers.

Differentiator

Problem solved

Functional benefit

Brands

• Shield: Mitigate threats and proactively monitor data.
• Backup & Recover
• Data Mask & Seed
• Archive
• Security Center

Products and services

• Backup & Recover Protects mission-critical data from loss and corruption through automated backup and recovery capabilities for enterprise SaaS platforms including Salesforce, Microsoft, ServiceNow, and Workday.
• Data Security (Shield) Mitigates threats and proactively monitors data security with threat detection, security controls management, and proactive monitoring for cloud platforms.
• Data Mask & Seed Accelerates software development with realistic, secure test data through data masking and sandbox seeding capabilities for non-production environments.
• Archive Removes inactive data to improve organization performance and reduce storage costs for cloud applications.
• Security Center Centralized dashboard that manages all security controls in a single unified view across supported SaaS platforms.

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• SalesforcecoreStrategic or Co-development Partner · 1 January 2025Salesforce acquired Own and integrated its products as the official 'Own from Salesforce' brand. The products are now officially part of the Salesforce Platform, marketed at salesforce.com/platform/own-integration/. This represents a full acquisition and deep integration where Own's data protection capabilities are embedded within Salesforce's broader cloud data security offerings.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• AvePoint: Data management, backup, and governance vendor strong in the Microsoft 365 ecosystem, overlapping Own's SaaS backup and compliance offerings.
• HYCU: SaaS and multi-cloud data protection platform covering a broad set of SaaS applications, competing in the same SaaS backup and resilience category as Own.
• Odaseva: Enterprise data protection, backup, and compliance platform built specifically for Salesforce, directly competing with Own's core Salesforce data protection offering.
• Druva: Cloud-native SaaS data protection and backup-as-a-service platform covering SaaS, endpoints, and cloud workloads, competing directly on SaaS backup and resilience.
• Keepit: Cloud backup and recovery vendor focused on SaaS applications including Salesforce, M365, and Workday, mirroring Own's multi-ecosystem SaaS protection approach.
• GRAX: Salesforce data backup, archive, and history platform serving the same use cases (backup, recovery, archiving) for the same Salesforce customer base as Own.
• Spanning (Kaseya): Provides SaaS backup and recovery for Salesforce, Microsoft 365, and Google Workspace, directly overlapping Own's SaaS data protection niche.

Broad incumbents

• Commvault: Established data protection vendor whose Metallic SaaS backup service (including Salesforce and M365) competes directly with Own within a wider enterprise portfolio.
• Rubrik: Data security and cyber-resilience company offering backup, recovery, and increasingly SaaS data protection, competing with Own as part of a broader portfolio.
• Cohesity: Enterprise data management and protection vendor with backup, recovery, and SaaS data protection (Metallic-adjacent) capabilities overlapping Own's category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OwnBackup.com, Inc.