Rooter Hero Plumbing

What Rooter Hero Plumbing does

Rooter Hero Plumbing & Air is a privately held, full-service plumbing, drain cleaning, and HVAC provider headquartered in Mission Hills, California, operating across Northern California, Southern California, and Arizona. Founded (per firmographic data) in 1980 and structured as a for-profit private company with 101–250 employees, the firm is led by CEO and co-founder John Akhoian and offers a portfolio that spans Drain & Sewer (including proprietary Hero Cable™ drain cleaning and Hero Cam™ video inspection), general Plumbing (repair, leak detection, water heaters, slab leaks, water lines, filtration), HVAC (AC and furnace service, replacement, indoor air quality), Commercial Plumbing, and Water Treatment, with a dedicated Service Hero division serving facilities managers in healthcare, education, manufacturing, and property management. The Hero Helps charitable division and the recurring Hero Club membership program round out the brand ecosystem, alongside a branded podcast (Hero Talk) and a technician certification mark (Plumber Hero™).

The company runs a direct-to-consumer go-to-market with 24/7 phone dispatch and online booking, emphasizing no after-hours or holiday fees, transparent pricing, and a satisfaction guarantee; the Service Hero division layers in event-driven, facilities-focused outreach through regional trade shows. Revenue is generated primarily through per-job professional services across plumbing, drain, and HVAC work, supported by tiered promotional pricing (e.g., $77 drain cleaning, $79 safety inspection, $109 diagnostic, $50 off repairs ≥$500, $500 off AC installation, 10% senior/military discount) and a recurring subscription layer via Hero Club memberships. Distribution is single-country/domestic, with named offices in Mission Hills (HQ), Rohnert Park, Anaheim, and the newly opened Tucson branch; the company holds California contractor licenses (996688 & 829861) and an Arizona ROC license (275291) and describes its customer base in terms of "8,000+ reviews at 4.8/5 stars" rather than disclosed revenue. Strategic activity over the last several years has included the May 2022 acquisition of Velavi Heating & Cooling, the April 2025 launch of the Service Hero commercial division, and the April 2026 opening of the Tucson, Arizona branch.

Name

Rooter Hero Plumbing

Legal name

Rooter Hero Plumbing & Air

Website

https://rooterhero.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Rooter Hero Plumbing & Air is a private residential and commercial plumbing, drain cleaning, and HVAC service provider headquartered in Mission Hills, California, serving homeowners across California and Arizona directly and commercial clients through its Service Hero division.

Ownership category

akta.pro rank

Product category

Residential and Commercial Plumbing & HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220), Septic Tank and Related Services (562991)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Residential Plumbing Fixture Installation & Repair (HSAOAAAA)

akta.pro secondary industries

Drain Cleaning (Residential) (HSAOABAA), Emergency Sewer Line Backup & Cleanup (HSAOAMAC), Emergency Water Main/Service Line Repair (HSAOAMAK), Emergency Commercial Plumbing Response (HSAOAMAL), Sewer Line Cleaning & Root Removal (HSAOABAC)

Keywords

• Residential plumbing services
• Drain cleaning services
• HVAC repair services
• Emergency plumbing
• Commercial plumbing services

Headquarters

HQ city

Mission Hills

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Plumbing & Drain Services: Primary revenue stream from residential and commercial plumbing services including drain cleaning, sewer repair, pipe repair, water heater services, and leak detection. Services are typically charged per job or service call, with promotional pricing for specific services like $77 drain cleaning specials.
2. HVAC Services: Heating, ventilation, and air conditioning services including AC repair, furnace repair, AC installation, and preventive maintenance inspections. Offered primarily in select service areas where HVAC services are available.
3. Commercial Plumbing (Service Hero): Dedicated commercial services division called Service Hero targeting facilities managers, property management, healthcare, education, manufacturing, and property management sectors. Offers preventive maintenance programs and emergency response for large facilities.
4. Hero Club Membership: Membership plans offering ongoing maintenance benefits, priority scheduling, and discounts for enrolled residential customers, creating recurring revenue through annual/multi-year membership fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Rooter Hero Plumbing & Air delivers residential and commercial plumbing, drain and sewer cleaning, and HVAC repair and installation services across California and Arizona. Service is dispatched 24/7 via phone and online booking by certified technicians using industry-standard techniques such as hydro-jetting, video camera inspection (Hero Cam), and trenchless sewer repair. The company also operates a commercial division (Service Hero) and a residential membership program (Hero Club) for recurring maintenance.

Product overview

Rooter Hero Plumbing & Air operates as a plumbing, drain, and HVAC service provider offering a comprehensive portfolio of residential and commercial services. The core offerings include Drain & Sewer Services (featuring proprietary Hero Cable™ and Hero Cam™ inspection technologies), Plumbing Services (repair, installation, water heaters, leak detection, emergency plumbing), HVAC Services (air conditioning and heating), Commercial Plumbing, and Water Treatment Services. The company is organized into distinct divisions: Plumber Hero™ (technician branding), Service Hero (commercial services), and Hero Helps (charitable outreach). Additional programs include Hero Club Membership Plans and Hero Care™ customer care. The company operates across California (Northern and Southern) and Arizona with licensed, bonded, and insured professionals available 24/7 with no after-hours fees.

Differentiator

Problem solved

Functional benefit

Brands

• Service Hero: Commercial services division of Rooter Hero Plumbing & Air serving facilities engineers, maintenance professionals, and industry leaders in healthcare, education, manufacturing, and property management sectors.
• Hero Helps
• Hero Club Membership Plans
• Plumber Hero
• Hero Talk

Products and services

• Drain & Sewer Services Comprehensive drain cleaning and sewer services for residential customers including emergency drain cleaning, hydro jetting, video camera drain inspection (Hero Cam), sewer line inspection and replacement, and trenchless sewer repair.
• Plumbing Services Full-service residential plumbing including plumbing repair, installation and replacement, maintenance, bathroom plumbing, water heaters, broken pipe replacement, water lines, water leak detection, slab leaks, water filtration, and 24-hour emergency plumbing.
• HVAC Services Heating and cooling services including air conditioning repair, maintenance and replacement, furnace repair and maintenance, heating maintenance, indoor air quality services, thermostat replacement, and whole-house attic fans.
• Commercial Plumbing (Service Hero) Commercial-grade plumbing services for businesses including repair, installation and replacement, drain cleaning, drain and sewer repair, gas leak repair and repiping, and commercial water heater services. Targeted at facilities managers and property management through the Service Hero division.
• Water Treatment Services Water filtration and water treatment services to improve water quality for residential properties.
• Hero Club Membership Plans Annual/multi-year membership plans offering ongoing maintenance benefits, priority scheduling, and discounts for enrolled residential customers, creating recurring revenue through subscription-style fees.

Quantifiable outcome

• 4.8/5 star rating from 8,000+ customer reviews demonstrates high customer satisfaction

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor.

• Southern California Facilities ExpominorOthers · 8 April 2026Rooter Hero participated in the Southern California Facilities Expo held April 8-9, 2026 at the Anaheim Convention Center. The company connected with facilities engineers, maintenance professionals, and industry leaders from healthcare, education, manufacturing, and property management sectors.
• Children's Hunger FundminorOthers · 14 November 2025Rooter Hero's charitable division Hero Helps partnered with Children's Hunger Fund to volunteer at their Los Angeles distribution center on November 14, helping sort and prepare donated goods for distribution to local families during the Thanksgiving season.
• Providence Disney Family Cancer CenterminorOthers · 15 October 2025Rooter Hero participated in a breast cancer awareness event at Providence Disney Family Cancer Center in Burbank, California by donating 96 self-care tote bags to patients and survivors. The event included the symbolic lighting of the Cancer Center in pink.
• 44th Annual Northern California Facilities ExpominorOthers · 30 September 2025Rooter Hero participated in the 44th Annual Northern California Facilities Expo in Santa Clara, held September 30 to October 1, 2025. The event focused on innovations in building operations, maintenance, and energy management.
• NexGen Heating, Air, and ElectricalminorChannel Partner/ Reseller/ DistributorRooter Hero is listed as a 'Proud Partner' of NexGen Heating, Air, and Electrical, creating a complementary home services ecosystem where the companies can cross-refer customers needing heating, air conditioning, electrical, or plumbing services.
• San Fernando Valley Rescue MissionminorOthersHero Helps charitable division donated toys collected during holiday season toy drive to the San Fernando Valley Rescue Mission for distribution to local families.
• Fullerton Fire DepartmentminorOthersHero Helps charitable division donated toys collected during holiday season toy drive to the Fullerton Fire Department for distribution to local families.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Roto-Rooter: Roto-Rooter is the largest plumbing and drain cleaning service franchise in North America, offering residential and commercial plumbing, sewer, and water cleanup services — the same core service mix as Rooter Hero, with national brand recognition.
• Mr. Rooter Plumbing: Mr. Rooter is a Neighborly company franchise network providing residential and commercial plumbing and drain cleaning services nationwide. It is a directly comparable franchise-style plumbing service competing in the same customer segment as Rooter Hero.
• Benjamin Franklin Plumbing: Benjamin Franklin Plumbing is a national franchise offering residential plumbing services with an emphasis on punctuality, on-time guarantees, and upfront pricing — directly comparable to Rooter Hero's residential plumbing offering and 24/7 promise.
• 1-800-PLUMBER + Air: 1-800-PLUMBER + Air is a national residential plumbing and HVAC service brand combining plumbing and HVAC under a single franchise model, directly paralleling Rooter Hero's combined plumbing + HVAC service portfolio.
• One Hour Heating & Air Conditioning: One Hour Heating & Air is a Neighborly franchise brand offering HVAC and related home services with strong brand marketing and on-time guarantees — comparable to Rooter Hero's branded, multi-service residential approach.

Regional players

• Goettl Air Conditioning & Plumbing: Goettl is a Southwestern US-based HVAC and plumbing service provider operating across Arizona, Nevada, Southern California, and Texas — a regional peer directly overlapping with Rooter Hero's Arizona and California service territories.
• Service Champions Heating & Air Conditioning: Service Champions is a Southern California-based HVAC and plumbing service provider with a similar combined-trade residential service model and geographic overlap with Rooter Hero's Southern California operations.

Broad incumbents

• Rescue Rooter / ARS / American Residential Services: ARS/Rescue Rooter is a national residential HVAC, plumbing, and electrical services platform owned by PE-backed American Residential Services — a broader incumbent with plumbing, drain, and HVAC services directly overlapping with Rooter Hero's offerings, though at significantly greater scale.

Emerging players

• HomeServe USA: HomeServe is a home repair solutions and membership plan provider offering plumbing, drain, and HVAC coverage to homeowners — directly comparable to Rooter Hero's Hero Club membership model and a potential partner or competitor in the recurring-revenue segment.

Others

• NexGen Heating, Air, and Electrical: NexGen is an active channel partner of Rooter Hero for cross-referrals in the heating, air, and electrical services space — a complementary home services operator in the same California/Arizona markets with overlapping customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rooter_hero

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooter Hero Plumbing