Bell Helmet
- Company typePrivate
- Founded1954
- HeadquartersIrvine, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Bell Helmet firmographics
Firmographics- Name
- Bell Helmet
- Legal name
- BELL SPORTS LLC
- Website
- https://bellhelmets.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Ownership category
- akta.pro rank
Bell Helmet industry classification
Industry- Product category
- Powersports and Cycling Helmets
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Sporting Goods Retailers (45911), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)
- akta.pro secondary industries
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where Bell Helmet is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bell Helmet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Helmet Sales: One-time purchase revenue from selling motorcycle, cycling, and powersports helmets directly to consumers through e-commerce and dealer network.
- Accessories Sales: Sale of helmet accessories, replacement parts, and branded bike accessories including Blackburn products (pumps, bags, lights, tools).
- Lifestyle Apparel: Sale of lifestyle products including tees, fleece, hats, and accessories under Bell branding.
- Collaborations: Revenue from limited-edition collaboration products with external brands like Slayco, Fasthouse, and Grime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Powersports Helmets |
| Unit Pricing | Pay-as-you-go | Blackburn Bike Accessories |
| Unit Pricing | Pay-as-you-go | BMX/Cycling Helmets |
| Unit Pricing | Pay-as-you-go | Road/Gravel Helmets |
| Unit Pricing | Pay-as-you-go | Mountain Bike Full-Face Helmets |
| Unit Pricing | Pay-as-you-go | Accessory Bundles |
| Unit Pricing | Pay-as-you-go | Replacement Shields & Visors |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Bell Helmet product offering
Product offeringCore offering
Bell Helmets designs, manufactures, and sells powersports and cycling helmets, including motocross/off-road, street, modular, retro, downhill mountain bike, trail, road/gravel, BMX, commuter, and kids helmets. The company also sells cycling accessories under the Blackburn sub-brand (pumps, bags, lights, tools) and offers lifestyle apparel and limited-edition collaboration collections. Products are sold direct-to-consumer via bellhelmets.com and through an authorized Powersports dealer network.
Product overview
Bell Helmets is a powersports and cycling helmet manufacturer offering a diversified portfolio of head protection products. The Powersports division includes off-road motocross helmets (Moto-10 Spherical, Moto-10 MIPS, MX-10 MIPS), downhill mountain bike helmets (Full-10 Spherical, Full-10 Mips), street helmets (Eliminator, Custom 500, SRT-Modular), and adventure/touring helmets. The Cycling division encompasses road and gravel helmets (XR Spherical, XR Mips, Avenue Mips, Falcon XR LED Mips, Trace Mips), trail mountain bike helmets (Sixer Mips, Super Air Spherical, 4Forty Air MIPS), BMX/sports helmets (Local, Sanction 2, Span), and kids helmets (Lil Ripper). Additionally, Bell sells Blackburn-branded bike accessories including pumps, bags, lights, and tools. Products utilize proprietary technologies including Mips Spherical Technology, Float Fit, CoolJade liners, and T.E.A.S. ventilation systems across various price tiers from entry-level to professional competition.
Differentiator
Problem solved
Functional benefit
Brands
- Blackburn: Bike accessories brand sold through Bell, including pumps, bags, racks, lights, and tools for cycling
Products and services
- Moto-10 Spherical Bell's most advanced off-road motocross helmet featuring Spherical Technology powered by Mips, Thermal Exchange Airflow System, and CoolJade comfort liner, targeted at professional motocross and supercross athletes.
- Moto-10 MIPS Mid-tier off-road helmet with tri-matrix fiberglass shell, multi-density EPS liner, Magnefusion emergency release cheek pads, and Flying Bridge visor for motocross, enduro, and trail riders.
- MX-10 MIPS
Quantifiable outcome
- Skin surface temperature decrease up to 10°F with CoolJade™ Comfort Liner technology
- +4 more outcomes
Companies that use Bell Helmet
Customer profileSegments6 records
Ideal customer profiles6 records
Bell Helmet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature16 records
Bell Helmet partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- BlackburncoreBlackburn Designs is a subsidiary brand providing bike accessories sold through Bell Helmets. Products include pumps, bags & racks, bottles & cages, lights, and tools. Blackburn Grid LED rear lights are integrated into Bell helmets like the Falcon XR LED MIPS.
- Mips®coreMips (Multi-directional Impact Protection System) is a leading slip-plane technology inside helmets designed to help reduce rotational forces during impacts. Bell integrates Mips technology across most helmet lines including Spherical Technology, MIPS Evolve, and MIPS C-Solution.
- SlaycominorSlayco is a collaboration partner for limited-edition helmet collections sold through Bell's collaborations section. Includes Moto-10 Spherical Slayco LE and Local Slayco editions.
- FasthouseminorFasthouse is a lifestyle and racing brand collaboration partner providing limited-edition helmet designs including Fasthouse Happy Hour, Fasthouse Matte Gray, Fasthouse Matte/Gloss Blue/White, and Fasthouse Did 25 editions.
- GrimeminorGrime is a lifestyle collaboration partner with Bell, producing branded apparel including Bell x Grime Flamed Demon Long Sleeve and Bell x Grime Lil Demon Coaches Jacket.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Bell Helmet competitors and assessment
Company assessmentDirect peers
- Giro: Giro designs and sells cycling, mountain bike, and snow helmets at overlapping premium price tiers, frequently co-located in the same IBD and specialty retail channels as Bell's cycling line — and similarly leverages Mips-based safety technology as a category talking point.
- Fox Racing: Fox Racing competes head-to-head with Bell in motocross off-road helmets, mountain bike helmets, and lifestyle collaboration drops — sharing pro-athlete endorsement models (motocross, Supercross, downhill MTB) and similar dealer-distribution channels.
- Shoei: Shoei is a Japanese premium motorcycle helmet specialist whose full-face and modular lineups directly overlap Bell's street, sport-touring, and modular categories (e.g., SRT-Modular, Eliminator); competes on safety certification pedigree and DOT/Snell/ECE-rated construction.
- Arai: Arai is another Japanese premium motorcycle helmet manufacturer competing in the same DOT/Snell-certified full-face street and adventure spaces as Bell, with strong brand-equity positioning among enthusiast and professional riders.
- Troy Lee Designs: Troy Lee Designs is most directly comparable to Bell's motocross and mountain bike helmet portfolio (D3, A1/A2, Stage lines), with shared athlete partnerships and limited-edition graphics drops targeting the same demographic.
- Smith Optics: Smith's Mips-equipped cycling, mountain bike, and snow helmet ranges overlap directly with Bell's XR, Sixer, and 4Forty Air MIPS lines, and both brands position around Koroyd/Mips impact technologies in premium segments.
- AGV: AGV's premium sport, touring, and modular motorcycle helmets (Pista GP, K6, Sportmodular) directly overlap with Bell's sport-touring and street offerings; both compete at the high-ASP end of the DOT/ECE-certified helmet market.
- Bontrager (Trek Bicycle): Bontrager's WaveCel and MIPS-equipped road, mountain, and commuter helmets are sold through Trek's dealer network and compete with Bell's XR/Trace/Avenue MIPS lines on the same bike-shop shelves.
- HJC Helmets: HJC is a high-volume motorcycle helmet maker competing across street, sport, modular, and off-road segments against Bell with strong distributor relationships and a broader price-tier offering from entry-level to premium.
Emerging players
- Leatt: Leatt specializes in motocross/MTB neck braces, body protection, and helmets with comparable safety-technology branding (e.g., 360-degree turbine protection), competing at the high-performance end of the same motocross/MTB protective-gear category where Bell plays.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bell Helmet social profiles
Digital presenceBell Helmet compliance and trust
Trust signalCompliance20 records
Bell Helmet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bell Helmet leadership team
Management profileNumber of profiles
Bell Helmet subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bell Helmet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bell Helmet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bell Helmet
What does Bell Helmet do?
Bell Helmets designs, manufactures, and sells powersports and cycling helmets, including motocross/off-road, street, modular, retro, downhill mountain bike, trail, road/gravel, BMX, commuter, and kids helmets. The company also sells cycling accessories under the Blackburn sub-brand (pumps, bags, lights, tools) and offers lifestyle apparel and limited-edition collaboration collections. Products are sold direct-to-consumer via bellhelmets.com and through an authorized Powersports dealer network.
Is Bell Helmet a public or private company?
Bell Helmet is a private company. It is classified as corporate owned and is currently operating.
When was Bell Helmet founded?
Bell Helmet was founded in 1954.
Where is Bell Helmet based?
Bell Helmet is headquartered in Irvine, United States, in the North America region.
How does Bell Helmet make money?
Four revenue lines are on record. Helmet Sales are the primary driver. The others are accessories Sales, lifestyle Apparel and collaborations.
Who are Bell Helmet's main competitors?
Direct peers on record are Giro, Fox Racing, Shoei, Arai, Troy Lee Designs, Smith Optics, AGV, Bontrager (Trek Bicycle) and HJC Helmets. Leatt is listed as an emerging player.
Does Bell Helmet have an API?
No public API is recorded for Bell Helmet.
What industry is Bell Helmet in?
Bell Helmet's product category is Powersports and Cycling Helmets. Its primary akta.pro industry code is IMACAEAN, Powersports Safety, Helmets & Protective Gear Manufacturing, with a secondary code of CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow). Its NAICS code is 336991 and its SIC code is 3751.