Scottsdale Area Association of REALTORS

What Scottsdale Area Association of REALTORS does

Scottsdale Area Association of REALTORS (d/b/a Scottsdale REALTORS) is a 501(c)(6) non-profit trade association founded in 1963 and headquartered at 8600 E Anderson Dr, Scottsdale, Arizona. It serves more than 8,500 REALTOR members and 350 Affiliate members across the Scottsdale metropolitan area, including sub-markets such as 85254, Carefree/Cave Creek, Desert Ridge, Desert Hills/New River, Fountain Hills, Heart of Scottsdale, and South Scottsdale. The organization operates under license from the National Association of REALTORS (NAR) and affiliates with the Arizona REALTORS Association for state-level advocacy and education resources.

The association's product surface centers on membership benefits, professional education delivered through its Raise the Bar Real Estate School (School License #R-2020), and a network of REALTOR Marketing Sessions (RMS) and home tours segmented by sub-market. Members access services through the RAPAMS web-based portal, which handles dues payment, event registration, and retail purchases. Adjacent services include lockboxes and supervised key management, commercial real estate resources, market research, and global/international referral access. Technology integrations are limited to Zoom for virtual classes and standard calendar subscriptions (Google, Apple, Outlook), with ARMLS and CubiCasa partnerships for floor-plan training.

The revenue model is primarily recurring annual membership dues across three tiers (REALTOR, Affiliate, Appraiser), supplemented by per-course and per-service fees for continuing education, designations (GRI), fingerprinting, and home tour admissions. Venue8600, an in-house commercial event venue, and education fees paid by non-members provide additional non-dues income. Distribution is direct via online enrollment; go-to-market is community-led, relying on events, home tours, education programming, and advocacy to recruit and retain members.

Name

Scottsdale Area Association of REALTORS

Legal name

Scottsdale Area Association of REALTORS

Website

https://scottsdalerealtors.org

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Scottsdale REALTORS is a 501(c)(6) non-profit trade association founded in 1963 that serves 8,500+ REALTOR and 350 Affiliate members across the Scottsdale, Arizona metro area through membership, continuing education (Raise the Bar Real Estate School), RMS home tours, lockbox access, and NAR-aligned advocacy.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association

NAICS

Business Associations (813910), Offices of Real Estate Agents and Brokers (5312)

SIC

Services-Membership Organizations (8600), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Real estate association
• Trade association services
• Professional development
• Continuing education
• Association membership

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues for REALTOR members, Affiliate members, and Appraiser members. Provides access to education, networking events, market research, advocacy, and member benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Scottsdale Area Association of REALTORS is a 501(c)(6) non-profit trade association providing membership-based services to over 8,500 REALTOR members and 350 Affiliate members in the Scottsdale, Arizona metropolitan area. Its core offerings include REALTOR, Affiliate, and Appraiser memberships that grant access to advocacy, continuing education through Raise the Bar Real Estate School, networking via Regional Marketing Sessions (RMS) and home tours, lockbox and key management, market research data, and an online member portal (RAPAMS). The association also operates Venue8600, a commercial event venue at its Scottsdale headquarters.

Product overview

Scottsdale REALTORS is a 501(c)(6) non-profit trade association serving over 8,500 REALTOR members and 350 Affiliate members in the Scottsdale, Arizona area. The organization provides a platform-plus-services model offering core membership benefits including advocacy, education through Raise the Bar Real Estate School, networking via REALTOR Marketing Sessions (RMS) home tours, commercial services, lockbox access, and market research. Members access services through the RAPAMS online portal for registration, dues payment, and retail purchases. The association operates various geographic marketing sessions (85254, Desert Ridge, Carefree/Cave Creek, Fountain Hills, Heart of Scottsdale, South Scottsdale, Desert Hills/New River, and Scottsdale Luxury Home Tour) and provides professional development through CE courses, GRI designation programs, and free continuing education classes.

Differentiator

Problem solved

Functional benefit

Brands

• Venue8600: Commercial event venue operated by Scottsdale REALTORS® at 8600 E Anderson Dr, Scottsdale, AZ 85255.
• Raise The Bar Real Estate School

Products and services

• Scottsdale REALTORS Membership (REALTOR, Affiliate, Appraiser) Annual association membership for licensed real estate professionals (REALTOR®, Affiliate, and Appraiser tiers) providing access to advocacy, professional development, networking, market research, lockbox services, and member business tools in the Scottsdale, Arizona metropolitan area.
• Raise the Bar Real Estate School REALTOR education school (License #R-2020) providing continuing education (including free CE for members), licensing courses, designations, certifications, Code of Ethics training, and professional development programs for real estate licensees.
• Regional Marketing Sessions (RMS) and Home Tours Scheduled in-person networking and home tour events held across eight geographic areas: 85254, Desert Ridge, Carefree/Cave Creek, Fountain Hills, Desert Hills/New River, Heart of Scottsdale, South Scottsdale, and the Scottsdale and Pinnacle Peak Luxury Home Tours, allowing members to view active listings and generate peer referrals.
• Lockboxes and Keys Lockbox and key management service providing members with supervised entry equipment for property showings on listed homes across the Scottsdale service area.
• Market Research and Data Market research service providing residential statistics and hyper-local market data for the Scottsdale real estate market.
• Commercial Services Commercial real estate resources, networking, and education supporting members engaged in commercial transactions.
• Fingerprinting Service Fingerprint capture and submission service at $109 per applicant (includes AZDPS fee, fingerprint capture, postage and handling) for real estate licensing compliance.
• RAPAMS Member Portal Web-based association management portal providing member login, dues payment, event registration, and retail store access for Scottsdale REALTORS members.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerScottsdale REALTORS is a local member association of NAR, the largest trade association in the US. Members use NAR membership marks and access national programs, resources, and advocacy.
• Arizona REALTORS AssociationcoreStrategic or Co-development PartnerState-level association providing advocacy, education resources, and legislative representation for Arizona real estate professionals.
• Keller Williams Arizona RealtyminorChannel Partner/ Reseller/ DistributorDesert Ridge RMS meetings held at Keller Williams High Street office location.
• American Red CrossminorGTM or Marketing PartnerBlood drive sponsorship partnership at Scottsdale REALTORS venue.
• Venue8600minorImplementation/ SI/ Consulting PartnerEvent venue partner for Scottsdale REALTORS events and meetings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Phoenix Association of REALTORS: Adjacent local REALTOR association serving the Phoenix metro area. Operates the same membership-based trade association model for residential real estate professionals in the same Arizona market, directly competing for agent affiliations across the metro.
• Arizona REALTORS: State-level REALTOR association in Arizona with which Scottsdale REALTORS partners. Provides advocacy, education resources, and legislative representation, and serves as the umbrella organization for local chapters including Scottsdale.
• Greater Las Vegas Association of REALTORS: Large local REALTOR association serving the Las Vegas metro. Comparable Sun Belt real estate market with similar membership scale, education programs, and home tour structures; both serve high-net-worth and second-home segments adjacent to Scottsdale's profile.
• Denver Metro Association of REALTORS: Local REALTOR association serving the Denver metro area. Operates a comparable membership model for real estate professionals in a similar Western U.S. growth market, providing peer benchmarks for member engagement and education programming.

Broad incumbents

• National Association of REALTORS (NAR): The largest U.S. real estate trade association and parent organization of local REALTOR associations including Scottsdale. Comparable as a membership organization serving real estate professionals with advocacy, education, and member benefits at a national scale.
• Houston Association of REALTORS: One of the largest local REALTOR associations in the U.S., operating HAR.com as a major consumer-facing listing platform. Comparable as a large local REALTOR trade association but with a much broader geographic footprint and consumer marketplace operation.
• California Association of REALTORS (C.A.R.): State-level REALTOR association serving California real estate professionals. Comparable as a higher-tier trade association providing education, advocacy, and member services, but operates at a much larger scale than Scottsdale's local chapter.

Regional players

• Tucson Association of REALTORS: Regional REALTOR association serving the Tucson, Arizona metro area. Operates the same local-chapter trade association model for real estate professionals in a different Arizona geography, providing a close peer benchmark for member services and dues structure.

Emerging players

• The CE Shop: Leading online real estate education provider offering pre-licensing, continuing education, and professional development courses. Comparable because it competes directly with Scottsdale REALTORS' Raise the Bar Real Estate School for CE and licensing revenue.

Others

• Capsilon / ICE Mortgage Technology: Real estate and mortgage technology infrastructure provider serving real estate professionals and brokerages. Adjacent technology ecosystem player; comparable because Scottsdale REALTORS' members depend on similar MLS and transaction platforms (ARMLS) for daily operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ScottsdaleAssoc/videos
• Facebookfacebook.com/ScottsdaleREALTORS
• LinkedInlinkedin.com/company/scottsdale-area-association-of-realtors-
• Instagraminstagram.com/scottsdalerealtors
• Xx.com/scottsdaleassoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scottsdale Area Association of REALTORS