Tucson Association of Realtors

What Tucson Association of Realtors does

The Tucson Association of REALTORS® (TAR) is a 104-year-old member-owned trade association founded in 1921 (originally as the Real Estate Board of Tucson) and headquartered at 2445 N Tucson Blvd, Tucson, Arizona. It is the largest trade association in Southern Arizona, serving more than 6,500 real estate professionals engaged in residential and commercial sale, lease, appraisal, and development. The association provides professional education, Code of Ethics enforcement, public policy advocacy, committee governance, and member benefits, and operates two wholly-owned subsidiaries: MLSSAZ, a for-profit Multiple Listing Service that maintains the cooperative real estate listing and sale database for Southern Arizona and facilitated over $2.6 billion in transactions last year, and TRCF, a 501(c)(3) charitable foundation that funds housing-related community initiatives.

TAR's business model rests on recurring annual membership dues, MLS fees from MLSSAZ participants, transactional conference room rental income (a 2,960 sq ft facility plus smaller rooms available to members and the public), event sponsorships, and education program fees. Members gain access to MLS data, required continuing education fulfilling Arizona Department of Real Estate (24 hours CE every 24 months) and NAR Cycle 8 Code of Ethics and Fair Housing requirements (January 1, 2025 – December 31, 2027), member discounts, RAPAC political advocacy, and an emergency financial assistance fund (S.T.A.R., up to $3,500 per member per 24 months). Affiliate memberships extend the dues-paying base to title, escrow, mortgage, insurance, and home-service providers.

The organization is governed by an elected Board of Directors drawn from member brokerages, with operational leadership headed by CEO Romeo Arrieta and a staff of 11–50. Technology infrastructure is conventional association SaaS: RAMCO AMS for membership and event registration, MLSSAZ for listing data, Supra eKEY for lockbox access, FOREWARN for member safety, and NoteRouter for SMS communications. No external investors, parent company, or funding rounds are present; the association is funded entirely by member-generated revenue.

Name

Tucson Association of Realtors

Legal name

Tucson Association of REALTORS®

Website

https://tucsonrealtors.org

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Tucson Association of REALTORS® is the largest trade association in Southern Arizona, serving 6,500+ real estate professionals with membership services, professional education, advocacy, and a cooperative MLS database (MLSSAZ) facilitating over $2.6 billion in annual transactions.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Services-Membership Organizations (8600), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate trade association
• MLS database services
• Professional education training
• Real estate advocacy
• Member networking events

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership dues from over 6,500 real estate professionals and affiliate members. Membership includes professional and licensed-related education, public policy advocacy, committee participation, and access to MLS services.
2. MLSSAZ MLS Fees: Fees from the Multiple Listing Service of Southern Arizona subsidiary, which provides MLS data services to members.
3. Conference Room Rental: Rental fees for conference facilities including a large conference room (2,960 sq ft), computer lab, board room, and small conference room. Available to both members and the public.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Tucson Association of REALTORS® is a member-owned trade association representing over 6,500 real estate professionals in Southern Arizona. It sells REALTOR® memberships, affiliate memberships, MLS database access via its wholly-owned MLSSAZ subsidiary, professional education and designation courses, conference room rentals, and a charitable foundation program through TRCF.

Product overview

The Tucson Association of REALTORS (TAR) is a trade association serving over 6,500 real estate professionals in Southern Arizona, not a traditional product company. Its offerings include a core MLS database service (MLSSAZ), charitable foundation (TRCF), professional education programs, member benefits (Forewarn safety, discounts, marketing tools), advocacy programs (RAPAC), conference facilities, and member services. The organization operates two subsidiaries: MLSSAZ (for-profit MLS database facilitating over $2.6 billion in transactions) and TRCF (501(c)(3) charitable foundation). Member services span professional development, designations, property management education, home tours, conference room rental, and the STAR emergency fund.

Differentiator

Problem solved

Functional benefit

Products and services

• Multiple Listing Service of Southern Arizona (MLSSAZ) A reliable, cooperative real estate database of listing and sale information in Southern Arizona, facilitated over $2.6 billion in real estate transactions. Operated as a wholly-owned for-profit subsidiary of the Tucson Association of REALTORS.
• Conference Room Rental Upscale meeting and conference facilities available for rental by both Association members and the public. Features 2,960 square feet with flexible seating arrangements accommodating seminars, receptions, business meetings, workshops, and luncheons. Includes Computer Lab (20 stations), Small Conference Room (10 chairs), Board Room (20 chairs), and Large Conference Room (130 max capacity).
• Professional Development Education Continuing education courses including Code of Ethics training, Fair Housing certification, designations (ABR, AHWD, GRI, MRP, RSPS), Broker Management Clinics, and CRPM certification for property management. TAR provides CE courses fulfilling NAR and ADRE requirements.
• Designations and Certifications Specialized credentials including Accredited Buyer's Representative (ABR), At Home with Diversity (AHWD), Graduate REALTOR Institute (GRI), Military Relocation Professional (MRP), and Resort & Second-Home Property Specialist (RSPS) for professional development.
• Property Management Education Property management courses including Broker Management Clinic (BMC 3B) and Certified Residential Property Manager (CRPM) program with courses on disclosure, fair housing, agency, bootcamp, and landlord-tenant legal issues.
• Tucson REALTORS Charitable Foundation (TRCF) A 501(c)(3) non-profit organization and wholly-owned subsidiary of TAR that assists the community through financial programs, education, and housing-related initiatives. Awards grants to non-profit organizations from donations and fundraising events.
• MLSSAZ Statistics Library Comprehensive database of residential and rental market statistics for Tucson, providing monthly and annual overviews of real estate activity across 14 major market areas including sales, inventory, averages, medians, pending sales, and listing price information.

Quantifiable outcome

• Over $2.6 billion in real estate transactions facilitated through MLS annually
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Multiple Listing Service of Southern Arizona (MLSSAZ)coreOthersMLSSAZ is a wholly-owned for-profit subsidiary of the Tucson Association of REALTORS®. It provides a reliable, cooperative real estate database of listing and sale information in Southern Arizona. TAR/MLS facilitated over $2.6 billion in real estate transactions last year. Contact: 520-382-8800, [email protected]
• Tucson REALTORS® Charitable Foundation (TRCF)coreOthersTRCF is a 501(c)3 non-profit organization and wholly-owned subsidiary of TAR. Its mission is to assist the community by enhancing quality of life through financial programs, education, and housing-related initiatives. Awards grants to non-profit organizations from donations of TAR members, affiliates, and fund-raising events. Contact: [email protected]
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerNational trade association providing Code of Ethics, professional standards, advocacy resources, marketing tools, and designations/certifications for real estate professionals.
• Arizona Association of REALTORS® (AAR)coreStrategic or Co-development PartnerState-level association providing member discounts, professional development, dispute resolution, and Voice at the Capital advocacy programs.
• Arizona Department of Real Estate (ADRE)minorImplementation/ SI/ Consulting PartnerRegulatory body overseeing real estate licensing and continuing education requirements in Arizona.
• Residential Real Estate Council (RRC/Council of Residential Specialists)minorStrategic or Co-development PartnerLargest not-for-profit affiliate of NAR with over 31,000 members providing education, networking, mentoring, and CRS designation for experienced REALTORS®.
• CCIM Institute - Southern Arizona ChapterminorStrategic or Co-development PartnerSouthern Arizona CCIM Chapter with 150 members focusing in commercial real estate including brokers, appraisers, lenders, and related professionals.
• REALTORS® Land InstituteminorStrategic or Co-development PartnerNational organization for land real estate professionals providing networking, education, and market information for brokers, developers, and managers.
• NARPM Southern Arizona/Tucson ChapterminorStrategic or Co-development PartnerProvides tools, resources, and CRS designation for residential real estate agents and property managers.
• Women's Council of REALTORS® (WCR) - Tucson NetworkminorStrategic or Co-development PartnerNetwork advancing women as professionals and leaders in real estate, providing in-depth education and networking events including their Dessert Auction fundraiser.
• Metropolitan Pima Alliance (MPA)minorStrategic or Co-development PartnerWorks to create a prosperous community by promoting collaborative real estate development policies. Hosts Wild Ride trolley tour and Common Ground Awards ceremony.
• The Hearth FoundationminorStrategic or Co-development PartnerProvides affordable housing for low-income families in Tucson. Hosts events including Grease Sing-A-Long and annual Golf Tournament & Fundraiser.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Redfin:
• Zillow Group: Operates consumer-facing real estate platforms including Zillow, Trulia, and Premier Agent. Competes with the traditional MLS/REALTOR association model by providing listing exposure and agent marketplaces outside the cooperative MLS framework.
• National Association of REALTORS: National umbrella trade association for REALTORS in the US. TAR operates as an affiliated local board under NAR, providing the same Code of Ethics, advocacy, and education framework at the local level.

Direct peers

• Bright MLS: One of the largest regional MLS operators in the US, serving the Mid-Atlantic. MLSSAZ and Bright MLS both operate cooperative listing databases and charge subscription fees to member agents, though Bright operates at significantly larger scale.
• Phoenix Association of REALTORS: The largest local REALTOR association in Arizona, serving the Phoenix metropolitan area. Directly comparable in operating model (membership dues, MLS, education, advocacy) but serves a larger and different metro region than TAR.
• Arizona Association of REALTORS: State-level REALTOR trade association serving Arizona professionals. TAR is a local board within AAR's structure; both offer overlapping member benefits, advocacy, education, and Code of Ethics enforcement at different geographic layers.
• California Regional MLS (CRMLS): Largest MLS in the US by agent count. MLSSAZ shares the same fundamental cooperative MLS business model — aggregating listings and serving member agents — though CRMLS operates at national-leading scale.
• Stellar MLS: Regional MLS operator serving Florida. Comparable to MLSSAZ in providing a cooperative listing database to member REALTORS and brokerages; both monetize via subscription fees tied to transaction volume.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/realtorstucson
• Facebookfacebook.com/tucsonrealtors
• LinkedInlinkedin.com/company/tucson-association-of-realtors-_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tucson Association of Realtors