What StarCityGames.com does

StarCityGames.com, operating legally as Star City Comics & Games, Inc., is a privately held, multi-category trading card game retailer and live-event operator founded in 1993 and headquartered in Roanoke, Virginia, with 101–250 employees. The company sells individual card singles, sealed booster products, and gaming accessories (sleeves, deck boxes, playmats) across at least 11 trading card game ecosystems, anchored by Magic: The Gathering and Flesh and Blood and expanded into Disney Lorcana, Pokémon TCG, Star Wars: Unlimited, Riftbound: League of Legends TCG, Sorcery: Contested Realm, Vibes (a proprietary brand), Bo Jackson Battle Arena, Wonders of The First, CookieRun: Braverse, and My Little Pony. Distribution runs through a BigCommerce-hosted e-commerce storefront, a physical retail and warehouse location at 5728 Williamson Rd NW in Roanoke, and the SCG CON convention tour held in five US cities (Las Vegas, Dallas, Baltimore, Los Angeles, Hartford). The company also operates a two-sided card marketplace (Ship+Sell, itemized sell lists, in-store appointments, and event-booth buying), a Magic: The Gathering Regional Championship Qualifier platform tied to Wizards of the Coast's competitive circuit, and a content network comprising an editorial articles portal, a searchable competitive deck database, and YouTube series including The Spike Feeders and Commander VS.

The business model is a hybrid of transactional retail (one-time purchase of singles, sealed product, supplies, and gift certificates), marketplace economics (margin on cards bought from sellers and resold to buyers), and live-event revenue (entry fees, vendor booth sales, and on-site card buying at SCG CON). Pricing is variable per card based on market conditions, condition, and rarity, with no publicly disclosed fixed pricing tiers; bulk pricing operates through the sell-list system. Marketing is content-driven and community-led, leveraging YouTube tournament coverage, a multi-author articles platform, social media (Facebook, Instagram, X), and a Discord community server. The company has no disclosed parent, no external institutional investor indicated, no public ticker, and no disclosed funding rounds; the operating geography is the United States only. The competitive position rests on a long-established brand, a deep editorial and video content archive, diversified distribution, and a two-sided inventory flywheel — with no disclosed AI/ML capabilities, patents, regulatory licenses, or technology-platform differentiation.

Name

StarCityGames.com

Legal name

Star City Comics & Games, Inc.

Website

https://starcitygames.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

101–250 employees

Short description

StarCityGames.com is a US-based, multi-category trading card game retailer and live-event operator that sells singles, sealed products, and supplies across 11+ TCG ecosystems, runs the SCG CON convention tour, and operates a two-sided card buyback marketplace serving hobbyist and competitive players.

Ownership category

akta.pro rank

Product category

Trading Card Game Retail

NAICS

Hobby, Toy, and Game Retailers (459120), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Collectible Card Games (CCG/TCG) Retail (CRALAGAC)

akta.pro secondary industries

Non-Sports Trading Cards Retail (TCG/Entertainment) (CRALAGAB), Collectible Card Games (CCGs/LCGs) Retail (CRALALAG), Board Game & Puzzle Specialty Retailers (CRALALAA)

Keywords

• Trading card games
• Card singles retail
• Sealed booster products
• Gaming supplies
• Tournament organizer

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Singles and Sealed Products): Revenue from selling individual trading card game singles and sealed products across multiple games including Magic: The Gathering, Flesh and Blood, Disney Lorcana, Pokémon, and other TCGs.
2. Gaming Supplies: Sales of gaming accessories including sleeves, deck boxes, playmats, and other supplies.
3. SCG CON Events: Revenue from SCG CON convention events held in Las Vegas, Dallas, Baltimore, Los Angeles, and Hartford featuring tournament play, product sales, and vendor operations.
4. Card Buyback (Sell List): The company purchases trading cards from customers through sell lists, Ship + Sell, and in-person appointments, then resells them.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

StarCityGames.com is a direct-to-consumer retailer of trading card game singles, sealed booster products, and gaming supplies across 11+ TCG ecosystems including Magic: The Gathering, Flesh and Blood, Disney Lorcana, Pokémon, Star Wars: Unlimited, Riftbound, Sorcery, Vibes, Wonders of the First, Bo Jackson Battle Arena, CookieRun, and My Little Pony. The company also operates the SCG CON convention series, a card buyback platform (Sell Your Cards / Ship + Sell), Regional Championship Qualifier infrastructure, and a content platform comprising articles, a deck database, and YouTube tournament coverage.

Product overview

StarCityGames.com is a multi-category trading card game retailer and tournament organizer operating primarily as an e-commerce platform. The core offering consists of individual card singles and sealed products across 11 distinct trading card game ecosystems: Magic: The Gathering (including Universes Beyond products like The Hobbit and Marvel Super Heroes), Flesh and Blood, Disney Lorcana, Pokémon TCG, Star Wars: Unlimited, Wonders of the First, Vibes, Riftbound: League of Legends TCG, Sorcery: Contested Realm, Bo Jackson Battle Arena, CookieRun: Braverse, and My Little Pony Card Game. Supporting the retail operation, the company runs SCG CON (a multi-city trading card game convention), Magic: The Gathering Regional Championship Qualifier events, and various content channels including The Spike Feeders, Commander VS, and an editorial articles portal with deck databases. Additional offerings include gaming supplies (sleeves, deck boxes, playmats), digital products, gift certificates, and a card selling platform with multiple methods (itemized sell lists, Ship + Sell bulk program, in-store appointments, and event/vendor buying).

Differentiator

Problem solved

Functional benefit

Brands

• The Spike Feeders: Magic: The Gathering Commander content series featuring The Spike Feeders team competing in tournament play.
• Commander VS
• SCG Coverage

Products and services

• Magic: The Gathering Singles & Sealed Products Individual trading card singles and sealed booster products for Magic: The Gathering, the world's most popular TCG. Singles span Standard, Modern, Legacy, Vintage, Commander, and other formats; sealed products include booster boxes, draft boxes, and collector boosters. Targeted at competitive and casual MTG players.
• Flesh and Blood Singles & Sealed Products Individual singles and sealed products for the Flesh and Blood TCG by Legend Story Studios. Cards span all released sets including Mastery Pack Warrior and Omen of the Third Age. Targeted at Flesh and Blood competitive players.
• Disney Lorcana Singles & Sealed Products Disney Lorcana trading card game singles and sealed products featuring Disney characters. Targeted at Disney fans and family-friendly TCG players.
• Pokémon TCG Products Pokémon Trading Card Game sealed products. Targeted at Pokémon TCG collectors and players.
• Star Wars: Unlimited Products Star Wars: Unlimited TCG products from Fantasy Flight Games. Includes singles and sealed products. Targeted at Star Wars fans and competitive TCG players.
• Riftbound: League of Legends TCG Products Riftbound: League of Legends Trading Card Game products. Targeted at League of Legends fans and TCG players.
• Sorcery: Contested Realm Products Sorcery: Contested Realm TCG products. Targeted at Sorcery TCG players and collectors.
• Bo Jackson Battle Arena Products Bo Jackson Battle Arena, a sports-themed trading card game. Products include The Griffey Set and 2025 Alpha Edition. Targeted at sports card and TCG collectors.
• Wonders of The First Products Wonders of The First trading card game featuring celebrity guest stars including Orlando Bloom and Mike Tyson. Targeted at pop-culture card collectors.
• CookieRun: Braverse Products CookieRun: Braverse trading card game products. Targeted at CookieRun franchise fans and TCG players.
• Vibes Trading Card Game Products Vibes trading card game, a proprietary TCG brand. Targeted at casual and new TCG players.
• My Little Pony Card Game Products My Little Pony Friendship Begins trading card game products. Targeted at MLP fans and family collectors.
• Gaming Supplies Card game accessories including sleeves, deck boxes, playmats, and Heavy Play branded supplies; also includes lots and collections. Targeted at TCG players needing protection and storage for cards.
• SCG CON Convention Star City Games Convention - a multi-city TCG convention hosting tournaments, vendor booths, and competitive play for multiple TCGs including Magic: The Gathering, Flesh and Blood, Lorcana, and more. Targeted at competitive players and the TCG community.
• Magic: The Gathering Regional Championship Qualifiers (RCQ) Regional Championship Qualifier search and event management platform for Magic: The Gathering. Qualifiers held at WPN stores and destination events like SCG CON feed into Regional Championships. Targeted at competitive MTG players seeking Pro Tour pathways.
• Sell Your Cards / Ship + Sell Card buying platform allowing customers to sell Magic: The Gathering, Disney Lorcana, and Flesh and Blood cards to Star City Games. Methods include itemized sell lists, bulk Ship + Sell program, in-store appointments, event booths, and vendor visits. Targeted at TCG players liquidating their collections.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ABU Games: Online TCG retailer specializing in singles, sealed product, and gaming supplies across multiple games; directly comparable to SCG on e-commerce product breadth and pricing.
• CardKingdom: One of the largest US-based Magic: The Gathering singles and sealed-product retailers; competes head-to-head with SCG on MTG singles pricing, selection, and grading standards.
• TCGplayer (eBay): Major TCG marketplace now owned by eBay; competes directly with SCG on singles pricing, marketplace liquidity, and seller tools, with deeper platform economics post-eBay acquisition.
• Cool Stuff Inc. Long-running US TCG retailer offering singles and sealed product across multiple TCGs including MTG; comparable in breadth of game coverage and tournament/event hosting.
• ChannelFireball: Historic MTG content, singles retail, and tournament coverage brand; overlaps with SCG on retail and content, though its current operating footprint is reduced from prior peaks.

Broad incumbents

• GameStop: National gaming retailer carrying sealed TCG products (Pokémon, MTG, etc.) and trading cards across hundreds of US stores; broad incumbent that competes on convenience and footprint rather than singles depth or community.
• eBay: Operates the TCGplayer marketplace and is a major secondary venue for TCG singles; competes with SCG as a broad marketplace where individual sellers list cards at scale.

Regional players

• Cardmarket (MKM): Europe's largest TCG marketplace; comparable to SCG in marketplace/retail model but primarily serves EU sellers and buyers rather than competing directly in the US.
• Face to Face Games: Canadian TCG retailer and tournament organizer operating stores and events in Canada; comparable business model to SCG (retail + events) but geographically concentrated in Canada.

Emerging players

• TopDeck.gg: Digital platform focused on MTG event discovery, tournament pairings, and content; comparable to SCG's RCQ/events and deck database offerings from a software-first angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/starcitygames
• YouTubeyoutube.com/user/starcitygamesvideo
• Facebookfacebook.com/starcitygames
• Instagraminstagram.com/starcitygames

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StarCityGames.com