Urban Gym Group

What Urban Gym Group does

Urban Gym Group B.V. is a privately held, Amsterdam-headquartered multi-brand fitness and wellness operator that runs 60+ owned clubs and studios across the Netherlands and London under a portfolio of differentiated brands. The portfolio spans budget-to-premium positioning: TrainMore (the flagship, featuring a proprietary €1 discount per workout reward system, with Red Label boutique and Black Label premium tiers including Reformer Pilates, recovery zones, and complimentary amenities); Clubsportive (luxury fitness in Amsterdam Zuidas); BTY CLB (club-format boutique); PILAT3S (Reformer Pilates with integrated music and studio tech); TRIB3 (three-zone treadmill/resistance/intensity training with live heart rate tracking); Gymbox (London challenger brand acquired October 2024); Renessence (wellness center with cryotherapy, infrared saunas, and float sessions); and RUSH (boutique studio). The company also operates Gym Warehouse, a refurbished fitness equipment label selling through e-commerce and showroom channels.

The business model is direct-to-consumer subscription-based recurring revenue with monthly billing across multiple membership tiers. Pricing varies by brand and tier, with premium Black Label and Clubsportive memberships including amenities such as complimentary protein shakes, towel service, recovery services, swimming pool, and wellness area access. Student discounts are available at TrainMore. A companion TrainMore mobile app provides QR club access, class booking, and workout tracking. A secondary B2B/retail revenue stream flows through Gym Warehouse's e-commerce channel selling refurbished equipment and offering 3D layout planning for new studio builds.

Distribution is fully owned and direct, with strategic locations in architecturally significant urban buildings and key business districts. The company has executed an aggressive roll-up strategy, completing the Gymbox (Sparring Partners Holdings) acquisition in October 2024 to enter the UK market, followed by Health Club Jordaan, My Local Gym Group clubs (Leusden and Bilthoven), and Health Spa Fitness & Wellness acquisitions in 2025, and Vondelgym Rotterdam in May 2026. Urban Gym Group Academy supports internal talent development, and an exclusive partnership with Swedish sportswear brand ICIW (announced May 2026) covers all TrainMore and Clubsportive staff uniforms. Leadership comprises CEO Neil Randall and CFO Pascal Averdijk.

Name

Urban Gym Group

Legal name

Urban Gym Group B.V.

Website

https://urbangymgroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Urban Gym Group B.V. is a privately held Amsterdam-based multi-brand fitness and wellness operator running 60+ owned clubs and studios across the Netherlands and London, with brands spanning premium (Clubsportive, Gymbox, Black Label TrainMore), mid-tier (TrainMore standard), and boutique (PILAT3S, TRIB3, BTY CLB, RUSH) tiers, serving urban consumers and business district professionals through subscription memberships.

Ownership category

akta.pro rank

Product category

Fitness Clubs & Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

akta.pro secondary industries

Yoga, Pilates & Studio Wear Retail (CRAMACAE), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

Keywords

• Urban fitness clubs
• Boutique gym memberships
• Premium fitness centers
• Wellness recovery services
• Refurbished gym equipment

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Recurring membership fees across multiple brand tiers including standard, Red Label, and Black Label TrainMore clubs. Members can earn €1 discount per workout attended. Includes complimentary amenities like protein shakes, coffee, and recovery services at premium tiers.
2. Refurbished Fitness Equipment Sales: Gym Warehouse sells premium refurbished fitness equipment through webshop and showroom, providing circular economy solutions for gym owners upgrading studios or building new facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Urban Gym Group operates over 60 fitness clubs and studios across the Netherlands and London through a multi-brand portfolio including TrainMore, Clubsportive, Gymbox, BTY CLB, PILAT3S, TRIB3, Renessence, and RUSH. The company sells recurring gym memberships with tiered pricing (standard, Red Label boutique, Black Label premium), group fitness classes, Reformer Pilates, recovery and wellness services, and also offers refurbished fitness equipment through its Gym Warehouse brand.

Product overview

Urban Gym Group operates a multi-brand fitness and wellness platform with over 60 clubs and studios across the Netherlands and London. The portfolio comprises flagship brand TrainMore (reward-based fitness with €1 per workout discount), premium club Clubsportive, boutique concepts (BTY CLB, PILAT3S, TRIB3), well-being center Renessence, acquired brand Gymbox (London), and sustainable equipment label Gym Warehouse. Brands share common infrastructure including the TrainMore App with QR access, while maintaining distinct positioning and target demographics.

Differentiator

Problem solved

Functional benefit

Brands

• TrainMore: Fitness gym chain located in iconic urban buildings, offering €1 discount per workout as reward for consistent training
• Clubsportive
• BTY CLB
• Gymbox
• PILAT3S
• TRIB3
• Gym Warehouse
• Renessence
• RUSH

Products and services

• TrainMore Fitness gym chain offering tiered memberships (standard, Red Label boutique, Black Label premium) with a unique €1 discount per workout reward system that incentivizes consistent training. Serves urban fitness enthusiasts across the Netherlands with plans to launch in London in 2026.
• Clubsportive Premium luxury fitness club in Amsterdam's Zuidas business district offering membership access with complimentary towel service, unlimited classes, swimming pool, and wellness area access. Optional enhancements include private locker service, laundry assistance, and Cryotherapy access. Targets affluent professionals in financial and corporate districts.
• BTY CLB Energetic booty-focused group workout concept delivered in a club atmosphere featuring stage performances, light shows, and engaging entertainment with music-driven positive energy. Targets consumers seeking boutique-style group fitness experiences.
• Gymbox London-based disruptive fitness brand offering unconventional workouts in a nightclub-style atmosphere with specialist studios, unique classes, combat zones, free weights, and industry-leading equipment driven by music and culture. Operates 10+ London locations including the 22,000 sq ft Finsbury Park club with recovery and wellness facilities (infrared saunas, red light therapy, cold water plunges, hydromassage, Hyperice zones).
• PILAT3S Dynamic Reformer Pilates concept integrating curated music and studio technology to broaden the appeal of Reformer Pilates from niche to mainstream fitness. Targets consumers seeking boutique Pilates experiences.
• TRIB3 Boutique fitness studio operating on a three-zone training system combining treadmills, resistance, and intensity zones, coupled with live heart rate tracking. Offers franchising internationally with locations in UK, Finland, Spain, Ireland, and Netherlands.
• Renessence

Quantifiable outcome

• Members earn €1 discount per workout, incentivizing consistent training attendance
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ICANIWILL (ICIW)coreGTM or Marketing Partner · 11 May 2026Exclusive partnership announced May 11, 2026 where ICIW becomes the exclusive clothing partner across all TrainMore and Clubsportive locations in the Netherlands. Every staff member will be dressed in ICIW. Partnership includes joint community activations and events, with dedicated launch week May 10-17 culminating in TrainMore Locker Room Party. ICIW gains access to 50+ TrainMore and Clubsportive locations reaching thousands of members. Both brands share values of performance, community, and passion for training.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Basic-Fit: Europe's largest low-cost fitness chain with 900+ clubs across the Netherlands, France, Spain, Belgium, Germany, and Luxembourg. Directly comparable as a multi-country fitness operator serving a similar Dutch customer base, though positioned at the value end of the market vs UGG's premium-led portfolio.
• PureGym: UK-headquartered low-cost fitness chain with 600+ clubs across the UK, Europe, and the Middle East. Comparable as a multi-country, high-volume fitness operator competing in UGG's UK territory following the TrainMore London launch.
• The Gym Group: UK-listed low-cost gym operator with 240+ sites. Comparable in scale, club format, and multi-location operating model; will directly compete with UGG's TrainMore and Gymbox brands in UK cities.
• David Lloyd Leisure: Premium family-focused health club operator in the UK and Europe with 100+ clubs, swimming, tennis, and spa amenities. Closely comparable to Clubsportive in the premium business-district and family-leisure segment.
• Equinox: Global luxury fitness operator with premium clubs, recovery services, and high-end amenities. Comparable to Clubsportive and Black Label tier in positioning, member demographic, and emphasis on recovery and lifestyle experience.

Direct peers

• Third Space London: Premium London-only fitness club operator with luxury amenities, group classes, and recovery zones. Closely comparable to Gymbox and Clubsportive's premium positioning in UK city centers, with overlapping high-end professional target market.

Emerging players

• F45 Training: Global boutique functional-training franchise with hundreds of studios, including in the Netherlands. Comparable to TRIB3 and BTY CLB as a group-class-led boutique concept competing for time-constrained urban members.
• Barry's Bootcamp: Premium boutique fitness brand known for high-intensity group workouts in a club-like atmosphere. Comparable to Gymbox and BTY CLB in music-driven, premium boutique positioning and urban location strategy.
• Orangetheory Fitness: Global boutique fitness franchise with heart-rate-monitored group workouts. Comparable to TRIB3's three-zone training system with live heart rate tracking, targeting similar performance-oriented members.

Regional players

• Fitness Park: French low-cost fitness chain with 200+ clubs. Comparable as a multi-brand European fitness operator serving a different national market; relevant comparable for UGG's expansion economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/urbangymgroup
• LinkedInlinkedin.com/company/about

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Gym Group