Cellarmaster Wines
Cellarmaster Wines is a Singapore-based direct-to-consumer wine retailer and the official Singapore distributor of Riedel glassware, serving individual enthusiasts, event planners, and hospitality clients with 368+ curated wines, 169+ Riedel SKUs, glass rental services, and WSET wine education.
- Company typePrivate
- Founded1991
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cellarmaster Wines does
Cellarmaster Wines Singapore is a privately held wine e-commerce retailer founded in 1991, headquartered in Singapore, operating with a headcount of 11-50 employees. The company runs a Shopify-powered direct-to-consumer storefront at cmwines.com.sg and serves three core customer segments: individual wine enthusiasts (ranging from connoisseurs to beginners), event planners and hospitality businesses, and individuals pursuing WSET wine education. Its product catalog spans 368+ wines from 70+ winemakers across 11+ countries — with Italy (117+), France (75+), Spain (52+), and the United States (45+) as the deepest ranges — and 169+ Riedel glassware SKUs across Sommeliers, Fatto A Mano, Veritas, Performance, Veloce, Extreme, Vinum, and additional collections, supported by decanters and accessories.
Cellarmaster Wines is the official Singapore distributor of Riedel, the Austrian crystal manufacturer founded in 1756, which underpins its premium positioning in wine glassware. Pricing is unit-based with premium bottle points from approximately $37 to over $295, glassware from $22 to $632, and bundled gift sets in the $408-$522 range. Free delivery applies to orders above SGD $200, and an active promotional acquisition code (HELLOCMW25, 25% off regular-priced items) is distributed via email. The company ships to 27+ countries across APAC, Europe, the Middle East, and North America, materially extending the addressable market beyond Singapore.
Revenue is generated through three streams: (1) transaction-based wine and glassware sales via the e-commerce platform, (2) Riedel glass rental for events delivered as a professional service, and (3) WSET Level 1 and Level 2 wine education courses delivered as a professional service offering. Marketing is concentrated on the owned Shopify website, organic social (Facebook and Instagram), and email/newsletter, with no paid acquisition or partnership channels disclosed. Ownership, funding history, leadership composition, and headcount granularity are not disclosed in available sources.
Cellarmaster Wines firmographics
Firmographics- Name
- Cellarmaster Wines
- Legal name
- Cellarmaster Wines Singapore
- Website
- https://cmwines.com.sg
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cellarmaster Wines is a Singapore-based direct-to-consumer wine retailer and the official Singapore distributor of Riedel glassware, serving individual enthusiasts, event planners, and hospitality clients with 368+ curated wines, 169+ Riedel SKUs, glass rental services, and WSET wine education.
- Ownership category
- akta.pro rank
Cellarmaster Wines industry classification
Industry- Product category
- Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industry
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Cellarmaster Wines is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Cellarmaster Wines business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Wine and Glassware Sales: Primary revenue from direct product sales of wines (red, white, sparkling, sweet) sourced from global winemakers and Riedel wine glasses, decanters, and accessories through their e-commerce platform. Transaction-based model with per-unit pricing.
- Glass Rental Services: Revenue from renting Riedel wine glasses for events, offering both the Riedel Ouverture red wine glass and grape varietal-specific Riedel Restaurant wine glasses as an official Singapore distributor.
- WSET Wine Education: Revenue from WSET Level 1 and Level 2 wine education courses offered to customers seeking professional wine knowledge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-bottle wine pricing with volume discounts on select items |
| Unit Pricing | Pay-as-you-go | Riedel wine glass and accessory pricing |
| Unit Pricing | Pay-as-you-go | Gift sets and bundled products |
| Other | Multi-year contract | Glass rental services for events |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Cellarmaster Wines product offering
Product offeringCore offering
Cellarmaster Wines is a Singapore-based wine retailer and distributor offering a curated selection of wines, Riedel glassware, glassware rental services, event planning support, and WSET-accredited wine education courses through both an online e-commerce store and physical presence.
Product overview
Cellarmaster Wines Singapore operates as a premium wine retailer and Riedel wine glass distributor, offering two core product lines: (1) An extensive curated wine portfolio spanning reds, whites, rosé, sparkling, and sweet wines from over 60 countries and wine regions including Italy, Spain, France, Argentina, Australia, and more, featuring over 80 wine brands; and (2) Riedel premium wine glasses, decanters, and accessories, including their renowned varietal-specific stemware collections. The company also provides complementary services including Riedel glass rental, wine tasting events planning, and WSET wine education courses.
Differentiator
Problem solved
Functional benefit
Brands
- RIEDEL Singapore: Authorized Singapore distributor of Riedel wine glasses, decanters, and accessories.
Products and services
- Wine Collection Curated selection of over 368 wines sold to individual consumers and hospitality buyers through retail and online channels.
Companies that use Cellarmaster Wines
Customer profileSegments3 records
Ideal customer profiles2 records
Cellarmaster Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cellarmaster Wines partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RiedelcoreCellarmaster Wines is the official Singapore distributor of Riedel wine glasses and accessories. They offer the full Riedel range including the Sommeliers, Fatto A Mano, Veloce, Extreme, Vinum, and other collections. As the authorized distributor, they also provide Riedel glass rental services for events and wine tastings.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cellarmaster Wines competitors and assessment
Company assessmentDirect peers
- 1855 The Bottle Shop: Singapore-headquartered online wine retailer selling curated international wines directly to consumers with delivery across the city-state. Directly comparable DTC GTM, local warehouse model, and premium positioning to Cellarmaster Wines.
- Wine Connection: Established Singapore wine retailer and restaurant operator offering curated European wines through retail outlets and online channels. Comparable curated catalog model and Singapore-first omnichannel GTM.
- Bottles & Bottles: Singapore wine retailer with broad international catalog and online ordering. Overlaps with Cellarmaster in DTC wine distribution model and consumer base in Singapore.
- Straits Wine Company: Singapore-based wine importer and retailer offering curated international wine selections. Comparable wholesale-import-plus-retail business model in the same domestic market.
Emerging players
- Vinomofo: Online wine marketplace active in Australia and Singapore featuring curated wine deals directly to consumers. Comparable e-commerce-first model and APAC consumer base, though broader discount-led positioning.
- Vivino: Global wine marketplace and discovery app connecting consumers to wine retailers worldwide, including Singapore. Comparable wine-enthusiast target segment and digital-first GTM, with marketplace rather than owned-inventory model.
Broad incumbents
- Laithwaite's Wine: Long-established UK online wine retailer with global distribution and substantial curated catalog. Comparable DTC wine e-commerce, broader geographic scale, and similar mix of own-brand curation plus third-party producers.
- Majestic Wine: Major UK wine retailer with omnichannel retail and wine education components. Comparable broad-catalog DTC model, and offers WSET-style courses and tastings — overlapping with Cellarmaster's education pillar at much larger scale.
- Total Wine & More: Largest US independent wine retailer carrying tens of thousands of SKUs with strong educational/in-store experience components. Comparable omnichannel wine retail strategy with adjacent glassware/accessory merchandising at vastly larger scale.
Others
- Riedel: Austrian maker of premium wine glasses whose proprietary varietal-specific stemware Cellarmaster distributes in Singapore. The principal supplier-partner underlying Cellarmaster's glassware revenue stream and a critical adjacency to its business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Cellarmaster Wines social profiles
Digital presenceCellarmaster Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cellarmaster Wines leadership team
Management profileNumber of profiles
Profiles1 record
Cellarmaster Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cellarmaster Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cellarmaster Wines
What does Cellarmaster Wines do?
Cellarmaster Wines is a Singapore-based wine retailer and distributor offering a curated selection of wines, Riedel glassware, glassware rental services, event planning support, and WSET-accredited wine education courses through both an online e-commerce store and physical presence.
Is Cellarmaster Wines a public or private company?
Cellarmaster Wines is a private company. It is classified as unknown and is currently operating.
When was Cellarmaster Wines founded?
Cellarmaster Wines was founded in 1991. It employs 11 to 50 people.
Where is Cellarmaster Wines based?
Cellarmaster Wines is headquartered in Singapore, Singapore, in the Asia region.
How does Cellarmaster Wines make money?
Three revenue lines are on record. Wine and Glassware Sales are the primary driver. The others are glass Rental Services and WSET Wine Education.
Who are Cellarmaster Wines's main competitors?
Direct peers on record are 1855 The Bottle Shop, Wine Connection, Bottles & Bottles and Straits Wine Company. Emerging players are Vinomofo and Vivino. Broad incumbents are Laithwaite's Wine, Majestic Wine and Total Wine & More. Riedel is listed as an others.
Does Cellarmaster Wines have an API?
No public API is recorded for Cellarmaster Wines.
What industry is Cellarmaster Wines in?
Cellarmaster Wines's product category is Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of THAJAGAD, Wine Tastings & Vineyard/Winery Tours. Its NAICS code is 445320 and its SIC code is 5180.