Inula Group
Inula Group is a France-based natural therapies company operating through three brands (Pranarôm, HerbalGem, Biofloral) in essential oils, gemmotherapy, and Bach flowers, serving healthcare professionals and consumers across more than 30 countries.
- Company typePrivate
- Founded1986
- HeadquartersParis, France
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Inula Group does
Inula Group is a France-based, privately-held natural therapies company founded in 1986 and headquartered in Paris, operating across more than 30 countries with an employee base of 251-500. The Group's core activity is the development, production, and distribution of phytotherapeutic remedies organized under three wholly-owned complementary brands: Pranarôm (essential oils, hydrolats, vegetable oils, and finished aromatherapy formulations), HerbalGem (gemmotherapy concentrates, macerates, syrups, and propolis products), and Biofloral (Bach flower remedies, Great Elixirs, and Swedish elixirs). Products are sold both directly to consumers via an e-commerce catalog and through a professional network of pharmacies and organic stores supported by a dedicated training infrastructure.
The Group's technology foundation is the Pranaquality standard, a proprietary quality framework governing the value chain from plant harvesting through finished product development. Its finished-product portfolio extends into condition-specific therapeutic applications (e.g., AROMAFORCE, PRANACAPS, OLEOCAPS+, AROMADERM, PRANADRAINE), reflecting product development beyond single-note essential oils. The business model is product sales-driven with a two-track GTM: a B2B professional channel serving pharmacies and organic stores with training and dedicated PRO account support, and a direct-to-consumer e-commerce motion. No pricing, revenue, or financial metrics are publicly disclosed. Operating geographies are concentrated in Western and Southern Europe (France, Belgium, Spain) with broader international distribution across 30+ countries.
Inula Group firmographics
Firmographics- Name
- Inula Group
- Legal name
- Inula Group
- Website
- https://inula-group.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Inula Group is a France-based natural therapies company operating through three brands (Pranarôm, HerbalGem, Biofloral) in essential oils, gemmotherapy, and Bach flowers, serving healthcare professionals and consumers across more than 30 countries.
- Ownership category
- akta.pro rank
Inula Group industry classification
Industry- Product category
- Natural Therapies / Phytotherapeutic Products
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industries
- Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts) (AFAJADAB)
Keywords
Where Inula Group is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Inula Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: INULA Group generates revenue through the sale of natural therapy products across three complementary brands: Pranarom (essential oils, hydrolats, vegetable oils, finished aromatherapy products), HerbalGem (gemmotherapy concentrates, maceratessirops, propolis), and Biofloral (Bach Flowers Original, Great Elixirs, Swedish Elixirs). Products are sold both to professional customers (pharmacies, organic stores) and directly to consumers.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Inula Group product offering
Product offeringCore offering
Inula Group develops, produces and distributes phytotherapeutic and natural therapy remedies through three brands. Pranarôm provides essential oils, hydrolats, vegetable oils and finished aromatherapy products; HerbalGem supplies concentrated gemmotherapy macerates, complexes, syrups and propolis; Biofloral offers Bach flower originals, Great Elixirs and Swedish elixirs, all manufactured under the Pranaquality standard.
Product overview
Inula Group is a natural therapies company operating through three complementary sub-brands: Pranarôm (aromatherapy and essential oils), HerbalGem (gemmotherapy and concentrated macerates), and Biofloral (Bach flowers and natural elixirs). The Group offers a unified portfolio of natural health products including essential oils, hydrolats, vegetable oils, gemmotherapy preparations, Bach flower remedies, elixirs, and specialized finished products in capsule and topical formulations. Products are distributed through pharmacies and organic stores with professional training support.
Differentiator
Problem solved
Functional benefit
Brands
- Pranarôm: Essential oils and aromatherapy brand offering scientific approach and practical advice for essential oil usage
- HerbalGem
- Biofloral
Products and services
- Pranarôm essential oils and aromatherapy line Pranarôm is a sub-brand of Inula Group providing essential oils, hydrolats, vegetable oils, diffusion products and finished aromatherapy products (capsules, dermatological formulations, drainage formulations) sold to pharmacies, organic stores and end consumers.
- HerbalGem gemmotherapy line HerbalGem is a sub-brand offering concentrated plant macerates, gemmotherapy complexes, syrups, propolis products and birch weaning preparations for natural wellness, distributed to professional resellers and consumers.
- Biofloral Bach flowers and elixirs line Biofloral is a sub-brand providing Bach Flowers Original remedies, Great Elixirs and Swedish Elixirs for emotional well-being and natural therapy applications, sold through professional channels and direct to consumers.
- Propolis extract (150ml) Propolis extract product available in 150ml format for immune and general wellness support, distributed under the HerbalGem brand.
- Swedish Elixir with nettle silica Swedish elixir with nettle silica offered under the Biofloral brand for overall wellness support.
Companies that use Inula Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Inula Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Inula Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Inula Group competitors and assessment
Company assessmentDirect peers
- Boiron: French global leader in homeopathic medicines and natural health products distributed primarily through pharmacies. Comparable natural-remedies positioning and pharmacy channel dependency, though in homeopathy rather than aromatherapy/gemmotherapy.
- Puressentiel: French aromatherapy brand offering essential oils and natural wellness products through pharmacy and organic-store channels. Directly competes with Pranarôm in the French aromatherapy category with overlapping retail distribution.
- A. Vogel (Bioforce): Swiss herbal medicine company producing fresh-plant tinctures, gemmotherapy, and natural remedies sold through pharmacies and health stores in Europe. Directly overlaps HerbalGem's gemmotherapy/macerate category and shares pharmacy-distribution model.
- Florihana: French organic essential-oils and hydrosol producer with focus on certified-organic, single-origin botanicals. Comparable in aromatherapy product range and French heritage, competing for the same quality-conscious consumer and pharmacy customer.
- Arkopharma: Leading French pharmaceutical laboratory specializing in phytotherapy and natural health products (herbal medicine, essential oils, dietary supplements). Most direct comparable given shared French origin, pharmacy-channel distribution, and botanical-supplement focus.
- Pranarôm International (Belgian sister entity): Belgian essential-oils and aromatherapy specialist with scientific positioning and direct-to-consumer plus professional channels. Closest product overlap to Inula's Pranarôm brand and operates in same European markets.
- Weleda: Swiss-German natural cosmetics and anthroposophic medicine company producing plant-based remedies, essential oils, and Bach flower-related products. Comparable in combining botanical heritage, multi-brand natural therapy portfolio, and European pharmacy distribution.
Broad incumbents
- Klorane (Pierre Fabre): French botanical beauty and natural-care brand owned by Pierre Fabre Group, distributed through pharmacies with plant-based product range. Adjacent incumbent operating in same French pharmacy channel with botanical positioning, though focused on cosmetics rather than remedies.
- Young Living: Large US-based essential oils company with global MLM distribution and proprietary Seed to Seal quality standard analogous to Inula's Pranaquality. Comparable essential-oils category leader at significantly larger scale.
- doTERRA: Global leader in essential oils and aromatherapy with multi-level marketing distribution and vertically integrated sourcing. Comparable essential-oils product range to Pranarôm, though at much larger scale and using a fundamentally different MLM GTM motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Inula Group social profiles
Digital presenceInula Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inula Group leadership team
Management profileNumber of profiles
Inula Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Inula Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inula Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inula Group
What does Inula Group do?
Inula Group develops, produces and distributes phytotherapeutic and natural therapy remedies through three brands. Pranarôm provides essential oils, hydrolats, vegetable oils and finished aromatherapy products; HerbalGem supplies concentrated gemmotherapy macerates, complexes, syrups and propolis; Biofloral offers Bach flower originals, Great Elixirs and Swedish elixirs, all manufactured under the Pranaquality standard.
Is Inula Group a public or private company?
Inula Group is a private company. It is classified as unknown and is currently operating.
When was Inula Group founded?
Inula Group was founded in 1986. It employs 251 to 500 people.
Where is Inula Group based?
Inula Group is headquartered in Paris, France, in the Europe region.
How does Inula Group make money?
One revenue line is on record: product Sales.
Who are Inula Group's main competitors?
Direct peers on record are Boiron, Puressentiel, A. Vogel (Bioforce), Florihana, Arkopharma, Pranarôm International (Belgian sister entity) and Weleda. Broad incumbents are Klorane (Pierre Fabre), Young Living and doTERRA.
Does Inula Group have an API?
No public API is recorded for Inula Group.
What industry is Inula Group in?
Inula Group's product category is Natural Therapies / Phytotherapeutic Products. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of AFAJAKAD, Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts). Its NAICS code is 325411 and its SIC code is 2833.