What PG138 does

PG138 operates the Bola808 brand, an Indonesia-focused online gambling platform accessed via bola808.net. The platform's core offering is a mix parlay (accumulator) sportsbook with real-time odds, complemented by live in-play betting and match streaming. Beyond sports, Bola808 aggregates third-party casino content — slot games from providers including Pocket Games (PG), Haba, and Slot88 (titles such as Starlight Princess and Gates of Olympus), live dealer casino (blackjack, roulette, baccarat), and PKV poker/card games — into a single wallet experience.

The technology layer is conventional web-based gambling infrastructure: a self-serve consumer website with no native app, no public API, and no disclosed integrations or SDKs. Customer acquisition and support run through Indonesia-native channels — WhatsApp, LINE, Telegram, and a 24/7 live chat widget — bypassing app-store restrictions on gambling apps. The Bola808.com mark is a registered trademark. The platform claims licensing and 'clear legality,' but no specific license, regulator, or jurisdiction is disclosed in available sources, and online gambling is broadly prohibited in Indonesia, which constitutes a material regulatory uncertainty.

The revenue model is a transaction take rate: Bola808 earns the house edge on losing wagers across sportsbook, slots, and casino, with a minimum deposit of IDR 50,000 (roughly USD 3) as the publicly disclosed price-anchor. Go-to-market is direct-to-consumer to Indonesian bettors with no B2B, affiliate disclosure, or enterprise channel. The firm is privately held, Jakarta-based, 51–100 employees, and discloses no ownership, management team, funding history, partnerships, or financial figures — making this primarily a single-source company-website data set.

Name

PG138

Website

https://bola808.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Bola808 (PG138) is a Jakarta-based online gambling platform serving Indonesian bettors via bola808.net, offering mix parlay sports betting, live in-play wagering with streaming, online slots, live dealer casino, and poker games through messaging-app-based support.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Gambling Transaction Take Rate: Platform generates revenue from player bets, taking a commission or house edge from losing wagers. Players place bets with minimum deposits (IDR 50,000 mentioned) on various betting markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PG138 (Bola808) operates an Indonesia-focused online gambling platform delivering mix parlay sports betting across comprehensive betting markets with continuously updated odds, augmented by live in-play betting with built-in match streaming. The platform extends into slot games, live dealer casino (blackjack, roulette, baccarat), and PKV poker variants, aggregating content from providers such as Pocket Games (PG), Haba, and Slot88. The offering is targeted at Indonesian bettors via a single online destination with 24/7 multi-channel customer support.

Product overview

Bola808 operates as an online gambling platform offering a comprehensive suite of betting and gaming products. The core offering is a mix parlay sports betting platform with live betting capabilities and match streaming. The platform extends its portfolio with complementary gaming modules including slot games (Starlight Princess, Gates of Olympus), live casino, and poker/PKV games. The ecosystem aggregates content from multiple game providers including Pocket Games (PG), Haba, and Slot88, presenting an integrated entertainment experience for Indonesian bettors.

Differentiator

Problem solved

Functional benefit

Products and services

• Mix Parlay Sports Betting Platform Online sports betting platform specializing in mix parlay (accumulator) wagers with comprehensive market coverage and continuously updated odds, available to Indonesian bettors via the bola808.net website.
• Live Betting In-play wagering product that lets users place bets while matches are live, with real-time streaming and dynamic odds adjustment; accessible to Indonesian bettors on bola808.net.
• Slot Games Online slot machine games including titles such as Starlight Princess and Gates of Olympus, sourced from providers including Pocket Games (PG), Haba, and Slot88, offered to Indonesian players on the Bola808 platform.
• Live Casino Live dealer casino games streamed in real time, covering table games such as blackjack, roulette, and baccarat, presented to Indonesian players on the Bola808 platform.
• Poker / PKV Games Online poker and PKV (Permainan Kartu Varian) card games, including multiple poker variants and card game formats, served to Indonesian players via Bola808.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• W88: Southeast Asia-focused online sportsbook and casino operator. Comparable to Bola808 in targeting Indonesian and Vietnamese bettors with sportsbook-led offering and multi-vertical expansion into casino and slots.
• Fun88: Asia-targeted sportsbook and casino operator with cricket, football, and live betting emphasis. Comparable in regional focus (India, Indonesia, Thailand) and product offering structure.
• M88 (Mansion88): Asian-targeted online gambling brand offering sports betting, live casino, and slots. Directly comparable to Bola808 in geographic focus (Indonesia, Vietnam, Thailand) and product portfolio breadth.
• Maxbet: Online sportsbook and casino platform with strong presence in Southeast Asia and Eastern Europe. Comparable product offering (sportsbook + live betting + casino) and overlapping Indonesian market focus.
• 1xBet: Large international online gambling operator with strong Southeast Asia presence. Comparable mix-parlay sportsbook product, wide market coverage, and aggregator-style game library overlap with Bola808's content sourcing model.
• SBOBET: One of the largest Asian-focused online sportsbooks offering mix parlay, live betting, and casino products. Highly comparable to Bola808 in product mix (sportsbook-led) and target market (Asian bettors), though it operates with established international licensing (Isle of Man, Philippines).
• BK8: Southeast Asia-focused online gambling operator with sportsbook, live casino, and slots. Highly comparable to Bola808 in geography (Indonesia, Malaysia, Thailand) and product mix, with similar reliance on localized marketing and Asian payment rails.
• Dafabet: Asia-headquartered online gambling operator with sportsbook, live casino, and slots portfolio. Closely comparable to Bola808 in serving Southeast Asian markets with multi-vertical gambling offerings and localized payment and language support.

Others

• Pocket Games Soft (PG Soft): Mobile slot game provider whose titles (e.g., Starlight Princess-style games, Gates of Olympus-style games via aggregator relationships) Bola808 distributes on its platform. Relevant as an upstream content supplier rather than a direct competitor, illustrating Bola808's aggregator-style business model.

Broad incumbents

• Bet365: Global online gambling incumbent with comprehensive sportsbook, live betting, and casino products. Comparable live-betting and streaming functionality but vastly larger scale, broader licensing footprint, and global rather than Indonesia-exclusive focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PG138