What Sepulsa does

Sepulsa is an Indonesian digital platform, headquartered in Jakarta and founded in 2015, that enables online prepaid mobile credit (pulsa) top-up for Indonesian consumers. The company operates a direct-to-consumer model through its Sepulsa Mobile application and a companion web interface, allowing prepaid phone users to recharge their mobile credit 24/7 without visiting physical outlets or convenience stores. The service generates revenue through transaction fees or commissions earned on each pulsa purchase, with margins derived from partnerships with Indonesian mobile carriers.

The platform's core product is the Sepulsa Mobile app, which functions as a self-serve digital channel connecting end users to carrier top-up infrastructure. Distribution is concentrated in a single geography (Indonesia), targeted at the broad base of prepaid mobile subscribers — historically the dominant mobile segment in Indonesia. The company also operates a loyalty programme intended to incentivize repeat usage, which serves as the primary customer retention mechanism in a market where switching between top-up providers carries minimal friction.

Sepulsa employs between 101 and 250 people and has raised venture debt from InnoVen Capital (October 2019). The company's scope is narrow: it is essentially a transactional distribution layer between Indonesian consumers and mobile carriers, with no disclosed expansion into adjacent bill-payment, e-commerce, or merchant services categories in the provided data.

Name

Sepulsa

Website

https://sepulsa.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Sepulsa is an Indonesian digital platform founded in 2015 that enables consumers to top up prepaid mobile phone credit (pulsa) online via a mobile app, serving individual prepaid subscribers in Indonesia through carrier-partnered transactions.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Prepaid Credit (Pulsa) Transactions: Sepulsa generates revenue through transaction fees or commissions earned on each prepaid credit top-up completed via its platform. Users pay for pulsa (prepaid mobile credit) through the digital platform, with Sepulsa earning a margin or fee from mobile carrier partnerships.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Sepulsa operates a mobile and web-based digital platform that enables Indonesian consumers to top up prepaid mobile credit (pulsa) and pay utility bills online. The company earns revenue through transaction fees and commissions from mobile carrier partnerships on each recharge completed via its platform. The service also rewards users through a loyalty programme, combining digital recharge convenience with ongoing customer engagement.

Product overview

Sepulsa offers a single unified mobile application for digital mobile credit top-up and online transactions. The core product is Sepulsa Mobile, which enables users to recharge prepaid mobile phones quickly and reliably. The platform serves as a digital payment channel connecting users with mobile carrier services.

Differentiator

Problem solved

Functional benefit

Products and services

• Sepulsa Mobile Sepulsa Mobile is the company's flagship mobile application and web platform that lets Indonesian prepaid mobile users recharge their pulsa (mobile credit) and pay utility bills online, providing a fast and trusted digital alternative to visiting physical outlets. The app also integrates a loyalty rewards programme for repeat users.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• OVO: Major Indonesian e-wallet offering pulsa top-up, bill payments, and merchant payments; competes with Sepulsa for prepaid mobile credit transactions.
• DANA: Indonesian digital payment platform with broad pulsa, PLN, and bill payment functionality; overlaps directly with Sepulsa's core digital recharge offering.
• Kioson: Indonesian digital top-up and bill payment platform that historically enabled users to purchase pulsa and other prepaid products online, directly serving the same consumer use case as Sepulsa.
• GoPay (Gojek): Indonesia's leading e-wallet offering pulsa top-up, bill payments, and digital financial services to mass-market consumers; directly competes with Sepulsa on the digital recharge use case.
• ShopeePay (Shopee): Integrated e-wallet within Shopee's Indonesian super-app; offers pulsa top-up and digital payments to a massive consumer base, competing directly with Sepulsa on price and trust.
• Tokopedia (GoTo): Indonesian e-commerce super-app offering digital products including pulsa top-up and bill payments; competes with Sepulsa in digital recharge within a broader commerce ecosystem.
• Bukalapak: Indonesian e-commerce and digital services platform selling pulsa, data packages, and bill payment products; competes with Sepulsa in the digital top-up category.

Emerging players

• i.saku (Indosat Ooredoo Hutchison): Carrier-backed Indonesian digital recharge and payment platform; competes with Sepulsa in the prepaid mobile category while leveraging Indosat's distribution and user base.
• Flip (PT Fliptech Lentera Inspirasi): Indonesian digital bill payment platform offering pulsa, PLN, and other top-up services; overlaps with Sepulsa on digital recharge and bill payment but emphasizes a broader biller coverage angle.

Regional players

• Paytm (One97 Communications): India's leading mobile recharge and digital payments platform with a similar prepaid airtime top-up model; comparable structurally to Sepulsa's Indonesian pulsa business across a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• Xx.com/sepulsa_id
• LinkedInlinkedin.com/company/sepulsa-teknologi-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sepulsa