Under Lucky Stars

What Under Lucky Stars does

Under Lucky Stars is a Barcelona-based direct-to-consumer e-commerce company founded in 2016 that designs, prints, and ships personalized star maps commemorating a customer-specified date, time, and location. Its core offering is a custom-printed poster produced through a proprietary in-house sky-charting algorithm that references the Yale University Bright Star Catalog, with scientific accuracy independently validated by a NASA astronomer/engineer. The product portfolio includes three physical print sizes priced from $130 to $250 on 200–240 GSM museum-quality matte art paper, optional professional framing, a $29 digital download SKU, and a +$29 custom photo add-on, plus 17+ design styles ranging from Galaxy and Heart to a limited-edition Astronaut design.

The company serves a global long-tail of individual gift buyers commemorating occasions such as birthdays, weddings, engagements, anniversaries, baby births, and proposals, with US-based production enabling worldwide delivery and Carbonfund.org-quantified, Cool Earth-offset shipping for carbon neutrality. Distribution is exclusively through its own self-serve web designer and global parcel network, supported by content marketing (an astronomy blog with weekly quizzes), Instagram user-generated content, occasion-specific landing pages, and email. Under Lucky Stars is founder-led by CEO Zoltan Toth-Czifra, operates with 1–10 employees, and has been entirely self-funded since inception with no disclosed venture capital or institutional investors.

Name

Under Lucky Stars

Legal name

Under Lucky Stars

Website

https://underluckystars.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Under Lucky Stars is a Barcelona-based direct-to-consumer e-commerce company founded in 2016 that designs and prints personalized star maps showing the night sky for a customer-chosen date, time, and location, serving individual gift buyers worldwide with physical prints, digital downloads, and custom photo options.

Ownership category

akta.pro rank

Product category

Personalized Art Prints

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Personalized star maps
• Custom star prints
• Astronomy gift products
• Personalized art prints
• Night sky charts

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Physical Star Map Prints: One-time purchase of printed star map posters in various sizes (S, M, XL) with optional professional framing. Primary revenue stream from custom-printed art prints commemorating special moments.
2. Professional Framing: Optional add-on framing service for finished star maps, professionally assembled and ready to hang.
3. Custom Photo Enhancement: Optional add-on for adding personal photos to star map designs (+$29 or +$19 depending on design).
4. Digital Star Maps: Instant digital download of star map files for $29, enabling last-minute gifting or custom printing applications like wedding invitations, guestbooks, flags, and tattoos.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Under Lucky Stars designs, produces, and sells personalized star map prints that show the unique alignment of the stars at a customer-chosen date, time, and location. The company operates a direct-to-consumer e-commerce model offering museum-quality physical prints in multiple sizes (S, M, XL) with optional professional framing, alongside instant-download Digital Star Maps for last-minute or custom-printing use cases. The offering is differentiated by a proprietary astronomical algorithm validated by a NASA-affiliated astronomer and built on Yale University Bright Star Catalog data.

Product overview

Under Lucky Stars is a direct-to-consumer company offering personalized star maps as its primary product. The core offering is the Personalized Star Map — a custom-designed print showing the astronomical alignment of stars for a specific date, time, and location chosen by the customer. Maps are available in three physical sizes (S at $130, M at $195, XL at $250) printed on museum-quality matte art paper (200-240 GSM) at 300dpi, with optional professional framing. The Digital Star Map product provides instant download versions for $29, enabling customers to print at home or use for wedding invitations, guestbooks, and other applications. A Custom Photo add-on (+$29) allows users to incorporate personal photos into designs. The product portfolio includes 17+ design variations (Galaxy, Moon, Heart, Owl, Astronaut Limited Edition, etc.) and serves occasions such as birthdays, weddings, anniversaries, engagements, and baby births. The company uses a proprietary algorithm validated by NASA scientists for astronomical accuracy.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Star Maps (Physical Prints) Custom-printed star maps that depict the unique alignment of the stars for a customer-specified date, time, and location, available in sizes S (12x16 in, from $130), M (18x24 in, $195), and XL (24x36 in, $250) on museum-quality 200-240 GSM matte art paper at 300dpi, with optional professional framing. Designed for individual consumers purchasing meaningful gifts to commemorate special life moments.
• Digital Star Maps Instant digital download of a personalized star map file for $29, enabling last-minute gifting or use in custom printing applications such as wedding invitations, guestbooks, flags, and tattoo designs. Targeted at individual consumers needing immediate delivery or DIY printing workflows.
• Five Star Gift Ideas (AI Gift Recommendation Tool) AI-powered web tool that generates personalized gift recommendations based on user-supplied inputs, helping individual consumers select appropriate star map and gift options. Available as a free web tool on the Under Lucky Stars website.

Quantifiable outcome

• Over 100,000 star maps delivered since 2016
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Cool EarthcoreStrategic or Co-development PartnerEnvironmental NGO partnership for carbon offsetting. Cool Earth works with local communities to protect rainforests and combat deforestation. Under Lucky Stars has partnered with Cool Earth since 2017 to offset carbon emissions from manufacturing and shipping, making all star map orders carbon neutral. Donation amounts calculated using Carbonfund.org's online calculator.
• Carbonfund.orgminorOthersCarbon footprint calculation service used to calculate emissions from production and shipping of star maps. Under Lucky Stars uses Carbonfund.org's online calculator to determine carbon offset amounts before donating to Cool Earth.
• GiveWell / Giving What We CanminorStrategic or Co-development PartnerCharity recommendation organizations whose recommendations were considered when selecting Cool Earth as the carbon offset partner. These organizations identify highly cost-effective charities working on climate mitigation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Night Sky: The Night Sky is one of the original personalized star map sellers, offering prints for any date/time/location. It competes head-to-head with Under Lucky Stars in the same gifting occasion segments with a similar DTC e-commerce model.
• Mapiful: Mapiful sells custom star maps alongside custom city maps and moon-phase prints via DTC e-commerce. Comparable to Under Lucky Stars in product customization, premium pricing, and use of a self-serve web designer; targets the same gifting occasions.
• Posh Prints: Posh Prints offers personalized star map prints and related custom keepsakes via DTC. Operates in the same niche with overlapping product attributes (custom date/location, multiple design options, gifting positioning).

Broad incumbents

• Snapfish: Snapfish is a large personalized photo and print platform offering photo books, canvas prints, and custom gifts. Comparable as a personalized-print incumbent that could expand into personalized star maps given its scale and customer base.
• Shutterfly: Shutterfly is a major personalized photo products and gifting platform with strong brand recognition. Comparable as a broader personalized-prints incumbent whose scale and capital could threaten niche players like Under Lucky Stars if it chose to enter star maps.
• Vistaprint: Vistaprint operates a large custom print and marketing materials business with SMB and consumer reach. Comparable as a large-scale custom print incumbent whose printing infrastructure could enable entry into personalized star map posters.
• Minted: Minted operates a marketplace of independent artists selling custom art prints, posters, and personalized stationery. Comparable as a broader personalized-art incumbent whose artist network and gifting catalog overlap with Under Lucky Stars' use cases (wedding stationery, gifts).

Emerging players

• My Personalized Gift: Smaller personalized-gift e-commerce site offering engraved and customized items including custom prints. Comparable as an emerging direct-to-consumer player in the personalized gift category that overlaps on gifting occasions and product format.
• Artifact Uprising: Artifact Uprising offers premium photo prints, photo books, and personalized keepsakes via DTC. Comparable as a premium-positioned personalized-prints brand targeting gifting occasions similar to those served by Under Lucky Stars.

Others

• Etsy (Marketplace): Etsy hosts hundreds of independent sellers offering personalized star maps and custom prints, often at lower prices. Comparable as the marketplace channel where many direct competitors to Under Lucky Stars are listed, shaping pricing and discovery dynamics in the niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/underluckystars
• Facebookfacebook.com/underluckystars
• Instagraminstagram.com/underluckystars
• LinkedInlinkedin.com/company/underluckystars

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Under Lucky Stars