Name

Mapiful

Legal name

Mapiful AB

Website

https://mapiful.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Custom Wall Art & Posters

NAICS

Graphic Design Services (541430), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)

akta.pro secondary industries

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL), Creator Merchandise & Print-on-Demand Platforms (MPACAFAE)

Keywords

• Custom map posters
• Personalized wall art
• Star map prints
• Custom home decor
• Print-on-demand posters

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Custom Print Sales: Primary revenue stream from selling personalized map posters, star maps, zodiac prints, line art, text art, and birth posters. Products available as paper prints or canvas. One-time purchase model with prices ranging €44.99-79.99 for posters.
2. Frame and Hanger Sales: Supplementary revenue from selling full frames and hangers to accompany prints. Additional 10% discount promotions offered alongside poster sales.
3. E-book Sales: Digital product sales of 'How to make your home more you' e-book priced at €19.99. 265 pages with 60+ interior design expert tips and real home examples.
4. Gift Cards: Gift card sales allowing recipients to design their own custom prints.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels10 records

Core offering

Mapiful designs and sells customizable printed wall art through a direct-to-consumer e-commerce platform. Customers use web-based editors to personalize StreetMap, StarMap, MusicMap, Zodiac, LineArt, TextArt, and Birth posters with chosen locations, dates, colors, text, and shapes, then receive them as FSC-certified paper prints or gallery-style canvas. The company also sells complementary full frames, hangers, gift cards, and an interior design e-book.

Differentiator

Problem solved

Functional benefit

Brands

• Gaia Conscious Collection: An eco-conscious collection of prints launched in 2020 in partnership with French influencer Youmakefashion, with proceeds supporting ocean protection through the Surfrider Foundation.
• Nursery Collection
• Line Art Collection

Products and services

• StreetMap Posters Customizable paper or canvas posters depicting a chosen city, region, or country, with personalized colors, text, and styling. Targeted at consumers decorating their homes or gifting a location-based keepsake.
• StarMap Posters Posters or canvas prints showing the precise night sky over a chosen location on a chosen date, personalized with text and styling. Marketed as anniversary, birth, and memorial keepsakes for consumers.
• Zodiac Posters Customizable posters featuring zodiac sign artwork with personalization options for colors, text, and styling. Targeted at consumers seeking astrology-themed wall decor and gifting.
• TextArt Posters Posters or canvas prints featuring personalized text-based artwork with configurable colors and layouts. Targeted at consumers seeking typographic wall art for home decor or gifting.
• LineArt Posters Minimalist line art poster collection with thematic variants (woman, romantic couple, baby, cat, dog) in customizable colors and formats. Targeted at consumers seeking minimalist home decor and gifts.
• MusicMap Posters Customizable posters that translate characteristics of a chosen song into personalized visual artwork, with selectable colors and text overlays. Targeted at music fans seeking personal, song-inspired wall art or gifts.
• Birth Posters Customizable posters that commemorate childbirth by incorporating the baby's date, time, weight, and length into personalized artwork. Targeted at new and expectant parents and their gift networks.
• Gaia Conscious Collection An eco-conscious sub-collection of Mapiful prints co-designed with influencer Youmakefashion, with €1 per sale donated to the Surfrider Foundation. Targeted at environmentally minded consumers.
• Full Frames and Hangers Ready-to-hang full frames and hangers sold to complement Mapiful posters. Targeted at consumers who want a complete wall-art solution without sourcing separate framing.
• Gift Cards Mapiful-branded gift cards enabling recipients to design and purchase their own custom prints. Targeted at gift buyers who are uncertain of a recipient's exact preferences.
• E-book: How to make your home more you A 265-page digital e-book titled 'How to make your home more you,' featuring 60+ interior design expert tips and real-home examples. Sold as a one-time download to consumers seeking interior design inspiration.

Quantifiable outcome

• 67% reduction in CO2 emissions through local production networks
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• YoumakefashionminorStrategic or Co-development Partner · 1 January 2020French influencer collaboration for the Gaia Conscious Collection, launched in 2020. €1 per sold print donated to Surfrider Foundation for ocean protection.
• OpenStreetMapcoreTechnology or IntegrationOpenStreetMap provides the geographic data enabling Mapiful's street map products. Mapiful acknowledges the OSM community and foundation, with data licensed under Open Data Commons Open Database License (ODbL).
• PrintmotorcoreImplementation/ SI/ Consulting PartnerPrintmotor Ltd (Business ID: 0824433-3) based in Helsinki, Finland provides Mapiful with fulfillment and production services for order fulfillment.
• Elanders Sverige ABcoreImplementation/ SI/ Consulting PartnerLocated in Mölnlycke, Sweden (Processvägen 5, 435 33), Elanders provides Mapiful with fulfillment and production services.
• Gelato (Gelateo Sverige AB)coreImplementation/ SI/ Consulting PartnerGelato Sweden AB (Malmskillnadsgatan 32, 111 51 Stockholm) provides Mapiful with fulfillment and production services through their global print network.
• StripecoreTechnology or IntegrationStripe Inc. (185 Berry Street, Suite 550, San Francisco, CA 94107) serves as Mapiful's primary payment gateway, handling security validation, fraud prevention, and transaction processing.
• KlaviyocoreTechnology or IntegrationKlaviyo Inc. (225 Franklin Street, Boston, MA 02110) provides email and SMS marketing platform for customer communication including order updates and marketing.
• TradeDoublerminorGTM or Marketing PartnerAffiliate marketing partner tracking anonymized data for sales attribution when customers purchase Mapiful services.
• Rev:RelationsminorGTM or Marketing PartnerAffiliate marketing partner for sales attribution tracking anonymized data when purchasing Mapiful services.
• FacebookminorGTM or Marketing PartnerBehavior and targeted marketing via Facebook tracking pixel for analytics and marketing purposes.
• PinterestminorGTM or Marketing PartnerBehavior and targeted marketing via Pinterest tracking pixel for analytics and marketing purposes.
• Surfrider FoundationminorStrategic or Co-development PartnerEnvironmental nonprofit receiving donations (€1 per Gaia collection print) for protection of world's oceans and beaches.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Society6: Online marketplace for independent artists' art prints, posters, and home décor. Comparable in wall décor DTC/e-commerce model and giftability, but artist-driven rather than user-personalized; competes for the same end-consumer occasions.

Direct peers

• Framebridge: US-based DTC custom framing service that turns customer-uploaded art and photos into framed pieces. Direct competitor in custom wall décor, with comparable AOVs and a focus on premium framing upsell adjacent to Mapiful's frame offering.
• Icanvas: Online canvas and poster print retailer with a strong customization and framing offering. Competes with Mapiful in the personalized/print-on-demand canvas and poster segment served via similar e-commerce funnels.
• Poster Store: Swedish-founded DTC wall art and poster retailer offering curated and customizable prints. Direct competitor to Mapiful in the Scandinavian-inspired personalized wall décor category, with overlapping customer base and similar aesthetic.
• Mixtiles: Global DTC brand for lightweight, peel-and-stick custom photo tiles. Directly comparable business model (personalized wall décor, online design experience, global fulfillment) targeting similar gifting and home décor occasions.
• Posterjack: Canadian DTC custom photo-print and poster company serving consumers and pros. Comparable in print-on-demand personalization model and target customer, with overlapping product formats (posters, canvas, framed prints).
• Desenio: Stockholm-based online retailer of posters, art prints, and frames, listed on Nasdaq First North. Closest geographic and category peer to Mapiful; competes directly on Scandinavian-style wall décor, though with a less personalized offering.

Broad incumbents

• Shutterfly: Large US-based personalized products platform (photo books, prints, cards, gifts). Broad incumbent with overlapping capabilities in custom prints and wall décor; could expand into personalized map prints given its scale and personalization tooling.
• Snapfish: Established personalized photo products retailer owned by Kyndryl/HPS Investment. Competes in custom prints and wall décor with broader catalog; relevant comparable for AOV, gifting use cases, and personalization UX expectations.

Others

• Gelato: Global print-on-demand platform and Mapiful's fulfillment partner. Operates a marketplace enabling creators and brands to sell custom prints — an enabler rather than competitor, but increasingly a competitor as it onboards direct consumer brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Customer concentration

• Xx.com/mapiful
• Facebookfacebook.com/mapiful
• Instagraminstagram.com/mapiful
• Pinterestpinterest.com/mapiful
• YouTubeyoutube.com/channel/mapiful
• LinkedInlinkedin.com/company/mapiful

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapiful