Quebec City Tourism
Destination Québec cité, operating as Quebec City Tourism, is the official municipal destination marketing organization and City of Québec department that promotes Quebec City and surrounding regions to individual tourists, travel trade professionals, media, and 836+ member tourism businesses via a multi-language digital platform, member portals, and a walk-in Infotouriste Centre.
- Company typePrivate
- Founded2002
- HeadquartersQuebec, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Quebec City Tourism does
Destination Québec cité, operating as Quebec City Tourism, is the official regional destination marketing organization (DMO) and a department of the City of Québec. Founded in 2002, the organization promotes Quebec City and surrounding regions (Côte-de-Beaupré, La Jacques-Cartier, Portneuf, Île d'Orléans) as a year-round tourism destination, anchored by Old Québec's UNESCO World Heritage Site designation. It serves individual tourists, travel trade professionals, media, residents, and 836+ member tourism businesses through a multi-language digital platform, a walk-in Infotouriste Centre in Old Québec, an international delegate network, and a dedicated meetings/conventions platform.
The organization's core products are digital: the quebec-cite.com tourism portal (available in French, English, and Spanish) with itinerary planning, event calendars, and a 836+ business directory; the SAM (Services aux membres) extranet and Zone Membres portal for member contract management, invoicing, statistics, and financial aid access; the Académie Québec cité online training and certification platform for travel agents paired with the Carte Privilège benefits card; a dedicated meetings platform; and a 24/7 AI-powered bilingual chatbot with automatic language detection. The technology stack is a standard web platform with an embedded conversational assistant and an extranet CRM, rather than a proprietary AI product.
The business model is a hybrid public/membership structure rather than a typical for-profit SaaS or transaction model. As a department of the City of Québec, the organization is funded by municipal and provincial government appropriations. It does not sell products directly to consumers; visitor-facing information services are free. Commercial revenue comes from membership fees paid by 836+ tourism businesses for inclusion in the directory, access to the SAM and Zone Membres platforms, and eligibility for financial aid programs. The organization is not privately held, not venture-backed, and not subject to PE/VC investment mechanics.
Quebec City Tourism firmographics
Firmographics- Name
- Quebec City Tourism
- Legal name
- Destination Québec cité
- Website
- https://quebec-cite.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Destination Québec cité, operating as Quebec City Tourism, is the official municipal destination marketing organization and City of Québec department that promotes Quebec City and surrounding regions to individual tourists, travel trade professionals, media, and 836+ member tourism businesses via a multi-language digital platform, member portals, and a walk-in Infotouriste Centre.
- Ownership category
- akta.pro rank
Quebec City Tourism industry classification
Industry- Product category
- Destination Marketing Services
- NAICS
- Convention and Visitors Bureaus (561591), Historical Sites (71212)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- UNESCO & Protected Landmark Sites (THAJACAI), Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC)
Keywords
Where Quebec City Tourism is headquartered
LocationHeadquarters
- HQ city
- Quebec
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Quebec City Tourism business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Fees: Destination Québec cité operates a membership program for tourism businesses in the Quebec City region. Members pay fees to access exclusive tools including SAM (Services aux membres) portal for contract management and invoices, and Zone membres for statistics and financial aid programs.
- Government Funding: As a regional tourist association and department of the City of Québec, the organization receives public funding from municipal and provincial government sources to promote tourism in the region.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Quebec City Tourism product offering
Product offeringCore offering
Quebec City Tourism (Destination Québec cité) is the official regional destination marketing organization for Quebec City, providing comprehensive tourism information, trip planning resources, and promotional services. The organization operates the quebec-cite.com official tourism guide website, a member business directory with 836+ establishments, training programs for travel trade professionals, and a walk-in visitor information center. It also offers supplementary member platforms (SAM, Zone Membres) for tourism businesses, an online academy for travel agents, and an AI-powered bilingual chatbot for 24/7 visitor assistance.
Product overview
Quebec City Tourism (Destination Québec cité) operates a comprehensive suite of digital platforms and services for tourism promotion. The core offering is the Quebec-cite.com official tourism guide website, supplemented by member platforms (SAM for services management and Zone Membres for analytics), the Académie Québec cité training platform for travel trade professionals, a Meetings platform for convention planners, and an AI-powered bilingual chatbot for visitor assistance. The organization also maintains a tourism business directory with 836+ member establishments. These platforms work together to serve visitors planning trips, tourism businesses managing their presence, travel trade professionals seeking training, and media seeking content.
Differentiator
Problem solved
Functional benefit
Products and services
- Quebec-cite.com (Official Tourism Guide) The official tourism guide website for Quebec City providing comprehensive visitor information including attractions, accommodations, restaurants, events, itineraries, and trip planning tools. Available in French, English, and Spanish, it serves domestic and international tourists planning trips to the Quebec City region.
- SAM (Services aux membres) Member services platform enabling tourism businesses to manage their contracts, update organizational information, and access invoices. Used by the 836+ member tourism businesses in the Quebec City region.
- Zone Membres Member-only zone providing access to business statistics, operational tools, and information about financial aid programs available to member tourism businesses.
- Académie Québec cité Online training platform for travel trade professionals to become certified destination specialists on Quebec City. Courses cover destination knowledge with completion rewards including Carte Privilège access to free attractions and events.
- Carte Privilège A privilege card offering free access to participating attractions and events for qualified travel agents and media who have completed the first Académie Québec cité training course.
- Chatbot (Assistant Virtuel) 24/7 AI-powered chatbot providing bilingual visitor assistance in French and English for trip-related inquiries, with automatic language detection and switching.
- Meetings Platform Dedicated platform for meeting, conference, and convention planners providing resources, venue information, and booking assistance for hosting events in Quebec City.
- Media Contact Services Media relations services including press inquiry handling, itinerary planning, attraction access coordination, and filming assistance for travel journalists and content creators.
- Tourism Business Directory Online directory of over 836 member tourism businesses including attractions, accommodations, restaurants, and shops across the Quebec City region, with filtering and discovery capabilities for visitors.
Companies that use Quebec City Tourism
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Quebec City Tourism technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Quebec City Tourism partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Raymond Chabot Grant ThorntonminorProfessional services firm listed as a preferred service provider for Destination Québec cité members. Offers accounting, consulting, and business advisory services to tourism businesses in the region.
- Mallette S.E.N.C.R.L.minorTourism and marketing consulting firm listed as a professional service provider for Destination Québec cité members. Located at 3075 chemin des Quatre-Bourgeois, Bureau 200, Québec.
- Cicérone TourscoreWalking tour operator offering themed historical tours of Old Québec with period-costumed characters. Listed as a recommended partner for travel trade professionals to recommend to their clients.
- Les Voyages Laurier Du Vallon Inc.coreReceptive travel agency specializing in Quebec destination travel arrangements for international tour operators and travel agents. Listed as a travel trade partner.
- NH PhotographesminorEvent photography services provider with 52 years of experience serving the events industry including conferences, galas, and exhibitions. Listed in the supplier directory with MPI Ambassador Award 2019-2020 recipient status.
- SolotechminorAudiovisual and multimedia equipment services provider for events and productions. Listed as a supplier partner for travel trade professionals and event organizers.
- Brunet Marketing CréatifminorMarketing and advertising agency listed as a preferred service provider for Destination Québec cité members seeking communication and promotional services.
- Imédia Firme CréativeminorCreative agency listed as a preferred service provider for Destination Québec cité members offering digital and creative marketing services.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Quebec City Tourism competitors and assessment
Company assessmentDirect peers
- Destination Toronto: Regional destination marketing organization promoting a single Canadian city to leisure and business travelers. Closest functional peer: same DMO mandate, similar member-based model, similar trade and meetings infrastructure.
- Tourism Vancouver: DMO for a major Canadian city with strong heritage and cultural positioning, member-based revenue, and a focus on international inbound markets. Comparable in scale, funding mix, and trade training programs.
- Visit Brussels: Public-sector city DMO for a UNESCO-listed European historic city. Directly comparable in combining heritage storytelling, multilingual visitor info, and convention/meetings support for a tightly bounded urban destination.
- visitBerlin (Berlin Tourismus & Kongress GmbH): City DMO that combines leisure marketing, convention sales, and a multilingual platform for an international capital. Comparable operating model to Destination Québec cité and similar public/private partnership funding.
- Visit London: London's official visitor organization with a member network, multilingual digital platform, and dedicated trade and meetings operations. Comparable DMO mandate and central-city heritage positioning.
- amsterdam&partners (Amsterdam Marketing): Public-private DMO for a compact, historic, high-traffic European city with a strong UNESCO/heritage narrative and a heavy dependence on international inbound tourism — same operating logic as Quebec City.
- Wonderful Copenhagen (Visit Copenhagen): National-tier DMO with city-level focus on Copenhagen, recognized for sustainability positioning, strong culinary identity, and member-based marketing — mirrors Quebec City's blend of heritage, culinary, and sustainability angles.
Broad incumbents
- NYC & Company (New York City Tourism + Conventions): Larger-scale city DMO for a global tourism capital, with a much broader budget and trade network. Useful as an upper-bound benchmark for DMO operating structure (membership, conventions, international offices) at much greater scale.
- Destination Canada: National tourism marketing organization that Canadian city DMOs cooperate with (and compete against) for international inbound investment and share of voice. Defines the upstream context for Quebec City Tourism's outbound trade activity.
- Switzerland Tourism: National DMO with strong seasonal positioning (winter/summer), premium international markets, and a well-developed trade training and media relations apparatus — analogous to Destination Québec cité at country scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Quebec City Tourism social profiles
Digital presenceQuebec City Tourism compliance and trust
Trust signalCompliance3 records
Quebec City Tourism financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quebec City Tourism leadership team
Management profileNumber of profiles
Profiles6 records
Quebec City Tourism funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quebec City Tourism M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quebec City Tourism
What does Quebec City Tourism do?
Quebec City Tourism (Destination Québec cité) is the official regional destination marketing organization for Quebec City, providing comprehensive tourism information, trip planning resources, and promotional services. The organization operates the quebec-cite.com official tourism guide website, a member business directory with 836+ establishments, training programs for travel trade professionals, and a walk-in visitor information center. It also offers supplementary member platforms (SAM, Zone Membres) for tourism businesses, an online academy for travel agents, and an AI-powered bilingual chatbot for 24/7 visitor assistance.
Is Quebec City Tourism a public or private company?
Quebec City Tourism is a private company. It is classified as state government owned and is currently operating.
When was Quebec City Tourism founded?
Quebec City Tourism was founded in 2002. It employs 51 to 100 people.
Where is Quebec City Tourism based?
Quebec City Tourism is headquartered in Quebec, Canada, in the North America region.
How does Quebec City Tourism make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are government Funding.
Who are Quebec City Tourism's main competitors?
Direct peers on record are Destination Toronto, Tourism Vancouver, Visit Brussels, visitBerlin (Berlin Tourismus & Kongress GmbH), Visit London, amsterdam&partners (Amsterdam Marketing) and Wonderful Copenhagen (Visit Copenhagen). Broad incumbents are NYC & Company (New York City Tourism + Conventions), Destination Canada and Switzerland Tourism.
Does Quebec City Tourism have an API?
No public API is recorded for Quebec City Tourism.
What industry is Quebec City Tourism in?
Quebec City Tourism's product category is Destination Marketing Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAJACAI, UNESCO & Protected Landmark Sites. Its NAICS code is 561591 and its SIC code is 7900.