Imédia
- Company typePrivate
- Founded1991
- HeadquartersQuebec, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
Imédia firmographics
Firmographics- Name
- Imédia
- Legal name
- Imédia Firme Créative
- Website
- https://firmecreative.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Imédia industry classification
Industry- Product category
- Creative and Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Graphic Design Services (54143), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Brand Activations & Experiential Campaign Design (MPAAAGAA), Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Imédia is headquartered
LocationHeadquarters
- HQ city
- Quebec
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Imédia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services - Creative and Strategy: Imédia generates revenue through professional service fees for its comprehensive suite of communication and marketing services including branding, advertising design, public relations, social media management, web design/development, and strategic consulting. Services are delivered by a multidisciplinary team of strategists, creatives, designers, developers, and account managers.
- Media Buying and Advertising: The agency manages media buying for clients, negotiating rates with traditional and digital media outlets. They purchase advertising space across TV, radio, print, digital display, social media, and out-of-home formats on behalf of clients, passing through media costs while earning service fees.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Imédia product offering
Product offeringCore offering
Imédia is a 360-degree creative and marketing agency that delivers integrated communication services spanning branding and design, advertising, public relations, social media management, website design and development, strategic planning, and digital marketing. The agency combines strategy, creativity, and execution to build brand image, run multi-channel campaigns (digital, traditional, social), develop websites with SEO, and manage media buying for clients across Quebec and broader Canada. Services are delivered by a multidisciplinary in-house team of strategists, creatives, designers, developers, and account managers.
Product overview
Imédia Firme Créative is a full-service creative and marketing agency based in Quebec City, Canada. The company operates as a single unified agency offering a comprehensive suite of creative services rather than a modular software platform. The core service portfolio consists of seven interconnected practice areas: Branding et Design (brand identity and visual design), Conception Publicitaire (advertising and copywriting), Relations Publiques (public relations), Réseaux Sociaux (social media marketing), Site Web (web development), Stratégie (strategic planning), and Stratégie Numérique (digital marketing). These services are designed to work synergistically to deliver integrated communication campaigns for clients, combining brand development, advertising, digital strategy, and web solutions under one agency roof.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding and Design (Branding et Design) Comprehensive brand identity and visual design services covering brand image development, print design, packaging, web design (UX/UI), digital design, graphic production, editorial design, signage, motion design, denomination, positioning signature, brand slogan, and artistic direction for video, photo, and advertising productions. Targeted at organizations building or refreshing their brand identity.
- Advertising Design (Conception Publicitaire) Advertising design and copywriting services including field activation, display campaigns, integrated campaigns, digital campaigns, audio campaigns, video campaigns, copywriting, and scriptwriting. Targeted at organizations needing multi-format advertising creative execution.
- Public Relations (Relations Publiques) Public relations services covering product and event launches, press list management, influencer marketing, press release writing, press review, and PR strategy development. Targeted at organizations needing media relations and influencer engagement support.
- Social Media (Réseaux Sociaux) Social media services including coaching and training, content creation, community management, advertising strategy, and content strategy with influencer marketing capabilities. Targeted at organizations seeking to build or manage their social media presence across platforms.
- Website (Site Web) Website development services covering web applications (intranet/extranet), front-end and back-end development, SSL certificates and security, training and audit, domain management, web hosting, SEO, showcase and e-commerce websites, and webmaster support. Built using Open Source technologies. Targeted at organizations needing custom website builds and ongoing web maintenance.
- Strategy (Stratégie) Strategic planning services including communication plans, strategic planning, media planning, surveys and focus groups, integrated campaign strategy, brand strategy, and employer branding strategy. Targeted at organizations needing strategic guidance for marketing and communication programs.
- Digital Strategy (Stratégie Numérique) Digital marketing services including digital media buying, coaching and training, geofencing, Google Ads, newsletter, programmatic advertising, social media advertising, and generative engine optimization (GEO). Targeted at organizations seeking to execute performance-driven digital marketing campaigns.
Quantifiable outcome
- Brand reach increased by 1300%, reaching over 1 million users (Lacroix)
- +5 more outcomes
Companies that use Imédia
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles3 records
Imédia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Imédia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nova FilmminorNova Film collaborated with Imédia on motion design for the Format Libre event. Nova Film is a production company that works with the agency on video and motion graphics projects.
Scale indicators28 records
Recent moves6 records
Expansion highlights6 records
Imédia competitors and assessment
Company assessmentDirect peers
- john st. john st. is a Toronto-based independent creative agency known for integrated brand, advertising, and digital work. Comparable to Imédia as a Canadian independent creative agency competing for integrated mandates.
- Lg2: Lg2 is a major Quebec-headquartered independent creative agency offering integrated brand strategy, advertising, design, and digital services. It is the most comparable Quebec peer to Imédia in terms of integrated model, French-language leadership, and cross-vertical client mix.
- Sid Lee: Sid Lee is a Montreal-based independent creative agency with integrated capabilities spanning brand strategy, advertising, design, digital, and content. Comparable to Imédia as a Quebec-rooted independent with award-winning creative output and a diversified client base.
- Bleublancrouge: Bleublancrouge is a Montreal creative agency offering branding, advertising, digital, and content services to Quebec and Canadian clients. Directly comparable to Imédia in integrated service mix and Quebec market focus.
- TAXI: TAXI is a Canadian creative agency with strong integrated advertising, branding, and digital capabilities serving national clients. Comparable to Imédia as an independent, award-winning Canadian creative shop with multi-vertical reach.
- Hello Mondo: Hello Mondo is a Montreal-based independent digital and creative agency offering branding, web, and digital marketing services. Comparable to Imédia as a Quebec-rooted integrated digital agency of similar scale.
Broad incumbents
- Cossette: Cossette is one of Canada's largest full-service agency networks, headquartered in Quebec City with deep Quebec roots. It is a larger incumbent offering overlapping services (branding, advertising, digital, media) across multiple markets and verticals, competing for the same Quebec RFPs as Imédia.
- Publicis Canada: Publicis operates a major Montreal and Canadian agency network offering integrated advertising, media, digital, and PR services. A broad incumbent competitor for larger national clients and RFPs that Imédia also pursues in Quebec.
- Dentsu Creative Canada: Dentsu Creative is the global creative network of Dentsu with a Canadian presence in Montreal and Toronto. A broad incumbent offering integrated brand, advertising, and digital services, competing for multi-market mandates in Quebec and Canada.
- Havas Canada: Havas operates a Canadian network including creative, media, and digital agencies with Montreal presence. A broad incumbent competing for integrated mandates across Quebec, particularly with enterprise and consumer clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Imédia social profiles
Digital presenceImédia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imédia leadership team
Management profileNumber of profiles
Profiles10 records
Imédia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imédia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imédia
What does Imédia do?
Imédia is a 360-degree creative and marketing agency that delivers integrated communication services spanning branding and design, advertising, public relations, social media management, website design and development, strategic planning, and digital marketing. The agency combines strategy, creativity, and execution to build brand image, run multi-channel campaigns (digital, traditional, social), develop websites with SEO, and manage media buying for clients across Quebec and broader Canada. Services are delivered by a multidisciplinary in-house team of strategists, creatives, designers, developers, and account managers.
Is Imédia a public or private company?
Imédia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Imédia founded?
Imédia was founded in 1991. It employs 11 to 50 people.
Where is Imédia based?
Imédia is headquartered in Quebec, Canada, in the North America region.
How does Imédia make money?
Two revenue lines are on record. Professional Services - Creative and Strategy is the primary driver. The others are media Buying and Advertising.
Who are Imédia's main competitors?
Direct peers on record are john st., Lg2, Sid Lee, Bleublancrouge, TAXI and Hello Mondo. Broad incumbents are Cossette, Publicis Canada, Dentsu Creative Canada and Havas Canada.
Does Imédia have an API?
No public API is recorded for Imédia.
What industry is Imédia in?
Imédia's product category is Creative and Marketing Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 541810 and its SIC code is 7311.