Sun Auto Service

What Sun Auto Service does

Sun Auto Service (legally Sun Auto Tire & Service) is a nationwide retail auto care platform operating as part of The Sun Auto Network, with a brand legacy dating back to 1928. The company operates more than 500 physical storefronts across at least nine U.S. states, with material density in Texas (67 stores) and growing Midwest presence (15 stores in Illinois, 89 Plaza Tire Service locations including a new Kentucky opening). The business serves individual vehicle owners with three integrated service lines: auto repair (brakes, engine, transmission, steering/suspension, AC/heating, diagnostics), preventive maintenance (oil changes, alignments, batteries, fluid services, vehicle inspections), and tire products and installation across brands including Goodyear, Michelin, Bridgestone, Firestone, Continental, Pirelli, Cooper, Kumho, and Nokian. Sub-brands such as Plaza Tire Service, Sun Devil Auto Service, TGK Automotive, Greulich's, Delta World Tire, and Checkpoint Tire & Service operate under the Sun Auto Network umbrella, primarily as acquired regional brands retained for local market equity.

The underlying technology stack is conventional automotive repair equipment augmented by a standardized 50-point Digital Vehicle Inspection, which is delivered free with every visit as a templated health report covering brakes, tires, suspension, lights, wipers, horn, battery, electrical, engine, transmission, fluids, filters, and undercarriage. Reports are transmitted via text and email. Value-add services include Express Lane 20-minute oil changes at select locations, a national 24-month/24,000-mile warranty honored across the network, a Price Match Guarantee on identical in-stock tires within 25 miles, and a Tire Protection Plan/Roadside Protect offering. A fleet services channel (sunautofleet.com) extends the model to commercial customers.

Revenue is generated primarily through one-time per-visit transactions on repair, maintenance, and tire services, with financing attach via Sun Auto Tire & Service Credit Card and American First Finance payment plans enabling subprime approvals. Pricing is pay-as-you-go with frequent promotional coupons. The go-to-market is direct-to-consumer via physical storefronts, supported by location-specific SEO pages, an email newsletter ("Fuel Your Inbox"), SMS keyword marketing ("JOIN to 40819"), and CARFAX Top-Rated Service Center recognition (5X) as an earned-media credibility signal. Ownership is private and undisclosed, with no public filings, and growth has historically been acquisition-led, as evidenced by recent activity in Illinois, Kentucky, and Delta World Tire expansion.

Name

Sun Auto Service

Legal name

Sun Auto Tire & Service

Website

https://sunautoservice.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

101–250 employees

Short description

Sun Auto Service (Sun Auto Tire & Service) operates a nationwide network of 500+ auto repair, maintenance, and tire retail stores across the U.S. under The Sun Auto Network, serving individual vehicle owners with standardized inspections, warranties, and multi-brand tire offerings since 1928.

Ownership category

akta.pro rank

Product category

Automotive Repair and Maintenance Services

NAICS

Automotive Repair and Maintenance (8111), Tire Dealers (441340), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Auto repair services
• Tire sales installation
• Vehicle maintenance
• Automotive service centers
• Brake engine repair

Headquarters

HQ city

Humble

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Auto Repair Services: One-time transaction revenue from repair services including brake repair, engine repair, transmission service, steering/suspension, AC/heating, diagnostic services. Revenue is earned per service performed.
2. Tire Sales and Installation: Revenue from tire product sales with installation services. Carries wide variety of tire brands including Goodyear, Michelin, Bridgestone, Firestone, Continental, Pirelli, Cooper, Kumho, Nokian, and others.
3. Preventive Maintenance Services: Recurring maintenance services including oil changes, fluid flushes, alignments, battery service, tire rotation/balance, and vehicle inspections.
4. Financing Services: Revenue from financing partnerships including Sun Auto Tire & Service Credit Card and American First Finance (AFF) payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sun Auto Service is a multi-brand retail operator of automotive repair, maintenance, and tire service centers operating under The Sun Auto Network with over 500 shop locations nationwide and a legacy dating back to 1928. The company sells and installs tires from major brands (Goodyear, Michelin, Bridgestone, Firestone, Continental, Pirelli, Cooper, Kumho, Nokian) and delivers repair and maintenance services including brake repair, engine repair, transmission service, oil changes, alignments, battery replacement, AC/heating service, and diagnostic work, supplemented by a complimentary 50-point digital vehicle inspection, a national 24-month/24,000-mile warranty, and tire financing through the Sun Auto Credit Card and American First Finance.

Product overview

Sun Auto Tire & Service is a comprehensive auto care platform operating under The Sun Auto Network, a nationwide network of over 500 shops with a legacy dating back to 1928. The company offers three integrated service lines: Auto Repair Services (brake repair, engine repair, transmission service, AC/heating, diagnostics), Auto Maintenance Services (oil changes, fluid flushes, alignments, batteries, preventative maintenance), and Tire Products and Services (tire sales, rotation, balance, flat repairs, TPMS). The core offering is enhanced by value-add services including the complimentary Digital Vehicle Inspection (50+ point check), Express Lane (20-minute oil changes), National Warranty (24-month/24,000-mile coverage), Price Match Guarantee, and Financing Options (Sun Auto Credit Card and American First Finance). The company operates multiple regional sub-brands including Plaza Tire Service, Sun Devil Auto Service, TGK Automotive, Greulich's Automotive Repair, Delta World Tire Company, CheckPoint Tire & Service, and Service Street, all unified under the Sun Auto Network umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Repair Services Comprehensive automotive repair services for individual vehicle owners covering brake repair, steering and suspension repair, AC and heating repair, engine repair, transmission service, and diagnostic services for all makes and models of passenger cars and light trucks.
• Auto Maintenance Services Routine vehicle maintenance services for individual vehicle owners including oil changes, fluid flushes, wheel alignments, battery testing and replacement, preventative maintenance, and vehicle inspections.
• Tire Products and Services Tire sales, tire rotation and balance, flat repairs, and TPMS sensor replacement from major brands including Goodyear, Michelin, Bridgestone, Firestone, Continental, Pirelli, Cooper, Kumho, Nokian, and Mickey Thompson, with installation included.
• Financing Options Payment solutions including the Sun Auto Tire & Service Credit Card (10% off first purchase, up to $25 off oil changes, free birthday oil change voucher) and American First Finance (AFF) payment plans for all credit types, allowing customers to pay for repairs and tires over time.
• Fleet Services Dedicated fleet vehicle maintenance and repair services offered to commercial fleet customers through sunautofleet.com, providing ongoing maintenance and repair at scale for business vehicle fleets.

Quantifiable outcome

• 50-point digital inspection included free with every service visit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• GoodyearcoreChannel Partner/ Reseller/ DistributorSun Auto Service is an authorized Goodyear tire retailer offering Goodyear tires with promotional pricing including instant rebates and credit card rewards. The partnership includes exclusive promotional offers such as $280 off all Goodyear tires.
• American First Finance (AFF)minorOthersThird-party financing partner providing payment plan options for customers. Allows customers to pay for repairs and tires over time with budget-friendly payment options.
• MichelincoreChannel Partner/ Reseller/ DistributorMichelin tires sold and installed at Sun Auto Service locations with promotional offers and rebates available.
• BridgestonecoreChannel Partner/ Reseller/ DistributorBridgestone tires offered with promotional pricing up to $130 off through instant rebates and CFNA card discounts.
• FirestonecoreChannel Partner/ Reseller/ DistributorFirestone tires available with promotional discounts up to $120 off using instant rebates and CFNA card.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Monro, Inc. Publicly traded multi-brand auto service rollup (~1,300 stores under Monro Muffler/Brake, Tire Kingdom, Mr. Tire, Car-X). Closest direct peer — same multi-brand acquisition strategy, same tire + repair + maintenance mix, and same consumer walk-in model.
• Pep Boys: National full-service auto repair, maintenance, and tire chain owned by Icahn Automotive Group. Directly comparable service offering (tires, brakes, alignments, repairs) and physical-storefront consumer model.
• Midas: Franchised auto repair chain (subsidiary of TBC Corporation) specializing in brakes, exhaust, tires, and general maintenance. Directly comparable in-store service model and customer base, though franchise-owned.
• Meineke Car Care Centers: Franchised auto repair and maintenance chain offering tires, brakes, oil changes, and exhaust work. Same consumer walk-in service model and direct overlap in service categories and customer demographic.
• Christian Brothers Automotive: Franchised full-service auto repair chain with a trust/transparency value proposition (digital inspections, courtesy checks). Highly comparable in service mix and customer experience positioning.
• Jiffy Lube: Largest US quick-service oil change and light maintenance chain (Shell subsidiary). Overlaps directly with Sun Auto's Express Lane offering and recurring maintenance revenue streams.
• Valvoline Instant Oil Change: Publicly traded (~2,000 franchised and company-owned quick-lube locations). Direct overlap in oil change and preventive maintenance services, with growing full-service expansion.
• Discount Tire / America's Tire: Largest independent tire retailer in the US with a growing auto service menu. Direct competitor in tire sales, mounting, balancing, and rotations — increasingly overlapping on the service side as well.

Broad incumbents

• Goodyear Auto Service: OEM-affiliated tire and auto service network (Goodyear-owned). Comparable product mix with the advantage of direct manufacturer alignment; competing for the same walk-in tire/repair customer.
• Firestone Complete Auto Care: Bridgestone-owned national tire and auto service chain. Directly comparable service offering with the backing of a major tire manufacturer, competing for the same tire and repair customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sunautoservice
• Facebookfacebook.com/SunAutoService
• LinkedInlinkedin.com/company/louetta-automotive

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries53 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Auto Service