Beyond Health

What Beyond Health does

Beyond Health is a direct-to-consumer e-commerce retailer of dietary supplements and wellness products, operating the website beyondhealth.com from a single office in Pocatello, Idaho. The company sells a curated catalog that combines its own Beyond Health-branded supplements (CoQ10, B-Complex, Probiotic, Multivitamin, Cell Defender, Glutathione, Creatine, and other cellular-health and metabolic SKUs priced from $9.99 to $130.99) with endorsed third-party brands including Perque, Allergy Research Group, Ameriden, A.C. Grace Company, and Micro Essential Laboratory. The assortment extends into toxin-free body care under the Living Earth Naturals sub-brand and into premium food items such as cold-pressed olive oil and aged balsamic vinegar.

The storefront is built on BigCommerce infrastructure with standard e-commerce functionality (cart, wishlist, product reviews, account creation) and no proprietary software platform. No mobile app, API, SDK, or integration ecosystem is offered. The company markets through content (blog, weekly email newsletter) and organic social (Facebook, Twitter, Pinterest); there are no paid acquisition channels, marketplace listings, or distributor relationships described.

The business model is one-time direct e-commerce sales with US-only shipping and no subscription or auto-replenishment mechanics, making customer retention dependent on repeat-purchase behavior rather than contracted recurring revenue. In March 2025, Beyond Health was acquired by Quest Products, a platform backed by the private investment firm Promus, according to PE Hub reporting, placing the company within a PE-backed strategic portfolio.

Name

Beyond Health

Legal name

Beyond Health

Website

https://beyondhealth.com

Company type

Private

Operating status

Acquired

Short description

Beyond Health is a US direct-to-consumer e-commerce retailer selling its own brand of dietary supplements alongside curated third-party wellness brands, serving health-conscious consumers seeking science-led, foundational and cellular-health nutrition products.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), All Other Health and Personal Care Retailers (456199)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Dietary supplements
• Nutritional supplements
• Wellness products
• Cellular health
• Direct-to-consumer

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Product Sales: Beyond Health generates revenue through direct online sales of dietary supplements and wellness products to consumers. Products are sold as one-time purchases at listed retail prices, with no subscription model visible on the website. The company sells their own branded supplements as well as products from partner brands including Living Earth Naturals (personal care), suggesting a multi-brand retail model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Beyond Health is a direct-to-consumer e-commerce retailer that sells dietary supplements and wellness products through its website beyondhealth.com. The company offers its own Beyond Health-branded foundational nutrition formulations (vitamins, minerals, probiotics, cellular support formulas) alongside curated products from partner brands including Perque, Allergy Research Group, Ameriden, A.C. Grace Company, Micro Essential Laboratory, and Living Earth Naturals. Products are sold as one-time purchases with US shipping.

Product overview

Beyond Health is an e-commerce health supplements retailer offering a curated portfolio of proprietary nutritional supplements and endorsed third-party brands. The core product lineup includes foundational supplements for cellular health (Cell Defender, Cell Detox, Cell Repair), cardiovascular support (CoQ10, Fish Oil, Vitamin E), metabolic wellness (Berberine, Glucose Support, Adrenal Support), cognitive function (Acetyl L Carnitine, Choline Citrate, Vitamin B12 & Folate), detoxification (Liver Care, Glutathione Formula), and general wellness (Multivitamin, Probiotics, Vitamins C, D3, Zinc, Magnesium). The company also distributes endorsed third-party brands including Perque (endurance and immune products), Allergy Research Group (amino acids and phospholipids), Ameriden (olive leaf extract), A.C. Grace Company (tocotrienols), and Micro Essential Laboratory (pH test products). Beyond Health's ecosystem extends into toxin-free body care through Living Earth Naturals (soaps, body oils, tooth powders) and premium food products (extra virgin olive oil, balsamic vinegar). The platform is built on BigCommerce e-commerce infrastructure and serves consumers seeking science-informed, foundational nutrition products.

Differentiator

Problem solved

Functional benefit

Brands

• Living Earth Naturals: Clean body care products including body oils, body butters, soaps, and personal care items.
• Allergy Research Group
• Perque
• Ameriden
• A.C. Grace Company
• Micro Essential Laboratory

Products and services

• CoQ10 Supplement

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Thorne: Premium science-led DTC supplement brand with practitioner-grade formulations, NSF-certified quality, and a similar target customer of health-conscious, informed consumers. Closely comparable product mix (cellular health, foundational nutrition) and price tier to Beyond Health.
• Pure Encapsulations: Hypoallergenic, science-based supplement brand with practitioner channel and DTC presence, emphasizing purity, bioavailability, and clean formulations. Highly comparable positioning to Beyond Health's science-led, bioavailable, non-GMO formulation philosophy.
• Life Extension: Long-established DTC supplement retailer offering a deep catalog of vitamins, minerals, and condition-specific formulations, with strong educational content marketing similar to Beyond Health's blog approach. Targets a similar health-conscious, longevity-oriented demographic.
• Designs for Health: Practitioner-grade supplement brand with DTC and professional channels, emphasizing clinical research and bioavailability. Comparable science-led positioning, condition-targeted SKUs, and pricing architecture to Beyond Health.
• Ritual: Modern, digitally-native DTC supplement brand with subscription model, traceability, and minimalist branding. Comparable DTC-only channel strategy and health-conscious target market, though positioned more mainstream than Beyond Health's science-led niche.
• Athletic Greens (AG1): Premium subscription DTC nutrition brand centered on a foundational daily supplement, with heavy content marketing and influencer-driven acquisition. Comparable premium DTC positioning and target health-conscious consumer, though AG1's subscription model gives it stronger LTV.

Others

• Allergy Research Group: A brand Beyond Health explicitly curates and resells — Allergy Research Group's amino acid and phospholipid supplements appear on Beyond Health's site. Same product category and similar customer base, making it both a supplier and adjacent comparable in the foundational supplement space.

Broad incumbents

• iHerb: Large global online retailer of supplements and natural products, carrying many of the same third-party brands Beyond Health sells. Competes for the same health-conscious DTC supplement shopper with broader catalog and international shipping, though with less curated, science-led positioning.
• NOW Foods: Major supplement manufacturer and DTC retailer with a broad catalog of vitamins, minerals, and specialty supplements. Operates in the same category at scale but with mass-market positioning rather than Beyond Health's curated, science-led, premium niche.

Regional players

• Mountain Rose Herbs: Natural products retailer offering herbs, botanicals, and supplements with an emphasis on organic and ethically sourced ingredients. Comparable "clean-label," nature-aligned positioning, though broader herbal focus versus Beyond Health's science-led cellular health framing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/beyondhealth
• Facebookfacebook.com/BeyondHealthInternational
• LinkedInlinkedin.com/company/beyond-health-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond Health