What Retune does

Retune is a Sweden-based managed services firm founded in 2010 that specialized in Microsoft 365 deployments and secure, modern IT workplace solutions. Its service portfolio historically centered on Microsoft 365 management, with adjacent capabilities in Power Platform, Microsoft Intune, and Azure-related consulting, targeted at organizations undergoing cloud migration and digital workplace transformation across the Nordic region. Following its 2024 acquisition by Asurgent, Retune's operations have been integrated into Asurgent's Stockholm office and the broader Co-native group, which combines Microsoft's Azure-centric (Xenit, Asurgent) and AWS-centric (Elastic Move, Buzzcloud) cloud capabilities into a single Nordic multi-cloud specialist platform. As a standalone entity, Retune is no longer operating independently; the combined Asurgent/Co-native entity now delivers a consolidated offering spanning Microsoft 365, Azure, cybersecurity operations (CloudOps Security), information security and compliance (NIS2, GDPR), penetration testing, Power Platform, and Intune. The business model is professional and managed services delivered on a Nordic SMB-to-mid-market client base, with pricing not publicly disclosed and no disclosed revenue, funding rounds, or named end-customer logos specific to Retune (the parent Asurgent publicly references Wise Group's CIO as a reference customer). Leadership is anchored by President Ronny Roos, and the firm is headquartered in Kista, Sweden.

Name

Retune

Legal name

Retune

Website

https://retune.se

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

51–100 employees

Short description

Retune is a Swedish managed services provider specialized in Microsoft 365 and modern workplace solutions, serving Nordic organizations pursuing cloud migration and secure digital workplace transformations; since 2024 it has operated as part of Asurgent within the Co-native group.

Ownership category

akta.pro rank

Product category

IT Managed Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cloud Migration & Rehosting (Lift-and-Shift) (BPAEACAB)

akta.pro secondary industries

Regulatory Compliance Management (RegTech) (BPAEAPAB), Privacy, Consent & Data Governance Compliance (GDPR/CCPA, data lineage) (FSAGAFAI)

Keywords

• Microsoft 365 services
• Cloud workplace solutions
• Azure consulting services
• Cybersecurity services
• IT managed services

Headquarters

HQ city

Kista

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Core offering

Retune is a Swedish IT services company specializing in Microsoft 365-based secure and modern workplaces for organizations. The company delivers a portfolio including Microsoft 365 services, Azure cloud services, cybersecurity operations, information security and compliance, Power Platform consulting, Microsoft Intune endpoint management, and penetration testing. Following its 2024 acquisition by Asurgent, the offering is delivered as part of the Co-native group, providing Nordic customers with end-to-end Microsoft cloud productivity and security expertise.

Product overview

Retune, now part of Asurgent, was a Microsoft 365 specialist focused on modern, secure IT workplaces. Following its acquisition by Asurgent (part of the Co-native group), the combined entity offers a comprehensive portfolio of cloud services built on Microsoft technologies. The services include Microsoft 365 management (including Power Platform, Intune, and collaboration tools), Azure cloud services, cybersecurity operations (CloudOps Security with 24/7 monitoring), information security and compliance (NIS2, GDPR), and penetration testing. The offering is delivered as professional and managed services rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft 365 Services Microsoft 365 consulting, implementation, and managed services for organizations seeking to deploy and operate a secure modern workplace on the Microsoft 365 platform. The offering targets Nordic customers adopting Microsoft cloud productivity and collaboration tools.
• Azure Cloud Services Azure cloud consulting and management services assisting organizations with cloud architecture, migration, and operational management of workloads on Microsoft Azure. Designed for organizations pursuing cloud-first or hybrid infrastructure strategies.
• Cybersecurity Services Cybersecurity operations services for organizations, delivered through the Co-native group's CloudOps Security platform, focused on monitoring, detection, and response across modern workplace environments. The offering is aimed at organizations seeking outsourced security operations tied to Microsoft 365 and Azure environments.
• Information Security and Compliance Information security and compliance consulting services supporting organizations in meeting regulatory, policy, and audit requirements across Microsoft 365 and Azure environments. Targeted at organizations facing compliance obligations such as GDPR and industry standards.
• Power Platform Consulting Consulting services for Microsoft Power Platform, helping organizations build low-code/no-code applications, workflows, and analytics solutions. Targeted at business and IT teams seeking to extend Microsoft 365 capabilities through Power Apps, Power Automate, and Power BI.
• Microsoft Intune Endpoint Management Microsoft Intune consulting and managed services for organizations seeking to deploy, configure, and operate unified endpoint management across devices and applications. Targeted at organizations standardizing device and application management on Microsoft Intune.
• Penetration Testing Penetration testing services assessing organizational security posture and identifying vulnerabilities in Microsoft and broader IT environments. Designed for organizations requiring third-party security validation and vulnerability assessments.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AsurgentcoreStrategic or Co-development PartnerAsurgent has acquired Retune, a leading Microsoft 365 specialist. Retune has been integrated into Asurgent, combining Retune's expertise in Microsoft 365 and modern IT workplaces with Asurgent's Azure and cybersecurity capabilities to form a stronger team offering comprehensive cloud services.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Xenit: Sister company within the Co-native group and a leading Microsoft Azure partner offering digital transformation, digital workspace, CloudOps, and security services. Directly comparable as a Nordic Microsoft-centric managed services specialist with overlapping customer base and delivery capabilities.
• Asurgent: Parent company following the 2024 acquisition of Retune. Offers Azure cloud platform services, cybersecurity (CloudOps Security), and compliance services. Directly comparable as a Nordic managed cloud services provider that has absorbed Retune's M365 capabilities into its broader Azure and security portfolio.
• Bouvet: Norwegian-headquartered Nordic IT consultancy delivering digital transformation, managed services, and cloud solutions across Microsoft and open-source stacks. Comparable as a Nordic-region managed services peer competing for similar enterprise digital workplace and cloud modernization engagements.
• Lumagate: Nordic cloud-focused managed services provider specializing in Microsoft Azure, M365, and security operations. Comparable as a regional direct peer with similar Microsoft-centric service portfolio and Nordic customer base.
• Innofactor: Nordic-headquartered Microsoft-focused IT solutions provider delivering digital transformation, Microsoft 365, Azure, and Power Platform services. Comparable as a regional Microsoft specialist with similar service portfolio and overlapping enterprise customers across the Nordics.

Broad incumbents

• Atea: Largest Nordic IT infrastructure and services provider with broad hardware, software, cloud, and managed services offerings. Comparable as a Nordic managed services competitor, though much broader in scope spanning hardware reselling, workspace services, and cloud across multiple platforms.
• Columbus: Global digital transformation consultancy with strong Nordic presence, focused on Microsoft Dynamics, Azure, and business applications. Comparable as a competitor for enterprise digital transformation and Microsoft-centric managed services engagements in the Nordic market.
• Capgemini: Global IT services and consulting leader with significant Microsoft Azure practice and managed cloud services capabilities. Comparable as a competitor for large Nordic enterprise cloud transformation and managed services deals, though operating across a vastly broader portfolio.
• Accenture: Global systems integrator with deep Microsoft partnership (Accenture-Avanteer) delivering Azure, M365, and security services to enterprises worldwide. Comparable as a competitor for large-scale Nordic enterprise cloud and digital workplace transformation programs.

Emerging players

• Elqity: Nordic managed services and cloud consulting firm specializing in Microsoft 365, Azure, and security solutions for mid-market enterprises. Comparable as an emerging Nordic peer competing for similar M365 and Azure managed services customers with overlapping service lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/retunes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retune