What DonanımHaber does

DonanımHaber is a privately held Turkish-language digital media company headquartered in Istanbul, operating as the country's leading dedicated technology news portal since its founding in 1999 by Gün Oksay. The platform aggregates and editorializes technology news, reviews, and product information across a broad vertical footprint that includes PC hardware (CPUs, GPUs, motherboards, storage), software, mobile devices (smartphones, tablets, wearables), consumer electronics, gaming consoles, popular science (defense, space, aviation, health, environment), the internet (web platforms, cybersecurity, social media), and lifestyle-adjacent technology (automotive, cryptocurrency). Underlying the editorial property is a standard web content management system paired with a dedicated forum subdomain (forum.donanimhaber.com), native iOS and Android applications, a YouTube video production channel, a system recommendation tool (Sistem Tavsiyeleri), an internet speed test utility, and several sub-brands / connected properties (İndirim Kodu discount code platform, TV Tavsiyesi TV recommendation service, and a bolumsonucanavari.com subsidiary).

The company's revenue mechanics rest almost entirely on indirect monetization of its audience rather than direct payment from users. The portal is free to access and generates income through (a) display advertising placed across the website and mobile apps, (b) sponsored content and sponsored video — including disclosed Amazon Prime Day partnerships tagged as sponsored content — and (c) affiliate referral commissions from Amazon Services LLC via the Amazon.com.tr program. A DH+ subscription layer exists for premium content, but public pricing for that tier was not disclosed in the source data. The primary customer, in revenue terms, is therefore the corporate advertiser (technology brands, e-commerce platforms, and large marketplace partners such as Amazon) rather than the end reader; the end users — Turkish technology enthusiasts seeking purchase guidance, hardware benchmarks, deal alerts, and community discussion — are the inventory the platform sells to those advertisers.

DonanımHaber serves a single domestic market (Turkey) and operates as an independent, founder-controlled entity with no disclosed institutional funding, parent company, or acquisition activity in the source material. Its competitive position is anchored on long-tenured Turkish-language content depth, an active forum community with peer-to-peer marketplace and deal-sharing activity, multi-platform distribution, and a brand that self-describes as the country's leading technology news destination.

Name

DonanımHaber

Legal name

DonanımHaber Elektronik Yayıncılık LTD. ŞTİ.

Website

https://donanimhaber.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

DonanımHaber is Turkey's leading Turkish-language technology news portal and forum, founded in 1999, serving domestic technology enthusiasts with editorial coverage of hardware, software, mobile devices, and consumer electronics monetized primarily through display advertising, sponsored content, and Amazon affiliate partnerships.

Ownership category

akta.pro rank

Product category

Technology News and Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

akta.pro primary industry

Long-Form Writing & Article Platforms (MPACAIAC)

akta.pro secondary industries

Content Aggregation, Curation & RSS Platforms (BPAMAJAI), Syndication & RSS/Feed Publishing Platforms (MPACAIAF)

Keywords

• Technology news portal
• Hardware reviews
• Consumer electronics news
• Community forums
• Deal aggregation

Headquarters

HQ city

Istanbul

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Display Advertising: The site generates revenue through display advertisements placed throughout the website and mobile applications. Advertisements include banner ads, sponsored content, and promotional placements from technology brands and e-commerce platforms.
2. Amazon Affiliate Marketing: Revenue is generated through affiliate links to Amazon.com.tr products. The privacy policy explicitly states participation in the Amazon Services LLC affiliate program, earning commissions from product sales referred through the platform.
3. Sponsored Content: The site publishes sponsored video content and product placement, with clear disclosure of commercial partnerships (e.g., Amazon Prime Day videos marked as 'Bu içerik sponsorlu iş birliği içermektedir')

Distribution channels4 records

Marketing channels6 records

Core offering

DonanımHaber operates Turkey's leading technology news portal, publishing editorial content (news articles, reviews, videos, galleries) covering PC hardware, software, mobile devices, consumer electronics, gaming, and popular science. It complements the editorial site with an active community forum featuring deal sharing and peer-to-peer marketplace sections, native iOS/Android applications, video content, and practical tools such as system recommendations and internet speed testing.

Product overview

DonanımHaber is Turkey's leading technology news portal offering a comprehensive content platform that aggregates technology news across multiple categories (Hardware, Software, Apple, Mobile Technologies, Home Electronics, Popular Science, Internet, Life), a community forum for user discussions and deal sharing, and official mobile applications for iOS and Android. The platform features news articles, videos, galleries, system recommendations, and tests/quizzes, with content organized into categories including computers, graphics cards, motherboards, processors, RAM, cases, power supplies, monitors, printers, networking products, cooling systems, storage devices, peripherals, software, mobile devices, televisions, gaming consoles, and more.

Differentiator

Problem solved

Functional benefit

Brands

• DonanımHaber Forum: Online forum community
• İndirim Kodu
• TV Tavsiyesi

Segments1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Amazon Services LLCcoreGTM or Marketing PartnerDonanımHaber participates in the Amazon affiliate marketing program, earning commissions from product sales referred through the platform. The site features affiliate links to Amazon.com.tr products in deal sections and sponsored content, generating revenue through the Amazon Services LLC affiliate program.

Recent moves6 records

Expansion highlights5 records

Direct peers

• DonanimArsivi.com (Donanım Arşivi): Smaller Turkish hardware-focused community and news site with forum and product deal listings. Comparable to DonanımHaber Forum's hardware-enthusiast niche and Sıcak Fırsatlar deal aggregation.
• ShiftDelete.net: One of the largest Turkish technology news and video portals, founded in 2004 in Istanbul. Directly competes with DonanımHaber for the same Turkish tech-enthusiast audience across hardware, software, mobile, and gaming coverage.
• Technopat: Turkey-focused PC enthusiast community and media brand centered on custom builds, hardware reviews, and forum discussion. Closely comparable to DonanımHaber's niche of enthusiast hardware readers and forum-driven engagement.
• CHIP Online Turkey: Localized Turkish edition of the global CHIP technology publication covering hardware, software, and product reviews. Directly competes with DonanımHaber for product-review readership and tech advertising budgets.
• Teknolojioku: Major Turkish technology news and review site with broad coverage of mobile, gaming, and consumer electronics. Overlaps DonanımHaber on news publishing, reviews, and affiliate-driven commerce content.
• Webtekno: A leading Turkish technology news platform covering gadgets, hardware, software, and consumer electronics with a strong editorial team. Competes head-to-head with DonanımHaber for Turkish tech readers and YouTube traffic.

Broad incumbents

• Heatzilla / HWPure-like Hardware Review Sites: Independent review sites focused on PC components, cooling, and accessories. Replicates DonanımHaber's category depth on cooling, cases, PSUs, and peripherals at a global, English-language scale.
• Tom's Hardware: Global English-language authority on PC hardware, components, and enthusiast builds owned by Future plc. Comparable to DonanımHaber as a hardware-review publication, though at much larger global scale and with structured English-only coverage.
• AnandTech (Archive / successor outlets): Historic English-language PC hardware benchmark and review publication, with successor coverage still influencing the category. Comparable to DonanımHaber's hardware-testing and review heritage in a global context.

Others

• Trendyol Affiliate / Hepsiburada Commerce: Major Turkish e-commerce platforms with their own affiliate programs. Comparable to DonanımHaber through shared monetization channel — Turkish consumer-electronics affiliate revenue — and represents an alternative partnership stack to Amazon.com.tr.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/donanimhaber
• YouTubeyoutube.com/channel/UCV8Pz9h7_UUlog
• Facebookfacebook.com/Donanimhaber.Live
• LinkedInlinkedin.com/company/donanimhaber

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DonanımHaber