Name

Banco Serfinanza

Legal name

Banco Serfinanza S.A.

Website

https://bancoserfinanza.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (522110), Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

General SME & Middle-Market Commercial Banking (FSABABAA)

akta.pro secondary industries

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), SME Business Lending (Term Loans, Lines of Credit, Overdrafts) (FSABABAB), SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), SME Trade Finance & Working Capital (LCs, Guarantees, Receivables) (FSABABAF)

Keywords

• Retail banking
• Consumer lending
• Credit cards
• Small business banking
• Digital payments

Headquarters

HQ city

Barranquilla

HQ country

Colombia

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Net Interest Income (NII): Interest income earned on the loan and credit portfolio (consumer loans, revolving credit, mortgage, vehicle, business lending, leasing) offset by interest paid on deposits (savings accounts, CDT, current accounts). This constitutes the core revenue driver for the bank, aligned with its focus on consumer and commercial banking under Grupo Olímpica.
2. Credit Card Fees and Interchange: Annual fees, interchange income, and merchant discount rates from the Tarjeta Olímpica credit card portfolio (private label and Mastercard Gold), including cash advance fees and currency conversion fees on international transactions.
3. Digital Payment and E-Wallet Services: Revenue from digital payment processing, merchant acquiring (adquirencia), PSE online payments, payroll disbursements, and emerging embedded finance services, including the strategic investment in Tpaga for digital wallet and mobile payments.
4. Fee-Based Services: Commissions from wire transfers/giro services (GiraMás), account management fees, insurance product distribution (life, cancer, unemployment, fraud, and card protection insurance), and credit life insurance associated with loan products.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels5 records

Core offering

Banco Serfinanza is a Colombian commercial bank headquartered in Barranquilla that provides retail and SME banking services. Its core offerings include consumer credit cards (Tarjeta Olímpica and Mastercard Gold), revolving and installment personal loans, savings and checking accounts, term deposits (CDT), mortgage and vehicle financing, and SME services such as factoring, confirming, leasing, payroll processing, and merchant acquiring. Distribution is anchored in a direct integration with the Olímpica retail ecosystem, supplemented by digital channels (web, mobile, IVR, SMS) and a Servibanca ATM network.

Product overview

Banco Serfinanza is a Colombian bank headquartered in Barranquilla, operating as a subsidiary of Grupo Empresarial Olímpica (Supertiendas y Droguerías Olímpica S.A. holds 84.6% ownership). The bank operates a multi-channel banking platform consisting of physical branches, digital banking (Serfinanza Virtual for individuals and businesses), and mobile application (Serfinanza Móvil). The product portfolio spans consumer banking (credit cards, personal loans, mortgages, vehicle financing, educational loans, revolving credit), savings products (savings accounts, term deposits, digital CDs), payment services (GiraMás remittances, Bre-B digital wallet, merchant acquiring), business banking (payroll processing, factoring, confirming, leasing), and insurance products. The recent 30% equity stake acquisition in fintech Tpaga (March 2026) signals strategic expansion into embedded finance, digital payments, and AI-powered financial services.

Differentiator

Problem solved

Functional benefit

Brands

• Tarjeta Olímpica: Credit card offering discounts, promotions and permanent benefits at Olímpica stores and partner establishments across Colombia.
• Tarjeta Olímpica Mastercard Gold
• CliCuenta
• Gira Más
• CDT Digital
• Súper CDT Olímpica

Products and services

• Tarjeta Olímpica Private-label store credit card issued in partnership with Olímpica for retail purchases, offering revolving credit with tiered fee/interest rates from 1.94% to 2.99% N.M.M.V. Designed for retail shoppers who frequent the Olímpica chain.
• Tarjeta Olímpica Mastercard Gold Premium Mastercard-branded credit card accepted both at Olímpica and worldwide, providing revolving credit with tiered annual fees from 1.94% to 2.99% N.M.M.V. Aimed at retail customers seeking broader acceptance than the private-label Olímpica card.
• Crédito Rotativo Revolving line of credit for individuals with flexible repayment and reutilization of funds. Target customers are individuals who need flexible access to working capital or short-term financing.
• Crédito Libre Inversión Unsecured personal loan for any purpose, with fixed installments and various payment channels (branch, automatic debit, Servibanca, link on credit card, Olímpica box office). For individuals seeking general-purpose consumer credit.
• Crédito de Libranza Payroll-deduction loan repaid through employer or pension fund discounts. Available in two versions (Libranza and Plus). Targeted at salaried employees and pensioners under payroll-deduction agreements with employers.
• Crédito Vehículo
• Crédito Vivienda Mortgage loan for housing purchase, allowing up to 80% financing of property value and a maximum term of 240 months, with optional life and unemployment insurance. Aimed at individuals buying a home.
• Crédito Educativo Education financing loan covering tuition, registration, and other academic expenses. Repayment in installments over the loan term, with ability to prepay at branch offices. For students funding higher-education costs.
• Crédito Isimo Long-term consumer credit designed for retirement planning, with payment structure aligned to retirement schedules. Targeted at older borrowers planning their finances pre-retirement.
• Cuenta de Ahorro Standard savings account for individuals with no minimum balance and no account management fee, with balance insured by Fogafín up to 20 million pesos. For retail customers seeking a basic transactional savings product.
• Clicuenta 100% digital savings account with no account management fee, no minimum balance, and no remittance charges between Clicuentas. Customers can open it via the Serfinanza Móvil app. For digitally savvy retail customers.
• CDT (Certificado de Depósito a Término) Fixed-term deposit product with rates and terms available on the bank's website, opened through branch or digital channels. For individuals and businesses seeking fixed-income savings.
• Cuenta Corriente Standard checking account for individuals with monthly management fee of $13,000 plus VAT, with $35,000 ATM allowance per month and ability to issue up to 50 cheques per month. For customers with regular transactional banking needs.
• GiraMás
• Bre-B
• Seguros (Protección)
• Cartera Ordinaria (Empresas)
• Adquirencia
• Pago de Nómina
• Factoring
• Confirming
• Leasing Empresarial
• Tarjeta de Crédito Empresarial
• Convenios de Libranza

Quantifiable outcome

• Tpaga partnership to jointly develop digital payment solutions, AI applications, and e-wallet services targeting consumers and merchants in Colombia
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• TpagacoreStrategic or Co-development Partner · 3 March 2026Banco Serfinanza acquired a 30% equity stake in Tpaga, a Bogotá-based Y Combinator graduate mobile wallet and digital payments platform focused on financial inclusion. The transaction was completed on March 3, 2026, for an undisclosed amount. The partnership combines Tpaga's agile technological infrastructure with Serfinanza's regulatory standing and retail banking reach under Grupo Empresarial Olímpica. The collaboration targets embedded finance services, AI-powered process optimization, and digital payment and e-wallet solutions for Colombian consumers and merchants. Tpaga retains operational independence while becoming a strategic technology partner.
• Supertiendas y Droguerías Olímpica S.A. (Grupo Olímpica)coreStrategic or Co-development PartnerSupertiendas y Droguerías Olímpica S.A. is the largest shareholder of Banco Serfinanza with an 84.6% equity stake. It is the largest private retail chain in Colombia with 100% national capital, operating Supertiendas, Droguerías, and stores nationwide. The group is described as 'a brand proud of its Caribbean origin and with very high national recognition.' Banco Serfinanza is part of Grupo Empresarial Olímpica alongside Sonovista Publicidad S.A. and Portales Urbanos S.A.
• Olímpica Stores and Allied MerchantscoreChannel Partner/ Reseller/ DistributorThe Olímpica retail chain (Supertiendas, Superdroguerías) and over 10,000 allied establishments accept the Tarjeta Olímpica credit card, process GiraMás remittances, and serve as correspondent banking locations. This merchant network is integral to the bank's distribution and customer acquisition strategy, providing physical points of service nationwide.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Bancolombia: Colombia's largest commercial bank by assets, offering retail and SME banking, credit cards, and digital channels. Compares to Serfinanza as a full-service Colombian commercial bank serving both retail individuals and SME segments, though at materially greater scale and national footprint.
• Davivienda: Major Colombian commercial bank with retail and SME banking, mortgage lending, and consumer credit products. Directly comparable to Serfinanza in offering consumer credit cards, savings, and SME financing, with broader geographic reach and the Daviplata digital wallet competing in the same space as Bre-B and Tpaga.
• Banco de Bogotá: One of Colombia's largest commercial banks, part of Grupo Aval, offering retail banking, SME services, and corporate banking. Comparable to Serfinanza across consumer lending, deposits, and SME/commercial banking products, with a much larger balance sheet.

Direct peers

• Banco Caja Social: Colombian commercial bank with strong retail and SME focus, including consumer credit, savings, and payroll banking. Closely comparable to Serfinanza in product mix and target segments (mass-market retail, SMEs, payroll-based lending), with similar Caribbean/Andean regional presence.
• Banco Agrario de Colombia: State-owned Colombian bank focused on rural and SME/agricultural lending with nationwide branch network. Comparable to Serfinanza in targeting underbanked SME segments, offering consumer and commercial credit, and operating extensive physical correspondent and branch infrastructure.
• Banco de Occidente: Colombian commercial bank within Grupo Aval with retail, SME, and corporate banking products including consumer credit, leasing, and factoring. Directly comparable to Serfinanza's commercial banking product set and Caribbean/Andean branch footprint.

Emerging players

• Nequi (Grupo Bancolombia): Colombian digital wallet and neobank from Grupo Bancolombia, offering mobile-first accounts, payments, and consumer credit. Competes with Serfinanza's CliCuenta, Bre-B, and Tpaga digital channels for digitally native retail customers and small merchants.
• Daviplata (Davivienda): Davivienda's digital wallet platform offering mobile payments, transfers, and basic financial services. Direct competitor to Serfinanza's Bre-B and emerging digital channels, targeting the same underbanked retail and SME segments in Colombia.
• Lulo Bank: Colombian digital-first challenger bank offering credit cards, savings, and SME products. Compares to Serfinanza as a competitor pursuing digitally native retail and SME customers with a leaner cost structure, challenging Serfinanza's traditional branch-and-correspondent model.
• RappiPay: Colombian fintech digital wallet and payments platform from the Rappi super-app ecosystem. Adjacent competitor to Serfinanza's emerging digital payments and embedded finance agenda (Tpaga partnership, Bre-B), targeting retail consumers and SMEs with mobile-first financial services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BancoSerfinanza
• LinkedInco.linkedin.com/company/bancoserfinanza
• Instagraminstagram.com/bancoserfinanza
• Xx.com/bancoserfinanza

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banco Serfinanza