What RappiPay Colombia does

RappiPay Compañía de Financiamiento S.A. (commercial name: RappiPay) is a Colombian digital bank and financing company authorized by the Superintendencia Financiera de Colombia via Resolución 817 of August 2, 2021. It operates exclusively as a 100% digital, mobile-first neobank distributed through the Rappi super-app, with no physical branches. Its core consumer product is RappiCuenta, offered either as a Cuenta de Ahorros (unlimited) or a Depósito de Bajo Monto (regulated low-balance account), augmented by sub-products Bolsillos (up to 50 goal-based savings pockets earning 9% E.A.) and Bóvedas (term deposits yielding up to 10.5–11% E.A.). Credit is served through RappiPréstamo with fixed monthly rates, and the business segment is addressed via RappiCuenta Empresas, which provides PSE payment links, free internal transfers, and Bóvedas Empresas for legal entities with a COP 10M minimum balance.

The technology stack is built around the Rappi mobile application (iOS/Android), integrates with the SPBVI instant-payment network administered by Redeban to deliver Bre-B free inter-bank transfers to 50+ Colombian financial entities, and supports QR-code merchant payments, dynamic-CVV debit cards, and biometric (fingerprint and facial) authentication. A co-branded RappiCard credit card is offered through a partnership with Banco Davivienda. Distribution leverages the Rappi ecosystem (in-app promotions, push, SMS, email, WhatsApp), referral programs ('Embajadores del Ahorro' with COP 5,000 per referral up to COP 100,000), employer payroll partnerships, and a strategic B2B channel with Siigo accounting software. All products are accessible through the app, website, and an in-app Personal Banker support channel.

RappiPay generates revenue through three primary streams: an interest-rate spread on deposits versus lending (RappiPréstamo), transaction fees on withdrawals, PSE payments, and wires (with free quotas for enterprise accounts), and partnership revenue from Rappi Pro Black membership upsells (offered at 50–100% promotional discounts to RappiCuenta customers). The company serves individual consumers (personas), small and medium businesses (empresas), independent workers, Siigo clients, and payroll customers. It is a subsidiary of Rappi S.A.S. and operates solely within Colombia, with Paolo Di Marco appointed as CEO in 2025.

Name

RappiPay Colombia

Legal name

RappiPay Compañía de Financiamiento S.A.

Website

https://rappipay.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

RappiPay Colombia is a 100% digital neobank (Compañía de Financiamiento S.A.) operating within the Rappi super-app ecosystem, offering savings accounts, loans, instant inter-bank transfers, and business banking to Colombian consumers, SMBs, and payroll customers.

Ownership category

akta.pro rank

Product category

Digital Banking

NAICS

Consumer Lending (522291)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)

akta.pro secondary industries

Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), Subprime / Credit-Building Credit Cards (FSAKABAJ)

Keywords

• Digital banking
• Neobank services
• Savings accounts
• Consumer lending
• Payment processing

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interest Rate Spread: RappiPay generates revenue through the spread between interest earned on customer deposits and interest charged on lending products (RappiPréstamo). The company offers competitive savings rates (9% E.A. for Bolsillos) to attract deposits.
2. Transaction Fees: Fees charged for various banking transactions including withdrawals at ATMs (after free quota), PSE payments, and wire transfers. Enterprise accounts receive free transactions initially then pay per transaction.
3. Rappi Pro Black Membership: Partnership revenue from Rappi subscription membership upsells. RappiPay offers promotional discounts (50-100% off) for Pro Black membership to attract and retain customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

RappiPay is a 100% digital Colombian financing company that offers savings accounts (RappiCuenta, both as an unlimited Cuenta de Ahorros and a regulated Depósito de Bajo Monto), personal and business loans (RappiPréstamo), business banking accounts (RappiCuenta Empresas), and a co-branded credit card (RappiCard) in partnership with Banco Davivienda. All products are accessed through the Rappi mobile super-app, with no physical branches, and include features such as instant interbank transfers via Bre-B, QR code payments, goal-based savings pockets (Bolsillos), and term investment vaults (Bóvedas) earning up to 11% E.A.

Product overview

RappiPay Colombia is a digital financial entity (Compañía de Financiamiento S.A.) offering a multi-product fintech platform comprising consumer and business banking products. The core consumer offering is RappiCuenta — available as a full savings account (Cuenta de Ahorros) or low-value deposit account (Depósito de Bajo Monto) — augmented by goal-based savings tools (Bolsillos, up to 50 pockets) and term investment accounts (Bóvedas) earning up to 11% E.A. under promotional rates. Credit needs are served by RappiPréstamo with fixed-rate monthly payments, including VTU services for independent workers. For business customers, RappiCuenta Empresas provides legal-entity accounts with PSE payment links, free transaction bundles, and Bóvedas Empresas for investment. The platform enables instant inter-bank transfers via Bre-B over the SPBVI network, QR code payments, and a co-branded credit card (RappiCard) with Banco Davivienda. Loyalty features include cashback on Rappi orders and partner alliances.

Differentiator

Problem solved

Functional benefit

Brands

• RappiCuenta: Digital savings account with up to 9% E.A. profitability, featuring Bolsillos (pockets) for savings management and Bóvedas (vaults) for higher returns up to 11% E.A.
• RappiPréstamo
• RappiCuenta Empresas
• RappiCard
• Modo ON

Products and services

• RappiCuenta Primary digital savings account product available as a Cuenta de Ahorros (unlimited deposits and transactions) or Depósito de Bajo Monto (low-value deposit account with regulatory limits). Offers up to 9% E.A. profitability when the account holder completes 4 outbound transactions per month, with no monthly management fees.
• RappiPréstamo Credit product providing financial support to individuals and businesses with fixed-rate monthly payments, quick processing, and no surprises. Includes VTU (top-up/recharge) services for independent workers. Loan amounts range from COP 1-5M to over COP 20M with rates varying by customer profile.
• RappiCuenta Empresas Business banking account for legal entities (personas jurídicas) providing PSE payment links, up to 300 free transactions in the first three months, free internal transfers between RappiPay accounts, Bóvedas Empresas for business investments, and dedicated senior account executives. Requires minimum average balance of COP 10 million for benefits.
• RappiCard Co-branded credit card offered in partnership with Banco Davivienda S.A., usable for cashback redemptions and digital advances. Linked to the RappiCard referral ecosystem within RappiCuenta and supported by bi-product campaigns targeting holders of both RappiCard and RappiCuenta.

Quantifiable outcome

• 9% E.A. interest rate on savings accounts with simple 4-transaction requirement
• +4 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Redeban S.A. (SPBVI Administrator)coreTechnology or Integration · 7 July 2025Redeban S.A. administers the Sistema de Pago de Bajo Valor Inmediatos (SPBVI) which enables RappiPay's Bre-B instant transfer service. This integration allows RappiPay customers to make free, instant transfers to/from over 50 participating financial institutions 24/7.
• SiigocoreStrategic or Co-development Partner · 13 June 2025Strategic partnership with Siigo S.A.S. accounting software to offer RappiCuenta Empresas to Siigo's business customer base. The partnership provides exclusive benefits for Siigo clients including fixed PSE commission of COP 500 + IVA, 300 free transactions for 3 months, and assigned senior commercial executive. Siigo clients register through a dedicated landing page and enter a Siigo code during account opening to receive benefits.
• Mac CenterminorGTM or Marketing Partner · 9 April 2025Marketing partner for the 'Bigote Dorado 2025' campaign. Mac Center co-sponsored prizes (AirPods 4) for commercial allies participating in the Rappi promotional event. Both RappiPay and Mac Center were tagged in social media posts by winning participants.
• Banco DaviviendacoreStrategic or Co-development Partner · 13 January 2025Joint partnership for the RappiCard credit card and bi-product campaigns. Banco Davivienda provides the RappiCard credit card while RappiPay offers RappiCuenta. Campaigns like 'Embajadores del Ahorro BIPRODUCTO' target customers with both products, offering referral rewards when existing RappiCard holders open RappiCuenta.
• Rappi S.A.S.coreStrategic or Co-development PartnerParent ecosystem integration with Rappi super-app platform. RappiPay is a subsidiary/affiliate of Rappi, utilizing the Rappi application infrastructure for RappiCuenta distribution, customer acquisition, and integrated services including RappiPro Black membership promotions.
• FOGAFIN (Fondo de Garantías de Instituciones Financieras)coreOthersGovernment deposit insurance administered by FOGAFIN protects all RappiCuenta deposits up to the maximum limits established by law, providing customer deposit protection comparable to traditional banks.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Klar: Klar is a Mexican digital bank offering high-yield savings, deposits, and consumer credit. It is comparable to RappiPay as a regionally focused neobank model serving similar customer profiles, though Mexico-focused rather than Colombia-focused.
• Stori: Stori is a Mexican credit-card neobank serving underserved consumers with credit-building products. While primarily operating in Mexico, it represents the comparable LatAm credit-building neobank model targeting similar personas to RappiCard's customer base.

Direct peers

• Nequi: Nequi is Bancolombia's mobile-first digital wallet and savings platform serving Colombian consumers with payments and account features. It directly competes with RappiCuenta in consumer digital banking and is among the most adopted consumer fintech apps in Colombia.
• Nu Colombia (Nubank): Nu Colombia is the Colombian arm of Nubank, Latin America's largest neobank, offering no-fee savings, credit cards, and personal loans. It is the most directly comparable peer to RappiPay given overlapping product suite, digital-first positioning, and target consumer segments in Colombia.
• Lulo Bank: Lulo Bank is a Colombian digital bank offering high-yield savings and investment products, frequently benchmarked against RappiPay by La República on deposit rates. It competes for the same digital-native Colombian consumer with a closely comparable savings and yield proposition.

Broad incumbents

• Banco Davivienda: Davivienda is one of Colombia's largest commercial banks and RappiPay's partner for the RappiCard. It also offers MiiBanco and DaviPlata digital banking products that compete head-to-head with RappiPay for both consumer and SMB deposits and credit.
• Bancolombia: Bancolombia is Colombia's largest bank and parent of Nequi, with comprehensive physical and digital banking across consumer and SMB segments. It benchmarks competitive pricing for deposits and credit and competes for the same Colombian consumer wallet.
• Ualá: Ualá is a Latin American fintech offering cards, savings, credit, and loans across multiple countries including Colombia. It serves similar underbanked and digital-native customer segments with comparable feature sets, making it a broad-incumbent competitor across the region.

Others

• Pomelo: Pomelo is a Latin American embedded finance and banking-as-a-service platform enabling companies to launch financial products. It represents the alternative infrastructure option to RappiPay's vertically integrated approach for distributing financial services through consumer apps.

Emerging players

• Mercado Pago: Mercado Pago is Latin America's largest digital wallet, extending from payments into credit, deposits, and merchant services. Its Colombian footprint represents an emerging challenger to RappiPay's payments-and-account proposition, particularly among marketplace users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJDYbMtBiiN39E3O-ncDg-A
• Facebookfacebook.com/RappiPayCO
• LinkedInlinkedin.com/company/rappipay-co
• Instagraminstagram.com/rappipayco
• Xx.com/RappiPay

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RappiPay Colombia