Campaign

Campaign is a global B2B media publication serving advertising, marketing, and media professionals through regional editions, subscription content, newsletters, data intelligence (Campaign Red), awards, and industry events, operating under Haymarket Media Group.

Company typePrivate
Founded2013
HeadquartersTeddington, United Kingdom
Headcount1–10
GTM typeB2B
OfferingServices

What Campaign does

Campaign is a global B2B media publication serving the advertising, marketing, and media industries, operating as a flagship brand under Haymarket Media Group Ltd, a privately held UK-based media conglomerate. The company operates a digital-first content platform at campaignlive.com with eleven regional editions spanning North America (US, Canada), Europe (UK, Germany), the Middle East, and Asia-Pacific (including country-specific editions for China, India, Indonesia, and Japan). Its core product is a subscription-gated news and analysis platform complemented by six email newsletters (The Campaign Fix, The Creative Fix, The Tech Fix, Campaign Play by Play, The Weekend Fix, and Breaking News alerts), awards programs (Agency of the Year, CMO 50, Inspiring Women, 40 Over 40, Spark Awards), and events (Campaign Convene, AI Deciphered Summit).

The underlying technology stack centers on Campaign Red, a proprietary data intelligence platform that aggregates new-business wins, M&A activity, account moves, and creative work into a searchable global database, complemented by Market Reports delivering data-led industry analysis. The platform uses a tiered subscription architecture ranging from $99/month individual access to enterprise Corporate plans with SSO integration, IP-range access, and dedicated account management, layered alongside advertising revenue from sponsored content, webinars, and eBooks. The primary customer segments are agency professionals, brand-side marketers (CMOs and marketing directors), and marketing technology companies, served through a hybrid product-led self-serve motion for individual subscribers and a field sales motion for corporate multi-user accounts.

Campaign generates revenue through three primary streams: recurring subscription fees across Monthly, Annual, Group, and Corporate tiers; advertising and sponsored content placements; and events plus data intelligence products (Campaign Red, Market Reports). The business model combines high-volume individual subscriptions with enterprise contracts and monetizes its industry authority through events and proprietary data assets.

Campaign firmographics

Firmographics

Name: Campaign
Legal name: Haymarket Media Group Ltd
Website: https://campaignlive.com
Company type: Private
Founded year: 2013
Operating status: Operating
Headcount range: 1–10 employees
Short description: Campaign is a global B2B media publication serving advertising, marketing, and media professionals through regional editions, subscription content, newsletters, data intelligence (Campaign Red), awards, and industry events, operating under Haymarket Media Group.
Ownership category
akta.pro rank

Campaign industry classification

Industry

Product category: B2B Trade Media
NAICS: Marketing Research and Public Opinion Polling (541910)
akta.pro primary industry: Brand & Advertising Research (Brand Health, Copy Testing, Campaign Effectiveness) (MPAAALAG)

Keywords

B2B trade media
Advertising industry coverage
Marketing intelligence
Data-led journalism
Industry publications

Where Campaign is headquartered

Location

Headquarters

HQ city: Teddington
HQ country: United Kingdom
HQ region: Europe

Offices3 records

Markets served

Campaign business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Subscription Revenue: Campaign generates primary revenue through tiered subscription plans offering unlimited coverage, curated newsletters, breaking news alerts, in-depth analysis, resource library access, and expert opinion columns. Available in Monthly, Annual, Group (5 seats), and Corporate (5+ users) tiers.
Advertising: The publication carries advertising content and sponsored content sections including Partner Content, Webinars, and eBooks

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Monthly Individual Subscription - Full access to all content and newsletters
Subscription	Annual	Annual Individual Subscription - Full access with annual billing discount
Subscription	Monthly	Student/Educator Subscription - Discounted rate for academic users
Subscription	Annual	Group Subscription - 5 users total with centralized management
Subscription	Annual	Corporate Subscription - Custom multi-user enterprise package

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Campaign product offering

Product offering

Core offering

Campaign is a digital-first B2B media publication delivering award-winning news, analysis, and data intelligence for the global advertising, marketing, and communications industry. Its core offering is the Campaign US Website (campaignlive.com) with regional editions, supported by a portfolio of curated email newsletters, the Campaign Red data intelligence platform, Market Reports, subscription plans, webinars, eBooks, and an events portfolio including the Agency of the Year Awards.

Product overview

Campaign is a media publishing platform delivering intelligence for the advertising and marketing industries. The core offering is the Campaign US Website (campaignlive.com), which provides award-winning news coverage across multiple channels (Agency, Brand, Creative, Sports, Tech, Media). This is supported by a portfolio of curated email newsletters (The Campaign Fix, The Creative Fix, The Tech Fix, Campaign Play by Play, The Weekend Fix, and Breaking News alerts) and subscription tiers (Monthly and Annual plans). Campaign Red serves as the data intelligence platform providing new-business tracking, M&A analysis, and creative work databases. Campaign Market Reports offers periodic data-led industry insights. Additional content services include Webinars, eBooks, and events such as the Agency of the Year Awards and Cannes Lions coverage.

Differentiator

Problem solved

Functional benefit

Products and services

The Campaign Fix Daily email newsletter delivering advertising and marketing news and opinions to subscribers across the industry.
The Creative Fix Weekly newsletter delivered on Wednesdays featuring creativity coverage and the Campaign US ad of the week, for advertising and creative professionals.
The Tech Fix Weekly newsletter delivered on Thursdays covering marketing technology news, martech, adtech, and AI developments for advertising professionals.
Campaign Play by Play Weekly newsletter delivered on Thursdays spotlighting brand marketing plays in the sports fan experience.
The Weekend Fix Weekly newsletter delivered on Saturdays providing a recap of advertising and marketing news for weekend reading.
Campaign US Breaking News Breaking news alerts delivering advertising and marketing industry news in real time to subscribers.
Campaign Red Global database of new-business, M&A, and creative work providing data intelligence on industry performance via comprehensive regional and global reports, including account wins and retentions, brand activity, M&A tracking, and agency/brand award data for advertising agencies and brands.
Campaign Market Reports Series of data-led insights providing agencies and brands with knowledge on the new-business landscape, including analysis of new-business activity, sector performance, and adspend predictions.
Campaign US Website Award-winning digital publication delivering global and local news coverage of the advertising and marketing industries across Agency, Brand, Creative, Sports, Tech, Media, and Movers & Shakers verticals for advertising professionals, brand marketers, and marketing technology companies.
Campaign Events Portfolio of proprietary events and awards programs including Agency of the Year Awards, Campaign Convene, Inspiring Women, 40 Over 40, Campaign Spark Awards, and AI Deciphered Summit, serving advertising professionals and brand marketers.
Campaign Webinars Webinars and webcasts covering advertising and marketing industry topics for subscriber engagement, lead generation, and thought leadership.
Campaign eBooks Digital publications covering key topics and emerging trends in advertising and marketing, providing long-form analysis for industry professionals.

Quantifiable outcome

Provides intelligence coverage across US, UK, Canada, Germany, Middle East, and Asia regions

Companies that use Campaign

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Campaign technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Campaign partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Campaign competitors and assessment

Company assessment

Direct peers

The Drum: Global marketing magazine covering advertising and marketing with regional editions. Direct competitor in advertising trade media globally serving brand-side marketers and agency leaders.
MediaPost: Trade publications and daily newsletters serving media, advertising, and marketing professionals. Overlapping coverage with Campaign across ad trade media with a focus on media buying and planning.
Adweek: US trade publication covering advertising, media, and marketing with a similar subscription model, newsletters, and event portfolio. Direct competitor in ad trade media serving brand marketers, agency professionals, and martech coverage.
Ad Age: Iconic US advertising trade publication delivering news, data, and industry rankings. Direct competitor in advertising trade media with overlapping audience of brand marketers and agency professionals.
Digiday: Digital-first media covering advertising, marketing, and digital media trades. Direct competitor for ad/media industry news, briefings, and intelligence aimed at similar professional audiences.

Emerging players

Marketing Brew: Daily newsletter covering advertising and marketing under Morning Brew. Overlaps with Campaign's newsletter portfolio (The Campaign Fix, The Tech Fix) but delivers content primarily via newsletter rather than full digital publication.
Insider Intelligence (eMarketer): Research and analyst firm providing digital marketing and advertising forecasts and reports. Comparable to Campaign's Market Reports and Campaign Red research products in addressing advertiser/agency intelligence needs.
Contagious: Creative advertising magazine and intelligence platform featuring innovative campaigns. Overlaps with Campaign's creative coverage and "The Work" section with a focus on creative effectiveness and trends.

Broad incumbents

Business Insider: General business media with substantial coverage of advertising, marketing, media, and tech industries. Broader scope than Campaign but overlapping audience and advertising/marketing news beat.

Others

PRWeek: Public relations trade publication also owned by Haymarket Media Group. Sister publication serving adjacent communications professionals with shared editorial infrastructure and audience overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Campaign financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Campaign leadership team

Management profile

Number of profiles

Profiles2 records

Campaign funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Campaign M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campaign

What does Campaign do?

Is Campaign a public or private company?

Campaign is a private company. It is classified as corporate owned and is currently operating.

When was Campaign founded?

Campaign was founded in 2013. It employs 1 to 10 people.

Where is Campaign based?

Campaign is headquartered in Teddington, United Kingdom, in the Europe region.

How does Campaign make money?

Two revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising.

Who are Campaign's main competitors?

Direct peers on record are The Drum, MediaPost, Adweek, Ad Age and Digiday. Emerging players are Marketing Brew, Insider Intelligence (eMarketer) and Contagious. Business Insider is listed as a broad incumbent. PRWeek is listed as an others.

Does Campaign have an API?

No public API is recorded for Campaign.

What industry is Campaign in?

Campaign's product category is B2B Trade Media. Its primary akta.pro industry code is MPAAALAG, Brand & Advertising Research (Brand Health, Copy Testing, Campaign Effectiveness). Its NAICS code is 541910.