What Digiday does

Digiday, operating under the legal entity Digiday Media, is a privately held B2B trade media company founded in 2008 and headquartered in New York. Its core property, Digiday.com, delivers news, analysis, and editorial coverage of digital media, marketing, advertising technology, programmatic, streaming, and the creator economy, targeted at media executives, brand marketers, agencies, and adtech providers. The company extends its vertical reach through a sister-site portfolio covering adjacent industries: Glossy (fashion and beauty), Modern Retail (retail), Gather (food and hospitality), and WorkLife (workplace culture).

Digiday monetizes across six distinct streams: advertising and sponsorship on its owned media properties; branded sponsored content (notably the WTF explainer series with partners such as Talon.One and Experian); industry events including the Digiday Publishing Summit; annual awards programs (Digiday Awards and Digiday Top Workplaces); Digiday+, a recurring paid membership gating premium briefings (Media Briefing, Future of TV Briefing, Media Buying Briefing) and proprietary research; and research reports produced in partnership with firms such as Circana. Distribution combines owned digital properties, daily email newsletters, podcasts (The Digiday Podcast, What the Future, The Programmatic Marketer), social channels, on-the-ground event coverage (Cannes Lions), and a dedicated direct enterprise sales organization with named publishers for each brand.

Operationally, Digiday runs a lean organization of 11-50 employees led by Founder and Chairman Nick Friese and CEO David Amrani, supported by a CXO bench (CFO John Sol, CCO Ivy Liu, CPO Andrea Sontz) and specialized editorial, research, sales, and event teams. The company operates as an independent, founder-controlled private entity with no disclosed external private-equity or venture backing, and it owns the related publications Glossy, Gather, and WorkLife as wholly owned subsidiaries following past acquisitions including Tradestreaming (2017).

Name

Digiday

Legal name

Digiday Media

Website

https://digiday.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Digiday is a B2B trade media company publishing news, analysis, and research on digital media, marketing, and advertising for media executives, brand marketers, agencies, and adtech firms, monetizing via subscriptions (Digiday+), events, awards, advertising, and sponsored content across its Digiday, Glossy, Modern Retail, and WorkLife brands.

Ownership category

akta.pro rank

Product category

Trade Media and B2B Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Financial & Trade News Publishers (MPAJADAC)

akta.pro secondary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Trade media publishing
• Digital marketing news
• Media industry events
• B2B media research
• Advertising technology coverage

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorship: Digiday sells advertising placements on its website and across its media properties, offering brand awareness, lead generation, and in-person networking opportunities to advertisers. The advertising page indicates they work with brands, retailers, agencies, publishers, and tech providers.
2. Sponsored Content: Digiday publishes sponsored content series including the WTF guide series, where brands like Talon.One and Experian sponsor educational content. Sponsorships include branded explainer guides and thought leadership content.
3. Events and Conferences: Digiday organizes and hosts industry events including the Digiday Publishing Summit (Vail, Colorado), with attendance from major publishers like The Atlantic, Bloomberg, Business Insider, The Guardian, Washington Post and others. The events cover topics like AI-era challenges, content licensing, and creator networks.
4. Digiday Awards: Digiday operates annual awards programs including the Digiday Awards and Digiday Top Workplaces that recognize excellence in media and marketing. Winners like Olipop, Digitas, and Front Office Sports were recognized in 2025.
5. Digiday+ Subscription: Digiday offers a Digiday+ membership program providing exclusive content, member-only briefings, research reports, and premium insights. The subscription model gates premium editorial content and industry research.
6. Research Reports and Surveys: Digiday produces and publishes research reports in partnership with companies like Circana (NCS), conducting surveys of industry professionals on topics like data-driven CPG marketing, AI adoption, and retail media trends.

Distribution channels4 records

Marketing channels10 records

Core offering

Digiday operates a B2B trade media business covering the digital media, marketing, and advertising industries through editorial journalism, a paid membership program (Digiday+), industry events and summits, awards programs, podcasts, newsletters, and proprietary research reports. Sister publications include Glossy, Modern Retail, and WorkLife, which extend the company's coverage into fashion/beauty, retail, and workplace verticals.

Product overview

Digiday is a B2B media and marketing industry publication offering a platform-plus-subscriptions model. The core offering includes the Digiday.com editorial publication covering news and analysis on media, marketing, advertising technology, and the creator economy. The subscription tier, Digiday+, provides exclusive access to premium content including the Future of TV Briefing, Media Briefing, and Media Buying Briefing series, as well as proprietary research reports. Additional products include podcasts, industry events and awards, and educational content series like the WTF explainer guides. The portfolio is unified under the Digiday brand with sister publications Glossy and Modern Retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Digiday+ Membership Paid subscription membership providing exclusive behind-paywall articles, member-only briefings (Media Briefing, Future of TV Briefing, Media Buying Briefing, Ad Tech Briefing), and proprietary research reports on AI, retail media, and the creator economy for media and marketing professionals.
• Digiday Events and Summits

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Emerging players

• Modern Retail: Modern Retail is actually a Digiday Media sister brand focused on retail and e-commerce trade coverage. Listed here as a portfolio adjacency illustrating Digiday's vertical-specific brand strategy and the broader competitive landscape in retail trade media.

Direct peers

• Adweek: Adweek is a leading trade publication covering advertising, media, and marketing — directly competing with Digiday across editorial coverage, events, and awards. Operates under Shamrock Capital ownership with a similar portfolio-of-brands and subscription model.
• AdExchanger: AdExchanger is a leading trade publication focused on advertising technology, programmatic, and data. It overlaps significantly with Digiday's Media Buying and Ad Tech Briefing coverage and competes for the same advertiser base.
• Marketing Brew: Marketing Brew is a daily newsletter covering marketing and advertising, part of the Morning Brew portfolio. It targets the same marketer and agency persona as Digiday with a more newsletter-native, free-to-paid product approach.
• The Drum: The Drum is a global trade publication covering marketing, advertising, and media with a strong focus on the agency and brand community. Its events and awards programs compete with Digiday's industry events for sponsorship and prestige.
• Insider Intelligence (eMarketer): Insider Intelligence (formerly eMarketer) produces research, forecasts, and analysis on digital marketing, advertising, and commerce. It competes with Digiday's Custom Intelligence and research products for enterprise subscription dollars.
• Ad Age: Ad Age is one of the oldest advertising trade publications, offering news, awards (A-List, Agency of the Year), and events. Now owned by Industry Dive, Ad Age competes directly with Digiday for advertising dollars and agency mindshare.
• MediaPost: MediaPost publishes daily news, commentaries, and research on media, marketing, and advertising technology. Its newsletters and conferences (MediaPost Awards) overlap directly with Digiday's briefing, events, and awards products.

Broad incumbents

• Business Insider (Insider): Business Insider's Media and Advertising sections cover the same industry but as part of a much broader general-interest business publication. It competes for executive attention and advertiser budgets at a different scale and scope.

Regional players

• Campaign Magazine: Campaign is a Haymarket-owned trade publication covering advertising and media agencies, primarily serving the UK and APAC markets. It overlaps with Digiday's coverage of agency transformation but operates in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/digiday
• LinkedInlinkedin.com/company/digiday
• Facebookfacebook.com/digiday

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digiday