Monsieur Touton Selection, Ltd.

What Monsieur Touton Selection, Ltd. does

Monsieur Touton Selection, Ltd. is a privately held U.S. wine and spirits importer and distributor headquartered at 129 West 27th Street, Manhattan, New York, and operating as a subsidiary of Touton Holdings, Ltd. (a Delaware holding company that owns the Monsieur Touton trademark and mtouton.com domain). The company sources 4,000+ premium wine and spirits SKUs from over 20 countries, with a portfolio that includes heritage producers such as Bodegas Protos (Ribera del Duero, Spain; founded 1927), Bodegas Emilio Moro (Ribera del Duero, Spain), Maison Louis Latour (Burgundy and Ardeche, France), and U.S. craft spirits producer Beyond Distilling Company (Charleston, SC). Recent additions include FLOOWERS, Italy's first no-sulfites-added Sangiovese Superiore, distributed under exclusive U.S. rights from Azienda Agricola San Valentino.

The business operates a hybrid distribution model: direct distribution in 11 U.S. states (New York, New Jersey, Massachusetts, Rhode Island, Connecticut, Delaware, DC/Maryland, Virginia, North Carolina, and Florida) combined with a national distribution network for remaining U.S. regions. Monsieur Touton is strictly B2B, selling only to licensed wholesalers, distributors, and retailers, with consumer-direct sales explicitly prohibited via the website Terms of Use. Customer access is gated through an online account/credit-application flow on mtouton.com, and pricing is not publicly disclosed ("Prices and availability subject to confirmation").

Revenue mechanics are transaction-based wholesale distribution: the company imports and resells inventory across its catalog, with no subscription or recurring-contract layer. No funding rounds, M&A events, or public-market signals are present in the data; headcount is reported at 101–250. The company does not disclose financials, and there are no disclosed AI/ML capabilities or proprietary technology beyond the standard B2B trade portal. Founded in 1983 per firmographic data (a separate source records 2011 as the date of website/trademark registration).

Name

Monsieur Touton Selection, Ltd.

Legal name

Monsieur Touton Selection, Ltd.

Website

https://mtouton.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Monsieur Touton Selection, Ltd. is a privately held U.S. importer and B2B distributor of 4,000+ premium wine and spirits SKUs sourced from 20+ countries, selling exclusively to licensed wholesalers, distributors, and retailers via direct operations in 11 U.S. states and a national distribution network.

Ownership category

akta.pro rank

Product category

Wine and Spirits Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Wine distribution
• Spirits distribution
• Wine importing
• B2B alcohol distribution
• Premium wine portfolio

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wine and Spirits Distribution: Monsieur Touton Selection generates revenue by importing and distributing premium wines and spirits from over 20 countries to licensed wholesalers, distributors, and retailers across the United States. The company operates both direct distribution in 11 states and through a national distribution network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Monsieur Touton Selection is a B2B wine and spirits importer and distributor that aggregates a portfolio of 4,000+ premium SKUs from more than 20 countries and sells exclusively to licensed wholesalers, distributors, and retailers in the United States. The company operates direct distribution in 11 U.S. states (NY, NJ, MA, RI, CT, DE, DC/MD, VA, NC, FL) and partners with a national distribution network for other regions.

Product overview

Monsieur Touton Selection, Ltd. operates as a B2B wine and spirits distributor offering access to over 4,000 premium wine and spirits products sourced from more than 20 countries worldwide. The company operates direct distribution in 11 U.S. states (New York, New Jersey, Massachusetts, Rhode Island, Connecticut, Delaware, DC/Maryland, Virginia, North Carolina, and Florida) and maintains a national distribution network. The product portfolio includes diverse offerings across major wine-producing regions including French wines (Louis Latour Burgundy and Ardeche selections, Ombremont), Spanish wines (Bodegas Protos from Ribera del Duero, Emilio Moro selections), American craft spirits (Beyond Distilling Company from South Carolina including bourbon, rye, rum, and gin), and Italian wines (FLOOWERS no-sulfites-added Sangiovese). The company does not sell directly to consumers, serving instead licensed wholesalers, distributors, and retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Monsieur Touton Selection: The primary brand under which the company operates as a wine and spirits importer and distributor, offering products sourced from over 20 countries.

Products and services

• Emilio Moro Wines Spanish wines distributed under exclusive partnership with Bodegas Emilio Moro in Ribera del Duero, including Tempranillo-based single-estate wines Malleolus de Valderramiro and Malleolus de Sanchomartin, plus La Felisa, La Revelia, and El Zarzal. Four-generation family winery with 500 acres of estate vineyards. For U.S. licensed wholesalers, distributors, and retailers.
• Bodegas Protos Wines Spanish wines distributed under partnership with Bodegas Protos, the founding winery of Ribera del Duero (established 1927), producing 3.5 million bottles annually. Known for Tinto Fino (Tempranillo) wines from the region's clay-loamy soils. For U.S. licensed wholesalers, distributors, and retailers.
• Louis Latour Wines French wines distributed under partnership with Maison Louis Latour from the Coteaux de l'Ardèche region, including Ardèche Chardonnay, Grand Ardèche Les Galets, Grand Ardèche Reserve, and Chardonnay-Viognier Duet. For U.S. licensed wholesalers, distributors, and retailers.
• Beyond Distilling Company Spirits American craft spirits from Beyond Distilling Company in Charleston, South Carolina, including Bourbon, Rye Whiskey, Coconut Rum, and Tropical Gin. Distilled with botanicals such as juniper, coriander, lemon peel, angelica, watermelon, pineapple, mango, and papaya. Founded with a social mission employing adults with disabilities. For U.S. licensed wholesalers, distributors, and retailers.
• Ombremont Bourg Lachamps Wines French wines distributed under partnership with Ombremont from the Coteaux de l'Ardèche region, including Ardèche Sauvignon Blanc and Ardèche Chardonnay. For U.S. licensed wholesalers, distributors, and retailers.
• FLOOWERS Wine Italian no-sulfites-added Sangiovese Superiore from Azienda Agricola San Valentino in Emilia-Romagna, Italy, distributed exclusively in the U.S. by Monsieur Touton Selection. Uses CHESTWINE, a patented all-natural extract derived from chestnut flowers that replaces chemical sulfites as a preservative. For U.S. licensed wholesalers, distributors, and retailers.
• Premium Wine and Spirits Distribution Service B2B wine and spirits importer and distribution service offering licensed wholesalers, distributors, and retailers access to 4,000+ premium wine and spirits SKUs sourced from more than 20 countries. Combines direct distribution in 11 U.S. states (New York, New Jersey, Massachusetts, Rhode Island, Connecticut, Delaware, DC/Maryland, Virginia, North Carolina, Florida) with a national distribution network for other regions. Available exclusively to U.S. trade customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Azienda Agricola San ValentinominorChannel Partner/ Reseller/ Distributor · 8 January 2026Azienda Agricola San Valentino, an organic winery in Emilia-Romagna, Italy, has partnered with Monsieur Touton Selection as the exclusive U.S. distributor for FLOOWERS, the first Italian no-sulfites-added Sangiovese Superiore. The wine uses CHESTWINE, a patented all-natural extract derived from chestnut flowers developed by researchers at Portugal's Polytechnic Institute of Bragança.
• Touton Holdings, Ltd.coreOthersMonsieur Touton Selection, Ltd. is a subsidiary of Touton Holdings, Ltd., a Delaware corporation that owns the www.mtouton.com domain and website. Touton Holdings is the parent company that controls the website and brand.
• Bodegas Emilio MorocoreChannel Partner/ Reseller/ DistributorMonsieur Touton Selection distributes Bodegas Emilio Moro wines, a four-generation family winery in Ribera del Duero, Spain. The portfolio includes multiple wines including Malleolus de Valderramiro, Malleolus de Sanchomartin, La Felisa, La Revelia, and El Zarzal.
• Bodegas ProtoscoreChannel Partner/ Reseller/ DistributorMonsieur Touton Selection distributes Bodegas Protos wines, the first winery of the Ribera del Duero region in Spain, founded in 1927. Bodegas Protos produces 3.5 million bottles annually and is one of Spain's largest wineries.
• Louis LatourcoreChannel Partner/ Reseller/ DistributorMonsieur Touton Selection distributes Louis Latour wines from Ardeche region in France, including Grand Ardeche Les Galets, Grand Ardeche Reserve, Ardeche Chardonnay, and Chardonnay-Viognier Duet.
• Beyond Distilling CompanyminorChannel Partner/ Reseller/ DistributorMonsieur Touton Selection distributes Beyond Distilling Company craft spirits from Charleston, South Carolina. The portfolio includes Bourbon, Rye Whiskey, Coconut Rum, and Tropical Gin. Beyond Distilling was founded with a mission of inclusive employment for adults with disabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kobrand Corporation: Family-owned U.S. wine and spirits importer/distributor with a portfolio dominated by premium imported brands from France, Italy, and Spain. Directly comparable in scale, ownership structure (private/family), and B2B national distribution model.
• Terlato Wine Group: U.S. importer and marketer of premium wines from Italy, France, and other regions, with national distribution. Comparable in premium-import focus and B2B trade model, with stronger direct-to-consumer infrastructure.
• Palm Bay International: U.S. importer and national distributor of premium wines and spirits with marquee European producer partnerships. Highly comparable business model: exclusive importer relationships, B2B-only, multi-region portfolio spanning France, Italy, Spain, and beyond.
• Skurnik Wines: Family-owned U.S. importer and distributor specializing in premium and boutique European wines (France, Italy, Austria, Germany). Direct comp on producer-exclusivity model and premium positioning, though somewhat smaller scale.
• Banfi Vintners: U.S. importer and distributor of a wide range of Italian and European wines and spirits. Direct comp on portfolio breadth across Italian and other European origins and on B2B trade channel focus.
• Frederick Wildman & Sons: New York-based premium wine and spirits importer and national distributor, focused on family-owned European producers (Italian, French, Spanish). Closest direct comp to Monsieur Touton: similar B2B-only model, similar premium-and-above positioning, and similar producer-exclusivity playbook.
• Deutsch Family Wine & Spirits: U.S. importer and national distributor of premium wines and spirits with a portfolio spanning multiple European origins. Comparable on B2B national model, premium positioning, and multi-country sourcing.
• Winebow Group: Multi-banner U.S. wine and spirits importer and distributor with broad national reach and regional direct-distribution operations. Comparable on portfolio breadth, B2B model, and multi-state owned infrastructure.

Broad incumbents

• Republic National Distributing Company: Top-tier U.S. wine and spirits distributor with national reach. A broad incumbent that both competes for premium-import exclusivities and serves as a third-party route-to-market for smaller importers in non-direct states.
• Southern Glazer's Wine & Spirits: Largest U.S. wine and spirits distributor, operating across all 50 states with a broad portfolio that includes many of the same premium imported brands Monsieur Touton distributes. Represents both a route-to-market partner (national network) and the primary competitive threat to any importer-distributor's exclusive relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/monsieur-touton-selection-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monsieur Touton Selection, Ltd.