settle
- Company typePrivate
- Founded2025
- HeadquartersLetchworth, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
settle firmographics
Firmographics- Name
- settle
- Legal name
- Settle Group
- Website
- https://settlegroup.org.uk
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
settle industry classification
Industry- Product category
- Social and Affordable Housing
- NAICS
- Other Residential Care Facilities (623990)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Senior & Transitional Monthly Housing (THAMAFAJ)
- akta.pro secondary industry
- Destination Services (Area Orientation, Settling-In) (HSAKAJAB)
Keywords
Where settle is headquartered
LocationHeadquarters
- HQ city
- Letchworth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
settle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Social Housing Rents: Settle generates primary revenue through rental income from approximately 30,000 homes managed across Hertfordshire, Bedfordshire and Buckinghamshire. Rents are charged at affordable rates below market value for social and affordable rented properties.
- Shared Ownership Sales: Revenue from partial property ownership sales where residents purchase a share of their home (typically between 25% and 75%) and pay rent on the remaining portion.
- Service Charges: Additional charges levied to residents for communal services, maintenance, and facilities management including cleaning, grounds maintenance, and building insurance.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
settle product offering
Product offeringCore offering
Settle is a non-profit registered provider of social and affordable housing that rents approximately 30,000 homes and supports more than 24,000 residents across Hertfordshire, Bedfordshire, Buckinghamshire and South Cambridgeshire. Its core services include tenancy and rent management, responsive and planned repairs and maintenance, shared ownership sales and leasehold management, neighbourhood management, anti-social behaviour casework, and resident welfare support. The My Settle Portal, Pay by Link, Settle Connect and the Complaints Handling System are the primary digital touchpoints through which residents access these services.
Product overview
Settle is a social housing provider operating as SettleParadigm following its merger with Paradigm Housing Group. The core product offering centres on My Settle Portal, an integrated online account platform through which residents access repair reporting with appointment scheduling and tracking, rent statements, payments via Pay by Link or direct debit, personal detail updates, and anti-social behaviour reporting. Supporting services include a two-stage Complaints Handling System aligned with Housing Ombudsman standards, the Settle Connect community engagement platform, and comprehensive repairs and maintenance operations with both in-house teams and contractor networks. All services are delivered under the unified SettleParadigm brand spanning approximately 30,000 homes across Hertfordshire, Bedfordshire, and Buckinghamshire.
Differentiator
Problem solved
Functional benefit
Products and services
- My Settle Portal Online resident account portal available 24/7 that lets tenants and homeowners report repairs and track progress, view rent statements, make payments or set up direct debits, update personal details, report anti-social behaviour, and access support services.
- Pay by Link Secure payment method that lets residents make payments to Settle using either a mobile phone or laptop, offered alongside other payment options.
- Settle Connect Online community platform where residents can share thoughts, stay up to date with news, enter competitions, and collaborate on neighbourhood matters.
- Complaints Handling System Two-stage complaints procedure aligned with the Housing Ombudsman Complaint Handling Code, with online submission form, case tracking, and investigation by a dedicated customer resolution team.
- Repairs and Maintenance Service Property maintenance service covering emergency repairs, routine repairs, planned maintenance, communal area upkeep, heating services, and electrical safety checks, delivered through in-house teams with contractor oversight.
- ASB Reporting Tool Online tool within My Settle Portal that lets residents report anti-social behaviour by selecting categories, describing what happened and its impact, and uploading photos or videos, with clear published response timeframes.
Quantifiable outcome
- 92.1% of routine repairs completed within 28 days in October 2025, exceeding targets
- +4 more outcomes
Companies that use settle
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
settle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
settle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- L&QcoreDevonshires advised L&Q on the sale of approximately 3,500 tenanted homes in South Buckinghamshire to SettleParadigm. This transaction enables L&Q to focus resources on Greater London and Greater Manchester while SettleParadigm expects the acquisition to deliver economies of scale and improved local services for transferred residents.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
settle competitors and assessment
Company assessmentBroad incumbents
- Clarion Housing Group: Largest housing association in the UK with ~125,000 homes. Operates the same regulated social/affordable rental and shared ownership model, but at substantially greater scale and geographic breadth across England.
- Home Group: Large national housing association (~60,000 homes) offering social rent, affordable rent and supported housing. Comparable in operating model and resident-services orientation, but with broader geographic spread across the North and Midlands.
- Notting Hill Genesis: Large London/South East housing association formed from the 2018 merger of Notting Hill Housing and Genesis Housing Association — a direct UK analogue for the SettleParadigm merger model and the integration challenges that follow.
- Peabody: Major London and South East housing association with ~104,000 homes. Comparable in operating model (regulated rents, shared ownership, supported housing) but with a stronger London weighting.
- Sanctuary Housing: Major national housing association managing ~100,000 homes across England, providing a comparable diversified regulated rental and shared ownership platform with similar digital resident services investment.
Regional players
- LiveWest: South West-focused housing association with ~40,000 homes. Operates an equivalent regulated social/affordable rental and shared ownership model but does not directly overlap Settle's South East geography.
Direct peers
- Orbit Group: Mid-sized UK housing association with ~46,000 homes across the Midlands, East and South East. Comparable scale and product mix (social rent, affordable rent, shared ownership) and a similar recent history of merger-led growth.
- L&Q: One of the UK's largest housing associations; directly comparable in scale, geographic reach and tenure mix. Notable as SettleParadigm's counterparty in the largest social housing stock disposal to date — the transfer of ~3,500 tenanted homes in South Buckinghamshire.
- Hyde Group: South East-focused housing association with ~39,000 homes. Closely comparable in geographic footprint (Home Counties, Greater London fringe) and tenure mix, serving similar local authority housing register customer segments.
- Paradigm Housing Group: Direct merger counterpart — now legally unified with Settle under the SettleParadigm brand. Pre-merger, Paradigm operated a comparable stock profile in Buckinghamshire and the Home Counties, providing the closest pre-transaction comparable for valuation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
settle social profiles
Digital presencesettle compliance and trust
Trust signalCompliance4 records
settle financial estimates
Financial estimateRevenue estimate
Valuation estimate
settle leadership team
Management profileNumber of profiles
Profiles1 record
settle subsidiaries and ownership
Company hierarchySubsidiaries4 records
settle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
settle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about settle
What does settle do?
Settle is a non-profit registered provider of social and affordable housing that rents approximately 30,000 homes and supports more than 24,000 residents across Hertfordshire, Bedfordshire, Buckinghamshire and South Cambridgeshire. Its core services include tenancy and rent management, responsive and planned repairs and maintenance, shared ownership sales and leasehold management, neighbourhood management, anti-social behaviour casework, and resident welfare support. The My Settle Portal, Pay by Link, Settle Connect and the Complaints Handling System are the primary digital touchpoints through which residents access these services.
Is settle a public or private company?
settle is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was settle founded?
settle was founded in 2025. It employs 101 to 250 people.
Where is settle based?
settle is headquartered in Letchworth, United Kingdom, in the Europe region.
How does settle make money?
Three revenue lines are on record. Social Housing Rents are the primary driver. The others are shared Ownership Sales and service Charges.
Who are settle's main competitors?
Broad incumbents on record are Clarion Housing Group, Home Group, Notting Hill Genesis, Peabody and Sanctuary Housing. LiveWest is listed as a regional player. Direct peers are Orbit Group, L&Q, Hyde Group and Paradigm Housing Group.
Does settle have an API?
No public API is recorded for settle.
What industry is settle in?
settle's product category is Social and Affordable Housing. Its primary akta.pro industry code is THAMAFAJ, Senior & Transitional Monthly Housing, with a secondary code of HSAKAJAB, Destination Services (Area Orientation, Settling-In). Its NAICS code is 623990 and its SIC code is 6531.