Wuerth Danmark

What Wuerth Danmark does

Würth Danmark A/S is a wholly-owned Danish subsidiary of the German Würth Group, founded in 1965 and headquartered in Kolding. The company operates exclusively as a B2B distributor (registration requires a Danish CVR-number) selling fastening materials, tools, chemicals, safety equipment, workshop equipment, and workwear to professional customers across seven verticals: Auto/Cargo/Agro, Construction/Building, Metal, Installation, Production/Service, Construction Site Project Management (CSPM), Workshop Equipment, and Public Sector. Self-described as Denmark's largest B2B sales organization, Würth Danmark employs just over 600 people, operates a nationwide network of physical Würth Shops, and reaches all Danish municipalities, regions, and state entities via 30 dedicated public-sector consultants.

The company's core technology stack is a multi-channel B2B commerce platform comprising an Intershop-based e-commerce site (eshop.wuerth.dk), a mobile app with barcode scanning and store locator, the ORSY® modular inventory management system (Reoler, Flex, Mat, Construction, Bilindretning, Mix & Match), and the Mit Würth B2B customer portal with order approval workflows, barcode catalogs, budget controls, and multi-user roles. Complementary digital services include the Würth Eftersyn tool-inspection portal, DoP-Portal for EU Construction Products Regulation declarations, Kemiarkiv chemical archive, Partcommunity CAD database, Garantiportal warranty portal, and the ORSY Planning Tool. Service offerings include Masterservice tool repair (5-business-day turnaround via PostNord logistics), an emergency workshop-equipment breakdown service, and the Würth LeverandørService supplier-payment automation.

Würth Danmark's business model combines one-time B2B product sales (the dominant revenue stream) with the free Würth Plus loyalty program (tiered purchase-volume rewards at 2,500/5,000/7,500/10,000 DKK), specialist advisory and training (Safety at Work concept, 16 technical-area specialists), and recurring workshop-equipment service revenue. Pricing is login-only and B2B-negotiated. Distribution is fully integrated across physical retail, 24/7 e-commerce, mobile, field sales, and inside customer service. The company carries 50,000+ SKUs and is backed by the global Würth Group (family-owned since 1945, 400+ companies, 80+ countries).

Name

Wuerth Danmark

Legal name

Würth Danmark A/S

Website

https://wuerth.dk

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Würth Danmark A/S is Denmark's largest B2B sales organization and a wholly-owned subsidiary of the Würth Group, distributing 50,000+ fastening, tool, chemical, safety, and workshop-equipment products exclusively to professional trades and public-sector customers across Denmark.

Ownership category

akta.pro rank

Headquarters

HQ city

Kolding

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2B Product Sales: Core revenue from sale of fastening, tools, chemicals, safety equipment, workshop equipment, and related professional products to business customers via multiple channels. Products are sold as one-time purchases, typically without long-term contracts.
2. Würth Plus Loyalty Program: Loyalty program offering members campaign codes, weekly online offers, monthly deals, and competitions. Members receive extra items based on purchase thresholds (2,500 DKK, 5,000 DKK, 7,500 DKK, 10,000 DKK). Drives repeat purchase frequency.
3. Specialist Services and Training: Revenue from specialist knowledge, courses for professionals, Safety at Work concept, ORSY system implementations, and consulting on regulatory compliance.
4. Masterservice Repair: Paid repair and calibration service for electric, air, and measuring tools including moment wrenches, lasers, welders, and jack lifts, as well as mandatory tool inspections and fall protection equipment inspections.
5. Workshop Equipment Service: Service revenue from workshop equipment including tire changers, balancing machines, alignment equipment, lifts, air conditioning machines, and induction heaters, provided through service technicians.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Würth Danmark is Denmark's largest B2B sales organization, supplying over 50,000 professional products across fastening, tools, chemicals, safety equipment, and workshop equipment to trade and industrial customers. It distributes its own portfolio alongside the proprietary ORSY® inventory and ordering system, complemented by specialist services such as the Masterservice tool repair program and the Safety at Work compliance concept.

Product overview

Würth Danmark is Denmark's largest B2B sales organisation and a subsidiary of the German Würth Group, operating an e-commerce platform (eshop.wuerth.dk) and nationwide physical shop network. Its product portfolio centres on the ORSY® warehouse and ordering system — a modular inventory management and replenishment solution available in workshop (ORSY® Reoler, ORSY® Flex), vehicle (ORSY® Bilindretning for multiple vehicle brands), construction site (ORSY® Construction), and production (ORSY® mat) variants. Complementary digital services include the B2B customer portal Mit Würth, the Würth App with barcode scanning, the Würth Partner App, a CAD database (Part Community), the Kemiarkiv chemical archive, the DoP-Portal for construction product declarations, the Garantiportal, the Würth Eftersyn inspection portal, and the online ORSY® Planning Tool. Service offerings include Masterservice (fast repair for MASTER-brand power tools), the Akut Hjælp workshop emergency breakdown service, and Würth LeverandørService for automated invoice management. The Würth Plus loyalty programme provides members with weekly deals, campaign codes, and monthly promotional offers. All of these are tied together by Würth's core fastening, tool, chemical, and safety equipment catalogue spanning over 50,000 products.

Differentiator

Problem solved

Functional benefit

Brands

• Würth Plus: Membership program offering campaigns, promotions and time-saving solutions for business customers
• ORSY®
• Safety at Work
• Masterservice
• Würth Modyf

Products and services

• ORSY® Warehouse and Ordering System

Quantifiable outcome

• 5-business-day turnaround for Masterservice repairs on Würth-branded tools
• +1 more outcomes

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• Hunter Engineering CompanycoreTechnology or IntegrationWürth Danmark distributes and supports Hunter workshop equipment including: Hunter HawkEye Elite wheel alignment systems, Hunter Road Force Elite balancing machines, Hunter Revolution tire changers, Hunter Quick Check Drive systems, and ADAS calibration equipment. Hunter is a leading US manufacturer of automotive workshop equipment.
• Würth ModyfcoreTechnology or IntegrationWürth Modyf is the group's own workwear brand producing smart, functional workwear in durable quality. Offered as part of Würth Danmark's complete workwear and safety footwear solution.
• PostNordcoreOthersPostNord handles pickup and delivery for the Masterservice repair program. Customers receive a repair number, pack the tool, and PostNord collects from the customer's address for transport to the service center.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Solar A/S: Solar is a Danish B2B technical wholesaler distributing electrical, lighting, climate/energy and technical products to professional installers — the closest direct analogue to Würth Danmark in the Danish professional-trade market, with a comparable multi-channel and field-sales model.
• Hilti: Hilti is a global direct-sales specialist in fastening, tools and services for the construction industry. Its direct-to-customer field-sales model and depth in fastening, tools and software-driven services make it the most product-comparable international peer to Würth Danmark.
• Würth Sverige AB: The Swedish sister subsidiary of the Würth Group operates the same fastening/tools/chemicals concept and direct-field-sales model in a neighboring Nordic market, making it the closest organizational and operational peer for benchmarking Würth Danmark's performance.
• Würth Norge AS: The Norwegian Würth subsidiary runs an analogous B2B distribution, ORSY and field-sales operation in another neighboring Nordic market, providing a directly comparable operating model and product mix for Würth Danmark.
• Toolstation: Toolstation (part of Travis Perkins Group) is a UK B2B trade supplier of tools, hardware and fixings to professional tradespeople via a branch network and online shop — directly comparable to Würth Danmark's shop-plus-online-plus-field model for trades.

Broad incumbents

• Grainger: Grainger is the largest US MRO industrial-distribution incumbent with a broad catalogue, online platform and field sales. Its MRO catalogue breadth, digital procurement platform and B2B customer model are directly comparable to Würth Danmark's product and channel strategy, though it operates at much larger scale.
• Fastenal: Fastenal is a global B2B industrial supplier combining onsite vending/inventory solutions (comparable to ORSY), e-commerce and a broad fastener/tools/safety assortment. Its onsite and vending model is a direct conceptual analogue to Würth's ORSY strategy.
• MSC Industrial: MSC Industrial is a major US B2B metalworking and MRO distributor with a deep catalogue, technical specialists and e-commerce focus. Comparable to Würth Danmark on the Metal vertical, technical advisory and B2B catalogue breadth.
• Saint-Gobain Distribution: Saint-Gobain Distribution (e.g., POINT.P, Raab Karcher) distributes building materials, fixings and tools to construction professionals across Europe. Comparable to Würth Danmark on the Construction/Byg vertical, B2B counter format and integration with contractor workflows.
• Stanley Black & Decker: Stanley Black & Decker is a global tools and industrial fastening manufacturer whose DEWALT, Stanley and CRAFTOMATIC brands overlap directly with Würth's tools and fastening assortment. It is comparable on product category and professional end-market, though it is a manufacturer rather than a distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/wuerth.danmark
• YouTubeyoutube.com/channel/UCUVWzTZe4ymkxIN8TiWM2-A
• Facebookfacebook.com/wuerth.danmark
• LinkedIndk.linkedin.com/company/w-rth-danmark-a-s
• Instagraminstagram.com/wuerth.danmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wuerth Danmark