SynthesisVR

What SynthesisVR does

SynthesisVR, operating under the legal entity Deploy Reality Ltd. (Varna, Bulgaria) with a U.S. presence in Burbank, California, is a B2B platform purpose-built for the location-based virtual reality (LBVR) arcade industry. The company's core function is distributing commercial VR content and providing venue management tooling to VR arcade operators worldwide. Its product stack includes the SynthesisVR content licensing platform, the SpringboardVR venue management platform (acquired from Vertigo Games in February 2025), and the DeployReality parent storefront, all delivered as cloud-based services with APIs, administrative interfaces, and a Software Stack spanning Windows, Android, and Android TV. Proprietary components include a platform-agnostic licensing layer supporting PCVR, Meta Quest, PICO, and HTC Focus across free-roam and room-scale configurations; DRM security; one-click multiplayer and global leaderboard functionality; and the Deploy Reality Player video solution for 360, mono, and stereo VR video.

The business model is a two-sided marketplace: VR content providers (including Vertigo Games, Holomia, Survios, Resolution Games, WanadevStudio, VictoryXR, MetaExperiences, Castle Steps Games, and Plucky Wombat) distribute titles through the platform, while arcade operators license content via Pay-Per-Minute, fixed-fee subscriptions (monthly, 3-month, 6-month, 12-month), short-term event licenses (daily, 48-hour), credit-based purchasing, or country/floating-rate tiers. The company collects platform fees from operators, takes a service charge on content fees before remitting net royalties to providers, and also sells VR hardware and accessories. Educational institutions represent a secondary vertical through VictoryXR curriculum bundles and VR Field Trip experiences.

Despite operating in a market projected to reach $36.4 billion by 2030 at a 32.3% CAGR, SynthesisVR is a small, privately held, bootstrapped or founder-funded organization (co-founder Shabeer Sinnalebbe; 1–10 employees) with no disclosed revenue, funding rounds, or institutional investors. Its go-to-market combines a self-serve B2B web platform (deployreality.com), direct content submissions from developers, and an ecosystem/community engagement layer via Community Pages. Recent strategic emphasis has been on consolidating the platform through the SpringboardVR acquisition, expanding LBVR-exclusive multiplayer content (e.g., After The Fall: Free Roam with 8-player support), and broadening hardware integrations (StrikerVR, KATVR).

Name

SynthesisVR

Legal name

Deploy Reality Ltd.

Website

https://games.synthesisvr.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

SynthesisVR is a B2B cloud platform that distributes commercial VR content and provides venue management tools to location-based VR arcade operators worldwide, operating a two-sided marketplace under the DeployReality brand alongside the acquired SpringboardVR platform.

Ownership category

akta.pro rank

Product category

Location-Based VR Content Distribution Software

NAICS

Broadcasting and Content Providers (516), Audio and Video Equipment Manufacturing (334310)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

VR/AR Game Publishing & Distribution (MPAFABAK)

akta.pro secondary industries

VR/AR Gaming Platforms (BPAMAKAG), Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH), VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD)

Keywords

• Location-based VR
• VR content distribution
• VR arcade platform
• VR venue management
• Commercial VR licensing

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Fees: Operators pay platform fees to access and use the SynthesisVR services. Platform fees are displayed in user accounts and are payable according to specified billing schedules.
2. Content Licensing Fees: Content providers set pricing for their VR content (Provider Content Fees) within the platform. Operators are charged content fees for accessing licensed VR games and experiences. Content fees include various models such as Pay Per Minute (PPM), Fixed Fee subscriptions (monthly, 3-month, 6-month, 12-month), and event licenses (daily, 48-hour).
3. Service Fees and Net Royalties: The company deducts applicable taxes, withholdings, and service charges from collected content fees before remitting net amounts (Net Royalties) to content providers. The company tracks content usage and calculates fees collected.
4. Hardware Sales: The company offers hardware for sale to complement VR arcade services. Hardware includes VR equipment and accessories sold to business customers, with pricing in USD or EUR.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

SynthesisVR is a commercial VR content distribution and venue management platform for location-based VR (LBVR) arcades, enabling operators to license, deploy, and manage VR games and experiences across PCVR, standalone, free-roam, and room-scale configurations. The platform aggregates VR content from third-party developers and provides operator-facing tools for venue management, multiplayer coordination, leaderboards, and DRM-protected content delivery.

Product overview

SynthesisVR operates as a commercial VR content distribution and venue management platform for location-based VR (LBVR) arcades, consolidated under the DeployReality parent company alongside SpringboardVR (acquired February 2025). The platform provides operators with access to a library of licensed VR games and experiences, including free-roam titles (After The Fall: Free Roam, StarForce, Holybots Arena), escape room games (The Parvus Box, Holomia Escape Bundle, Tales of Escape), educational content (VR Field Trips, Education Bundle, Dissection Curriculum), and family-friendly experiences (The Smurfs: Blueberry Battle). The ecosystem includes add-on modules like Deploy Reality Player (video solution), Leaderboard Support, One-Click Multiplayer, and hardware integrations for StrikerVR and KATVR equipment. Operators can license content through various models including pay-per-minute, fixed-fee subscriptions, and bundle packages.

Differentiator

Problem solved

Functional benefit

Products and services

• SynthesisVR Platform Commercial VR content distribution and venue management platform enabling location-based VR arcade operators to access, license, deploy, and manage games and experiences across PCVR, standalone, free-roam, and room-scale configurations.
• SpringboardVR Venue management platform for VR arcade operators, providing content library access and operational tools for running commercial VR experiences. Acquired by SynthesisVR in February 2025.
• DeployReality Parent platform encompassing SynthesisVR and SpringboardVR, providing the unified software stack for VR content distribution, licensing, and venue management across all associated services.
• After The Fall: Free Roam LBVR-exclusive free-roam co-op action game supporting 8-player gameplay, expanding the award-winning After The Fall title for modern free-roam VR setups.
• Arizona Sunshine Free Roam Free-roam version of the Arizona Sunshine zombie apocalypse VR shooter, remade with improved graphics, native standalone headset support, and support for up to 8 players.
• StarForce High-intensity, squad-based VR shooter built exclusively for VR arcades, supporting up to 8 players in co-op action against alien swarms.
• The Parvus Box VR escape room adventure where players shrink to microscopic size and must use teamwork to return to normal size before the experiment is cancelled.
• The Smurfs: Blueberry Battle Family-friendly VR shooter game based on The Smurfs franchise where players try to save the Village and score points together.
• Riddle of Ruins VR adventure game where players explore an ancient temple, solve puzzles, uncover secrets, and hunt for treasure.
• Propagation: Top Survivors VR action shooter in which up to 8 players take on the role of zombie apocalypse survivors forced to leave their camp due to a dangerous hurricane.
• Holybots Arena Futuristic free-roam VR experience with competitive gameplay elements suitable for VR arcade venues.
• Holomia Escape Bundle Bundle of four VR escape rooms for LBVR supporting PCVR, Standalone, Free Roam, and Room Scale configurations, featuring heists, horror, and action themes (Code Bank, Dante - Haunted House, The Last Order, The Mummy King).
• Meta Experience Bundle Bundle of free-roam adventures from MetaExperiences including Alice in Wonderland, Zombie Moon, Superhero, School of Magic, and Urban Factory titles, offered under a single license.
• SyncArena Multiplayer VR arcade bundle including SyncArena, Candy Chaos, Elven Arrows, and Arcade Defender games, available via credit-based and subscription licensing.
• CoreVR VR bundle including Corpus Apocalypse and Corpus Animatum horror games for arcade deployment.
• Survios Bundle Bundle of VR arcade games from Survios including Creed: Rise to Glory Arcade, Just In Time Incorporated, Sprint Vector Arcade, Raw Data Arcade, Battlewake Arcade, and Electronauts Arcade.
• WanadevStudio Bundle VR game bundle from WanadevStudio featuring Ragnarock and Propagation Top Squad, available under Pay Per Minute licensing.
• Resolution Games Bundle VR arcade game bundle from Resolution Games including Blaston, Angry Birds VR: Isle of Pigs, Ultimechs, Acron: Attack of the Squirrels, and Cook Out.
• VR Field Trips Educational VR bundle featuring virtual field trips covering history, science, and cultural topics for up to 25 stations, including Route 66, Martin Luther King Jr., Grand Canyon, and D-Day experiences.
• Education Bundle (VictoryXR) Comprehensive K-12 curriculum-aligned VR education bundle covering biology, physics, chemistry, engineering, and other subjects with content from VictoryXR.
• Dissection Curriculum VR dissection experiences for biology education including frog, squid, dogfish, and mammalian organ pack dissections.
• Deploy Reality Player Advanced VR video solution for LBVR supporting 360, mono, and stereo formats with streaming, offline playback, synchronization, and seamless SynthesisVR integration.

Quantifiable outcome

• After The Fall: Free Roam launches with 8-player free-roam gameplay across PCVR and standalone headsets
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Vertigo GamescoreTechnology or Integration · 3 February 2026SynthesisVR collaborated closely with Vertigo Games to develop After The Fall: Free Roam, launching with 8-player free-roam gameplay. The collaboration incorporated months of optimization, operator-driven feedback, and real-world deployment insights.
• Vertigo GamescoreStrategic or Co-development Partner · 1 February 2025SynthesisVR acquired SpringboardVR from Vertigo Games effective February 1, 2025. The transaction aims to strengthen the VR arcade industry by consolidating VR platform resources, supporting location-based VR growth, and enhancing offerings for arcade operators worldwide.
• WanadevStudiocoreTechnology or IntegrationWanadevStudio content distributed through SynthesisVR platform including Propagation: The Trilogy and other titles available under Pay Per Minute licensing model.
• VictoryXRcoreTechnology or IntegrationVictoryXR provides educational VR content including dissection curriculum, middle school curriculum, and high school curriculum bundles available through the platform for educational institutions.
• HolomiacoreTechnology or IntegrationHolomia VR escape room content (VR Escape Room: Code Bank, Dante - Haunted House, The Last Order, The Mummy King) and action experiences distributed via SynthesisVR with multiple licensing options including monthly and credit-based bundles.
• MetaExperiencescoreTechnology or IntegrationMetaExperiences Bundle provides multiple free roam adventures distributed through SynthesisVR, offering smooth operations and broad audience appeal under one license.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• SpringboardVR: Acquired by SynthesisVR from Vertigo Games in February 2025, SpringboardVR was the closest direct competitor — a B2B VR content distribution and venue management platform for arcade operators. It is now operated as a sub-brand of SynthesisVR but represents the most directly comparable business model.
• Sandbox VR: Operator of premium location-based VR entertainment venues globally; comparable because it is both a consumer LBVR destination and a developer of proprietary free-roam content, intersecting directly with the content licensing and platform services SynthesisVR provides to operators.
• Zero Latency: Global free-roam VR venue operator with proprietary multiplayer games and platform software for franchise LBVR venues. Comparable to SynthesisVR as both operate and enable large-scale, multi-player location-based VR experiences for arcade operators.
• Immotion Group: Provider of location-based VR/immersive experience pods and content for family entertainment centers, aquariums, and arcades. Comparable because Immotion builds, supplies, and operates the kind of VR arcade infrastructure that SynthesisVR's platform distributes content to.

Broad incumbents

• Vertigo Games: VR game publisher and developer (Arizona Sunshine, After The Fall) that sold SpringboardVR to SynthesisVR in 2025. Comparable as a content-side counterpart that also operated an LBVR distribution platform, and a key ongoing partner for exclusive LBVR titles on SynthesisVR.
• HTC VIVE Business: VR hardware OEM and LBE solutions arm of HTC that bundles venue management and content distribution for arcade operators. Comparable because it operates both the headset (which SynthesisVR supports) and a platform layer that overlaps with SynthesisVR's distribution offering.
• Meta Quest for Business: Meta's managed LBE program for Quest headsets, offering device management, content distribution, and venue tools. Comparable as a vertically integrated OEM alternative to a neutral third-party LBVR platform like SynthesisVR.

Emerging players

• ANX VR: Provider of full-stack turnkey VR arcade solutions including hardware, content, and venue management for LBVR operators. Comparable to SynthesisVR in serving the same arcade operator buyer, though with a more bundled, end-to-end delivery model.

Others

• Survios: VR game developer whose titles (Creed: Rise to Glory, Sprint Vector, Raw Data) are distributed through SynthesisVR under the Survios Bundle. Comparable as an LBVR content provider whose go-to-market is mediated by SynthesisVR's platform.
• Resolution Games: Cross-platform VR game studio (Blaston, Angry Birds VR, Demeo) distributing commercial LBVR titles via SynthesisVR. Comparable as a content-side counterpart whose distribution economics depend on SynthesisVR's arcade operator reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/synthesisvrinc
• LinkedInlinkedin.com/company/synthesisvr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SynthesisVR