Maxim
Maxim is an international men's lifestyle magazine headquartered in New York, founded in 1995 by Felix Dennis, known for celebrity pictorials featuring actresses, singers, and models.
- Company typePrivate
- Founded1995
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Maxim does
Maxim is an international men's lifestyle magazine headquartered in New York, United States. Founded in 1995 by Felix Dennis (founder of Dennis Publishing), the publication is known for its revealing pictorials featuring popular actresses, singers, and female models. The firm operates as a for-profit private company with a headcount range of 51–100 employees and maintains a web presence at maxim.com, though the site presented only a loading/verification page when crawled.
The business operates a media distribution model built around a globally recognized consumer brand. Source materials do not disclose revenue figures, pricing, subscriber counts, advertiser relationships, or detailed go-to-market mechanics. Operating status, ownership structure, and corporate history beyond founder attribution could not be determined from available data. A separate source block references an 'Maxim AI' entity offering an enterprise AI safety and guardrails platform called Bifrost, but that source itself notes ambiguity about whether this is the same legal entity as the Maxim magazine at maxim.com; this analysis treats the magazine entity as primary based on firmographic and leadership evidence.
Maxim firmographics
Firmographics- Name
- Maxim
- Website
- https://maxim.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Maxim is an international men's lifestyle magazine headquartered in New York, founded in 1995 by Felix Dennis, known for celebrity pictorials featuring actresses, singers, and models.
- Ownership category
- akta.pro rank
Maxim industry classification
Industry- Product category
- Men's Lifestyle Magazine
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Men’s Interest Magazines (MPAJAEAC)
Keywords
Where Maxim is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Maxim business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Maxim product offering
Product offeringCore offering
Maxim is an international men's lifestyle magazine that publishes pictorials featuring popular actresses, singers, and female models, alongside editorial content covering entertainment, fashion, and lifestyle topics. The publication is distributed in both print and digital formats, serving adult male readers internationally. Founded in 1995 and headquartered in New York, the magazine operates with 51-100 employees.
Product overview
Maxim AI offers a unified AI safety platform called Bifrost, designed as foundational infrastructure for production AI systems. The platform provides continuous, real-time inspection of prompts and model outputs, replacing static policy documentation with dynamic governance and security controls. It supports enterprise compliance requirements including the EU AI Act and OWASP Top 10 for LLM Applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Maxim magazine
Companies that use Maxim
Customer profileSegments1 record
Ideal customer profiles1 record
Maxim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Maxim partnerships and signals
Strategic signalRecent moves1 record
Maxim competitors and assessment
Company assessmentDirect peers
- Men's Health: Major men's interest magazine competing for advertising dollars (fitness, grooming, apparel) and reader attention against Maxim.
- Playboy: Iconic men's lifestyle and pictorial magazine competing directly with Maxim for the same audience of adult men and a similar advertiser base built around celebrity pictorials.
- Penthouse: Direct competitor in the men's interest / pictorial magazine category with overlapping editorial positioning and a comparable digital transition story.
- GQ: Men's lifestyle magazine covering fashion, culture, and celebrity profiles — competing with Maxim for the same male reader and premium fashion/grooming advertisers.
- Esquire: Established men's interest magazine targeting a similar male readership with celebrity features, style, and culture coverage; a direct editorial peer to Maxim.
- FHM: Former direct competitor men's lifestyle and pictorial magazine; useful as a reference for the print-to-digital trajectory facing Maxim, having largely ceased print publication.
- Loaded (UK): UK-based men's lifestyle and pictorial magazine that competed with Maxim internationally and illustrates the structural pressure on the men's pictorial print category.
- Zoo Magazine: Men's interest / pictorial magazine with a comparable celebrity-driven editorial mix, useful as a peer for ad-revenue trends and digital migration patterns affecting Maxim.
Broad incumbents
- Sports Illustrated: Large men's interest media brand with swimsuit and celebrity content adjacent to Maxim's pictorial focus, but operating at a much broader scale and with sports as its core.
Regional players
- Maxim (Russia / international editions): International licensees of the Maxim brand serve as regional peers — same brand DNA but operating in distinct geographies, providing a reference point for Maxim's licensed-market potential.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Maxim social profiles
Digital presenceMaxim compliance and trust
Trust signalCompliance4 records
Maxim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxim leadership team
Management profileNumber of profiles
Maxim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxim
What does Maxim do?
Maxim is an international men's lifestyle magazine that publishes pictorials featuring popular actresses, singers, and female models, alongside editorial content covering entertainment, fashion, and lifestyle topics. The publication is distributed in both print and digital formats, serving adult male readers internationally. Founded in 1995 and headquartered in New York, the magazine operates with 51-100 employees.
When was Maxim founded?
Maxim was founded in 1995. It employs 51 to 100 people.
Where is Maxim based?
Maxim is headquartered in New York, United States, in the North America region.
Who are Maxim's main competitors?
Direct peers on record are Men's Health, Playboy, Penthouse, GQ, Esquire, FHM, Loaded (UK) and Zoo Magazine. Sports Illustrated is listed as a broad incumbent. Maxim (Russia / international editions) is listed as a regional player.
Does Maxim have an API?
No public API is recorded for Maxim.
What industry is Maxim in?
Maxim's product category is Men's Lifestyle Magazine. Its primary akta.pro industry code is MPAJAEAC, Men’s Interest Magazines. Its NAICS code is 513120 and its SIC code is 2721.