Storage Protectors
Storage Protectors LLC is a privately held insurance program sponsor offering tenant contents and container damage waiver coverage to self-storage and mobile storage facility operators and their renters across the United States and Canada, generating revenue from premiums collected through participating facilities.
- Company typePrivate
- Founded2016
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Storage Protectors does
Storage Protectors LLC is a privately held insurance program sponsor established in 2016 and headquartered in Scottsdale, Arizona. The company offers tenant contents insurance and container damage waiver coverage tailored to the self-storage and mobile storage industries in the United States, with coverage also represented in Canada. Storage Protectors is not an insurance company itself; rather, it operates as the program sponsor connecting storage facility operators and their renters with an insurance product, generating revenue from premiums collected through participating facilities.
The company's core technology is an insurance program administration platform with integrated enrollment capabilities that connect directly to storage facility management software systems, allowing renters to enroll in coverage during the lease-signing process. Underwriting is provided by Aspen Specialty Insurance Company for self-storage contents coverage and by Obsidian Specialty Insurance Company for mobile storage damage waiver coverage. Program administration is handled by Complete Storage Insurance, LLC (a licensed insurance producer), and claims are processed by North American Risk Services as an independent third-party administrator.
Storage Protectors sells exclusively through a B2B distribution model targeting storage facility owners and operators, who integrate the program into their rental workflow and earn a revenue share of collected premiums. The product portfolio includes self-storage contents insurance, mobile storage contents insurance, container damage waiver insurance (coverage amounts $1,000–$20,000), transit coverage, and standalone renters policies. Marketing is conducted through content/SEO, social media, and direct enterprise sales to storage operators. The company does not disclose revenue, has no institutional funding on record, and employs 11–50 people.
Storage Protectors firmographics
Firmographics- Name
- Storage Protectors
- Legal name
- Storage Protectors LLC
- Website
- https://storageprotectors.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Storage Protectors LLC is a privately held insurance program sponsor offering tenant contents and container damage waiver coverage to self-storage and mobile storage facility operators and their renters across the United States and Canada, generating revenue from premiums collected through participating facilities.
- Ownership category
- akta.pro rank
Storage Protectors industry classification
Industry- Product category
- Tenant Storage Insurance Programs
- NAICS
- Insurance Carriers and Related Activities (524)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Storage Insurance (Self-Storage Unit Contents Coverage) (HSAKANAF)
- akta.pro secondary industry
- Portable Storage/Container Contents Coverage (HSAKANAG)
Keywords
Where Storage Protectors is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Storage Protectors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Tenant Contents Insurance Premiums: Storage Protectors facilitates tenant contents insurance coverage where renters pay premiums for coverage protecting their stored belongings. Coverage is subject to deductibles and sublimits. The program generates revenue through premiums collected from enrolled tenants at participating storage facilities.
- Container Damage Waiver Insurance: Mobile storage operators can offer damage waiver insurance to their customers, covering accidental damage during loading, unloading, and transit. Coverage options range from $1,000 to $20,000 with monthly premiums and deductibles based on coverage level.
- Operator Revenue Sharing: Storage facility operators can earn a portion of tenant insurance premiums collected at their facilities when tenants enroll in the program. This creates an additional revenue stream for operators offering the Storage Protectors program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tenant Contents Insurance - Coverage amounts from $2,000 to $20,000 |
| Subscription | Monthly | Container Damage Waiver Insurance - Three coverage tiers with varying deductibles |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Storage Protectors product offering
Product offeringCore offering
Storage Protectors is the program sponsor of a tenant contents insurance and container damage waiver insurance program sold to self-storage and mobile storage facility operators across the United States. The program enables participating facility operators to offer renters insurance coverage protecting stored belongings, transit exposures, and container damage during the rental process. Coverage is underwritten by Aspen Specialty Insurance Company and Obsidian Specialty Insurance Company and administered by Complete Storage Insurance, LLC, with claims adjusted by North American Risk Services (NARS).
Product overview
Storage Protectors is an insurance program sponsor that offers a portfolio of tenant contents insurance and container damage waiver products for the self-storage and mobile storage industry. The core offering consists of Self Storage Contents Insurance and Mobile Storage Contents Insurance, both enrolled under a master policy underwritten by Aspen Specialty Insurance Company and administered by Complete Storage Insurance, LLC. These are complemented by Container Damage Waiver Insurance for mobile storage operators and Transit Coverage for belongings in transit. The program is available to renters through participating storage facilities across the United States and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Self Storage Contents Insurance Tenant contents insurance coverage that protects stored personal property in self-storage units against covered perils such as fire, theft, vandalism, water damage, lightning, windstorm, smoke, explosion, sinkhole collapse, mold, mildew, and rodents. Enrolled through a master policy underwritten by Aspen Specialty Insurance Company and integrated into participating facilities' rental processes.
- Mobile Storage Contents Insurance Insurance coverage for belongings stored in mobile storage containers, including protection during transit and while containers are stationed at customer locations. Offered to mobile storage operators for inclusion in their rental offering.
- Container Damage Waiver Insurance Optional damage waiver that covers structural damage to mobile storage containers caused by tenants, protecting facility owners from repair costs while providing tenants peace of mind. Coverage amounts range from $1,000 to $20,000 with monthly premiums and deductibles based on coverage level. Underwritten by Obsidian Specialty Insurance Company and administered by Airpark Insurance and Risk Management.
- Transit Coverage Insurance protection for belongings while being transported to or from storage facilities, covering risks including theft, accidental damage, fire, and weather-related damage during moving.
- Self Storage Renters Insurance Standalone storage insurance policies for individual renters to protect their personal belongings stored in storage units, available as an alternative to facility-offered coverage through the Storage Protectors Program.
Quantifiable outcome
- Storage facilities can increase revenue by offering customers peace of mind with the Storage Protectors Contents & Damage Waiver Insurance.
- +1 more outcomes
Companies that use Storage Protectors
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Storage Protectors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Storage Protectors partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Aspen Specialty Insurance CompanycoreAspen Specialty Insurance Company is the insurance carrier that underwrites the master insurance policy for the Storage Protectors tenant contents insurance program. They are solely responsible for policy obligations and the payment of covered claims under the program.
- Complete Storage Insurance, LLCcoreComplete Storage Insurance, LLC is the licensed insurance producer (License No. 3003811519; AZ License No. 7343282; CA License No. 3543966) that administers the Storage Protectors insurance program. They handle policy issuance, enrollment, and ongoing program administration from their Scottsdale, AZ office.
- North American Risk Services (NARS)coreNorth American Risk Services is an independent third-party claims administrator that handles claims adjustment for the Storage Protectors program. When tenants file claims, NARS processes and adjusts them independently, ensuring fair handling without conflict of interest.
- Wilson M. Beck Global RisksminorWilson M. Beck Global Risks represents the Storage Protectors insurance coverage in Canada, providing international reach for the program beyond the United States.
- Obsidian Specialty Insurance CompanycoreObsidian Specialty Insurance Company underwrites the mobile storage container damage waiver insurance program offered through Storage Protectors for mobile storage operators.
- Airpark Insurance and Risk ManagementcoreAirpark Insurance and Risk Management administers the mobile storage damage waiver insurance program, working with Obsidian Specialty Insurance Company to provide coverage options for mobile storage businesses.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Storage Protectors competitors and assessment
Company assessmentBroad incumbents
- Assurant: Large specialty insurance carrier that has historically offered tenant protection and credit insurance products inside self-storage and rental industries. Comparable to Storage Protectors as a broader insurance incumbent operating tenant contents and renter insurance programs, though with a much wider product portfolio beyond storage.
- CubeSmart: Major U.S. self-storage REIT that offers tenant insurance/protection plans to its renters through carrier partnerships. Relevant as both a target operator customer of Storage Protectors and as a vertically integrated competitor that could in-source tenant protection.
- Extra Space Storage: Large self-storage REIT providing tenant insurance products alongside unit rentals. Comparable as a self-storage operator with its own tenant coverage offering, representing both a channel partner opportunity and an in-sourcing risk for Storage Protectors.
- Public Storage: Largest U.S. self-storage operator, offering tenant insurance products to renters. Comparable as a key operator customer and as a vertically integrated competitor with the scale to launch captive tenant protection programs that would compete with Storage Protectors.
Emerging players
- Lemonade: Digital-first insurance carrier offering renters insurance that overlaps with the personal property coverage use case for self-storage renters. Comparable as a digitally native insurance product targeting the same end customer (renters of personal property), but distributed D2C rather than via storage operators.
- Next Insurance: Digital SMB insurance platform offering commercial general liability, property, and specialty coverages to small businesses. Comparable as a technology-led insurance distribution platform; storage facility operators are a potential SMB segment Next could serve, making it an adjacent rather than direct competitor.
- Coverdash: Digital commercial insurance platform targeting SMBs with simplified quoting and binding. Comparable as a technology-led insurance platform entering adjacent verticals that could expand into tenant or facility-side coverage programs served by Storage Protectors.
Others
- SiteLink: Leading self-storage facility management software provider that integrates with insurance programs like Storage Protectors for enrollment and billing. Comparable as a technology ecosystem participant whose integrations are the distribution backbone for Storage Protectors' B2B2C enrollment flow.
- Storable: Self-storage industry technology, marketing, and software platform serving thousands of facility operators. Comparable as a technology ecosystem participant whose operator relationships and integrations enable Storage Protectors to distribute its insurance program at scale.
- PODS: Largest mobile/portable storage container operator in North America, a direct end-customer of Storage Protectors' mobile storage container damage waiver and contents insurance products. Comparable as a key distribution channel and target operator for Storage Protectors' mobile segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Storage Protectors social profiles
Digital presenceStorage Protectors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storage Protectors leadership team
Management profileNumber of profiles
Storage Protectors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storage Protectors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storage Protectors
What does Storage Protectors do?
Storage Protectors is the program sponsor of a tenant contents insurance and container damage waiver insurance program sold to self-storage and mobile storage facility operators across the United States. The program enables participating facility operators to offer renters insurance coverage protecting stored belongings, transit exposures, and container damage during the rental process. Coverage is underwritten by Aspen Specialty Insurance Company and Obsidian Specialty Insurance Company and administered by Complete Storage Insurance, LLC, with claims adjusted by North American Risk Services (NARS).
Is Storage Protectors a public or private company?
Storage Protectors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Storage Protectors founded?
Storage Protectors was founded in 2016. It employs 11 to 50 people.
Where is Storage Protectors based?
Storage Protectors is headquartered in Phoenix, United States, in the North America region.
How does Storage Protectors make money?
Three revenue lines are on record. Tenant Contents Insurance Premiums are the primary driver. The others are container Damage Waiver Insurance and operator Revenue Sharing.
Who are Storage Protectors's main competitors?
Broad incumbents on record are Assurant, CubeSmart, Extra Space Storage and Public Storage. Emerging players are Lemonade, Next Insurance and Coverdash. Others are SiteLink, Storable and PODS.
Does Storage Protectors have an API?
No public API is recorded for Storage Protectors.
What industry is Storage Protectors in?
Storage Protectors's product category is Tenant Storage Insurance Programs. Its primary akta.pro industry code is HSAKANAF, Storage Insurance (Self-Storage Unit Contents Coverage), with a secondary code of HSAKANAG, Portable Storage/Container Contents Coverage. Its NAICS code is 524 and its SIC code is 6331.