SiteLink
SiteLink is a global self-storage management software company serving 15,000+ operators with cloud-based management software, integrated PCI-compliant payment processing, electronic signatures, revenue management, and a 61-partner technology marketplace, operating as part of the Storable family.
- Company typePrivate
- Founded1996
- HeadquartersRaleigh, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What SiteLink does
SiteLink, founded in 1996 and headquartered in Raleigh, North Carolina, is a vertically-focused software provider serving the global self-storage industry with 15,000+ locations across the U.S., Canada, UK, Chile, El Salvador, and Asia. Its product portfolio centers on SiteLink Web Edition, a cloud-based Windows and browser-accessible management platform, complemented by SiteLink myHub (browser-based companion interface), SiteLink eSign (electronic signature capture), SiteLink Merchant Services (integrated PCI DSS Level 1 payment processing), Corporate Control Center (multi-store portfolio management), SiteLink Price Optimizer (revenue management), SiteLink TOTAL Accounting, and eFile Management. The platform is SSAE 16 SOC 1 Type II certified and processes 245M+ cumulative payments and 3.1M+ electronic documents.
The technology architecture is API-first, exposing real-time data to a marketplace ecosystem of 61 technology partners spanning call centers, kiosks, gate access, insurance, auctions, SMS, and tenant notifications. Underlying infrastructure delivers documented 99.995% server uptime and supports multi-language international deployments. SiteLink monetizes through three revenue streams: tiered monthly software subscriptions (Web Edition, StandAlone Edition, Under 250 Units package), transaction-fee-based integrated payment processing, and marketplace partner distribution.
SiteLink is a privately held company that was acquired by SpareFoot in 2017 and now operates as part of the Storable family of companies alongside storEDGE. Leadership includes Ross Lampe (President) and Markus Hecker (COO). The company maintains an annual user conference in Las Vegas with 500+ attendees, an industry webinar series, a monthly eNewsletter, a user community (StorageForum), and a SiteLink Certified Professional training program. Distribution combines product-led growth (direct download, free demos) with inside and enterprise field sales targeting multi-store operators and the top 100 self-storage chains.
SiteLink firmographics
Firmographics- Name
- SiteLink
- Legal name
- SiteLink Software, LLC
- Website
- https://sitelink.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SiteLink is a global self-storage management software company serving 15,000+ operators with cloud-based management software, integrated PCI-compliant payment processing, electronic signatures, revenue management, and a 61-partner technology marketplace, operating as part of the Storable family.
- Ownership category
- akta.pro rank
SiteLink industry classification
Industry- Product category
- Self-Storage Management Software
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (53113)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI)
- akta.pro secondary industry
- Self-Storage Property Management (BPAJAGAM)
Keywords
Where SiteLink is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SiteLink business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- Software Subscription: Subscription-based licensing for SiteLink Web Edition management software with tiered options including special packages for stores with fewer than 250 units.
- Payment Processing: Integrated SiteLink Merchant Services for credit card and ACH payment processing. Offers competitive rates with transparency on fees and proprietary reporting tools.
- Marketplace Partner Ecosystem: 61 technology partners provide services including call centers, web design, insurance, kiosks, and gate access through SiteLink Marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SiteLink Web Edition for single-store and multi-store operators |
| Subscription | Monthly | Special packages for stores under 250 units |
| Subscription | Monthly | StandAlone Edition |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
SiteLink product offering
Product offeringCore offering
SiteLink sells cloud-based self-storage management software (Web Edition) and an integrated browser-based companion (myHub) to self-storage operators of all sizes, enabling tenant reservations, rentals, online payments, lease management, multi-store portfolio control, and consolidated financial reporting. The company also offers SiteLink Merchant Services for credit card and ACH payment processing and operates a 61-partner technology marketplace accessible via a real-time API.
Product overview
SiteLink is a comprehensive self-storage management software company offering a cloud-based platform (Web Edition) as its primary product, complemented by the browser-based myHub companion interface. The product portfolio includes integrated payment processing (Merchant Services), electronic signature capture (eSign), revenue optimization (Price Optimizer), multi-store management (Corporate Control Center), financial reporting (TOTAL Accounting), and workflow automation (Lead to Lease, eFile Management). The company operates the SiteLink Marketplace, a platform connecting 61 technology partners for integrated services including call tracking, rental apps, auction services, insurance, gate access, and more. Additional offerings include the SiteLink Certified Professional training program, StorageForum community, and specialized packages for smaller operators (Under 250 Units) and offline users (StandAlone Edition). The software serves 15,000+ self-storage locations worldwide and processes over 245 million payments.
Differentiator
Problem solved
Functional benefit
Brands
- SiteLink Web Edition: The preferred choice for single-store and multi-store operators. The most widely used, turnkey software solution includes everything needed to operate a self-storage business.
- SiteLink StandAlone Edition
- SiteLink myHub
- SiteLink Merchant Services
- SiteLink eSign
- SiteLink Corporate Control Center
- SiteLink Marketplace
Products and services
- SiteLink Web Edition
Quantifiable outcome
- Documented 99.995% server uptime
- +3 more outcomes
Companies that use SiteLink
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
SiteLink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
Feature7 records
SiteLink partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- StorageTreasures (OpenTech Alliance)coreStorageTreasures, the Internet's leading storage auction information portal managed by OpenTech Alliance, integrates via SiteLink's seamless API integration. Tenant data is automatically imported directly from SiteLink to StorageTreasures where auctions are posted and managed from start to finish. With 15,000 auctions per month, this integration reduces workload for site managers by eliminating manual scheduling and hosting of live auctions.
- OpenTech AlliancecoreLongstanding partnership with OpenTech Alliance providing first-class technology solutions including kiosks (INSOMNIAC), call centers, tenant notification, and cloud gate access (INSOMNIAC CIA) solutions.
- Blue Moon SoftwarecorePartnership expansion enables SiteLink Web Edition customers to use electronic signature, store, manage and audit Blue Moon leases within the self-storage management software. Blue Moon leases can be generated and signed from websites, call centers, SiteLink Corporate Control Center, by email or in stores.
- MiniCo Insurance AgencycoreMiniCo's Pay-With-Rent tenant insurance program integrates seamlessly with SiteLink software via API technology for automated reporting and policy issuance. Available for single or multiple location operators.
- CallPotentialcoreCallPotential provides TeleTracker call tracking integration with SiteLink. The system provides screen pop functionality showing prospect/customer history on incoming calls, enabling tailored service and immediate payment processing.
- 61 Marketplace Partners (Total)coreSiteLink Marketplace includes 61 technology partners assisting with services including listing services, websites, marketing, apps, insurance, call centers, phone integrations, SMS/texting, tenant notifications, kiosks, analytics, auction and lien, gates and access, leases and legal, and ancillary services.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
SiteLink competitors and assessment
Company assessmentDirect peers
- storEDGE: storEDGE is a direct competitor offering self-storage management software and operating technology; now part of the Storable family alongside SiteLink (which was acquired by SpareFoot/Storable), making it the most comparable peer in product, customer base, and go-to-market.
- Storage Commander: Storage Commander provides self-storage management software for facility operations including billing, payment processing, and tenant communications, directly comparable to SiteLink's Web Edition.
- Tenant Inc: Tenant Inc provides cloud-based self-storage management software with online rentals, payments, and CRM tools, directly competing with SiteLink for the same operator customer base in the self-storage vertical.
- Self Storage Manager: Self Storage Manager is a competing self-storage facility management software platform with tenant management, billing, and reporting functionality targeted at independent and multi-store self-storage operators.
- QuikStor: QuikStor offers self-storage management software for single and multi-site operators with payment processing and online reservations, serving the same customer segment as SiteLink.
Broad incumbents
- RealPage: RealPage is a broad property management SaaS platform serving multifamily, commercial, and single-family rentals; it overlaps with SiteLink where self-storage operators require enterprise-grade accounting and operational software.
- Yardi Systems: Yardi is a large incumbent property management software provider with solutions spanning multifamily, commercial, and self-storage, competing broadly with SiteLink for larger operator portfolios but not specializing in self-storage.
Others
- Storable: Storable is the parent platform that absorbed SiteLink via the SpareFoot acquisition; it provides marketing, marketplace, and broader software services for the same self-storage operator base, making it the ecosystem rather than a direct competitor to SiteLink Web Edition.
- SpareFoot: SpareFoot, now part of Storable, is the largest online self-storage marketplace in North America; it is a sister company of SiteLink within Storable and shares the same operator customer base from a marketing and lead-generation angle rather than direct software competition.
Emerging players
- OpenTech Alliance: OpenTech Alliance offers self-storage technology including INSOMNIAC kiosks, call centers, and cloud gate access that integrate with SiteLink via API; it competes in adjacent operational technology categories and via the StorageTreasures auction platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SiteLink social profiles
Digital presenceSiteLink compliance and trust
Trust signalCompliance3 records
SiteLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
SiteLink leadership team
Management profileNumber of profiles
Profiles3 records
SiteLink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SiteLink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SiteLink
What does SiteLink do?
SiteLink sells cloud-based self-storage management software (Web Edition) and an integrated browser-based companion (myHub) to self-storage operators of all sizes, enabling tenant reservations, rentals, online payments, lease management, multi-store portfolio control, and consolidated financial reporting. The company also offers SiteLink Merchant Services for credit card and ACH payment processing and operates a 61-partner technology marketplace accessible via a real-time API.
Is SiteLink a public or private company?
SiteLink is a private company. It is classified as corporate owned and is currently operating.
When was SiteLink founded?
SiteLink was founded in 1996. It employs 51 to 100 people.
Where is SiteLink based?
SiteLink is headquartered in Raleigh, United States, in the North America region.
How does SiteLink make money?
Three revenue lines are on record. Software Subscription is the primary driver. The others are payment Processing and marketplace Partner Ecosystem.
Who are SiteLink's main competitors?
Direct peers on record are storEDGE, Storage Commander, Tenant Inc, Self Storage Manager and QuikStor. Broad incumbents are RealPage and Yardi Systems. Others are Storable and SpareFoot. OpenTech Alliance is listed as an emerging player.
Does SiteLink have an API?
Yes. SiteLink offers an API that enables technology partners to exchange data with SiteLink management software in real-time. The API allows partners to integrate for real-time sync of pricing, payments, and availability. Partners mentioned include call centers, web designers, online marketing services, and various technology providers that access real-time data through the SiteLink API. The SiteLink API is described as one of the most full-featured in the self-storage industry.
What industry is SiteLink in?
SiteLink's product category is Self-Storage Management Software. Its primary akta.pro industry code is HSAKAGAI, Self-Storage Facility Management & Operations (Third-Party Managed), with a secondary code of BPAJAGAM, Self-Storage Property Management. Its NAICS code is 53113 and its SIC code is 6531.