Gulliver Investment Group

What Gulliver Investment Group does

Gulliver Investment Group (legal name: Gulliver Group) is a privately held Israeli investment company founded in 2001 by Arad Marom and headquartered in Or Yehuda. It operates as Israel's leading investment group in online travel, managing a diversified portfolio of branded travel-tech ventures that span the full consumer travel funnel. The group employs 101-250 people and is run by founder Arad Marom (Chairman), partner Uri Alon, director Dan Aviezer, and VP Strategy Einav Shahar-Cohen, with a CFO and CTO rounding out the leadership.

The portfolio consists of four operating assets: Gulliver Tourism Ltd. (the group's flagship OTA, providing full online booking for flights, hotels, and travel with proprietary UX and competitive pricing); Travelist Ltd. (Israel's leading travel meta-search website, comparing prices across multiple providers without carrying inventory, attracting millions of users annually with double-digit growth); Hulyo Ltd. (a mobile-first app for instant last-minute flight booking on Android and iOS with 700,000+ downloads, extended by Hulyo Live into discounted event ticketing); and Shufersal Travel Ltd., a 2018 joint venture with Shufersal — Israel's largest supermarket chain — that markets travel exclusively to Shufersal Club's 1.8 million member households via a cash-back model. The underlying technology stack is conventional online travel infrastructure (booking systems, meta-search engine, mobile app front-ends) with no documented AI/ML, no API or SDK surface, and no patent portfolio.

The business model derives revenue from four streams: OTA booking commissions (Gulliver Tourism), meta-search advertising fees (Travelist), mobile transaction fees (Hulyo and Hulyo Live), and transaction-based revenue from the Shufersal Travel JV. Distribution runs through owned websites, mobile apps, and the exclusive Shufersal Club retail-loyalty channel. Target customers are segmented as Israeli consumer travelers (primary), Shufersal Club members (secondary, via the JV), and mobile-first last-minute bookers. The company is described as profitable with favorable commercial terms, has won the WEBI technology award five times (including 2014) and the MIL award for customer service in 2013, and operates exclusively in Israel with stated but unrealized intent to expand abroad.

Name

Gulliver Investment Group

Legal name

Gulliver Group

Website

https://gullivergroup.co.il

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Gulliver Investment Group is a privately held Israeli investment group founded in 2001 that manages a portfolio of online travel brands, including Israel's leading OTA, a meta-search platform, a mobile booking app, and a retail-loyalty JV with Shufersal.

Ownership category

akta.pro rank

Headquarters

HQ city

Or Yehuda

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Online Travel Agency Commissions: Gulliver Tourism operates as Israel's leading OTA, earning commissions from flight, hotel, and travel bookings made through its platform.
2. Meta-Search Advertising: Travelist generates revenue through advertising fees from travel websites featured in comparison results.
3. Mobile App Transactions: Hulyo app charges transaction fees for last-minute flight bookings and event ticket sales through its mobile platform.
4. Shufersal Travel Joint Venture: Shufersal Travel operates as exclusive travel platform for Shufersal Club members, generating revenue through travel bookings with cash-back incentives for Shufersal shoppers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Gulliver Investment Group operates an Israel-focused portfolio of online travel platforms that enable consumers to search, compare, and book flights, hotels, and live-event tickets. The group comprises Gulliver Tourism (full-service OTA), Travelist (travel meta-search comparator), Hulyo (mobile-first last-minute booking app), Hulyo Live (event ticketing), and Shufersal Travel (co-branded travel platform for Shufersal Club loyalty members). The portfolio is monetized through commissions on bookings, advertising on meta-search results, and transaction fees on mobile bookings, serving Israeli consumer travelers only.

Product overview

Gulliver Group operates as a diversified portfolio of travel-related digital products: Gulliver (flagship OTA) handles full-service online travel bookings; Travelist powers meta-search price comparison across multiple travel websites; Hulyo and Hulyo Live provide mobile-first booking for last-minute flights and live events; and Shufersal Travel extends reach to loyalty program members via a joint venture model. The portfolio spans online travel agencies, meta-search engines, mobile applications, and white-label retail partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Hulyo Live: Latest addition to the Hulyo APP that allows users to view and purchase tickets for live shows and events at last second, including music concerts, theater shows, standup comedy, sporting events, lectures, kids events and more.

Products and services

• Gulliver Tourism OTA Israel's leading Online Travel Agency (OTA), founded in 2001, providing full online booking capabilities for flights, hotels, and travel services with competitive pricing and an intuitive user experience for Israeli consumer travelers.
• Travelist Meta-Search Israel's leading travel meta-search website enabling users to compare costs across a broad range of travel products from multiple travel websites, providing unbiased price comparison without carrying its own inventory for Israeli consumer travelers.
• Hulyo Mobile Booking App Revolutionary travel mobile application available on Android and iOS that enables users to instantly book last-second flights and (through the embedded Hulyo Live module) discounted tickets for concerts, theater, comedy, sports events, lectures, and kids events; over 700,000 downloads in the Israeli market.
• Shufersal Travel Joint-venture travel platform between Gulliver Tourism and Shufersal, Israel's largest supermarket chain, marketing travel products exclusively to Shufersal Club's 1.8 million member households with cash-back rewards linked to Shufersal retail shopping.

Quantifiable outcome

• Meta-search attracts millions of users annually with double digit growth since inception
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ShufersalcoreStrategic or Co-development Partner · 1 January 2018Shufersal Travel is a joint venture between Gulliver Tourism (Israel's leading OTA) and Shufersal (Israel's largest supermarket chain). Established in 2018, the company markets travel products exclusively to Shufersal Club members, the largest consumer club in Israel with over 1.8 million households. The unique model provides customers cash-back for shopping at Shufersal for every travel order made on the platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lastminute.com: European OTA specializing in last-minute travel deals across flights, hotels, and packages. Closely comparable to Hulyo's mobile-first, last-second booking focus and similar use-case targeting.
• Agoda: Asia-focused OTA owned by Booking Holdings with growing European presence. Comparable OTA business model and inventory-aggregation approach relevant to Gulliver's hotel booking layer.
• eDreams ODIGEO: European OTA group (eDreams, Opodo, Travellink, Go Voyages) with subscription-based Prime offering. Comparable OTA-plus-loyalty model that mirrors Shufersal Travel's membership-based distribution strategy.
• Booking.com: World's largest OTA by room-nights; operates in Israel and competes head-on with Gulliver for Israeli consumer travel bookings. Comparable transaction-commission business model and broad inventory approach align with Gulliver's OTA core.
• Tripadvisor: Travel meta-search and content platform that drives comparison shopping across OTAs and suppliers. Directly comparable to Travelist's meta-search positioning and Israeli consumer discovery behavior.
• Kayak: Pure-play travel meta-search engine owned by Booking Holdings. Closest direct functional analog to Travelist — price comparison across flights, hotels, and packages without holding inventory.
• Skyscanner: Global flight and hotel meta-search engine. Comparable to Travelist's comparison engine and to Hulyo's last-minute flight focus, particularly for Israeli outbound travelers searching international fares.
• Trivago: Hotel-focused meta-search engine owned by Expedia. Comparable to Travelist's price-comparison proposition and overlapping advertiser/supplier relationships in the Israeli travel ecosystem.

Broad incumbents

• Expedia Group: Global OTA and meta-search conglomerate (Expedia, Hotels.com, Trivago, Vrbo). Competes with Gulliver in flight/hotel bookings and meta-search; broader portfolio but overlapping core OTA economics make it a key comparable.

Emerging players

• Hopper: Mobile-first travel app focused on price prediction and last-minute booking of flights/hotels. Comparable to Hulyo's mobile-first, instant-booking proposition and predictive-pricing technology approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gulliver Investment Group