GreatWater 360 Auto Care

What GreatWater 360 Auto Care does

GreatWater 360 Auto Care operates a network platform of 155+ neighborhood automotive repair shops across 10 U.S. states, acquired from independent owners and operated under their retained local brand identities. The company was founded in February 2021 by Jim Dykstra as an extension of the family-owned Dykstra's Auto (established 1984 in Hudsonville, Michigan), and has executed nearly 70 acquisitions over five years to build scale. The service offering spans oil changes and maintenance, tires and wheels, brakes, inspections and diagnostics, steering and suspension, HVAC, exhaust, electrical, lights and wipers, ADAS calibration, and electric/hybrid vehicle service, plus a dedicated GreatWater Fleet Services division for small-to-midsize commercial fleets. The platform's primary customer is the individual vehicle owner; fleet operators are a secondary segment.

The company's commercial differentiators are the "Great 8 Free Services" program — eight routine maintenance services (tire rotation, flat tire repair, tread inspection, tire pressure check, battery check, fluids check, wiper installation, brake inspection) offered at no cost at every location — and an industry-leading 3-year/36,000-mile nationwide warranty on all repairs. Digital vehicle inspection technology delivers photo and video documentation directly to customer inboxes. Financing is provided through a Synchrony credit card offering 6-month interest-free promotional periods on purchases of $199 or more. Acquired shop owners frequently remain in management roles, and peer referrals from prior acquisitions drive a self-replenishing M&A pipeline. Valvoline supplies products and co-marketing partnerships. GreatWater remains privately held with no disclosed institutional investors or external funding rounds; growth has been funded through operations and reinvestment, supplemented by sale-leaseback monetization of owned real estate (e.g., the FCPT transaction on a Minnesota location valued at $2.3 million).

Revenue is generated through transaction-based service fees with quote-based pricing determined at the shop level, plus financing spread and parts revenue. Geographic footprint spans Michigan, Illinois, Wisconsin, Indiana, Ohio, Kentucky, Texas, Iowa, Missouri, and Minnesota as of January 2026, with the network continuing to expand through both acquisition and selective organic greenfield builds (most recently a ground-up shop in San Antonio under the Belden's Automotive & Tire brand in March 2025).

Name

GreatWater 360 Auto Care

Legal name

GreatWater 360 Auto Care

Website

https://greatwater360autocare.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

GreatWater 360 Auto Care is a privately-held platform of 155+ neighborhood auto repair shops across 10 U.S. states. The company acquires independent shops, retains their local brands, and delivers full-service maintenance, repair, fleet, and EV/ADAS services backed by a 3-year/36,000-mile warranty.

Ownership category

akta.pro rank

Product category

Auto Repair & Maintenance Services

NAICS

General Automotive Repair (811111), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Exhaust & Emissions/Smog Testing & Repair (TLAKAAAI), Battery & EV/Hybrid Preventive Maintenance (Battery Health/High-Voltage Inspection) (TLAKAGAJ)

Keywords

• Automotive repair services
• Auto maintenance
• Tire and brake service
• Fleet vehicle maintenance
• Auto care network

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Repair and Maintenance Services: Transaction-based auto repair and maintenance services including oil changes, brake service, tire services, electrical, HVAC, exhaust, steering/suspension, and inspections. Services are priced per job with no appointment required for most services.
2. Financing Programs: Synchrony credit card financing offering promotional periods (6 months no interest on purchases $199+) and regular revolving credit for auto service and parts purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

GreatWater 360 Auto Care operates a network of 155+ locally-branded neighborhood auto care shops across 10 states. The company delivers full-service automotive repair and maintenance including oil changes, brakes, tires, electrical, HVAC, exhaust, steering/suspension, inspections, and diagnostics. It complements its core repair services with a Great 8 free services program, a 3-year/36,000-mile nationwide warranty, and Synchrony-backed financing options.

Product overview

GreatWater 360 Auto Care is a network platform of locally-managed neighborhood auto care shops operating under a unified brand. The company offers a comprehensive suite of automotive maintenance and repair services through its core product categories: Oil Changes & Maintenance, Tires & Wheels, Brakes, Inspections & Diagnostics, Steering & Suspension, Under the Hood, Heating & A/C, Exhaust, Electrical, Lights & Wipers, and Fleet Services. A key differentiator is the 'Great 8 Free Services' program offering eight essential maintenance services at no cost (tire rotation, flat tire repair, tread inspection, tire pressure check, battery check, fluids check, wiper installation, and brake inspection). The network provides specialized sub-services including ADAS calibration, electric/hybrid vehicle repair, transmission service, and smog checks. All services are backed by an industry-leading 3-year/36,000-mile nationwide warranty. The company also operates a shop acquisition program allowing independent shop owners to join the network while preserving their local brand identity. With 155+ locations across 10 states, the platform combines local shop autonomy with centralized resources and training.

Differentiator

Problem solved

Functional benefit

Products and services

• Oil Changes & Maintenance Services
• Tires & Wheels
• Brakes
• Inspections & Diagnostics
• Steering & Suspension Services
• Under the Hood Services
• Heating & Air Conditioning
• Exhaust Services
• Electrical Services
• Lights & Wipers Services
• GreatWater Fleet Services
• Shop Acquisition & Partnership Program

Quantifiable outcome

• 155+ locations across 10 states
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ValvolineminorGTM or Marketing PartnerValvoline partnership includes promotional contest offering customers a chance to win a trip to the FIFA World Cup 2026 Final. Valvoline products are used at GreatWater shops for oil changes and maintenance services.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Christian Brothers Automotive: Christian Brothers Automotive is a faith-based franchisor of auto repair shops with ~200+ U.S. locations. It is the closest comparable to GreatWater in business model: multi-unit general automotive repair, strong warranty offering, community-focused positioning, and emphasis on technician certification and customer trust.
• Sun Auto Tire & Service: Sun Auto Tire & Service operates ~175 locations across the western and southwestern U.S. via acquisition-driven roll-up of independent tire and auto repair shops. Same general auto repair/tire service scope, comparable multi-state footprint, and similar acquisition-led growth strategy.
• Tuffy Tire & Auto Service: Tuffy Tire & Auto Service is a Midwest-based franchisor of full-service auto repair and tire shops. Highly comparable service scope (tires, brakes, maintenance, diagnostics) and strong Midwest geographic overlap with GreatWater's core footprint.
• Grease Monkey: Grease Monkey is a national franchisor of full-service auto repair and quick-lube shops (~400 locations). Comparable general automotive maintenance and repair service scope and franchise-driven multi-unit model similar to parts of GreatWater's network.

Broad incumbents

• Midas: Midas is a national franchisor of auto repair shops (~2,000 locations) owned by Mavis Tire Express Service Corp. Overlapping general auto repair offerings (brakes, tires, exhaust, maintenance) and a comparable national footprint, but operates primarily through franchise distribution rather than direct acquisition and brand retention.
• Meineke Car Care Centers: Meineke is a national franchisor of ~900 auto repair shops owned by Driven Brands. Offers comparable general auto repair services (brakes, exhaust, oil change, tires) with national advertising scale, but franchise-based model rather than owned/acquired multi-brand platform.
• Monro Auto Service and Tire Centers: Monro (recently acquired by Michelin) operates a large network of company-owned auto service and tire centers across the U.S. Northeast and Midwest. Direct overlap with GreatWater's Midwest concentration, similar service menu (tires, brakes, alignments, maintenance), and operates owned retail locations rather than franchise.
• Jiffy Lube: Jiffy Lube is the largest specialty chain of oil change and light maintenance service centers in North America, owned by Shell. Overlaps on oil changes, fluids checks, and tire pressure services (GreatWater's "Great 8"), but specializes in quick-lube rather than full mechanical repair.
• Pep Boys: Pep Boys (owned by Icahn Automotive Group) is a national retailer of tires, parts, and auto service with hundreds of company-operated service centers. Overlapping service menu (tires, brakes, alignments, maintenance) with significant national scale, but bigger-box retail heritage versus GreatWater's local-shop positioning.

Emerging players

• Arizona Automotive Equipment / Virginia Tire & Auto: Virginia Tire & Auto is a regional multi-location auto repair chain in the Mid-Atlantic (Virginia, DC metro). Comparable service scope (tires, brakes, alignments, general repair) and similar local-shop identity model, but operates in a different geography from GreatWater's Midwest core.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/m-b-automotive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreatWater 360 Auto Care