What WeWash does

WeWash GmbH is a Munich-based digital laundry-room operator founded in January 2016 as a spin-off of BSH Hausgeräte GmbH (the Bosch home appliances group), of which it remains a wholly-owned subsidiary. The company operates an IoT-enabled booking and payment platform for shared/communal laundry rooms in residential, hospitality, student housing, micro-living, and camping settings. Its core technology is the WeWash Box, a retrofit digital billing unit attachable to washing machines and dryers of any brand or age, paired with a mobile and web app that handles machine reservation, real-time status notifications, and cashless payment via SEPA, credit card, PayPal, and Apple Pay. Approximately 10,700+ machines have been equipped across 16 European countries and 750,000+ users have registered on the WeWash App as of 2025.

The product is delivered through two commercial models: WeWash Care, a full-service managed offering in which WeWash supplies Bosch commercial machines (with the i-DOS automatic detergent dosing system as an option) and handles installation, operations, maintenance, and billing for property operators; and WeWash Box, a standalone retrofit for existing third-party or Bosch equipment. The platform is exposed to operators via an API, deep-link, and PMS integration layer, enabling white-label embedding into tenant apps and property-management systems such as Allthings, Casavi, Reos, Kiwi, and Animus. Distribution is delivered through BSH's national service subsidiaries across Europe and through direct enterprise sales to housing companies, hotel operators, campsites, and developers.

Revenue is generated primarily through per-cycle transaction fees (cashless payment processing share), supplemented by recurring managed-service fees under the WeWash Care full-service model and hardware revenue from WeWash Box units; pricing is quote-based rather than publicly disclosed, and operators receive a monthly revenue share under revision-secure billing. End-user acquisition for Scan2Wash (a 2024-launched QR-code feature that eliminates the need to download the app) is self-serve. WeWash is led by CEO Dr. Rafael Kirschner following the October 2025 transition in which co-founder Philip Laukart stepped down; Johanna Metz was appointed CFO at the same time.

Name

WeWash

Legal name

WeWash GmbH

Website

https://we-wash.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

WeWash GmbH is a Munich-based, wholly-owned BSH Hausgeräte subsidiary that digitalizes shared communal laundry rooms across 16 European countries via an IoT-enabled payment and booking platform, serving housing companies, hotel operators, student and micro-living residences, and campsite operators.

Ownership category

akta.pro rank

Product category

Digital Laundry Room Management

NAICS

Drycleaning and Laundry Services (8123), Drycleaning and Laundry Services (except Coin-Operated) (81232)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

App-Based Laundry Marketplace / Aggregator Platforms (HSAJACAD)

Keywords

• Digital laundry solutions
• Communal laundry management
• IoT payment systems
• Smart laundry rooms
• Property management software

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction-based Payment Processing: WeWash charges users per wash and dry cycle. Payment collected digitally via credit card, PayPal, Apple Pay, SEPA direct debit. Revenue share model with property operators.
2. WeWash Care (Operator Model): Full-service package providing Bosch washing machines and dryers with digital payment system. No capital expenditure for property operators. WeWash handles installation, maintenance, repairs, and support. Operators receive monthly revenue share.
3. WeWash Box (Retrofit Model): Digital payment system retrofitted to existing machines. Property operators can continue using existing equipment while gaining digital booking and payment capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

WeWash provides IoT-enabled digital booking and payment systems for shared/communal laundry rooms. The product portfolio comprises WeWash Care (a full-service managed offering of Bosch commercial washers and dryers with the WeWash Box, installed and operated by WeWash at no upfront cost to operators), WeWash Box (a retrofit digital billing device attachable to existing machines of any brand), and the WeWash App/Scan2Wash consumer interface for booking, payment, and notifications. An API layer enables embedding of WeWash functions into property management platforms and tenant apps.

Product overview

WeWash offers a digital laundry-room management platform comprising two product lines: WeWash Care (a full-service model providing Bosch washing machines and dryers with the WeWash Box digital billing system, managed by WeWash at no capital cost to the operator) and WeWash Box (a standalone retrofit billing system for existing machines of any brand). The WeWash App serves as the consumer-facing interface for both product lines, enabling machine reservation, real-time status notifications, and cashless payment. An API integration layer supports white-label embedding into third-party platforms. The portfolio is rounded out by Scan2Wash, a QR-code entry feature that eliminates app download requirements for end users.

Differentiator

Problem solved

Functional benefit

Brands

• WeWash Care: Full-service package providing washing machines and dryers equipped with WeWash Box; WeWash handles equipment, operations, maintenance, support, and billing.
• WeWash Box
• Scan2Wash
• i-DOS

Products and services

• WeWash Care
• WeWash Box
• WeWash App
• Scan2Wash

Quantifiable outcome

• 49% CO2 savings through shared laundry concept vs individual machines
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• AllthingscoreTechnology or Integration · 1 January 2013Allthings provides a modular integration platform enabling WeWash App integration into property tenant platforms. Founded in Basel as ETH Zurich spin-off, Allthings enables property owners to become 'Digital Operators' with 30% efficiency gains.
• BSH Hausgeräte GmbH (Bosch Group)coreOthersWeWash is a wholly owned subsidiary of BSH Hausgeräte GmbH based in Munich. Parent company provides exclusive access to Bosch appliances, technical service network, and distribution via BSH network across European countries. BSH achieved CO2 neutrality in 2020.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CSC ServiceWorks: CSC ServiceWorks is a large US-based provider of communal laundry room services and digital payment platforms (including LaundryCard). It is the closest direct peer to WeWash in the digital communal-laundry space, offering retrofit payment systems and managed-service laundry rooms to property owners, similar to WeWash Care and WeWash Box.
• Mac-Gray / Coinamatic: Mac-Gray (parent of Coinamatic) is a North American communal laundry room operator with digital payment and remote monitoring capabilities. Comparable to WeWash's managed-service WeWash Care offering for multi-family housing, though geographically focused on North America.
• PayRange: PayRange provides mobile/contactless payment solutions for unattended machines including laundry, vending, and amusement. It overlaps with WeWash Box as a retrofit digital payment layer on existing communal machines, though it spans multiple unattended verticals beyond laundry.
• KioSoft Technologies (formerly ESD): KioSoft provides payment, networking, and management software for shared laundry rooms, fitness centers, and other unattended environments. Closely comparable to WeWash Box as a software-plus-payment-systems vendor to laundry room operators in multi-family housing and student residences.

Broad incumbents

• Speed Queen (Alliance Laundry Systems): Speed Queen is a major manufacturer of commercial laundry equipment with connected-machine features and laundry-management software serving multi-housing and on-premises laundries. It overlaps with WeWash on connected laundry machines for shared housing, but as an incumbent equipment OEM with a much broader product portfolio.
• Miele Professional: Miele Professional supplies commercial laundry equipment and digital fleet-management tools for hotels, housing, and care facilities. It is comparable to WeWash as a brand of premium laundry equipment with digital/connected capabilities for communal-use settings, primarily serving European markets where WeWash also operates.
• BSH Hausgeräte (Bosch Home Appliances): BSH Hausgeräte is WeWash's parent company and exclusive appliance + distribution partner, providing Bosch machines and the BSH field-service network across 16 European countries. As WeWash's parent and a broader household appliances incumbent, it is the most strategically intertwined comparable, though not a market competitor.
• Aareon: Aareon is a leading European provider of software for the housing and real-estate industry, including tenant portals and smart-building workflows. It is comparable as a broad European PropTech incumbent that may eventually bundle smart-laundry functionality, similar to how allthings/Casavi integrate WeWash today.

Others

• Allthings: Allthings is a PropTech platform for tenant and resident engagement that integrates WeWash functions into its tenant app via API. It is comparable as a channel/ecosystem partner enabling WeWash's white-label distribution, not a direct competitor.
• Casavi: Casavi is a European property-management and tenant-communication platform listed as a WeWash integration partner. It is a complementary PropTech ecosystem player rather than a direct laundry competitor, but relevant for understanding WeWash's embedded-channel strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wewash_gmbh
• Xx.com/WeWash_GmbH

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeWash