Bloom Search Marketing

What Bloom Search Marketing does

Bloom Search Marketing Inc. is an independent full-service digital marketing agency headquartered in Montreal, with regional offices in Toronto and New York. Founded in 2006/2007 as a boutique paid search operation bootstrapped from two laptops, the firm has scaled to 75+ digital professionals serving 100+ cumulative clients across Canada and the United States. Its service platform spans paid media (Google Ads, paid social, programmatic display via DV360, The Trade Desk, StackAdapt, Criteo, Amazon Ads, and digital out-of-home), organic growth (SEO and Generative Engine Optimization), engagement services (social media management, influencer marketing via the Aurora Community, and email), and intelligence (web analytics, conversion rate optimization, data warehousing in BigQuery/Snowflake, and Looker Studio dashboards). Differentiating IP includes the BOREAL brand acceleration methodology, the Polaris media mix modeling tool, and an internal spend management platform.

The firm primarily serves e-commerce/DTC brands, B2B lead generation clients, and retail and consumer brands, with secondary exposure to education, healthcare, manufacturing, real estate, finance, and startups. Named customers span Canadian enterprises and growth-stage companies including Polysleep, Cook It, Specialized Canada, Jennybird, Bath Depot, McGill University, Lightspeed, Lole, Frank + Oak, and Kimpex. Pricing combines custom professional-services fees for project mandates and ongoing retainers (multi-year contracts available) with a percentage-of-media-spend model for Google Ads management, billing monthly. Distribution is via direct enterprise sales, inside sales through proposal requests, and direct-to-consumer outreach to brands. The agency is bootstrapped with no external funding, is privately held, and has been independently recognized as a Google Premier Partner (top 3% of Canadian agencies) for ten consecutive years and a Globe and Mail Top Growing Company for four consecutive years.

Name

Bloom Search Marketing

Legal name

Bloom Search Marketing Inc.

Website

https://makeitbloom.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloom Search Marketing is an independent full-service digital marketing agency based in Montreal with offices in Toronto and New York, serving e-commerce, B2B, and retail clients across North America with paid media, SEO, programmatic, social, email, and analytics services built around its proprietary BOREAL methodology.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFABAC

Paid Search (SEM) Media Buying

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

SECONDARYMPAAACAA

Search Engine Optimization (SEO) Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

SECONDARYMPAAAHAJ

Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Influencer & Creator Marketing Agencies

SECONDARYBPAFAJAI

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting)

Business & Public Services/Marketing, Advertising & PR Services/Search Engine Optimization (SEO) Services

Keywords

• Paid search marketing
• Digital marketing agency
• Performance media buying
• Search engine optimization
• Social media advertising

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Full-service digital marketing agency offering paid media, SEO, social media management, email marketing, affiliate marketing, creative services, analytics, and influencer marketing. Custom project mandates or ongoing retainer arrangements.
2. Media Spend Management: Pricing model based on percentage of media spend for Google Ads management. Fees scale with campaign size and complexity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Bloom Search Marketing is a full-service digital marketing agency that plans, buys, and optimizes paid media campaigns across Google Ads, paid social, programmatic display, Amazon Ads, and digital out-of-home. It complements paid media with SEO, social media management, influencer marketing, email marketing, affiliate marketing, creative design, marketing analytics, and digital strategy services, unified by its proprietary BOREAL methodology and Polaris media mix modeling tool.

Product overview

Bloom Search Marketing is a full-service digital marketing agency offering a comprehensive portfolio of services organized around a core paid media and performance marketing offering. The agency operates as a unified platform with interconnected service modules: paid media services (Google Ads, paid social, programmatic display, Amazon Ads, DOOH) form the revenue-driving core, supported by organic growth services (SEO, GEO for AI-powered search), engagement services (social media management, influencer marketing via Aurora Community, email marketing), and intelligence services (marketing analytics, CRO, data warehousing, Looker Studio dashboards). The BOREAL proprietary methodology underpins all service delivery, while internal tools including Polaris (media mix modeling) and a spend management platform enable data-driven campaign execution. The agency primarily serves e-commerce, lead generation, B2B, and B2C clients across Canada and the U.S. from offices in Montreal and Toronto.

Differentiator

Problem solved

Functional benefit

Brands

• BOREAL: Bloom's proprietary brand acceleration methodology (Brand, Objectives, Reach, Engagement, Action, Learnings) that combines brand and performance marketing approaches.
• Polaris
• Aurora Community

Products and services

• Media Planning and Media Buying Comprehensive digital and traditional media planning and buying services covering paid search, paid social, programmatic display, CTV, audio streaming, out-of-home, radio, and linear TV advertising for local, national, and international campaigns.
• Paid Search / SEM Search engine marketing services managing campaigns on Google Ads and Bing Ads, including keyword research, ad creation, campaign management, shopping ads, and feed optimization for e-commerce and lead generation.
• Google Ads Management Specialized Google Ads agency offering Search, Display, Performance Max, Shopping, and YouTube advertising management as a certified Google Premier Partner.
• Digital Display & Programmatic Advertising Display advertising and programmatic marketing services using DV360, DSPs (StackAdapt, The Trade Desk, Criteo), Google Display Network, and direct publisher partnerships for prospecting and remarketing campaigns.
• Paid Social Advertising Social media advertising services across Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, and Snapchat, managing campaigns for brand awareness, lead generation, and conversions.
• Amazon Ads Advertising services for Amazon platform including product visibility optimization and search ranking improvement within Amazon's ecosystem.
• Digital Out-of-Home (DOOH) Advertising Digital out-of-home advertising combining traditional OOH with dynamic, data-driven capabilities including real-time updates and audience targeting.
• Search Engine Optimization (SEO) SEO services including technical SEO audits, content marketing, keyword research, authority building, backlink strategy, local SEO, and SEO migration for improved organic visibility.
• Generative Engine Optimization (GEO) AI-focused SEO service optimizing brand presence for citation in AI-generated answers across ChatGPT, Perplexity, Gemini, Claude, and Google SGE, including AI-readiness assessments, entity building, and structured data setup.
• Social Media Management Full-service social media management including strategy development, content creation (photos, videos, graphics), community management, and platform optimization for Instagram, Facebook, TikTok, LinkedIn, and Pinterest.
• Influencer Marketing Influencer marketing services including casting and outreach, brief creation, content monitoring, analytics reporting, and payment processing. Includes access to Aurora Community of content creators.
• Digital Marketing Strategy Strategic consulting services including brand positioning, audience insights using Vividata, media planning, and full-funnel marketing strategy development based on the BOREAL methodology.
• Marketing Analytics / Web Analytics Data analytics services including event and conversion tracking, data warehousing, dashboard creation, attribution modeling, compliance and privacy management, and conversion rate optimization.
• Conversion Rate Optimization (CRO) CRO services combining industry research, GA4 data analysis, and website audits to identify friction points and improve user experience using Microsoft Clarity.
• Email Marketing Email marketing services including campaign design, optimization, segmentation, automated flows, and Klaviyo/Mailchimp platform management for e-commerce and B2B clients.
• Creative Design & Content Digital content creation services for social media, programmatic advertising, and paid media including visuals, videos, graphics, visual identity, and branding.
• Affiliate Marketing Fully-managed affiliate marketing program managing partnerships with review sites, coupon platforms, and affiliates with performance-based pricing (pay only when a sale is made).
• Aurora Community Proprietary pool of trusted content creators and influencers available for client influencer marketing campaigns.

Quantifiable outcome

• +159% increase in online sales for Specialized Canada
• +7 more outcomes

Named customers18 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability9 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Premier Partner 2026 (10th consecutive year); given to only 3% of Canadian partners. Provides access to exclusive training, personalized support, exclusive tools and betas that directly benefit clients.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner with capabilities in Facebook and Instagram advertising, retargeting, and conversion optimization.
• MicrosoftcoreTechnology or IntegrationMicrosoft Partner with capabilities in Bing Ads and Microsoft Advertising solutions.
• DV360 (Google Display & Video 360)coreTechnology or IntegrationProgrammatic advertising platform for cross-channel media buying with access to premium inventory and robust targeting options.
• La PresseminorGTM or Marketing PartnerDirect partnership with top Canadian publisher for premium display advertising placements and preferential pricing.
• The Globe and MailminorGTM or Marketing PartnerDirect partnership with major Canadian publisher for premium placements and competitive rates.
• The Weather NetworkminorGTM or Marketing PartnerPartnership with Canadian weather platform for contextual advertising placements.
• NarcityminorGTM or Marketing PartnerPartnership with Canadian digital media company for targeted advertising.
• CBCminorGTM or Marketing PartnerDirect partnership with national broadcaster for linear TV advertising with competitive rates and prime placements.
• QuebecorminorGTM or Marketing PartnerPartnership with Quebec media group for broadcast and advertising solutions.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Wpromote: US-headquartered performance marketing agency specializing in paid media, SEO, and digital strategy across paid search, social, and programmatic — closely aligned with Bloom's core service model and mid-to-enterprise client focus.
• Seer Interactive: Independent digital marketing agency offering paid media, SEO, analytics, and creative services to enterprise clients — comparable independent, multi-channel agency positioning similar to Bloom.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, SEO, creative, and analytics — a scaled independent-style competitor with similar full-service agency model.
• DAC Group (Known): Canadian-based digital marketing agency offering paid media, SEO, analytics, and creative — direct geographic and service overlap with Bloom in the Canadian market.
• Path Interactive: US-based digital marketing agency focused on paid search, SEO, and performance media — closely comparable in service mix and agency size to Bloom.
• Ignite Visibility: Mid-sized US digital marketing agency offering paid media, SEO, social, email, and CRO — comparable full-service digital agency with similar mid-market focus.
• Adlucent: Performance marketing agency specializing in paid search, retail media, and digital advertising — directly comparable in SEM-focused services and retail/DTC client base.
• Hawke Media: US-based full-service digital marketing agency offering paid media, SEO, social, email, and CRO — comparable independent agency serving mid-market and DTC brands.

Broad incumbents

• iProspect: Global search marketing agency owned by Dentsu, specializing in SEM, SEO, and paid media — a scaled incumbent in the same paid search/SEM category with significantly larger resources.

Regional players

• TopHat Marketing: Canadian digital marketing agency offering paid media, SEO, and web development — direct geographic peer with overlapping service offerings in the Canadian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/makeitbloom
• Facebookfacebook.com/makeitbloom
• LinkedInlinkedin.com/company/bloom-search-marketing
• Instagraminstagram.com/makeitbloom
• TikToktiktok.com/@makeitbloom

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom Search Marketing