What Path Interactive does

Amsive is a US-based, full-service data-led performance marketing agency operating on an integrated platform-plus-services model. Its proprietary foundation is the Xact™ Agency Data Platform, which represents 250 million universal IDs and over 70,000 custom attributes; this platform powers the trademarked Audience Science® methodology for segmentation, messaging, and measurement, and feeds predictive customer modeling that identifies lookalike audiences for activation across channels. The agency executes across digital media (paid search, programmatic, social, SEO and AEO for AI search), direct channels (direct mail, email, mobile messaging, customer communications), creative services (performance creative, brand identity, web/app/UX design), data and analytics (attribution, incremental lift), and technology and development (web development, eCommerce, conversion rate optimization). It also operates a Print Solutions sub-brand spanning direct mail production, visual production, and large format printing, indicating vertical integration into physical production.

The company sells through a consultative, enterprise sales motion targeting both enterprise and mid-market clients across six core verticals: Healthcare, Financial Services, Insurance, Retail & Consumer Goods, Education, and B2B. Pricing is quote-based and not publicly disclosed; engagements are described as multi-year contracts with client acquisition driven by case-study proof points (+163% enrollment, 4x deposit growth, +270% conversion lift) and third-party validation via a Forrester Total Economic Impact study citing 134% ROI uplift. Named customers in the supplied data include Emergient, Vermont Blue Advantage, Commerce Bank, and the University of Tennessee.

The source dataset does not contain Path Interactive-specific information; all available company-level evidence pertains to Amsive, including its legal name, sub-brands (Audience Science®, Xact™ Data Platform), operating geographies limited to the United States, and private company status. No headcount, funding, revenue, M&A, or leadership data is present in the supplied sources, which constrains deeper financial triangulation.

Name

Path Interactive

Legal name

Amsive

Website

https://amsivedigital.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Amsive is a US-based, full-service data-led performance marketing agency. Its proprietary Xact™ Data Platform (250M universal IDs, 70K+ attributes) powers its Audience Science® methodology, enabling enterprise and mid-market clients across healthcare, financial services, insurance, retail, education, and B2B to execute multi-channel acquisition and engagement campaigns.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (54181), Direct Mail Advertising (541860), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industries

Personalization, Segmentation & Customer Journey Orchestration (MPAAAIAI), Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB), Programmatic Display & Retargeting (DSP) (MPAAACAE), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

Keywords

• Performance marketing services
• Data-led marketing agency
• Audience intelligence
• Digital media services
• Direct marketing services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing including paid search, SEO, programmatic, social media, email, and direct mail services. Revenue generated through professional service engagements with enterprise clients.
2. Data & Analytics Services: Audience intelligence, customer modeling, attribution, and reporting services powered by proprietary Xact™ Data Platform.
3. Creative Services: Performance creative, web/mobile app design, brand identity, and content creation services.
4. Technology & Development: Web development, eCommerce solutions, and technology platform development services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

Path Interactive (operating as Amsive) is a full-service, data-led performance marketing agency that sells audience intelligence and multi-channel marketing execution to enterprise and mid-market clients. Its core deliverable combines proprietary audience data (via the Xact™ Data Platform and Audience Science® methodology) with services across digital media (paid search, programmatic, SEO/AEO, social), direct marketing (direct mail, email, mobile messaging), creative production, data & analytics, and technology/development (web, eCommerce, CRO).

Product overview

Amsive is a full-service data-led growth agency that operates as an integrated platform-plus-services model. The core proprietary asset is the Xact™ Agency Data Platform, which provides 250 million universal IDs and 70,000+ custom attributes for audience intelligence. This data platform powers the Audience Science® methodology for customer segmentation and predictive modeling. The agency combines this data foundation with specialized service offerings across digital media (paid search, programmatic, social), direct marketing (direct mail, email, mobile messaging), creative services (performance creative, web/UX design, brand identity), and technology development (web development, eCommerce). AI-powered execution augments human expertise across all services for performance optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Audience Science®: A proven, data-driven approach to identifying and connecting with best customers, powered by consumer intelligence from Xact™ platform.
• Xact™ Data Platform

Products and services

• Digital Media Services Award-winning strategy and execution across paid search, programmatic advertising, and social media channels for enterprise and mid-market clients.
• SEO + Answer Engine Optimization (AEO) Search engine optimization services including traditional SEO and AI-era answer engine optimization for visibility in AI-powered search.
• Direct Mail Highly targeted, personalized, and measurable direct mail campaigns driven by unique data insights.
• Email Marketing Direct email marketing services for customer acquisition and engagement.
• Performance Creative Dynamic brand storytelling creative services designed to inspire meaningful audience action.
• Web, Mobile, App + UX Design Design services for web, mobile applications, and user experience optimization.
• Web Development Customized, secure web solutions that boost performance, enhance UX, and enable seamless system integration.
• eCommerce Solutions Technology and development services tailored for eCommerce businesses.
• Analytics Solutions Measurement and attribution solutions including incremental lift analysis and holistic analytics for scalable growth.
• Customer Modeling Predictive modeling services that identify prospects similar to existing best customers.
• Conversion Rate Optimization Services focused on improving website and campaign conversion rates.
• Audience Science® Data-driven approach to identifying and connecting with best customers through actionable segmentation, messaging, and measurement, powered by Xact™ platform data.
• Xact™ Agency Data Platform Proprietary multi-sourced agency data platform representing 250 million universal IDs with over 70,000 custom attributes, delivering actionable data for performance marketing and audience targeting.

Quantifiable outcome

• 134% increase in ROI (Forrester Total Economic Impact Study)
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Zeta Global: Data-driven marketing technology company combining a large consumer data set (Zeta Data Cloud) with email, direct, and identity capabilities; overlaps with Amsive's Audience Science®, Xact™, and email/direct marketing services.
• Publicis Groupe / Digitas: Global holding company with significant direct mail production (CDM) and digital agencies (Digitas, Sapient) competing for large enterprise clients with bundled services; competing incumbent across every category Amsive serves.
• Merkle: Dentsu's flagship data-driven customer experience agency offering CRM, analytics, identity, and direct marketing at global scale; overlaps directly with Amsive's Audience Science®, attribution, and direct mail capabilities, but with much broader geographic and operating scale.
• Epsilon Data Management: Publicis-owned data and marketing services firm operating a large proprietary data set (CORE ID) plus direct mail, email, and performance capabilities; directly comparable to Amsive's combination of Xact™-style audience data and full-service execution.

Direct peers

• Adtaxi: US-based digital marketing agency offering paid media, programmatic, SEO, and analytics for enterprise and mid-market clients; comparable as an independent, data-led competitor in the same vertical mix.
• Targeted Victory: Independent US agency specializing in digital media, direct response, and analytics for highly regulated verticals (healthcare, insurance, education); comparable to Amsive's vertical specialization and consultative enterprise sales motion.
• Power Digital Marketing: Mid-market-focused performance marketing agency combining paid media, SEO, content, and analytics with a tech-enabled service model; comparable to Amsive in customer segment, multi-channel mix, and growth-stage dynamics.
• Tinuiti: Performance marketing agency focused on paid search, paid social, programmatic, and Amazon advertising with proprietary commerce-media technology; comparable as a large, data-driven, full-service agency competing for the same enterprise and mid-market clients as Amsive.
• Wpromote: Independent, US-based full-service digital marketing agency offering paid media, SEO, content, and analytics with a data-led approach; closest direct peer to Amsive in terms of mid-market/enterprise positioning and integrated service portfolio.
• Digilant: Independent programmatic media-buying agency leveraging data partnerships and proprietary tooling for audience targeting; comparable to Amsive's programmatic and data-led execution offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/amsiveagency
• Facebookfacebook.com/Amsive
• LinkedInlinkedin.com/company/amsive
• Instagraminstagram.com/amsive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Path Interactive