Bonus ch SA
Bonus ch SA operates HeyLink.me, a freemium SaaS link-in-bio platform serving 11.7 million creators, influencers, SMBs, agencies, and enterprises across 195 countries with subscriptions, transaction fees, and AdSense monetization.
- Company typePrivate
- Founded2004
- HeadquartersLausanne, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Bonus ch SA does
Bonus ch SA operates HeyLink.me, a freemium SaaS link-in-bio platform that lets individual creators, influencers, musicians, small businesses, agencies, and enterprises consolidate multiple destination URLs into a single shareable page used on social profiles constrained to one bio link. The core product supports free and PRO ($5.90/month) tiers, custom domains, QR code generation (via the KODE.link sub-brand), AdSense-driven monetization, e-commerce transactions (with tiered fees of 9.9% + 30c on free and 3.9% + 30c on PRO), and an Enterprise offering with white-label branding, API access, and 200+ integrations. The company has built a portfolio of adjacent products under the Bonus ch SA umbrella, including RapidWombat (SEO/AI visibility), KODE.link (QR codes), HeyLink.au, NonProfit-Link.org, and BabyPassportMaker, and operates a 100+ app Marketplace. Go-to-market is primarily product-led via a freemium self-serve funnel, supplemented by a community-led motion across Instagram, TikTok, YouTube, Facebook, and X, and a dedicated agency/enterprise sales motion for accounts requiring white-label solutions. Bonus ch SA is privately held, discloses no institutional investors or funding, and claims a global footprint of 11,754,856 customers across 195 countries with localization in 35+ languages.
Bonus ch SA firmographics
Firmographics- Name
- Bonus ch SA
- Legal name
- Bonus ch SA
- Website
- https://heylink.me
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bonus ch SA operates HeyLink.me, a freemium SaaS link-in-bio platform serving 11.7 million creators, influencers, SMBs, agencies, and enterprises across 195 countries with subscriptions, transaction fees, and AdSense monetization.
- Ownership category
- akta.pro rank
Bonus ch SA industry classification
Industry- Product category
- Social Media Link-in-Bio Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- akta.pro primary industry
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
- akta.pro secondary industries
- Cameo-Style Personalized Content & Shoutouts (MPACAFAI), Content Retrieval, Distribution & Reuse Workflows (Interoperability/APIs) (MPAHAGAK)
Keywords
Where Bonus ch SA is headquartered
LocationHeadquarters
- HQ city
- Lausanne
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
Bonus ch SA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Infrastructure, Personnel
Revenue model
- PRO Subscription: Monthly/annual subscription tier offering 100 links, custom branding, custom domain, advanced analytics, pixels, themes, and reduced transaction fees of 3.9% + 30c
- Advertising Revenue Share: Users can monetize their pages through AdSense integration, earning revenue when visitors click on displayed ads
- Transaction Fees (Starter Tier): Starter tier users pay 9.9% + 30c transaction fees on sales processed through the platform
- Transaction Fees (Pro Tier): Pro tier users benefit from reduced 3.9% + 30c transaction fees on e-commerce sales
- Agency/Enterprise Pricing: Custom pricing for agencies managing 3+ accounts with white-label solutions and dedicated support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with 50 links, basic analytics, and earn money feature |
| Subscription | Monthly | Premium tier with 100 links, custom branding, advanced analytics, and reduced transaction fees |
| Subscription | Monthly | UK pricing - same features as monthly Pro |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Bonus ch SA product offering
Product offeringCore offering
Bonus ch SA operates HeyLink.me, a SaaS link-in-bio platform that lets users consolidate all their online destinations (social profiles, websites, stores, content) into a single shareable link. The platform adds e-commerce capabilities, audience analytics, AdSense monetization, QR code generation, and custom domain support on top of basic link aggregation, and is offered via a freemium model plus paid PRO, Agency, and Enterprise tiers.
Product overview
HeyLink.me is a single unified link-in-bio platform that enables users to aggregate all their online content and links into one shareable page. The core offering consists of the HeyLink.me Platform (free tier with 50 links and basic analytics) plus the PRO subscription tier ($5.90/month) unlocking 100 links, custom branding, custom domains, and advanced analytics. The ecosystem includes specialized sub-brands (KODE.link for QR codes, RapidWombat for SEO, Baby Passport Photo Maker utility, HeyLink.au for Australia, NonProfit-Link.org for nonprofits), an Agency tier for multi-account management, and an Enterprise tier with white-label solutions and API access. A Marketplace offers 100+ apps and integrations including AdSense monetization, CV builder, lead generation, and e-commerce tools. The platform supports 40+ languages and serves 11.7 million customers across 195 countries.
Differentiator
Problem solved
Functional benefit
Brands
- KODE.link: Advanced QR Code Solutions platform
- RapidWombat
- HeyLink.au
- NonProfit-Link.org
- BabyPassportMaker
Products and services
- HeyLink.me Platform
Quantifiable outcome
- 11,754,856 customers from 195 countries
- +1 more outcomes
Companies that use Bonus ch SA
Customer profileSegments6 records
Ideal customer profiles5 records
Bonus ch SA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature6 records
Bonus ch SA partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Bonus ch SA competitors and assessment
Company assessmentDirect peers
- Beacons: Creator-focused link-in-bio platform that combines link management with built-in monetization, storefronts, and AI tools. Competes directly with HeyLink.me for creator and influencer mindshare.
- Bento: Free link-in-bio and personal site builder for creators offering a visual, block-based page format. Competes directly with HeyLink.me's free and PRO link-in-bio offerings.
- Linktree: Market-leading link-in-bio platform serving creators, influencers, and small businesses with a similar freemium model, paid subscription tier, e-commerce, and integrations. Direct competitor in the same product category with overlapping customer segments.
- Stan Store: Creator commerce and link-in-bio hybrid platform offering digital product sales, bookings, and link management. Direct competitor targeting the same creator and small business segments with similar monetization features.
- Taplink: Link-in-bio and microsite platform popular in Russia and emerging markets with multi-language support, payments, and CRM features. Direct competitor with strong localization—paralleling HeyLink.me's multilingual strategy.
- Carrd: Simple, low-cost website and link-in-bio builder for creators and individuals. Direct competitor at the low-cost end with similar freemium model and Pro tier.
Broad incumbents
- Squarespace: Full website builder and commerce platform that overlaps with HeyLink.me's small business/entrepreneur segment, particularly for users seeking custom domains, e-commerce, and branded web presence.
- Later (Link in Bio): Established social media marketing and scheduling platform that has expanded into link-in-bio tools. Broader incumbent offering overlapping link-in-bio capabilities as part of a wider social marketing portfolio.
- Bitly: URL shortener and link management platform that overlaps with HeyLink.me's link management, analytics, and custom domain capabilities. Broader incumbent serving marketers and enterprises with link infrastructure.
- Shopify: Leading e-commerce platform whose storefront, payments, and link features overlap with HeyLink.me's e-commerce, transaction fee, and product catalog capabilities, particularly for small businesses and creators selling online.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bonus ch SA social profiles
Digital presenceBonus ch SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonus ch SA leadership team
Management profileNumber of profiles
Bonus ch SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonus ch SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonus ch SA
What does Bonus ch SA do?
Bonus ch SA operates HeyLink.me, a SaaS link-in-bio platform that lets users consolidate all their online destinations (social profiles, websites, stores, content) into a single shareable link. The platform adds e-commerce capabilities, audience analytics, AdSense monetization, QR code generation, and custom domain support on top of basic link aggregation, and is offered via a freemium model plus paid PRO, Agency, and Enterprise tiers.
Is Bonus ch SA a public or private company?
Bonus ch SA is a private company. It is classified as unknown and is currently operating.
When was Bonus ch SA founded?
Bonus ch SA was founded in 2004. It employs 1 to 10 people.
Where is Bonus ch SA based?
Bonus ch SA is headquartered in Lausanne, Switzerland, in the Europe region.
How does Bonus ch SA make money?
Five revenue lines are on record. PRO Subscription is the primary driver. The others are advertising Revenue Share, transaction Fees (Starter Tier), transaction Fees (Pro Tier) and agency/Enterprise Pricing.
Who are Bonus ch SA's main competitors?
Direct peers on record are Beacons, Bento, Linktree, Stan Store, Taplink and Carrd. Broad incumbents are Squarespace, Later (Link in Bio), Bitly and Shopify.
Does Bonus ch SA have an API?
Yes. HeyLink.me Enterprise offers robust API integration for seamless connectivity. The API enables integration of HeyLink.me's powerful features directly into existing systems, providing a smooth, efficient, and tailored user experience for enterprise customers.
What industry is Bonus ch SA in?
Bonus ch SA's product category is Social Media Link-in-Bio Software. Its primary akta.pro industry code is BPAMADAH, App Analytics, Attribution & Deep Linking Platforms, with a secondary code of MPACAFAI, Cameo-Style Personalized Content & Shoutouts. Its NAICS code is 5182.