What Phillips-Van Heusen does

Phillips-Van Heusen is the former corporate name of PVH Corp. (NYSE: PVH), a publicly traded global apparel platform founded in 1881 as the Phillips Brothers' Shirt Company and rebranded to PVH Corp. in 2011. The Van Heusen brand, acquired by Phillips-Van Heusen in 1986, operates today as a wholly-owned men's apparel subsidiary focused on dress shirts, casual shirts, polos, sweaters, dress pants, casual pants, and Big & Tall extended sizing (up to 6XL/6XLT). The brand is sold primarily through direct-to-consumer e-commerce at vanheusen.com and through regional licensing partnerships, notably Aditya Birla Lifestyle Brands Limited in India for innerwear.

The brand's product differentiation is anchored in proprietary fabric technologies rather than AI or digital platforms: Stain Shield (stain-repelling finish), Temp Control (adaptive temperature-regulating fabric with moisture-wicking), Performance Collection (4-way stretch, moisture-wicking, wrinkle-free), and Flex Fit (4-way stretch with a flex waistband stretching up to 2 inches). Pricing spans $12.99 clearance to ~$80 premium, with a subscription layer — the Authentic Membership ($5/month after a 30-day free trial) — offering 10% off and free shipping across Van Heusen plus five co-participating brands (Reebok, Champion, DC Shoes, Rockport, Ted Baker). An additional free email Insiders List program provides promotional offers.

Commercially, Van Heusen earns revenue through one-time apparel unit sales, the Authentic Membership subscription, and global brand licensing that generated $6.6B in licensed product retail sales in 2025 (ranking #3 among the Top 125 Global Licensors per License Global). Customer segments are horizontal: professional men seeking easy-care business and business-casual attire (primary), Big & Tall men requiring extended sizes, and casual/weekend wear buyers. In November 2025, the India partnership was deepened with the appointment of Preeti Gupta as Chief Business Officer of Van Heusen Innerwear at Aditya Birla Lifestyle Brands. The parent PVH Corp. also acquired Mulberry Thai Silks in April 2008 as part of its broader inorganic portfolio strategy.

Name

Phillips-Van Heusen

Legal name

Van Heusen

Website

https://vanheusen.com

Company type

Public

Founded year

1881

Operating status

Operating

Headcount range

1–10 employees

Short description

Van Heusen, a wholly-owned brand of PVH Corp. (NYSE: PVH), sells men's dress and casual apparel, polos, pants, and Big & Tall clothing via DTC e-commerce at vanheusen.com and global brand licensing ($6.6B licensed retail sales in 2025, ranked #3 globally), differentiated by proprietary Stain Shield, Temp Control, and Performance fabric technologies.

Ownership category

akta.pro rank

Product category

Men's Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Men's apparel
• Dress shirts
• Performance clothing
• Brand licensing
• Casual wear

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Apparel Product Sales: Direct consumer sales of men's shirts, tops, pants, and Big & Tall apparel through e-commerce platform and retail channels
2. Authentic Membership Subscription: Monthly subscription service offering 10% off and free shipping on purchases. 30-day free trial, renews at $5/month
3. Brand Licensing: Licensing of PVH brands (Van Heusen, Calvin Klein, etc.) to third parties for product manufacturing and sales, generating $6.6 billion in licensed product retail sales globally

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Van Heusen designs, markets, and sells men's apparel including dress shirts, casual shirts, polos, sweaters, dress pants, and casual pants, distributed primarily through direct-to-consumer e-commerce at vanheusen.com. The brand layers proprietary fabric technologies—Stain Shield, Temp Control, Performance Collection stretch/moisture-wicking, and Flex Fit—onto traditional tailored garments, and extends reach globally via brand licensing (ranked #3 worldwide with $6.6B in licensed retail sales) and a regional licensing partnership with Aditya Birla Lifestyle Brands in India.

Product overview

Van Heusen is a men's apparel brand under Phillips-Van Heusen (PVH) Corp., offering a diverse portfolio of shirts, tops, and pants. The product line includes core offerings like Button-Up Shirts, Polos, Sweaters, Dress Pants, and Casual Pants, supplemented by technology-enhanced sub-brands: the Everyday Defense Collection featuring Stain Shield technology for stain protection, the Performance Collection with moisture-wicking and stretch fabrics, and the Temp Control Collection with adaptive temperature-regulating fabrics. Extended sizing is available through the Big & Tall Collection. The brand also operates an e-commerce platform with membership programs including the Insiders List and Authentic Membership offering discounts and free shipping benefits. Van Heusen products are available through direct-to-consumer online sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Button-Up Shirts Long sleeve and short sleeve dress and casual shirts for business and everyday wear, available in regular and slim fits.
• Performance Shirts Athletic-inspired shirts featuring stretch fabric, moisture-wicking technology, and wrinkle-free construction for active lifestyles.
• Polos Polo shirts available in Performance and Temp Control varieties for versatile casual and business-casual wear.
• Sweaters Knit sweaters and sweater polos for layering and transitional weather.
• Dress Pants Tailored dress pants in regular and slim fits with stretch fabric and easy-care features for professional wear.
• Casual Pants Casual pants including chinos and casual trousers for everyday wear.
• Temp Control Collection Sub-brand apparel line with smart temperature-control fabric that adapts to body temperature, with moisture-wicking technology.
• Performance Collection Athletic-inspired sub-brand apparel built for movement with stretch fabric, moisture-wicking, wrinkle-free construction, and soft-touch finish.
• Everyday Defense Collection Sub-brand apparel line powered by Stain Shield technology that blocks stains before they set, combined with wrinkle-free, stretch fabric and odor control.
• Big & Tall Collection Extended-size apparel including shirts and pants specifically designed for bigger and taller body types, with sizes up to 6XL.
• Authentic Membership Subscription membership program offering 10% off and free shipping at participating brands including Van Heusen, Reebok, Champion, DC Shoes, Rockport, and Ted Baker; 30-day free trial then $5/month.

Quantifiable outcome

• Stain Shield blocks stains before they set, maintaining garment appearance
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Aditya Birla Lifestyle Brands LimitedcoreChannel Partner/ Reseller/ Distributor · 14 November 2025Van Heusen Innerwear operations in India are managed under Aditya Birla Lifestyle Brands Limited, with Preeti Gupta appointed as Chief Business Officer of Van Heusen Innerwear to lead regional growth and distribution
• Authentic (Multi-brand Platform)minorGTM or Marketing PartnerVan Heusen participates in the Authentic multi-brand membership program that includes Reebok, Champion, DC Shoes, Rockport, and Ted Baker, offering cross-brand 10% discount and free shipping benefits
• ReebokminorOthersCross-brand partnership within Authentic membership ecosystem
• ChampionminorOthersCross-brand partnership within Authentic membership ecosystem
• DC ShoesminorOthersCross-brand partnership within Authentic membership ecosystem
• RockportminorOthersCross-brand partnership within Authentic membership ecosystem
• Ted BakerminorOthersCross-brand partnership within Authentic membership ecosystem

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brooks Brothers: Iconic American heritage menswear brand specializing in dress shirts, suits, and professional attire. Direct competitor to Van Heusen in the men's dress and business-casual category with overlapping product assortment and target customer.
• J.Crew: American apparel retailer offering men's dress shirts, pants, and casual wear through a direct-to-consumer e-commerce channel. Closely comparable to Van Heusen on product range, mid-market positioning, and DTC-first GTM.
• Charles Tyrwhitt: British shirtmaker specializing in dress shirts and menswear with a strong DTC e-commerce model. Direct overlap with Van Heusen on dress shirts, non-iron fabric technology, and direct-to-consumer positioning in the professional men's category.
• Jos. A. Bank (Mens Wearhouse): Mid-market men's professional apparel retailer offering dress shirts, suits, and casualwear. Direct competitor to Van Heusen in the value-to-mid professional menswear segment with overlapping customer base.
• Express Men: American apparel brand operating men's casualwear and dress shirt lines through DTC e-commerce. Compares to Van Heusen on category overlap (men's shirts, pants, performance-leaning apparel) and price band.

Broad incumbents

• Hugo Boss: Global premium menswear brand offering dress shirts, suits, and casual-to-formal wear. Competes with Van Heusen in professional men's apparel but sits at a higher price point with stronger European brand equity.
• Calvin Klein: Fellow PVH-owned apparel brand offering men's underwear, casual, and formal wear. Direct overlap with Van Heusen on menswear assortment, licensing economics, and shared parent infrastructure, including co-membership in the Authentic program.
• Tommy Hilfiger: Fellow PVH-owned apparel brand covering men's shirts, pants, and casualwear. Comparable through shared parent company economics, licensing model, and cross-brand promotional opportunities.

Emerging players

• Bonobos: DTC-native men's apparel brand originally built on better-fitting dress shirts and pants, now owned by Walmart. Direct competitor in the men's professional and business-casual category with a digitally led go-to-market model.
• Rhone: DTC men's performance apparel brand focused on technical fabrics for professional and active lifestyles. Competes with Van Heusen's Performance, Temp Control, and Flex Fit sub-brands in the crossover professional/active category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vanheusen
• Facebookfacebook.com/VanHeusen
• Instagraminstagram.com/vanheusenstyle
• TikToktiktok.com/@vanheusen
• LinkedInlinkedin.com/company/van-heusen-store

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phillips-Van Heusen