Foodracers

What Foodracers does

Foodracers is a privately held Italian food delivery marketplace operating as Food Racers Srl (P.IVA IT04743500268), founded in 2015 by Andrea Carturan. The company operates a three-sided marketplace connecting consumers, restaurant partners, and independent delivery drivers across approximately 34-37 cities primarily in Northern and Central Italy, with concentration in the Veneto region and additional presence in Emilia-Romagna, Lombardy, Friuli-Venezia Giulia, Toscana, and Piemonte. The founding premise was Carturan's observation, made during international travel, that food delivery services were flourishing abroad but largely absent from Italian provincial capitals — a gap the company was built to address. The company explicitly positions itself as a "100% Italian" alternative to international delivery aggregators.

The platform is built on a consumer-facing mobile application (iOS and Android) and website, a dedicated restaurant partner application (FR Partners, also iOS and Android), a tablet-based order management system for restaurant venues, and a Racer mobile application used by independent delivery drivers. The technology architecture emphasizes ease of partner onboarding through standardized tablet-based ordering without requiring complex POS integration. Supporting products include the "Friends & Family" loyalty program (points, discount coupons, Shop Partner benefits) and a digital Gift Card product. The platform lists 80+ cuisine and product categories, including restaurant verticals (pizza, sushi, gelato, hamburger), groceries, and adjacent on-demand categories such as laundry and flowers.

The business model generates revenue through three transaction-based streams: commission charged to restaurant partners on orders placed through the platform (with explicitly stated "no fixed costs" for partners), consumer delivery fees, and digital gift card sales. Restaurant partner acquisition operates through a dedicated partner program with online forms (Typeform), while consumer acquisition is self-serve via the website and mobile apps. Restaurant partners include national chains (Burger King, Old Wild West, Roadhouse, Rossopomodoro, Grom, Zushi) alongside regional independents (Taverna Valtellinese, Pizzeria da Spillo) and local venues. The company is founder-led, with Andrea Carturan as CEO, Luca Ferrari as CTO and Co-Founder, and Matteo Fabbrini as Co-Founder. No external funding rounds, institutional investors, acquisitions, or M&A activity are disclosed in the source material.

Name

Foodracers

Legal name

Food Racers Srl

Website

https://foodracers.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Foodracers is a privately held Italian food delivery marketplace founded in 2015 that connects consumers with local restaurants across 34+ cities in Northern and Central Italy via web and mobile apps, supported by an independent Racer delivery driver network.

Ownership category

akta.pro rank

Product category

Online Food Delivery Marketplace

NAICS

Mobile Food Services (722330)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)

akta.pro secondary industry

Grocery & Specialty Food Marketplaces (CRAFABAE)

Keywords

• Food delivery marketplace
• Restaurant delivery platform
• Online food ordering
• Local restaurant delivery
• Gig delivery network

Headquarters

HQ city

Carbonera

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Commission from Restaurant Partners: Foodracers charges restaurants a commission for orders placed through the platform. The company states 'no fixed costs' for partners, indicating a commission-only or commission-plus-fees model.
2. Consumer Delivery Fees: Revenue generated from delivery fees charged to consumers for orders placed through the platform.
3. Gift Cards: Digital gift cards sold to consumers, which can be redeemed on the platform for food orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Foodracers operates a two-sided online food delivery marketplace that connects individual consumers with local restaurants across approximately 34-37 Italian cities, primarily in Northern and Central Italy. Consumers order meals via the website or mobile app; restaurants receive orders on a tablet and are charged a commission with no fixed costs; independent delivery drivers (Racers) fulfill orders using their own vehicles. The platform also includes a loyalty program (Friends & Family) and digital gift cards.

Product overview

Foodracers operates as a food delivery marketplace platform consisting of a consumer-facing mobile app for ordering food from partner restaurants, a dedicated restaurant partner app (FR Partners) for order management, and a network of independent delivery drivers (Racers). The platform also includes a Gift Card product and a Friends & Family loyalty program. The ecosystem connects customers, restaurants, and delivery personnel through integrated web and mobile applications, with restaurants receiving orders via tablet and Racers fulfilling deliveries using the Racer program. Foodracers operates across 37 Italian cities primarily in northern Italy and parts of central Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Friends & Family: Loyalty program designed to reward customers with every order, allowing them to earn points, convert them into discount coupons, access exclusive benefits at Shop Partners, and unlock extra features in the App.
• FR Partners

Products and services

• Foodracers Platform (Consumer Website) Consumer-facing digital food delivery platform that allows individual customers to browse partner restaurants by city and cuisine, place orders, track deliveries, and manage their account. Available in Italian and English at foodracers.com.
• Foodracers Consumer Mobile App Native mobile application for consumers to browse restaurants, place orders, track deliveries, and manage their Foodracers account on iOS and Android devices.
• FR Partners App Dedicated mobile application for restaurant partners to manage their presence on the Foodracers platform, including incoming orders, analytics, and business operations. Available on iOS and Android.
• Racer Delivery Driver Program Independent delivery driver network (Racers) using the Foodracers platform to pick up and deliver food orders. Drivers work flexibly with their own schedule, using smartphone and personal vehicle, with INAIL insurance coverage and a thermal bag provided.
• Friends & Family Loyalty Program Customer loyalty program where users earn points with each order, convert them into discount coupons, access exclusive benefits at Shop Partners, and unlock extra features in the Foodracers app.
• Foodracers Gift Card Digital gift card purchasable in configurable amounts and delivered via email to recipients, who can redeem it on the Foodracers platform for food orders.
• Venue/Restaurant Partner Onboarding Service Restaurant onboarding and management service allowing venues to join Foodracers with no fixed costs, receive orders via tablet, and utilize the network of independent delivery drivers for fulfillment.

Quantifiable outcome

• 34 cities served across Northern and Central Italy
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Old Wild WestcoreChannel Partner/ Reseller/ DistributorNational burger and steakhouse chain operating multiple locations on the Foodracers platform. Old Wild West is one of the major chain partners featured prominently on the partner showcase page.
• Burger KingcoreChannel Partner/ Reseller/ DistributorInternational fast food chain with multiple Italian locations on the Foodracers platform. Featured as a key partner on the venue page.
• RoadhousecoreChannel Partner/ Reseller/ DistributorItalian steakhouse chain partner on the Foodracers platform. Listed among featured chain partners on the venue page.
• RossopomodorocoreChannel Partner/ Reseller/ DistributorNeapolitan pizza restaurant chain partner on Foodracers. Featured on the partner showcase.
• GromcoreChannel Partner/ Reseller/ DistributorItalian artisanal gelato (ice cream) chain partner on Foodracers. Listed among featured partners.
• ZushiminorChannel Partner/ Reseller/ DistributorSushi restaurant chain partner featured on the Foodracers partner page.
• FR Partners AppcoreTechnology or IntegrationDedicated restaurant partner mobile application available on iOS App Store and Google Play Store, enabling restaurant partners to manage their Foodracers presence.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wolt: European food delivery platform (acquired by DoorDash) operating across multiple EU cities. Same consumer/restaurant/courier marketplace structure as Foodracers at higher scale.
• Deliveroo: UK-headquartered food delivery platform with significant Italy presence. Uses independent rider network and restaurant-commission model functionally identical to Foodracers.
• Glovo: Food and grocery delivery marketplace operating across Italy and Europe, with a comparable three-sided consumer/restaurant/courier model. Closest in functional offering to Foodracers, but at much larger scale.
• Just Eat Takeaway (Italy): Leading food delivery aggregator in Italy and Europe, connecting consumers with restaurants for home delivery. Same restaurant-commission + delivery-fee model as Foodracers.

Broad incumbents

• Getir: Turkish-origin rapid grocery and food delivery platform operating in Europe. Broader, faster-delivery focus but overlapping consumer/restaurant supply chain.
• Uber Eats: Global ride-hailing incumbent's food delivery arm operating in Italy. Significantly broader resources and consumer brand, with overlapping three-sided marketplace mechanics.
• Bolt Food: Food delivery arm of Estonian mobility super-app Bolt, operating in select European markets. Comparable consumer/rider/restaurant marketplace structure with strong incumbent backing.

Emerging players

• Foorban: Italian corporate meal delivery platform serving office lunches and corporate catering. Comparable Italian-focused delivery marketplace model, but narrower B2B focus.
• Everli (formerly Supermercato24): Italian-headquartered online grocery marketplace with personal-shopper delivery model. Operates in the same Italian consumer market with a similar local-language, multi-supplier platform play.
• Deliveroo Hop: Deliveroo's rapid grocery delivery sub-brand with dark-store based quick delivery. Operates in Italy with comparable three-sided marketplace mechanic, narrower product scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/foodracers
• Facebookfacebook.com/foodracers
• LinkedInlinkedin.com/company/foodracers-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodracers