Decide
- Company typePrivate
- Founded2024
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Decide firmographics
Firmographics- Name
- Decide
- Legal name
- Decide AI Inc.
- Website
- https://trydecide.co
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Decide industry classification
Industry- Product category
- AI Spreadsheet Automation / Data Analytics Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Scenario Planning, Forecasting Platforms & Planning Intelligence (HDAAAHAL)
Keywords
Decide business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Go Plan: Entry-level subscription at $7/month with 500 credits monthly. Provides access to Fast and Expert agents, platform API access. Additional credits can be purchased anytime.
- Subscription - Plus Plan: Premium subscription at $15/month with unlimited credits, team collaboration, API access, and unlimited file generation and editing.
- Credit Top-ups: Credit-based usage where credit usage varies by task complexity - typically 1-10 credits per task. Users on Go plan can add more credits anytime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan for independent professionals and analysts |
| Subscription | Monthly | Premium plan for heavy use and collaboration |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Decide product offering
Product offeringCore offering
Decide is an AI agent for Excel and data analytics that automates complex spreadsheet tasks for knowledge workers. The platform executes real code within an agentic framework to build financial models (DCF models, three-statement forecasts), merge messy spreadsheets from multiple Excel files, clean data, generate pivot tables and trend analyses, create presentation charts and dashboards, and automate recurring reports — delivering verifiable, hallucination-free results.
Product overview
Decide AI is a single unified product - a frontier AI agent for Excel and data analytics. The core platform offers two pricing tiers: Go (entry-level at $7/month with 500 credits) and Plus (premium at $15/month with unlimited credits and team collaboration). The AI agent automates spreadsheet grunt work including building financial models (DCF, three-statement forecasts), merging messy spreadsheets, cleaning data, generating pivot tables and trend analyses, creating presentation charts and dashboards, and automating monthly reports. Both plans include platform API access.
Differentiator
Problem solved
Functional benefit
Products and services
- Decide AI Agent A frontier AI agent for Excel and data analytics that automates complex data work for knowledge workers, executing real code within an agentic framework to deliver verifiable results for financial modeling, data cleaning, spreadsheet merging, analysis, visualization, and recurring report automation.
- Decide Platform API
Quantifiable outcome
- 82.5% accuracy verified on SpreadsheetBench benchmark
- +3 more outcomes
Companies that use Decide
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Decide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Decide partnerships and signals
Strategic signalScale indicators6 records
Recent moves2 records
Expansion highlights5 records
Decide competitors and assessment
Company assessmentDirect peers
- Equals (spreadsheet platform): Equals is a collaborative spreadsheet built for finance/analytics teams with AI-assisted querying, charting, and reporting — overlapping Decide's financial-modeling, pivot-table, and dashboard use cases.
- Sourcetable: Sourcetable is an AI-native spreadsheet product that automates data analysis, cleaning, charting, and formula generation. Direct overlap with Decide on AI-for-spreadsheets positioning and PLG self-serve pricing.
- Julius AI: Julius AI is an AI data analyst that turns natural-language prompts into charts, analyses, and Excel exports. Same target persona (knowledge workers/analysts) and same PLG/self-serve motion, competing on the same agentic data-analysis task.
- PromptLoop: PromptLoop is an AI tool that plugs AI functions directly into Google Sheets and Excel for analysis, research, and enrichment. Same horizontal prosumer GTM, same spreadsheet-targeted AI agent category, similar credit/subscription pricing model.
Broad incumbents
- Tableau (with AI/Tableau Pulse): Tableau is a broader BI/analytics incumbent that has shipped AI features for natural-language querying and dashboard automation — overlapping Decide's data-analysis/visualization use case but for larger enterprise BI buyers.
- Microsoft Copilot in Excel: Microsoft's AI assistant for Excel is the most direct large-vendor competitor to Decide — same spreadsheet-agent category, same SpreadsheetBench leaderboard, with massive distribution through Microsoft 365 and Office. Bulleted here as a broad incumbent because it competes on the same use case (AI-powered Excel automation) but serves a vastly broader portfolio.
- OpenAI (ChatGPT / Code Interpreter): OpenAI competes on the same SpreadsheetBench leaderboard and offers Code Interpreter / Advanced Data Analysis, which performs similar Excel/CSV analysis, financial modeling, and visualization. Comparable as a frontier-model generalist against Decide's specialized Excel agent.
- Google (Gemini in Google Sheets): Google integrates Gemini directly into Google Sheets for AI-assisted analysis and formula generation — same use case, same benchmark competition, but with the distribution advantage of Google Workspace.
- Anthropic (Claude with Artifacts / code execution): Anthropic's Claude also benchmarks on SpreadsheetBench and offers an Artifacts/code-execution mode for spreadsheet and data workflows. It is a frontier-model generalist that competes with Decide for the same 'AI data analyst' use case.
Emerging players
- Akkio: Akkio is an AI data analytics platform for business users that automates reporting and forecasting. Adjacent rather than direct (broader analytics vs. spreadsheet-native), but it overlaps Decide's analytics/visualization use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Decide social profiles
Digital presenceDecide compliance and trust
Trust signalCompliance2 records
Decide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decide leadership team
Management profileNumber of profiles
Profiles1 record
Decide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decide
What does Decide do?
Decide is an AI agent for Excel and data analytics that automates complex spreadsheet tasks for knowledge workers. The platform executes real code within an agentic framework to build financial models (DCF models, three-statement forecasts), merge messy spreadsheets from multiple Excel files, clean data, generate pivot tables and trend analyses, create presentation charts and dashboards, and automate recurring reports — delivering verifiable, hallucination-free results.
Is Decide a public or private company?
Decide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Decide founded?
Decide was founded in 2024. It employs 1 to 10 people.
How does Decide make money?
Three revenue lines are on record. Subscription - Go Plan is the primary driver. The others are subscription - Plus Plan and credit Top-ups.
Who are Decide's main competitors?
Direct peers on record are Equals (spreadsheet platform), Sourcetable, Julius AI and PromptLoop. Broad incumbents are Tableau (with AI/Tableau Pulse), Microsoft Copilot in Excel, OpenAI (ChatGPT / Code Interpreter), Google (Gemini in Google Sheets) and Anthropic (Claude with Artifacts / code execution). Akkio is listed as an emerging player.
Does Decide have an API?
Yes. Decide offers platform API access included in both the Go ($7/month) and Plus ($15/month) plans. API access allows developers to integrate and automate spreadsheet operations.
What industry is Decide in?
Decide's product category is AI Spreadsheet Automation / Data Analytics Software. Its primary akta.pro industry code is HDAAAHAL, Scenario Planning, Forecasting Platforms & Planning Intelligence. Its NAICS code is 5132 and its SIC code is 7370.