PromptLoop
PromptLoop is an AI-powered B2B research and go-to-market data platform that uses proprietary in-house AI agents to scrape, enrich, and monitor company and contact data from the live web, delivered through Excel/Google Sheets add-ins and Salesforce/HubSpot integrations for sales, marketing, and revenue teams.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PromptLoop does
PromptLoop (legal entity Kiter, Inc.) is a San Francisco-based, Y Combinator-backed (W23) software company that builds an AI-powered go-to-market data and B2B research platform. The product enables sales, marketing, and revenue operations teams to find, scrape, and enrich company and contact data from any public web source in real time, using proprietary in-house AI models and autonomous web agents that read thousands of pages per minute. Core capabilities include Custom Tasks (configurable AI extraction), Autoloop (batch AI agent execution across thousands of websites), and a built-in spreadsheet layer delivered as native add-ins for Microsoft Excel and Google Sheets, with push-to integrations for Salesforce and HubSpot.
The platform's underlying technology combines web browsing, structured data extraction, and AI model inference into a multimodal pipeline that ingests live web pages and produces structured spreadsheet outputs. The company claims 10x speed and 85%+ cost advantages versus traditional research and scraping methods, alongside 90%+ extraction accuracy. Product has been extended from one-off enrichment into persistent account monitoring (Signals, launched February 2025), location-based intelligence (Map Data, August 2025), and verticalized data products (ContactVerify for ZoomInfo cleaning, Dental Clinic Data, CPA Firm Data), as well as CRM-native enrichment surfaces.
PromptLoop operates a hybrid revenue model: a freemium self-serve tier plus paid subscriptions with credit-based consumption (1 credit per row, 5 per email, 50 per phone), supplemented by an enterprise tier offering custom AI models, dedicated support, and specialized data products. Distribution is primarily product-led growth through a self-serve web portal, augmented by marketplace listings on Google Workspace Marketplace and Microsoft AppSource, plus demo-led enterprise sales. The customer base is reported as 10,000+ sales and marketing teams, with named enterprise logos including BCG, Stonewood Partners, CenterOak, and Sovereign Solutions alongside a long tail of mid-market and startup accounts. The company has disclosed only $500,000 in Y Combinator seed funding (March 2022) and operates with a 1-10 person team.
PromptLoop firmographics
Firmographics- Name
- PromptLoop
- Legal name
- Kiter, Inc.
- Website
- https://promptloop.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PromptLoop is an AI-powered B2B research and go-to-market data platform that uses proprietary in-house AI agents to scrape, enrich, and monitor company and contact data from the live web, delivered through Excel/Google Sheets add-ins and Salesforce/HubSpot integrations for sales, marketing, and revenue teams.
- Ownership category
- akta.pro rank
PromptLoop industry classification
Industry- Product category
- Sales Intelligence Software
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)
Keywords
Where PromptLoop is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PromptLoop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Credit-Based Consumption: Users purchase credits that are consumed when running AI tasks. Standard tasks consume 1 credit per row/input (up to 12 items/columns per task). Email enrichment costs 5 credits per result, and phone enrichment costs 50 credits per result. Credits are only charged when successful results are returned for email/phone.
- Subscription Tiers: PromptLoop offers tiered subscription plans with rate limits on credits and file uploads. Free users have limited capacity but can explore and try all models. Paid tiers provide increased credit allowances and file upload limits.
- Enterprise Services: Enterprise customers can request custom AI models, dedicated support, and specialized data products such as dental clinic data, CPA firm data, and ZoomInfo data cleaning services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Basic exploration with limited credits |
| Subscription | Monthly | Pro/Paid Plans - Increased credit limits for professional use |
| Subscription | Annual | Enterprise - Custom solutions for large organizations |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
PromptLoop product offering
Product offeringCore offering
PromptLoop is an AI-powered go-to-market data and B2B research platform that enables sales, marketing, and revenue teams to search, scrape, and enrich company and contact data from any web source using AI agents. It operates via a web portal, native add-ins for Microsoft Excel and Google Sheets, and the Autoloop bulk-processing engine that runs AI tasks across thousands of websites simultaneously.
Product overview
PromptLoop is an AI-powered go-to-market data and B2B research platform, operating as a unified product with multiple delivery surfaces: a web portal (promptloop.com), spreadsheet add-ins for Microsoft Excel and Google Sheets, and the Autoloop bulk-processing engine. The core platform's capabilities — custom AI task creation, web scraping, data enrichment, and AI agents — are delivered as integrated modules. Supporting products include specialized data verticals (Dental Clinic Data, CPA Firm Data, ZoomInfo Data Verification), a free AI Model Playground, and a Company Directory of AI-generated research profiles. All offerings are built on proprietary in-house AI models and are designed for revenue/Sales teams, GTM engineers, and marketing teams seeking to automate prospect research, lead enrichment, and data extraction workflows.
Differentiator
Problem solved
Functional benefit
Brands
- ContactVerify: Tool for cleaning and validating ZoomInfo data
- Dental Practice List
- CPA List
Products and services
- PromptLoop Core Platform AI-powered go-to-market data and B2B research platform that enables teams to find, scrape, and enrich company and contact data from any web source using AI agents. Operates via a web portal, spreadsheet add-ins, and Autoloop for bulk dataset processing.
- HubSpot Account Data Enrichment Native integration product enabling AI-powered data enrichment directly within HubSpot CRM, pushing enriched records straight into HubSpot so teams can act on new intelligence instantly.
- Salesforce AI Agent Enrichment Native integration product enabling AI-powered data enrichment within Salesforce, pushing enriched records into Salesforce records for GTM and sales pipeline activation.
- PromptLoop for Excel Excel add-in plug-in that brings PromptLoop AI functions and custom tasks directly into Microsoft Excel spreadsheets, allowing users to use AI formulas within Excel.
- PromptLoop for Google Sheets Google Sheets add-on integrating PromptLoop AI functions directly into Google Sheets, activated under Extensions and linked via email account to access AI tasks within the spreadsheet.
- Signals (AI Website Monitoring) AI-powered website monitoring feature that automatically detects website changes, tracks buying signals, and identifies new sales opportunities across thousands of target accounts in real-time.
- Map Data AI-powered map data feature enabling sales and go-to-market teams to gather and analyze location-based business information at scale, supporting local business research workflows.
- ZoomInfo Data Verification (ContactVerify.ai) Standalone data product that uses AI to validate, clean, and verify ZoomInfo employer records, detecting data discrepancies and improving record accuracy at scale.
- Dental Clinic Data Niche B2B data product providing dental clinic data for sales and marketing use cases, built on PromptLoop's AI research platform.
- CPA Firm Data Niche B2B data product providing Certified Public Accountant firm data for sales and marketing use cases, built on PromptLoop's AI research platform.
- Free AI Model Playground Free, no-cost AI playground allowing users to explore and test PromptLoop's custom AI models without a paid subscription.
Quantifiable outcome
- 10x faster than traditional scraping and research methods
- +3 more outcomes
Companies that use PromptLoop
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
PromptLoop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature7 records
PromptLoop partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
PromptLoop competitors and assessment
Company assessmentDirect peers
- Apify: Apify is a web scraping and browser automation platform offering both a marketplace of pre-built scrapers and a developer-facing Actor model. Apify sits adjacent to PromptLoop's AI-agents approach, targeting a more technical operator audience but serving the same 'extract structured web data' use case.
- Browse AI: Browse AI is a no-code AI web scraper for extracting and monitoring structured data from websites. Like PromptLoop, it targets non-technical users with a point-and-click interface and spreadsheet-style outputs — the two compete at the same intersection of AI scraping and business data extraction.
- Clay: Clay is the closest direct competitor — an AI-powered data enrichment and outbound platform that lets users pull company/contact data from dozens of providers and run AI research agents inside a spreadsheet-style table. PromptLoop publishes a dedicated comparison page against Clay, signaling they compete for the same GTM engineer and SDR buyer.
- AiSDR: AiSDR is an AI-powered sales development platform combining lead research and automated outreach. PromptLoop publishes a direct comparison page against AiSDR, signaling shared positioning around AI-driven prospecting for B2B sales teams.
- Apollo.io: Apollo combines a large B2B contact database with sales engagement tooling and prospecting workflows. PromptLoop positions itself as the live-web alternative to Apollo's static database, and explicitly runs SEO comparisons against Apollo — same ICP (sales/marketing teams), overlapping feature set (enrichment, list building).
Emerging players
- ScrapingBee: ScrapingBee provides a web scraping API with headless browser rendering and proxy management. PromptLoop explicitly lists ScrapingBee among the 'Top 6 Web Scraping Technologies in 2024,' confirming overlap at the technical layer of turning live websites into structured data.
- People Data Labs: People Data Labs provides B2B contact and company data APIs for enrichment. Different business model (raw data API vs. PromptLoop's AI agent platform), but materially comparable to sales data enrichment customers building prospect databases.
Broad incumbents
- ZoomInfo: ZoomInfo is the incumbent B2B contact and company intelligence platform. PromptLoop even sells a 'Clean ZoomInfo Data' product (ContactVerify) to ZoomInfo customers, confirming the two are complementary competitors: PromptLoop validates and extends what ZoomInfo provides, and overlap exists for enrichment and intent use cases.
- Cognism: Cognism is a B2B sales intelligence platform focused on EMEA with strong contact data, intent, and enrichment. Different primary geography but comparable product surface to PromptLoop for sales teams; some overlap on enterprise enrichment deals.
- Clearbit: Clearbit is a B2B data enrichment and intelligence provider now part of HubSpot. Competes with PromptLoop in company/contact enrichment and buyer intelligence workflows, with stronger CRM-native distribution (HubSpot) but a smaller live-web research capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PromptLoop social profiles
Digital presencePromptLoop compliance and trust
Trust signalCompliance3 records
PromptLoop financial estimates
Financial estimateRevenue estimate
Valuation estimate
PromptLoop leadership team
Management profileNumber of profiles
Profiles2 records
PromptLoop funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PromptLoop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PromptLoop
What does PromptLoop do?
PromptLoop is an AI-powered go-to-market data and B2B research platform that enables sales, marketing, and revenue teams to search, scrape, and enrich company and contact data from any web source using AI agents. It operates via a web portal, native add-ins for Microsoft Excel and Google Sheets, and the Autoloop bulk-processing engine that runs AI tasks across thousands of websites simultaneously.
Is PromptLoop a public or private company?
PromptLoop is a private company. It is classified as venture growth investor backed and is currently operating.
When was PromptLoop founded?
PromptLoop was founded in 2021. It employs 1 to 10 people.
Where is PromptLoop based?
PromptLoop is headquartered in San Francisco, United States, in the North America region.
How does PromptLoop make money?
Three revenue lines are on record. Credit-Based Consumption is the primary driver. The others are subscription Tiers and enterprise Services.
Who are PromptLoop's main competitors?
Direct peers on record are Apify, Browse AI, Clay, AiSDR and Apollo.io. Emerging players are ScrapingBee and People Data Labs. Broad incumbents are ZoomInfo, Cognism and Clearbit.
Does PromptLoop have an API?
No public API is recorded for PromptLoop.
What industry is PromptLoop in?
PromptLoop's product category is Sales Intelligence Software. Its primary akta.pro industry code is HDAEANAD, LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG). Its NAICS code is 519290 and its SIC code is 7372.