Akkio
- Company typePrivate
- Founded2019
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Akkio firmographics
Firmographics- Name
- Akkio
- Legal name
- Akkio Inc.
- Website
- https://akkio.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Akkio industry classification
Industry- Product category
- AI Workflow Automation Platform for Media Agencies
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industries
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Akkio is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Akkio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise SaaS Subscriptions: Recurring subscription revenue from media agencies and brand customers using Akkio's campaign workflow automation platform, with sales motion driven by "Request a Demo" and account-based selling into holding-company enterprises.
- Embedded / OEM Licensing: Revenue from embedding Akkio's AI agents inside partner platforms (e.g., LiveRamp's data collaboration platform, Havas' Converged.AI, Mediaplus' Plus.AI) under partner-specific commercial agreements; Akkio also exposes a public REST API and Python/Node.js libraries for third-party developers.
- Professional / Implementation Services: Bespoke agentic AI solution development for large partners such as Havas ("Akkio will develop bespoke agentic solutions for Converged.AI") and on-boarding services for media agency deployments.
- Freemium / Self-Serve Tier: Free access to Chat Explore ("available for free on their platform") drives top-of-funnel adoption that converts into enterprise contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Chat Explore self-serve tier |
| Other | Annual | Enterprise / demo-based plans (not publicly priced) |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
Akkio product offering
Product offeringCore offering
Akkio sells an AI workflow automation platform that helps media agencies and data providers activate data and knowledge across the campaign lifecycle (Strategize, Segment, Plan, Deploy, Measure). The platform combines no-code AutoML, a GPT-4-powered Chat Explore assistant, generative reports, and dedicated AI agents (Audience Agent, Strategy Agent), with deployment via customer-controlled cloud, embedded/OEM inside partner platforms (LiveRamp, Havas/Converged.AI, Mediaplus/Plus.AI, LG Ad Solutions), and a public REST API with Python and Node.js SDKs.
Product overview
Akkio offers a unified AI workflow automation platform aimed at media agencies and data providers, organized as a platform-plus-modules architecture. The core offering is the Akkio Platform, which combines four connected components — Tools (Chat with Data, no-code modeling, reporting), Context (customer data and business knowledge layer), Governance (role-based access and observability), and Extensibility (integrations with existing tech). On top of this core sit dedicated AI agents — the Audience Agent and Strategy Agent — together with workflow modules for Campaign Strategy Development, Audience Building & Analysis, Propensity Modeling, Media Mix Modeling, and Performance Measurement. Feature-level offerings include Chat Explore (GPT-4-powered conversational data analysis), Chat Data Prep, Forecasting, and Generative Reports. The platform is also offered via an Embedded Solution for partners and through a public REST API (Beta) with Python and Node.js client libraries.
Differentiator
Problem solved
Functional benefit
Brands
- Akkio Generative BI for Agencies: AI analytics platform offering targeted at media agencies for campaign workflows.
Products and services
- Akkio Platform The AI Workflow Automation Platform that helps media agencies and data providers activate data and knowledge across the campaign lifecycle. Built on four connected components: Tools (Chat with Data, no-code modeling, advanced reporting), Context (customer data and business knowledge enrichment), Governance (role-based access controls and global observability of every AI action), and Extensibility (integration with existing tech stacks).
- Audience Agent An AI agent that combines first- and third-party data to create precise audience segments and activates those segments directly across platforms in one click. Used by media agencies to accelerate audience building and analysis.
- Strategy Agent An AI agent that turns internal documents and global signals into instant, actionable insights through a chat interface for agency strategists, supporting campaign strategy development.
- Embedded Solution An OEM/embedded offering that enables partners and customers to embed Akkio's AI agents and chat-with-data capabilities directly into their own applications and existing tech stacks, supporting white-label and partner-branded deployments.
- Chat Explore A GPT-4-powered conversational AI feature that lets analysts chat with their data, generate insights, and create reports through a natural-language interface. Accessible via the web UI and via the REST API with custom instruction parameters.
- Chat Data Prep A natural-language data preparation feature that lets users transform, format, or repair data through a chat interface, including reformatting dates, combining columns, removing outliers, and creating complex filters.
- Forecasting A no-code time-series forecasting capability built into the Akkio platform for predictive analytics use cases such as retail sales forecasting, demand planning, and media performance forecasting.
- Generative Reports An AI-powered reporting feature that turns connected data into narrative-style reports instantly, enabling faster decision-making and agency reporting workflows such as QBR and performance measurement.
- Performance (Performance Measurement Module) A workflow module that uses Akkio's AI tools to accelerate and improve measurement of campaign performance across media campaigns, supporting agencies and brand teams in performance analysis workflows.
- Akkio REST API (Public API Beta) A public REST API (in Beta) that enables developers to programmatically build, train, and deploy machine learning models, manage datasets and projects, and interact with Chat Explore for natural-language data querying. Includes Python and Node.js client libraries and supports embedded/OEM deployments.
Quantifiable outcome
- Horizon Media won an $800M account after strengthening its blu. platform with Akkio
- +4 more outcomes
Companies that use Akkio
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Akkio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability12 records
Feature8 records
Akkio partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship (global media planning platform), flagship (founding lab partner), flagship (acquirer + global holding-company partner), core (crm + marketing automation vendor), core (cloud infrastructure provider), supporting (analytics provider), supporting (targeted advertising partner), core (ctv data partner), supporting (data source/deployment target), supporting (collaboration integration), supporting (no-code automation) and core (flagship agency customer).
- Mediaplus (Plus.AI)flagship (global media planning platform)Akkio powers Mediaplus' global AI media planning system Plus.AI, providing the underlying AI infrastructure for the agency's media planning offering across markets.
- LiveRampflagship (founding lab partner)LiveRamp and Akkio announced a strategic partnership to integrate Akkio's AI tools — including an AI chat engine for natural-language querying of campaign measurement data — into LiveRamp's data collaboration platform. Akkio is also a founding partner in LiveRamp Agent Builders (LAB), alongside SemantIQ, Newton Research, and Datalinx, reaching 900+ LiveRamp partners on a platform generating $502M ARR.
- Havasflagship (acquirer + global holding-company partner)Havas announced a strategic partnership with Akkio to accelerate the agentic AI capabilities of its Converged.AI operating system as part of a €400 million investment in data, tech, and AI. Akkio develops bespoke agentic solutions deployed across Havas' ~23,000 employees in 100+ markets. Subsequent reporting indicates Havas acquired Akkio as part of its near-€1B Converged.AI commitment, alongside acquisitions of Vurvey and Ostro. Marks Akkio's first collaboration with a global holding company at scale.
- HubSpotcore (crm + marketing automation vendor)HubSpot serves as Akkio's CRM and marketing automation platform; it syncs hashed contact identifiers and company domains to LinkedIn for cross-context behavioral advertising. Akkio also lists a HubSpot integration for data import/export.
- AWS (Amazon Web Services)core (cloud infrastructure provider)AWS is one of Akkio's cloud infrastructure providers; user-submitted AI model data is disclosed to AWS (and GCP) as necessary to operate the Service.
- Google Cloud Platform (GCP)core (cloud infrastructure provider)GCP is one of Akkio's cloud infrastructure providers alongside AWS; user-submitted AI model data is disclosed to GCP as necessary to operate the Service.
- Google Analyticssupporting (analytics provider)Google Analytics is an analytics provider receiving internet activity and device information from Akkio's website for usage analysis; users can opt out via Google's browser add-on.
- LinkedInsupporting (targeted advertising partner)LinkedIn receives hashed contact identifiers and company domains (via HubSpot) for cross-context behavioral advertising; California residents may opt out of this sharing.
- LG Ad Solutionscore (ctv data partner)LG Ad Solutions partnered with Akkio to unlock real-time intelligence from ACR (Automatic Content Recognition) data, applying Akkio's AI capabilities to LG's CTV advertising data stack.
- Salesforcesupporting (data source/deployment target)Salesforce is a supported data-source integration (import) and deployment target (export trained models back to Salesforce) within the Akkio platform.
- Slack (Akkio Data Chat for Slack)supporting (collaboration integration)Akkio ships a Slack integration ("Akkio Data Chat for Slack") that exposes Chat Explore inside Slack channels.
- Zapiersupporting (no-code automation)Zapier is both a data-source integration (import) and deployment target (export trained models via Zapier actions) within Akkio's integration ecosystem.
- Horizon Mediacore (flagship agency customer)Horizon Media and Akkio partnered to streamline media campaign processes with cutting-edge AI, integrating Akkio into Horizon's blu. platform. Horizon subsequently won an $800M account attributed in part to this AI-enabled workflow.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Akkio competitors and assessment
Company assessmentDirect peers
- Pecan AI: Pecan AI offers a no-code predictive analytics platform for marketing and revenue teams, with chat-with-data style interfaces and AutoML similar to Akkio's Chat Explore and Predictive Modeling modules. Both target business users without data-science backgrounds.
- Dataiku: Dataiku is an enterprise AI/ML platform combining no-code modeling, AutoML, and agentic workflows with strong governance — directly comparable to Akkio's Tools + Governance + Extensibility stack, though Dataiku operates across industries rather than media-focused.
- DataRobot: DataRobot is a long-standing AutoML and enterprise AI platform offering no-code model training, deployment, and governance comparable to Akkio's predictive modeling engine. Both compete for the same predictive-analytics budget.
- Tellius: Tellius is an AI-driven decision intelligence platform that combines natural-language querying, AutoML, and generative BI — closely overlapping with Akkio's Chat Explore and Generative Reports features for business analysts.
- ThoughtSpot: ThoughtSpot offers an AI-powered analytics platform with natural-language search and embedded AI agents (Spotter) — directly comparable to Akkio's chat-with-data and generative BI capabilities for business users.
- H2O.ai: H2O.ai provides enterprise AutoML and agentic AI capabilities, including natural-language interfaces and predictive modeling, competing with Akkio's core modeling and chat-with-data stack in the broader AI-for-business market.
Broad incumbents
- Salesforce (Einstein / Agentforce): Salesforce's Einstein and Agentforce embed no-code AI, predictive scoring, and conversational agents inside the #1 CRM platform — a broad incumbent competing for the same CRM-adjacent predictive/agentic workflows Akkio targets, and a native integration partner.
Emerging players
- Vurvey: Vurvey is an AI-research company also acquired by Havas alongside Akkio for the Converged.AI stack, focusing on conversational AI for brand insights. It is now a sister company under the same Havas umbrella, addressing adjacent agentic-AI use cases.
- Cognitiv: Cognitiv provides AI-driven advertising and media-buying optimization, overlapping with Akkio's media mix modeling and performance-measurement modules for agencies and advertisers.
- Mutiny: Mutiny offers AI-powered personalization and audience-building for B2B marketing, partially overlapping with Akkio's Audience Agent and propensity-modeling capabilities for go-to-market teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Akkio social profiles
Digital presenceAkkio compliance and trust
Trust signalCompliance8 records
Akkio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Akkio leadership team
Management profileNumber of profiles
Profiles6 records
Akkio funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Akkio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Akkio
What does Akkio do?
Akkio sells an AI workflow automation platform that helps media agencies and data providers activate data and knowledge across the campaign lifecycle (Strategize, Segment, Plan, Deploy, Measure). The platform combines no-code AutoML, a GPT-4-powered Chat Explore assistant, generative reports, and dedicated AI agents (Audience Agent, Strategy Agent), with deployment via customer-controlled cloud, embedded/OEM inside partner platforms (LiveRamp, Havas/Converged.AI, Mediaplus/Plus.AI, LG Ad Solutions), and a public REST API with Python and Node.js SDKs.
Is Akkio a public or private company?
Akkio is a private company. It is classified as corporate owned and is currently acquired.
When was Akkio founded?
Akkio was founded in 2019. It employs 11 to 50 people.
Where is Akkio based?
Akkio is headquartered in Boston, United States, in the North America region.
How does Akkio make money?
Four revenue lines are on record. Enterprise SaaS Subscriptions are the primary driver. The others are embedded / OEM Licensing, professional / Implementation Services and freemium / Self-Serve Tier.
Who are Akkio's main competitors?
Direct peers on record are Pecan AI, Dataiku, DataRobot, Tellius, ThoughtSpot and H2O.ai. Salesforce (Einstein / Agentforce) is listed as a broad incumbent. Emerging players are Vurvey, Cognitiv and Mutiny.
Does Akkio have an API?
Yes. Akkio offers a public REST API (in Beta) that enables developers to programmatically build, train, and deploy machine learning models, interact with Chat Explore for natural-language data querying, manage datasets, and create/update/delete projects. The base URL is https://api.akkio.com/v1/ (legacy) and https://api.akkio.com/api/v1/ (newer async endpoints). Authentication is via an X-API-Key request header (also accepted as an api_key query parameter for the legacy endpoints). Endpoints include Projects (GET/POST/PUT/DELETE), Datasets (GET/POST/DELETE), Models (GET/POST/DELETE), Training (async /train/new with polling /status and /result), and Chat Explore (async /chat-explore/new with /status and /chats/{id}). The API is documented as "Akkio Public API (Beta)" v0.1.0 with asynchronous polling-based long-running operations. Developer documentation is at docs.akkio.com/akkio-docs.
What industry is Akkio in?
Akkio's product category is AI Workflow Automation Platform for Media Agencies. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 513210 and its SIC code is 7372.