MIF
MIF (La Mutuelle d'Ivry – La Fraternelle) is a 160-year-old French mutual insurer offering life insurance, PER retirement savings, and provident insurance directly to 100,000+ members managing €1B in assets under ACPR supervision.
- Company typePrivate
- Founded1864
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What MIF does
MIF (La Mutuelle d'Ivry – La Fraternelle) is a French mutual insurance company founded in 1864, headquartered at 23 rue Yves Toudic in Paris, and operating under the Code de la mutualité under ACPR supervision. It provides life insurance (Compte Épargne Libre Avenir Multisupport, MIF Épargne Enfant), retirement savings (MIF PER Retraite, launched in 2019 following the PACTE law), and provident insurance (Garantie Protection Avenir for death/disability, Garantie Frais Décès for funeral expenses) to approximately 100,000 participating members and 200,000 contracts, with €1 billion in assets under management.
The company runs a vertically integrated direct-to-consumer distribution model that combines a digital platform (online subscription, personal member space, mobile app) with phone, chat, callback, and email advisor support. An AI assistant called Cliff, embedded in the Guide MIF tool, qualifies prospects through a two-question flow. Investment execution is supported by a strategic partnership with OFI Invest Asset Management for the Gestion Sous Mandat (discretionary management) service across five risk profiles, while technology partnerships with Docaposte (online subscription), Orange Applications for Business (personal space), Evea Cloud (hosting), Studio Splash (website), and InfleXsys (mobile app) underpin the digital stack.
Revenue is generated primarily through recurring management fees (0.60% on euro funds, 0.80% on unit-linked under mandated management), conditional entry fees on certain investments, and monthly premiums on provident contracts. The mutual structure means no shareholders are compensated; surpluses are retained for members. Products are reserved for persons with tax residence in France, and competitive positioning rests on 160 years of mutualist history, multi-decade press recognition (Trophée d'Or 2026, Good Value for Money 2026, Meilleur Conseil Épargne 2025), and some of the lowest fees in the French market.
MIF firmographics
Firmographics- Name
- MIF
- Legal name
- LA MUTUELLE D'IVRY (la Fraternelle)
- Website
- https://mifassur.com
- Company type
- Private
- Founded year
- 1864
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MIF (La Mutuelle d'Ivry – La Fraternelle) is a 160-year-old French mutual insurer offering life insurance, PER retirement savings, and provident insurance directly to 100,000+ members managing €1B in assets under ACPR supervision.
- Ownership category
- akta.pro rank
Where MIF is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
MIF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Life Insurance (Assurance Vie): Multi-support life insurance contracts (Compte Épargne Libre Avenir Multisupport, MIF Épargne Enfant) generating revenue from management fees on euro funds (0.60% annually) and unit-linked investments (0.80% annually under mandated management), plus entry fees on certain investments.
- Retirement Savings (PER): Pension savings plan (Plan d'Épargne Retraite) generating revenue from management fees on accumulated savings and fund investments.
- Provident Insurance (Prévoyance): Death and disability insurance products (Garantie Protection Avenir, Garantie Frais Décès) generating revenue from monthly premiums.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Compte Épargne Libre Avenir Multisupport - Assurance Vie |
| Subscription | Monthly | MIF PER Retraite |
| Subscription | Monthly | MIF Épargne Enfant |
| Subscription | Monthly | Garantie Protection Avenir (Provident Insurance) |
| Subscription | Monthly | Garantie Frais Décès |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
MIF product offering
Product offeringCore offering
MIF (Mutuelle d'Ivry / La Fraternelle) is a 160-year-old French mutual insurance company that offers multi-support life insurance (Compte Épargne Libre Avenir Multisupport), child savings (MIF Épargne Enfant), personal retirement savings plans (MIF PER Retraite), and provident insurance products (Garantie Protection Avenir for death/disability and Garantie Frais Décès for funeral expenses). Products are distributed directly to members without intermediaries, combining online subscription and a personal space with phone and in-person advisor support. Investment options include euro funds, unit-linked vehicles, structured funds, SCPI real estate vehicles, and discretionary (sous mandat) or self-directed (libre) management modes.
Product overview
MIF (Mutuelle d'Ivry / La Fraternelle) is a mutual insurance company offering a suite of savings, retirement, and prévoyance products. The core product portfolio includes the Compte Épargne Libre Avenir Multisupport (multi-support life insurance with euro funds and unit-linked investments), MIF Épargne Enfant (child savings), MIF PER Retraite (personal retirement savings plan with tax advantages), Garantie Protection Avenir (death/disability coverage), and Garantie Frais Décès (funeral expense insurance). These products are distributed through digital tools including online subscription, personal space, and AI assistant Cliff, with investment options spanning euro funds, structured funds, and SCPI real estate investments across three management modes: libre (self-directed), sous mandat (discretionary), and à horizon (target-date).
Differentiator
Problem solved
Functional benefit
Brands
- Compte Épargne Libre Avenir Multisupport: Multi-support life insurance savings account with euro fund and unit-linked investments
- MIF Épargne Enfant
- MIF PER Retraite
- Garantie Protection Avenir
- Garantie Frais Décès
- MIF Structure Rendement 6
- Cliff
Products and services
- Compte Épargne Libre Avenir Multisupport
Quantifiable outcome
- 3.45% net return on Assurance Vie euro fund in 2025
- +4 more outcomes
Companies that use MIF
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
MIF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MIF partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- OFI Invest Asset ManagementcoreStrategic partner for discretionary management (gestion sous mandat). OFI invest Asset Management provides investment expertise for MIF's mandated management service across 5 risk profiles. Patrick Celeri (MIF) and Mickaël Fay (OFI) present joint quarterly Zoom Gestion Sous Mandat videos.
- DocapostecoreDevelops and hosts MIF's online subscription service. Located at 45/47 boulevard Paul Vaillant Couturier, 94200 Ivry-sur-Seine.
- Orange Applications for BusinesscoreDevelops MIF's personal space (espace personnel) application. Located at 195 rue Lavoisier, 38300 Montbonnot-Saint-Martin.
- OdoxaminorResearch partnership for annual barometer on future retirees' morale. Conducted April 2026 survey of 1,000 active workers aged 45-64.
- Prévoir Élit'EmprunteurminorRecommended partner for mortgage insurance (assurance de prêt immobilier). MIF refers customers to this partner for real estate loan coverage.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
MIF competitors and assessment
Company assessmentDirect peers
- CARAC: French mutual insurer historically specialized in life insurance and retirement savings for individual members. Highly comparable as a mutual structure focused on the same Assurance Vie / PER / prévoyance product set and direct distribution to French residents.
- Linxea: Leading French online life insurance broker offering multi-support Assurance Vie and PER contracts with fee-leading positioning. Directly comparable in customer targeting (fee-sensitive French savers), product mix (euro funds + UC) and digital-first GTM.
- Boursorama Banque: Société Générale's digital banking arm distributing competitive online life insurance contracts to French retail savers. Direct overlap with MIF's online subscription / direct-to-consumer motion and ultra-low fee positioning.
- Fortuneo Vie (Crédit Mutuel Arkéa): Online life insurance and savings contract from Crédit Mutuel Arkéa targeting French retail savers with low-fee multi-support wrappers. Comparable digital distribution model and product economics targeting similar demographics to MIF.
Broad incumbents
- AXA France: French arm of global insurer offering life insurance, retirement, and prévoyance products alongside P&C and health. Comparable product breadth but vastly larger AUM, agency-led distribution, and shareholder (not mutualist) structure.
- CNP Assurances: One of France's largest life insurance and savings providers, distributing through partner networks (La Banque Postale, Groupe BPCE). Overlaps significantly on PER and Assurance Vie but operates at much larger scale and through intermediary channels.
- MACIF: Large French mutual insurance group offering life insurance, retirement, and prévoyance products alongside P&C and health. Overlaps with MIF on life and retirement but operates at materially larger AUM scale and broader product scope.
- MAIF: Major French mutual insurer with a life insurance/savings offering under its "Assurance Vie Responsable" and PER wrappers. Comparable mutualist governance and member-owned ethos but operates broadly across multiple insurance lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MIF social profiles
Digital presenceMIF financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIF leadership team
Management profileNumber of profiles
Profiles3 records
MIF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIF M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIF
What does MIF do?
MIF (Mutuelle d'Ivry / La Fraternelle) is a 160-year-old French mutual insurance company that offers multi-support life insurance (Compte Épargne Libre Avenir Multisupport), child savings (MIF Épargne Enfant), personal retirement savings plans (MIF PER Retraite), and provident insurance products (Garantie Protection Avenir for death/disability and Garantie Frais Décès for funeral expenses). Products are distributed directly to members without intermediaries, combining online subscription and a personal space with phone and in-person advisor support. Investment options include euro funds, unit-linked vehicles, structured funds, SCPI real estate vehicles, and discretionary (sous mandat) or self-directed (libre) management modes.
Is MIF a public or private company?
MIF is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MIF founded?
MIF was founded in 1864. It employs 101 to 250 people.
Where is MIF based?
MIF is headquartered in Paris, France, in the Europe region.
How does MIF make money?
Three revenue lines are on record. Life Insurance (Assurance Vie) is the primary driver. The others are retirement Savings (PER) and provident Insurance (Prévoyance).
Who are MIF's main competitors?
Direct peers on record are CARAC, Linxea, Boursorama Banque and Fortuneo Vie (Crédit Mutuel Arkéa). Broad incumbents are AXA France, CNP Assurances, MACIF and MAIF.
Does MIF have an API?
No public API is recorded for MIF.