What Odoxa does

Odoxa is an independent French opinion research institute (Institut d'études indépendant) headquartered in Paris, founded in 2014 and operated by two founders with backgrounds in research and media. The company conducts public opinion surveys across six thematic pillars: politics, society, economy, innovation, health, and sport. Its operational footprint is France-only.

The core product surface is a portfolio of approximately 15-20 recurring barometers and observatories (Baromètre politique, Baromètre de l'économie, Baromètre santé 360, Baromètre de la Télémédecine, Observatoire de la Tech, La Voix des Territoires, among others) plus ad hoc current-affairs polls, with the most recent publications dated through June 2026. Co-branded series run with media partners including Le Figaro, France Info, France Inter, RTL, Le Parisien, BFMBusiness, and Public Sénat, and with sector partners including MNH (healthcare mutual), Dentsu-Consulting, the Sciences Po Health Chair, CGI, and a regional press network.

The business model is B2B custom-quoted research sold to media, healthcare, government, and corporate buyers; pricing is not publicly disclosed and is reportedly negotiated per survey, per sample size, and per methodology. Distribution runs through two channels: direct via the Odoxa website and indirectly through co-publishing with major French news outlets and sponsor co-funders. The technology stack is standard survey methodology with no disclosed proprietary platform, app, or API. Headcount is stated as 1-10 employees, the firm is privately held and founder-owned with no external funding rounds disclosed, and no revenue or ARR figures are public.

Name

Odoxa

Legal name

Odoxa

Website

https://odoxa.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Odoxa is an independent French polling and market research institute that runs recurring barometers and ad hoc surveys across politics, society, economy, health, sport, and innovation, delivering co-branded opinion content to media partners and commissioned research to healthcare, government, and corporate clients across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels4 records

Core offering

Odoxa is an independent French opinion research institute that conducts quantitative and qualitative opinion surveys across politics, society, economy, health, innovation, and sport. It operates a portfolio of recurring barometers and observatories (e.g., Baromètre politique, Baromètre santé 360) and delivers commissioned research for media outlets, healthcare institutions, government bodies, and corporate clients in France.

Product overview

Odoxa is an independent French polling institute (Institut d'études indépendant) that conducts public opinion surveys across multiple thematic categories including politics, society, economy, innovation, health, and sports. The company operates a portfolio of recurring barometers and observatories, such as the Baromètre politique, Baromètre de l'économie, Baromètre santé 360, and Le carnet de santé des Français, which are conducted in partnership with major French media outlets including France Info, Le Figaro, RTL, and MNH. Odoxa's products include both specialized topic-specific barometers and broader multi-topic tracking studies.

Differentiator

Problem solved

Functional benefit

Products and services

• Baromètre politique
• Baromètre de l'économie
• Baromètre de l'épargne
• Baromètre de la RSE
• Baromètre Sport Odoxa-RTL
• Baromètre santé 360
• Baromètre de la Télémédecine
• Le Baromètre des pharmaciens
• Le carnet de santé des Français et personnels hospitaliers
• Observatoire de la santé
• Observatoire de la digitalisation
• Observatoire de la Tech
• La Voix des Territoires
• Sondages d'actualité Odoxa
• Baromètre des Entrepreneurs
• Baromètre du logement
• Baromètre de la transition écologique
• Commissioned research services

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MNH (Mutuelle Nationale des Hospitaliers)coreStrategic or Co-development PartnerMNH is a long-term healthcare partner commissioning multiple recurring barometers including the 'Observatoire de la santé', 'Carnet de santé des Français et personnels hospitaliers', and healthcare worker mental health studies. Odoxa conducts comprehensive healthcare opinion research in partnership with MNH.
• Le FigarocoreGTM or Marketing PartnerLe Figaro is a major French national newspaper that co-publishes Odoxa surveys including political barometers, healthcare studies, and society research under the 'Le Figaro' branding.
• France Info / France IntercoreGTM or Marketing PartnerFrench public radio broadcaster France Info and its network (including France Inter) partner with Odoxa on regular survey publications covering current affairs, society, and health topics.
• RTLcoreGTM or Marketing PartnerFrench commercial radio network RTL partners with Odoxa on multiple survey programs including the 'Baromètre Sport Odoxa-RTL' and general opinion surveys.
• WinamaxminorGTM or Marketing PartnerFrench online sports betting company Winamax partners with Odoxa for sports-related opinion surveys, particularly tennis surveys including Wimbledon predictions.
• Dentsu-ConsultingminorStrategic or Co-development PartnerDentsu-Consulting (Dentsu group consulting division) partnered with Odoxa on major surveys including the Notre-Dame reconstruction survey, providing analytical expertise alongside Odoxa's polling methodology.
• Le Parisien / Aujourd'hui en FrancecoreGTM or Marketing PartnerMajor French regional and national newspaper Le Parisien co-publishes Odoxa surveys including current affairs and sports polls.
• BFMBusinessminorGTM or Marketing PartnerFrench business news radio station BFMBusiness partners with Odoxa on economic and consumer behavior surveys.
• Public SénatminorGTM or Marketing PartnerFrench public Senate-affiliated media outlet Public Sénat partners with Odoxa on political surveys including presidential election polling.
• La Voix des Territoires (Regional Press Network)coreGTM or Marketing PartnerOdoxa-CGI partnership with regional press, France Info, and France Bleu for 'La Voix des Territoires' device covering local government and municipal topics across France.
• Chaire Santé de Sciences PominorStrategic or Co-development PartnerSciences Po Health Chair provides academic expertise and analysis for Odoxa healthcare surveys including the 'Observatoire de la santé' studies on healthcare worker conditions.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kantar: Global research consultancy with significant French operations across consumer insights, brand tracking, and public opinion. Comparable to Odoxa on consumer research and brand-tracking methodologies, though at much larger scale.
• YouGov: Global online market research and polling firm with a French site covering political barometers and consumer research. Comparable to Odoxa on recurring political polling but competes via proprietary panel technology rather than media partnerships.
• Ipsos: France-origin global market research and polling powerhouse with extensive public opinion, consumer, and B2B research capabilities. Overlaps with Odoxa in political polling and media-partnership distribution but operates at much greater scale and breadth.

Emerging players

• Toluna: Digital-first consumer insights platform operating globally with presence in France, leveraging online panels and automated survey tools. Comparable to Odoxa on consumer and brand research but differentiated by technology-enabled delivery rather than media partnership distribution.
• Cluster17: French polling firm specializing in electoral and political opinion research, with a strong digital and media-distribution focus. Comparable to Odoxa on political polling but more narrowly focused on elections and political segmentation.

Direct peers

• IFOP: One of France's leading public opinion and market research institutes, conducting political polling, consumer studies, and social research for media, institutions, and corporations. Directly comparable to Odoxa in product (political barometers, thematic surveys) and client base (French media and institutional buyers).
• Elabe: French polling and research institute known for political barometers (e.g., for BFMTV) and social research. Comparable to Odoxa in editorial-led media partnerships and recurring political polling products.
• OpinionWay: Independent French polling and market research institute running political barometers and consumer surveys for media and institutional clients. Comparable to Odoxa in scale, independence positioning, and product portfolio.
• BVA: French market research and opinion polling firm offering political barometers, consumer research, and B2B studies. Closely comparable to Odoxa across product mix, media-distribution model, and French-domestic focus.
• Harris Interactive (France): French arm of the Harris Interactive network, offering political polling, social research, and corporate studies. Directly comparable to Odoxa on recurring political barometers and corporate-commissioned research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OdoxaSondages
• LinkedInlinkedin.com/company/odoxa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odoxa